School of Podcasting Episodes

We've All Pushed Through Awkward Moments of Being Vulnerable Do you remember your first real kiss? I was with my first girlfriend. I was probably 14? I was scared to death. There was no internet, and for me, nobody to ask? So...

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Per...

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand. Don'...

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many peo...

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club call...

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give yo...

If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been ...

NOTE: While this episode is from 2021, the steps to launch a podcast haven't changed. It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about...

Every year I ask my audience what their favorite podcast is and why it is their favorite . They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts...

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to...

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey ...

Today we talk with Mark and Steve from the Podcast Editor Academy . While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If ...

Is Your Podcast Future Proof? I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there...

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. Table of Contents 01:22 Your ...

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201...

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, y...

Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters...

Last week , I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I s...

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytellin...

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit m...

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts)....

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things ...

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the...

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today ...