Podcasting Observations Newsletter

School of Podcasting Episodes

Jan. 10, 2022

The Proven Power of the Dramatic Pause: Two Ways Saying Nothing is Be…

In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" which is a phrase from the radio. However, today I'm going to show you that the...

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Jan. 6, 2022

Meet My Friend Evo of Podcast Pontifications - Cross Promotion

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra . Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since. Evo was...

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Jan. 3, 2022

50 Shades of Podcasting: Be Proud Embracing Your Unique Style of Podc…

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021 One of the most dangerous things you can do in podcasting is comparing your show to others....

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Dec. 27, 2021

My Favorite Podcast (and WHY) 2021 Edition

Since episode 388 2013 , I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly WHY is it your favorite? Steve Stewart loves the Stacking Benjamins Show I...

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Dec. 20, 2021

Look What Podcasters Can Adopt from Every Horrible, Hallmark Christma…

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all. YES THERE ARE LESSONS TO BE LEARNED Do you know why all Hallmark Movies are ...

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Dec. 13, 2021

Why I Absolutely Still Distrust Anchor.fm (New Reasons)

I was talking to someone who said how "Flexible" Anchor/fm was (owned by Spotify). When I hear stuff like this I often wonder "WHAT IS YOUR SOURCE?" I did a video a while ago when there were some serious issues with Anchor th...

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Dec. 6, 2021

15 Insightful Tips For Podcasters From Watching the Beatles Get Back

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from. Ready To Start Your Podcast? You may think nobody woul...

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Nov. 29, 2021

Honestly, How Long Does it Take to Create an Amazing Podcast Episode?

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. I asked my audience how long it took them from idea to p...

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Nov. 22, 2021

Learn How You Can Help Others by Sharing Your Abilities with Glenn He…

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. Glenn Hebert runs the Horse Radio Network . When he started his podcast he had 12...

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Nov. 15, 2021

20 Tips To immediately Speed up Your Podcast Production

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editi...

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Nov. 8, 2021

Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podca…

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly. If...

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Nov. 1, 2021

They See You Before They Hear You Podcast Branding With Mark Des Cotes

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even ...

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Oct. 25, 2021

Does the Audience Need to Hear Your Guests ENTIRE Backstory?

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help...

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Oct. 18, 2021

What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see wha...

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Oct. 11, 2021

Common Podcast Mistakes III (and other Podcast BS)

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. Sponsor: Novel M...

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Oct. 4, 2021

Taking a Break and Coming Back From Your Podcast

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier). Sponsor...

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Sept. 27, 2021

What Inspires People To Tell a Friend?

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel...

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Sept. 20, 2021

Understanding Podcast Hosting Features

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so ...

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Sept. 13, 2021

What Happens To Your Podcast When You Die?

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." ...

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Sept. 6, 2021

Is It Time To Sell Your Knowledge In an Online Course?

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and lau...

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Aug. 30, 2021

How Do You Define Podcast Success?

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. SPONSOR: Podpage Podpage is the easiest way to build a website for...

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Aug. 23, 2021

Danielle Desir is Building a Deeper Engagement in a Facebook Group Al…

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for y...

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Aug. 16, 2021

Should My Podcast Be an LLC?

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great ...

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Aug. 9, 2021

New Survey Sheds Light on Content Creator Monetization Efforts

Many entrepreneurs say they are unemployable, well Joe Pulizzi (of Content Inc ) has a new company called The Tilt ( We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals . It's a repo...

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