Walmart's Pharmacy Game-Changer | Fast Five Shorts
In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, A&M’s Joanna Rangarajan and Mohit Mohal joined Chris and Anne to analyze Walmart's groundbreaking move to deliver refrigerated and reconstituted prescriptions nationwide. From GLP-1s to insulin and pediatric medications, discover why our experts scored this move between 8-11 out of 10 for significance. We explore the convenience factor, competitive implications for CVS and Walgreens, and how this positions Walmart in the massive healthcare market. Tune in for expert insights on retail's healthcare evolution!
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#ecommerce #retailfulfillment #Walmart #rx #pharmacy
Walmart is now delivering refrigerated and reconstituted prescriptions nationwide.
Speaker AAccording to a Walmart press release, this new service includes medications such as insulin, GLP1s and pediatric amoxicillin and is available across the United States.
Speaker AThe move comes one year after piloting pharmacy delivery and less than eight months after expanding it chain wide.
Speaker AWith this move, Walmart becomes the first retailer to deliver refrigerated and reconstituted prescriptions alongside groceries and everyday essentials and in one single convenient online order.
Speaker AJoanna, we're going to you first on this one.
Speaker AOn a scale of 1 to 10, how significant do you think the same day RX move is from Walmart?
Speaker BOkay, so I broke it down.
Speaker BI've got a couple different scores here, but just wanted to kind of.
Speaker BI know, I know, but they're all good.
Speaker BSpoiler.
Speaker BSo a couple different stats just to kind of ground us, right?
Speaker BSo health care in the US for and a half trillion dollar industry, Walmart has continuously been pushing deeper into the space.
Speaker B60% of US adults are on prescription drugs, 25% of them are taking four or more.
Speaker BSo this is, this is definitely a ripe, a ripe market.
Speaker BAnd then Walmart did say in their release that these refrigerated medications are about 30% of their, their pharmacy sales annually, which is, you know, something to the tune of 500 million prescriptions a year that they're, that they're filling on a whole.
Speaker BAnd so the basket is, is large.
Speaker BNow I think I'm gonna start with.
Speaker BI'll give it an 8.
Speaker BI don't know if you can see.
Speaker AOh my gosh, someone's been watching Dancing.
Speaker AYeah, somebody's been watching Dancing with the Stars.
Speaker BI know I need my inner Karaninaba, but I give it an 8 for convenience and consumer stickiness.
Speaker BI think that this really is, you know, around getting some additional consumers and also the convenience place.
Speaker BSo Walmart knows and has recognized that they have customers that may not be willing to shop their physical stores, but will shop them online.
Speaker BAnd so this is an opportunity for them to deliver a full basket now and really go after getting that, that entire basket.
Speaker BAnd we know that they've been focused on that, getting the entire basket through rapid delivery for a while now.
Speaker BSo this is another play in that direction.
Speaker BAnd the convenience element can't be overlooked given that Walmart does continue to signal that time is an important currency that, that they must win.
Speaker BAnd so the convenience of I can put this in my basket, I can schedule the delivery time of it.
Speaker BThis really goes beyond everyday Life and really extends into people who may work odd hours and can't make it to a traditional pharmacy for pickup or to people who don't have reliable transportation or the elderly who may not be able to drive and get it.
Speaker BAnd so it does create more access for their medications to be received on time.
Speaker BAnd if you've got the means for the Walmart plus membership to get this than free of any delivery charges.
Speaker BThat's just, even, just even better.
Speaker BBut I will say that I did think about it and give it one other quick score which was a nine and a half.
Speaker AOh, nine and a half.
Speaker BSignaling.
Speaker BBecause.
Speaker CSignaling.
Speaker CThat's great.
Speaker BI do, I do really think that this is a firm statement by Walmart saying, you know, healthcare is, is very much a part of retail and we're, and we, you know, are here and intend to own that.
Speaker BAnd I think we'll see what, what that does to raise the bar for CVS or Walgreens if they pull this off.
Speaker AWell, well, brilliant scoring by Joanna on this one, I think.
Speaker AJoanna, the other thing too, I'm not going to go as wide into the types of prescription drugs as you did with your stats, but I did pull out one stat that I think is very important, especially with the increase that we're seeing in GLP1s.
Speaker ADrugs like Ozempic and WeGovy do have to be refrigerated.
Speaker AAnd as of May 2025, between 11 and 13% of Americans are using those drugs alone.
Speaker AThey're looking for the lowest price point.
Speaker ASo I think, Joanna.
Speaker ARight, spot on to your point.
Speaker AThey're going to look for the most convenient way to get these drugs and the most affordable way to get these drugs alongside the convenience of getting anything else they need in drug and grocery in that same order.
Speaker AAnd this puts Walmart, I think, in a really strategic position as you highlighted.
Speaker ASo well done, Joanna Mohit, I feel like we need to go to you.
Speaker AWhere are your props?
Speaker AWhat, what are your scores here?
Speaker DOne to ten.
Speaker DI mean, listen, I was not watching Dancing with the Stars, so I don't have, I can make up for it in other ways.
Speaker DI think.
Speaker DListen, this is a very significant move.
Speaker DRight.
Speaker DI'll, I'll probably put it as a 11.
Speaker CWow.
Speaker CRight?
Speaker DI mean, if you kind of think about it, there's probably three tentacles to this.
Speaker DThe first one is depending on whatever data source you believe, there's anywhere between 25 to 50 million Walmart plus consumers in the US today.
Speaker DRight.
Speaker DAnd Walmart has not been shy around making sure that program grows at breakneck speed.
Speaker DSo that is one element of it.
Speaker DThe second element of it is they now control a little over 5% of US prescription market and have been seeing double digit growth in recent years.
Speaker DAlthough they have been a little late to this game as compared to other drugstores.
Speaker DAnd especially with some of the other changes with Kroger and Albertson, they have really picked up pace in this space.
Speaker DSo this is again a step in that direction.
Speaker DThe third element is we all saw a fundamental shift in consumer behavior and accelerating of specific trends around convenience post Covid.
Speaker DAnd this just continues to kind of, you know, reinforce that.
Speaker DConsumer is the new channel.
Speaker DRight.
Speaker DAnd you gotta serve them in the way they are most used to and kind of, you know, where they kind of want to go in the future.
Speaker DSo what I do expect to see is beyond this.
Speaker DRight.
Speaker DLike, what would be Amazon's response?
Speaker DYou know, how do Walgreens and CVS kind of respond to it?
Speaker DYou know, if you have to look at both CVS and Walgreens, they have really thought about partnership as an approach to deliver these capabilities versus building it in house.
Speaker DAmazon is going to be different.
Speaker DSo, you know, in the end it's going to be a big, big win for the consumer is how I see this.
Speaker AYeah, absolutely.
Speaker AChris, we've got, We've got an 8.5, a 9.5 and an 11.
Speaker AWhat is your score?
Speaker AI feel like we just need to throw away the format and we're just going with Dancing with the Stars at this point.
Speaker COh, yeah, right.
Speaker AWhat's your grade?
Speaker CWhat's my grade?
Speaker CI'm gonna give it a 7 and 5.
Speaker C8.
Speaker CYeah, so I'm gonna go a little bit lower here.
Speaker COkay.
Speaker CAnd there's a couple reasons for that, I think.
Speaker CYou know, one is, one is the consumer.
Speaker CThe consumer has to want to do this.
Speaker CSo if I assume the consumer wants to do this, then I think it is on the pretty significant scale.
Speaker CAnd 7 and 5, 8, it's still a pretty strong score, don't get me wrong.
Speaker CEspecially for me.
Speaker CAnd the Walmart plus thing, which has been said is huge.
Speaker CI'm a convert on that as you are now.
Speaker CLike I go to Walmart plus first every time I want to order something over Amazon.
Speaker CI've just gotten in that habit now.
Speaker CIt's what I do because the service is actually really good.
Speaker CThey keep you informed of where things are.
Speaker CThe delivery seems to be faster as well.
Speaker AYeah.
Speaker CAnd, and so like now they're adding RX to it and so it compels me to try that at some point.
Speaker CAnd so net net at the end of the day it means incremental revenue and share in what is a large, almost essentially new business for Walmart in a lot of ways in terms of getting this delivered online and with the new demographic too, as Walmart plus is showing, you know, gets you into the higher paid demographic.
Speaker CThe caveat I have with it though is and Moet, I didn't think about it until you said this and Annie kind of bridged off what you said too is will the consumer actually want to do this?
Speaker CLike, you know, is getting a refrigerated prescription, does that create more friction or less friction for me if I get that delivered to my house versus just going and picking it up because then I gotta be there at a certain time that delivery has to arrive.
Speaker CSo I do worry a little bit that, you know, Walmart's been doing a lot of great things but you know, you can't go too fast on some of this stuff too.
Speaker CAnd I imagine there's some pain points that are going to be uncovered along the way.
Speaker CSo that's why I'm a little bit of them.
Speaker CLike I'm not quite a 9, 10 range.
Speaker AYeah, it'll be interesting.
Speaker ASince they rolled this out so quickly, I mean, eight months after they started piloting this, my guess is that they, they have a lot of those, they found out a lot of those kinks, you know, early on.
Speaker ABut I think, you know, closing us out.
Speaker AChris, I think I thought too about like the pediatric amoxicillin too.
Speaker AI mean, how great would it be to be leaving the doctor's office, have the, the refrigerated amoxicillin plus, you know, any other drug needs or vitamins or whatever you need to get your kid back and healthy and not have to bring them into a store.
Speaker ALike I think it's stuff like that, that if you're right, as long as they got the timing down and they can make sure that that product is still arriving in the condition it needs to be, it is offering that convenience that Joanna talked about at the start.
Speaker CSo yeah, confidence interval has to be very wide to do this correctly.
Speaker DSo.
Speaker CAll right.