Most Laughable Headline - What Made No Sense? | Fast Five Shorts
Chris, Anne, and Chad Lusk from A&M Consumer and Retail Group call out 2025's most ridiculous retail headlines in this segment sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.
Anne demolishes Starbucks' claim that mobile pickup stores lack "warmth and connection," Chad laughs at Liquid Death's viral pit diaper incident, while Chris questions Target's small town expansion as desperate PR. Which headline showed the worst strategic thinking?
For the full episode head here: https://youtu.be/ApiGWRByxIY
#starbucksfails #liquiddeath #targetstrategy #laughableheadlines #retailfails #retailstrategy #mobilepickup
Most laughable headline of the year.
Speaker BMy most laughable headline was, and I quote, Starbucks is ditching its mobile pickup stores due to lack of warmth and connection.
Speaker BYeah, I want the receipts.
Speaker BI want to know who is saying I'm not getting warmth and connection when I go to pick up my perfectly orchestrated Starbucks drink.
Speaker BI think that's a load of Huey and I again, could not be more for Starbucks figuring out how to do mobile pickup faster, better and, and really just make that money on the side.
Speaker BThat's recurring revenue and focus less on what the store environment looks like.
Speaker BI've never complained about warmth and connection when I'm getting my coffee, only the warmth of my coffee.
Speaker BSo that's my most laughable headline.
Speaker AYeah.
Speaker AYou know, I think you, and I think you spun me in your direction on this argument too.
Speaker ALike, you know, and it's.
Speaker AYou inspired me to write an article about it too.
Speaker ALike in the sense of they've got to do something on this.
Speaker AIn fact, it's going to come up in our last prediction too, I think as well.
Speaker ABut Chad, what was you, what was your most laughable headline?
Speaker CSo I contemplated whether I wanted laughable to be just like a bad strategic move that was laughable on why someone would try it.
Speaker CBut in the end I went with a headline that just honestly made me laugh.
Speaker CAnd it's more CPG than, than retail, but it is liquid Death's pit Diaper flies off the shelves following a viral bathroom incident.
Speaker AOh my God, that's right.
Speaker CNow I'm not sure I ever found out what the viral bathroom incident was and I am certainly not searching for it.
Speaker CBut listen, I go to a lot of concerts during the year, including this one massive four day, all day, all night, you know, festival.
Speaker CLike this resident.
Speaker CIt's a classic, you know, funny because it's true moment.
Speaker CLike I'm still young enough knock on wood that I'm able to hang on, but you know, you get enough 24 ounce beer cans during the day and a headliner you love, you know, I don't know.
Speaker CBut this one, this one definitely made me laugh.
Speaker BLike you get up in the front, you can't go run out of the.
Speaker CBathroom when you give up your spot.
Speaker CNo, no, you can't give up your spot.
Speaker CSo you got to very strategically figure out when your last drink of the evening is relative to the bands you want to see.
Speaker CNo doubt about it.
Speaker ASo Chad, I guess you could say in terms of your interpretation of this award, I guess you could say it all depends on how you want to how you want to perceive it.
Speaker AIs that right?
Speaker AI think you could say that.
Speaker CWell done.
Speaker CYeah, well done.
Speaker CI'd like to give you a huggy.
Speaker CRight.
Speaker ANice.
Speaker ANice.
Speaker AWay to double down.
Speaker AAll right, so mine.
Speaker AMine is mine.
Speaker AI went the opposite way.
Speaker AI went.
Speaker AI went on, like, the strategy mover.
Speaker AI just read it and I was like, what the heck is going on here?
Speaker AAnd that.
Speaker AI hate to say it, but it was target small, small town strategy.
Speaker AUm, that to me seems like a PR reach when you don't have any ability to grow in the suburban markets.
Speaker AYour urban strategy is not working as well.
Speaker AAnd having run stores in small towns like Casper, Wyoming and Scottsbluff, Nebraska, I just.
Speaker AI just don't think there's a play there.
Speaker ASo that one still, still, unfortunately, makes me chuckle.