Kohl's Bets On The Deal Bar To Win Back Shoppers | Fast Five Shorts

Kohl's plans to launch a Deal bar in all 1100 plus stores.

According to Retail Dive, Kohl's last introduced the Deal Bar to all of its stores.

A front of store curated collection of Items priced under $10, including gifts, seasonal selections, everyday essentials and kids activities.

The concept launched in early February and has already cycled through super bowl party supplies, Valentine's Day and Easter themed merchandise with assortments refreshed throughout the year.

Gimme Credit Analyst.

Gimme Credit analyst.

Wow.

Shout out to him.

Evan Mann told Retail Dive the Deal Bar is, quote, a clever idea that might help spur some impulse buying, but I don't believe it will move the needle in any meaningful way.

End quote.

And is the Kohl's Deal Bar a smart value play or is it just a tired old concept with a different name from a struggling retailer?

Look, it's definitely not a new play, but there is a reason that we're seeing everyone from Advanced Auto Parts to, to Nordstrom Rack to now Kohl's putting impulse deals near the entrance.

It does drive sales.

The data supports that.

But is it enough sales to save the brand?

No.

What I'm hopeful that this may indicate here for Kohl's is that they're starting to have a more clear point of view on what the store design will look like in future Kohl's stores where you know what the, what they're going to want this to look like.

Because if you do look at the photos like it looks clean, it looks fresh.

And I think that the rest of the Kohl's store could use, could use some of this inspiration.

So my hope is that they see the sales lift that they get from this deployment and they start to see and think about what that might mean if they start to rethink the entire store design at that point because they're losing a lot of customers to places like Walmart, as we heard from Denise and Candela yesterday.

And I think if Kohl's wants to steal back share, you know, they're going to have to move beyond this deal spot and really think about what the store shopping experience looks like to compete with the Walmarts that are being remodeled everywhere and really, really starting to pull their customers.

But what do you think?

I have an idea.

But my guess is that, that this is not going to be enough in your mind to save holes.

No.

So, so wait, I want to make sure.

So do you think it's a good move or do you think it's just like, you know, kind of you do you do.

So I think it's going to show a sales lift.

And my hope, as I said, is that, you know, this starts to.

To prove out to Kohl's the need for investing in what the rest of the store experience looks like and cleaning that up so that they can compete with people like Walmart who are redesigning stores and the store experience.

Wow.

That's.

Yes.

Yeah.

So you're right.

You do know what I'm going to say on this.

I mean, that, to me, is a big assumption if that's where it's going to lead.

Because if you need to do this to help design your future store, you're definitely struggling.

I got to get to Coles to check this out, number one, and I'm curious how it works even with their pricing scheme.

What is everything?

Originally $40, but now it's under $10 because it 70% off.

Like, I can't even fathom how that works from a merchandise standpoint.

But the other thing about it, to me is like, yeah, at the end of the day, everybody needs a seasonal position on merchandising.

So I guess if this is helping you to do that, Kohl's.

Sure.

Why not?

100%.

Yes, do it.

Is it going to turn the tide, though?

No, because you should already be doing that.

That should already be in your base.

So I don't think.

I don't.

I don't see this as a. I don't see this as a.

As a sizable move in any way, shape or form.

Yeah, I mean, I think if there it is a positive move, is it going to be a turnaround?

I think that's that for all the reasons you just said, we'll have yet to see.

But.

But it is showing some.

Some momentum or some movement forward in a right direction.

So, yeah, it's up to the team at Colts to see where they.

Where they take it after this.