Inside Amazon’s Layoffs and What Culture Has to Do With It | Fast Five Shorts

This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, unpacks Amazon’s plan to eliminate 30,000 corporate roles as CEO Andy Jassy targets bureaucracy and organizational bloat.
Chris Walton and guest host Jenn Hahn explore why this move is about structure... not just AI... and what retail leaders can learn about talent, layers, and operational discipline.
⏩ Tune in for the full episode here.
#Amazon #RetailLayoffs #RetailLeadership #AIinRetail #RetailStrategy #OmniTalk #RetailFastFive
Amazon is planning a second round.
Speaker AThis one's going to be huge.
Speaker AI can't wait.
Speaker AIt's so, so timely that Amazon makes this announcement today and have you on the show.
Speaker ASo Amazon is planning a second round of corporate job cuts this week as part of its broader goal of trimming approximately 30,000 white collar workers, with CEO Andy Jassy attributing the cuts to bureaucracy and culture rather than AI or financial pressures.
Speaker AAccording to Reuters, Amazon cut approximately 14,000 corporate jobs in October and is planning to cut roughly the same number this week.
Speaker AAnd actually just came out this morning before we went to print that that number is roughly 16,000, I believe, potentially beginning like you said, as early as today.
Speaker AThe layoffs will affect Amazon Web Services, retail, prime video and human resources units, though the full scope does still remain unclear.
Speaker ACEO Andy Jassy told analysts during the company's Q3 earnings call that the reduction was, quote, not really financially driven.
Speaker AAnd it's not even really a I driven.
Speaker ARather, it's culture, end quote.
Speaker AExplaining that you, quote, end up with a lot more people than you had before and you end up with a lot more layers.
Speaker AOh my God, this is going to be a field day for you, Jen.
Speaker AAnd quote, the 30,000 total job cuts would represent nearly 10% of Amazon's corporate workforce, but only a small portion of the company's 1.58 million total employees.
Speaker AI had no idea they had that many employees, with the majority working, of course, in fulfillment centers and warehouses.
Speaker AThis would be the largest layoff in Amazon's three decade history, surpassing the approximately 27,000 jobs trimmed in 2022.
Speaker AJen, Andy Jassy says this is all about culture and bureaucracy and not AI or finances.
Speaker ADo you buy that explanation?
Speaker AAnd also here's the second question.
Speaker AHow should the broader industry examine this plan and what action should they be thinking about taking?
Speaker BOkay, so first of all, I think between the two cuts since October, there's 30,000 jobs.
Speaker BIsh.
Speaker BYeah, right.
Speaker BSo I just take a minute and say that's never to be taken lightly.
Speaker BI feel for those affected, that's really hard stuff.
Speaker BRight?
Speaker BHeadlines every single day, corporate layoff.
Speaker BSo I want to just take a moment and play on the human aspect of it.
Speaker BLike that is very hard.
Speaker BNow, to answer your question, am I buying the explanation here?
Speaker BI can only hope that Andy honestly sees bureaucracy and these quote unquote layers that have been created as a real issue, because I do.
Speaker BI believe that is a huge issue.
Speaker BAnd I think anyone in corporate retail at a leadership level feels frustrated by this like additional bureaucracy.
Speaker B17 layers of approval.
Speaker BI'm at a senior director role, VP level role.
Speaker BWe talk to these executives every day on our team and they feel like they still don't get to own their business like they used to.
Speaker BRight.
Speaker ALike I've been.
Speaker BBusiness has changed.
Speaker BRight.
Speaker BAnd it sounds like you were there.
Speaker BRight.
Speaker ASo I'll never go back for that reason, actually, because I have a lot more autonomy in what I do now.
Speaker BYeah.
Speaker BAnd I think we see.
Speaker BAnd this is sort of a side note and then I'll get back to answering your question.
Speaker BBut we see we also work with manufacturing and distribution that is private equity backed.
Speaker BSo they're like the small to midsize growing when PE steps in.
Speaker BAnd I know not everybody loves private equity, but when PE steps in, they do trim the fat.
Speaker BThey minimize the layers.
Speaker BAnd they say, you own your business and here's how, how we grow.
Speaker BAnd some of the leaders that step out of corporate retail and into those more PE backed environments, they thrive because of the autonomy.
Speaker BThere's pressure, but there's autonomy.
Speaker AI've never thought about that actually, Jen, that's really, that's really interesting, the dichotomy between private equity.
Speaker AWhich makes sense.
Speaker AYeah.
Speaker ACause they're going to trim everybody out and you just got to own it and get it done.
Speaker AAnd if you don't, you're out probably.
Speaker BRight, Right.
Speaker BAnd then.
Speaker BBut if you are owning it and you're getting results, they give you even more ownership.
Speaker BLike, great, just send me a text before that approval.
Speaker BInstead of.
Speaker BIn today's retail corporate America, you have to make 17 slideshows and change the borders six times right.
Speaker BBefore you can get that approved.
Speaker BSo anyways, to go back to this.
Speaker BAm I buying the explanation?
Speaker BI mean, look, I think both can be true.
Speaker BI think hopefully again, I very much hope that he sees this as an issue and he's like, look, let's try to minimize the layers in bureaucracy and let our team do their work.
Speaker BBut at the same time, of course there's a financial impact here.
Speaker BI mean, when you trim 16,000 jobs, there's definitely a financial impact.
Speaker BAnd of course, AI, when done right, allows strategic talent to do so much more with less headcount.
Speaker BSo I think AI enables some of them, some of these jobs to be cut and the work to go on.
Speaker BWould I.
Speaker BHere's the second part of your question.
Speaker BWould I suggest that the broader industry take note?
Speaker BUm, I don't know if people are going to like my answer here, Chris, but we're going to Be honest here on the Omni Talk.
Speaker AYeah, we a hundred percent are going to be frank.
Speaker BYeah.
Speaker BSo I, I just would truthfully say I think most organizations could cut 10% of their corporate teams and be more effective, more efficient.
Speaker BAs long as it's done really well.
Speaker BI think it's good business.
Speaker BIn some ways we're not the same business we were 10 years ago.
Speaker BWe shouldn't have the same size teams we had 10 years ago.
Speaker BI think it just makes sense.
Speaker BWhat I've seen that has gone wrong is some of these organizations making these types of cuts and saying hey, AI can help.
Speaker BBut instead of actually doing the work to create better budgets, better support, better tech, they're giving them like half baked tech.
Speaker BHere's a chat GPT and now can you do six jobs?
Speaker BBecause we just cut the five around you and that's going to burn out top talent fast.
Speaker BRight.
Speaker BSo I think, I mean it has to be done really well.
Speaker BI'm not sitting here saying I'm going to be the expert on how to do that, but I've seen it gone wrong when it's done incorrectly.
Speaker BBut overall I, I'm a fan of trimming the fat at the, on the corporate teams and, and just hiring better A players for the roles that you keep.
Speaker AThat's really interesting too.
Speaker AI didn't expect to go in that direction.
Speaker AIt's funny because it's timely.
Speaker AI'm having a cop, I'm doing a recording a podcast with Experian Technologies on Monday and that's one of the questions I'm going to ask them is like, how do you actually implement AI through for the purpose of workplace efficiency?
Speaker AAnd when you put it in the context of like how do you think about your organizational design?
Speaker AI think that's a really great point you're making Jen, is like I would probably experiment with what the right answers are for workplace efficiency before I just go and make cuts on the idea that AI can get me to the place I want to be.
Speaker AAnd in general there's probably just as what I heard you say, in general there's probably just ways to trim the fat in the organization too.
Speaker ASo I'm glad you came back around on that because I was going to, I was going to ask you that but I mean for me I, I, I fundamentally agree with everything you said.
Speaker AI think the way I'd sum it up from my perspective in my language is like, I think it's just good business and does it have to do with AI or does it not Like I don't think that question really matters.
Speaker AIt's kind of a, it's kind of a moot point at the end of the day.
Speaker AAnd at the end of the day, you just always need to get in front of things and get leaner as much as you can.
Speaker AAnd so whether that's chewing the, or trimming the fat or employing AI, like it doesn't really matter.
Speaker AAnd so like, I think it's just good business.
Speaker AAnd I think to your point too, the smart retailers are looking at this announcement and going, huh, do I need to take a hard look at this in my organization?
Speaker AAnd my question for you though is like, how many, how many executives you think are doing that versus they're just like, this is a one off, Like I'm not going to pay attention to it.
Speaker AI'm just going to look at my organization, keep running it the same way.
Speaker AOr do you think most of the leaders generally are trying to look at this type of thing?
Speaker BEvery single year, to my knowledge, in our clients and in our network, every single year we're looking at workplace efficiency and org charts.
Speaker BWhat I don't know.
Speaker BI know, you know, some people put it on hr.
Speaker BLike, hey, is HR working on this?
Speaker BWell, here's the deal.
Speaker BIf we're talking about it being done well, you have to tell HR what you can and can't do without and where you could thrive.
Speaker BAnd hey, we can get rid of two headcount because I want to implement this tech to take over.
Speaker BLike there has to be again that plan.
Speaker BIt's not just HR makes the decision and OPS has to deal with it or OPS makes the decision and tells HR there really needs to be a collaboration there for it to be done well.
Speaker ARight, and that, that goes back to your point about bureaucracy too because that becomes difficult as an executive too because how much of that do you actually own in terms of determining the design and creation of your organizational structure underneath you?
Speaker ASo it's kind of like a chicken and the egg thing that you start to get into here if you're not careful as well.
Speaker BFor sure.
Speaker BI mean, in my ideal situation, and unfortunately they don't always call me Chris.
Speaker BI don't know why they don't always call me either.
Speaker AListen to me either, Jen.
Speaker BBut in my ideal situation, you leave it up to the business leader, right?
Speaker BAs much as possible you say, hey, here's what we need to hit.
Speaker BHere's the margins we need to be at, here's the revenue, here's the plan.
Speaker BEveryone has a budget, we're in retail we watch every dollar in that, let them figure out how to get there, but then it's on them if they don't.
Speaker BRight.
Speaker BIf you decide to headcount is what you needed, but now you're not hitting plan, you know, bad plan, figure it out, go fix it.
Speaker BThat's what I think.
Speaker AYeah.
Speaker AAnd the other thing I've been thinking a lot about too, Sorry, I'm gonna go long here because I think this is a really important conversation.
Speaker AI think it's really important for all the executives out there to hear it too, is, you know, with AI, like I'm almost, I'm almost of the opinion that if I was leading a retail company, I would be going to my executives and saying, okay, you come back and tell me, because you've been around and exposed to AI for the last two years, where do you think it's applicable in your organization?
Speaker AAnd how much efficiency do you think you can get?
Speaker AAnd I do that for two reasons.
Speaker AOne, because the exercise is going to be beneficial just in, in general to decide where and how you could strip things out.
Speaker AAnd then two, the other point for me as the leader, it tells me who's really equipped in having that conversation and who really understands what I can do.
Speaker AFor me now as a CEO, I might need help to bring in to understand, engage that acumen, but that's the conversation.
Speaker AI don't know, what do you think of that approach, Jen?
Speaker ABecause I think that that is something I would be thinking very hard about doing.
Speaker B100% we say all leaders in this industry are now tech leaders.
Speaker BI mean, we cannot have really strong operators that just like, oh, I don't, I don't dabble with that.
Speaker BIt's just not, it's not the way you run business anymore.
Speaker BRight.
Speaker BSo I would say 100 the best leaders in this industry and even things that our clients are looking for is, are they forward thinking, are they going to bring us tech solutions, Are they going to do the work?
Speaker BRight.
Speaker BBecause there's not this one IT team that can assess every single AI solution for every single team.
Speaker BIt's just too complex, right?
Speaker BIt doesn't.
Speaker BAnd to be honest, if I'm owning the business, if I'm owning marketing, I don't want the IT team to tell me what I should explore.
Speaker BI want to go out there, explore the options and then bring back like, hey, IT team, I've heard about these three options that I'm really interested in.
Speaker BI've done these demos.
Speaker BI understand what they could do for us.
Speaker BCan you now explore Right.
Speaker BI think there's, I guess I would just say I agree with you 100% and clients are definitely looking for that in leadership today.
Speaker AYeah, yeah.
Speaker AAnd here's the goal that I'm putting to my work ultimately that we're all driving to and holding hands to get to.
Speaker AI think that's the other important thing.
Speaker AYou've got to put your feet to the fire as a leader to say like at some point, like, here's what I'm going to get, here's what I'm going to get back for the organization.
Speaker AAnd it's going to take a lot of tough conversations as well along the way too.
Speaker ABoth for.
Speaker AWith the deciding the tech and ultimately the layout.
Speaker AThe impact downstream to the workforce too over the years.
Speaker BThat's right.
Speaker BThe other thing I just want to, because I could get on a soapbox about this, I just want to share is the time is now to make sure you are bringing in the most strategic talent.
Speaker BIf you have doers, and we have a lot of doers and leadership seats.
Speaker BIt's just the way the industry has worked.
Speaker BRight.
Speaker BAnd they're probably fantastic at doing.
Speaker BBut you can't run an organization or a successful team with AI if you are not strategic and truly strategic in the way you're going to use that AI because you do need to ask follow up questions.
Speaker BYou do need to make sure it's not hallucinating.
Speaker BYou do need to.
Speaker BThere's just the way you drive AI.
Speaker BI would say matters.
Speaker BAnd if you put a C player in a seat with AI, you're going to get F results.
Speaker BThat's my, that's my opinion.
Speaker BIf you put an A player in a seat with the right AI, you're gonna get tremendous results and you're gonna see all of the benefits.
Speaker BBut it doesn't replace people.
Speaker BIt means your people should be more better, honestly, because you can do more with less in that way.
Speaker BDoes that make sense?
Speaker AYeah, it does.
Speaker AIt's like we said on the show many times, it's a management tool first and foremost for better efficiency and re engineering processes and getting to places you never could as an organization too.
Speaker AThat's the other inherent thing that I learned and have been thinking about ever since nrf.





