Claude Can Now Order Your Groceries and Dinner | Fast Five Shorts
This Omni Talk Retail Fast Five segment explores Anthropic’s Claude integrations with Instacart, Uber Eats, and other consumer apps.
Chris Walton and Jenn Hahn discuss why this approach to conversational commerce feels more natural than previous AI shopping experiments and how AI could eventually help consumers save both time and money. They also unpack the idea of a future “marketplace of marketplaces” powered entirely by AI assistants.
⏩ Tune in for the full episode here.
#Anthropic #AIShopping #Instacart #RetailTechnology
Anthropic has expanded its cloud AI assistance integration ecosystem from workplace tools into personal consumer apps.
Speaker AAnd among the 15 new connected services are Instacart and Uber Eats, meaning that Claude can now suggest build and action grocery orders and food delivery entirely within a conversation.
Speaker AAccording to Chain Storage, this integration works differently from what we have previously discussed on the show surrounding OpenAI and ChatGPT app integration.
Speaker ACloud doesn't just passively wait for commands, it proactively suggests relevant connected apps mid conversation.
Speaker ASo, for example, ask about dinner and it can build an Instacart cart and suggest a resi reservation without the user ever switching apps.
Speaker ASo, Chris, I know this is going to be one I think that you're going to like to discuss.
Speaker AIs Anthropic's integration with Instacart and DoorDash the right way to integrate apps into an LLM experience?
Speaker AOr do you think this is just another flashy integration that won't actually change how consumers shop?
Speaker BOoh, Jen, you know, I think I'm gonna have to say.
Speaker BI think I'm gonna have to say again, no, this is cool.
Speaker BThis is great.
Speaker BI love this.
Speaker BI love this.
Speaker BI When I saw this headline, I immediately sent it out to a bunch of people via text and with the words finally, Jen, like, because there are so many things I like about this approach versus the approaches we have talked about as ad nauseam on this show going back to November.
Speaker BNumber one, it is how people shop.
Speaker BWe talked about it on past shows.
Speaker BIf I know I want to engage with an app, I'll just use an app, right?
Speaker BLike, I don't want to direct myself to the app.
Speaker BInside the LLM, I see even producer Ella shaking her head yes in the background here.
Speaker BNumber two, it's leaning into grocery.
Speaker BAnd that is because of the time saving, time savings nature of grocery, but also, as I believe, because of the potential to save people a ton of money.
Speaker BThere's a ton of money to be saved if you can use and shop for grocery in the way they're describing.
Speaker BBecause this is the basic foundation of what I'm calling the marketplace of marketplaces, and probably other people are calling it too, the marketplace of marketplace concept, in which I can now use Clyde to shop across multiple grocery stores or marketplaces to find the best deals on the items that I need.
Speaker BAnd if you add that up, monthly savings from that effort alone, if you're willing to do it, my hunch is that you're talking about close to an average person's utility bill when you get all the Savings on all the items that you routinely shop for in grocery and look for the deals.
Speaker BIt's why couponing people exist, right?
Speaker BIt's why the coupon cutters exist, because they see the value in it to them.
Speaker BSo yes, that is going to spur consumer interest over time to go to anthropic, to shop to in this way because that's what drives consumer adoption is finding value and the value is going to come from saving money.
Speaker BSo way to go, Claude.
Speaker BBut Jen, talk me off the ledge.
Speaker BLike, am I, am I missing something?
Speaker BDo you agree with me?
Speaker BDo you disagree with me?
Speaker AYeah, I think maybe not the ledge.
Speaker BTalk me off the diving board.
Speaker BI'm diving, I'm diving head first.
Speaker AYeah, I think you're excited.
Speaker AI think you're like in the pool.
Speaker AI'm not sure where you're at swimming.
Speaker ANo, I agree with you.
Speaker AI think this is very exciting.
Speaker AI have to be honest, there are so many headlines about integrations and like you said, you've discussed it at nauseum about all the different integrations with AI.
Speaker AThis one does feel different if it operates the way in which it's as it does.
Speaker AYour point about cost savings is really interesting and I like that.
Speaker AI didn't think of it from that perspective.
Speaker AI thought about it from time savings.
Speaker ARight.
Speaker AAs a business owner and a mom of three and a wife and someone that would love to have at least a little bit of a social life in there.
Speaker AThe amount of time saved by interfacing with Claude and, and having it build my grocery cart or book my reservation for me is amazing.
Speaker AIt feels like that's, that's the solution we want.
Speaker ALike, can I just hit go?
Speaker ALike, do I have to flip back into resy and then check my email and validate a code?
Speaker ALike, no thanks, I don't want to be in that many different spaces.
Speaker ASo I'm agreeing with you.
Speaker AI think there's a ton of potential win here.
Speaker AWill it change the way people shop?
Speaker AI think possibly, because I also think there's a hesitancy around AI from some consumers because of the confusion.
Speaker ARight.
Speaker AIf you tell it like, oh well, then you've got to download the Claude browser extension so that it can accurately interact with your instacart account.
Speaker ALike, all of that just feels hard.
Speaker AAnd if people aren't big AI users anyways, if they aren't just naturally curious in that way, they've stayed away.
Speaker ARight?
Speaker ABut if we can make it this easy, someone tries it once, it just feels like you've got your own little personal assistant there.
Speaker ASo I think we're inching closer and closer to that smart house vibe, that movie from the 90s or whenever that was out, where it's going to take over, do things for us.
Speaker BYeah, right.
Speaker BYeah.
Speaker BThe other part I hadn't thought about too you just said that is the companies that they're talking about doing this with are digitally native companies.
Speaker BThey're very digitally forward companies.
Speaker BAnd when I look at that, in contrast to the other companies we've talked about and the OpenAI integrations they've done, they've been much more like traditional retailers.
Speaker BAnd I wonder if that's partly why I'm liking this approach more, because it's rooted in understanding how digital works versus trying to have my legacy business model work inside of a new technical innovation, technological innovation.
Speaker BI think that's something to think about, folks, especially if you're at these companies and ask yourselves, why are we doing what we're doing and who should be looking to as the example for how we should be doing it?
Speaker BI think, I think that's something I hadn't thought about until, you know, listened to what you just said there, Jen.
Speaker BSo I think it's important.