Bed Bath & Beyond Wants Your OLD Coupons Back | Fast Five Shorts
This Omni Talk Retail Fast Five segment covers Bed Bath & Beyond's Legendary Coupon Hunt, a 21-day nationwide sweepstakes inviting customers to dig out their old iconic blue 20% off coupons for a chance to win a $100,000 home refresh.
Chris Walton and Jenn Hahn don't hold back. With only around 22 Bed Bath & Beyond branded stores still open and a grand prize that signals the brand isn't exactly betting the house on this one, the duo rates this squarely at a 99 out of 100 on the gimmick scale. They also compare it to Jeep's equally eyebrow-raising George Washington World Cup giveaway and debate whether buzz-worthy stunts like these can ever translate into real, lasting customer loyalty or whether they're just noise.
⏩ Tune in for the full episode here: https://youtu.be/k2JviUlR0-Q
Bed Bath and Beyond has launched its legendary Coupon Hunt, a 21 day nationwide event running June 22 through July 13, inviting customers to dig out their old iconic blue 20% off coupons.
Speaker AAccording to Retail Dive.
Speaker ACustomers can bring any old Bed, Bath and Beyond coupon to participating Bed, Bath and Beyond and the Container Store and Kirkland's Home locations nationwide.
Speaker AAnd each coupon brought in serves as a sweepstakes entry for a grand prize of $100,000.
Speaker AEverything home refresh using products from across the Bed, Bath and Beyond Inc. Family of brands.
Speaker AOkay, so Chris, this is also the A and M Put yout on the Spot question of the week.
Speaker ASo glad A and M chose you instead of me this time.
Speaker AThis is fun.
Speaker ASo here it is.
Speaker ADo you see this coupon sweepstakes approach as a clever way to rebuild loyalty or does it risk trans training customers to expect gimmicks instead of long term value?
Speaker BOh, man.
Speaker BI don't know what this trains customers to expect because on the, on the gimmick scale, if, if I was to do a 1 to 10 gimmick scale, I'd give this like a 99 gen. That's how, that's how gimmicky I think this thing is.
Speaker BThis is the most gimmicky promotion I think I've, I've can remember in quite some time.
Speaker BAnd aren't there only like, aren't there only like 22 bed, bath and beyond stores that are even open like that carry the Bed, Bath and Beyond name?
Speaker BSo like, I don't even understand how this makes any hay whatsoever to begin with.
Speaker BAnd, and your hook is bringing in old expired coupons.
Speaker BI mean, I don't know about you, Jeff, but I don't even miss Bed, Bath and Beyond and I definitely don't miss the coupons in my drunk drawer.
Speaker BMaybe some people do, but I think they're just doing this because they can.
Speaker BAnd I hope they're not resting on their laurels that this is going to, or putting any big hopes on this because.
Speaker BBecause I just don't think it's going to drive anything either.
Speaker BAnd which I'm guessing it's, I'm guessing they're not putting anything big into it because if the grand prize is $100,000 home home refresh, it feels like they're hedging their bets already in terms of the number of coupons that they, they think or are estimating they're going to get back.
Speaker BYou know, like they're, they're, they're kind of dipping their toe into this gimmicky promotion in and of itself too.
Speaker BBut I don't know, Jen, do you agree with me or are you like, oh yeah, I've already gone through the.
Speaker BI've already gone through the junk.
Speaker BJordan pulled them all out and I'm heading there this weekend.
Speaker BChris, like, what's your take?
Speaker AI could not agree with you more, Chris.
Speaker AI think this is just a ploy for a little bit of buzz and attention.
Speaker ABut I can't see a whole volume of people digging out old coupons to a store that they thought was shut down and never coming back again.
Speaker ASome people might have them.
Speaker AThose are the loyalists.
Speaker ABut I would guess those loyalists already know about the.
Speaker AMaybe you say 22 stores that are still out there and they're still somehow shopping the brand.
Speaker AIt reminds me of this, this crazy story I heard about this 4th of July.
Speaker AJee is offering a very gimmicky thing where if the US were wins the World Cup.
Speaker AI believe it is.
Speaker AIf the US wins and your name is George Washington and you submit a entry, you're one of the first hundred George Washingtons to submit an entry.
Speaker AThen you get like a free Jeep Wrangler or something.
Speaker ABut I was laughing so hard as I heard it because I was like, how many George Washington's are there?
Speaker AAnd this is so interesting, but it's one of those things where like it might create a headline.
Speaker AWe're here talking about it.
Speaker AThere's some buzz, but I can't imagine that it's going to drum up real business for them.
Speaker BNo.
Speaker BWell, the Bed, Bath and Beyond coupon thing was the most gimmicky headline until I heard about the Jeep George Washington giveaway.
Speaker BThat's crazy.
Speaker AYeah, George Washington.
Speaker ASo if anyone's listening and your name's George Washington, please look it up.
Speaker AYeah.
Speaker BOr if you really need a Jeep, go and change your name and hope for the best with the World cup soccer team for the US and their hopes, who knows, you never know.
Speaker BStranger things have happened.