Amazon Haul, Best Buy Social+ & Edibles.com
🎧 Retail Fast Five | March 26, 2025 – Live from Shoptalk 2025
This week, Chris and Anne are back together live at Shoptalk 2025, bringing you exclusive insight and on-the-ground energy. This week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, kicks off with a behind-the-scenes look at their interviews with CVS, Wayfair, and Purina (03:15), followed by their five big retail stories of the week:
- Best Buy Launches Social Plus – A new retail media/social ad hybrid (06:23)
- Amazon Haul Gets a Spring Sale Boost – But is it bold enough? (12:23)
- Klarna x DoorDash Partnership – BNPL comes to food delivery (16:46)
- Edible Arrangements Launches Edibles.com – Game-changing move into hemp products (20:54)
- Target Tests Brown Box Delivery – Efficiency play or PR puff? Or both? (24:43)
They also talk Christina Aguilera workout songs (28:47), bad airport snacks (30:14), socks and sleep debates (31:53), and whether Minneapolis should host dating shows (33:03).
💥 A must-listen for anyone following the ever-changing retail landscape.
Music by hooksounds.com
#RetailFastFive #OmniTalk #RetailNews #BestBuy #AmazonHaul #ShopTalk2025 #RetailMedia #Klarna #DoorDash #Edibles #TargetRetail #Ecommerce #RetailTrends #BNPL #RetailInnovation
The Yammetalk Fast5 is brought to you with support from the A and M Consumer and Retail Group.
Speaker AThe A and M Consumer and Retail Group is a management consulting firm that tackles the most complex challenges and advances its clients, people and communities for their maximum potential.
Speaker ACRG brings the experience, tools and operator like pragmatism to help retailers and consumer products companies be on the right side of disruption and Miracle, the catalyst of Commerce.
Speaker AOver 450 retailers are opening new revenue streams with marketplaces, dropship and retail media and succeeding with Miracle unlock more products, more partners and more profits without the heavy lifting.
Speaker AWhat's holding you back?
Speaker AVisit miracle.com that's mirakl.com to learn more and Simbi Simbee powers the most retail banners in the world with today's only multimodal platform for in store intelligence.
Speaker ASee how Albertsons, BJ's Spartan Nash and Wakefern win with AI and automation@simby Robotics.com that's S I and Infios.
Speaker AAt Infios, they unite warehousing, transportation and order management into a seamless, adaptable network.
Speaker AInfios helps you stay ahead from promise to delivery and every step in between.
Speaker ATo learn more, visit infios.com or meet them at Shop Talk Spring in Booth 1908 and see how they relentlessly make supply chains better.
Speaker AAnd finally, Ocampo Capital.
Speaker AOcampo Capital is a venture capital firm founded by retail executives with the aim of helping early stage consumer businesses succeed through investment and operational support.
Speaker ALearn more@ocampo capital.com hello, you are listening.
Speaker BTo Omnitalk's Retail Fast Five, ranked in the top 10% of all podcasts globally and currently ranked in the top 100 of all business podcasts on Apple Podcasts.
Speaker BThe Retail Fast Five is the podcast that we hope makes you feel a little smarter, but most importantly, a little happier each week too.
Speaker BAnd the Fast 5 is just one of the many great podcasts you can find from the Omnitalk Retail Podcast Network alongside our Retail Daily Minute, which brings you a curated selection of all of the most important retail headlines every morning and our Retail Technology Spotlight series, which goes deep each week on the latest retail Technology Trends.
Speaker BIt's March 26th.
Speaker BI'm one of your hosts, Anne Razinga.
Speaker CAnd I'm Chris Walton and we are.
Speaker BComing to you live from job talk 2025 to break down once again all of the top headlines making waves in the world of omnichannel retailing.
Speaker BChris we are right outside Meta's headquarters.
Speaker CAs you can see, Shop Talk Headquarters.
Speaker CYes.
Speaker BYes.
Speaker BYeah.
Speaker BMeta's Shop Talk.
Speaker CShop talk headquarters.
Speaker CYes.
Speaker CYou're welcome.
Speaker CI just want to make sure.
Speaker CI didn't want.
Speaker CI don't want people to over assume the, you know, our.
Speaker COur esteem in.
Speaker CIn the retail community, you know, and.
Speaker BSometimes I wish we were in, you know, beautiful Northern California.
Speaker CBeautiful.
Speaker CYeah.
Speaker CYeah.
Speaker CWhere.
Speaker CWhere are they?
Speaker CPalo Alto.
Speaker CIsh area.
Speaker CYeah.
Speaker CThat area.
Speaker CMenlo Park.
Speaker CI don't know, but.
Speaker CBut, yeah.
Speaker CBut yeah, we're together too.
Speaker BYeah.
Speaker CUsually we're in remote locations.
Speaker CIt's good to see you.
Speaker BI know.
Speaker CIt's good to see you.
Speaker CHow have you been?
Speaker BYou know, we've just been putting out lots of interviews over the course of the last couple days, trying to stay alive.
Speaker CYeah, we had a hell of a first day.
Speaker CHell of a first day.
Speaker CAnd we got a great day coming today, too.
Speaker CA lot of great interviews coming today.
Speaker BWhat was your favorite interview of yesterday?
Speaker BWhat should people check out?
Speaker CI think.
Speaker CI think the most memorable one was definitely the CVS interview that we did with Moussa Bobole.
Speaker CYeah, we had a joke that his last name rhymes with Vandelay, which.
Speaker CIt does.
Speaker CYes.
Speaker CSo he's.
Speaker CHe's a Seinfeld fan.
Speaker CYeah, yeah.
Speaker CBut it was great.
Speaker CHe was talking about their strategy for CVS and how they want to, you know, localize their stores to the community.
Speaker CFrom a format, a pricing and assortment standpoint, it was really cool.
Speaker BYeah.
Speaker BYeah, I agree.
Speaker BI mean, I.
Speaker BHe was so gracious in letting us get all of our questions in, that we had.
Speaker BWe had to go off script.
Speaker BI had to go off script.
Speaker BYeah, you did so many questions about what they're doing, how they're doing it, but, I mean, I'm excited to see what.
Speaker BWhat they end up doing.
Speaker CYou had a great interview with Fiona Tan from Wayfair.
Speaker CWayfair, too.
Speaker CLike, that was really interesting.
Speaker BYeah, we.
Speaker BWe had a session yesterday with Fiona Tan, the CTO of Wayfair, the CTO at Nyx Knix, which is an Intimates brand.
Speaker BAnd then we also talked to Pad Mahari, who is the Chief Digital Officer at Purina Nestle, just talking about the technologies that they are investing in, how they're investing in, and again, obviously, really cool to hear how they're using AI.
Speaker CI thought it was rapid fire, too.
Speaker CYou kept them on their toes.
Speaker CYeah, you got.
Speaker CYou got them.
Speaker CGot them.
Speaker CBuz.
Speaker CA couple times I was great as a moderator.
Speaker CI always love when you get the buzz.
Speaker BThey wanted the buzz.
Speaker CYeah, you want the buzz, you got to get the buzz.
Speaker CYou Got to get the buzz.
Speaker BAll right.
Speaker CAnd.
Speaker CWell, I think we should get to this show.
Speaker CWhat do you think?
Speaker BShould get to the show?
Speaker BOh, my.
Speaker BOh, my God.
Speaker BOh, my God.
Speaker BWe got a cameo.
Speaker CWe have a cameo.
Speaker CAnd he just spilled the coffee, but that's okay.
Speaker CBen.
Speaker CBen Miller, he's here.
Speaker CFor those watching on video, say hi.
Speaker CHappy shop talk, everybody.
Speaker CThank you.
Speaker CAll right.
Speaker CIt's okay.
Speaker CAll right, Fashion.
Speaker CI'm going to be doing today's podcast in a puddle of coffee.
Speaker CAll right.
Speaker CBut before we get started, I of our fans out there that we are off all next week, we are shutting down the Omni Talk headquarters for a much needed vacation.
Speaker BYeah.
Speaker CSo there's going to be no daily email, no podcasts, no Fast Five all next week.
Speaker CWe will pick up our regularly scheduled programming the following week beginning on Monday, April 7th.
Speaker BWhat?
Speaker BWhere are you going?
Speaker BWhat is, what is happening?
Speaker CI don't know yet, and I'm not sure yet.
Speaker CI'm, I'm still figuring that out.
Speaker CWe haven't, we haven't quite figured that out.
Speaker CYou're going to Canada, though, right?
Speaker BI'm going to.
Speaker BI'm Canada bound.
Speaker BYes, Canada bound.
Speaker BSo hopefully I, I'm really nervous that I'm going to end up on this show and I'm going to, like, have a neck brace and be in, like, full body cast from skiing.
Speaker CWell, I, I personally would love that, just for the content, just for the visual content aspect of that.
Speaker CAnd so, so I'm not going to say I hope it happens to you, but I think, I think we'd manage if it did.
Speaker BIt's a fear.
Speaker BIt's a real fear every time we go out.
Speaker CThat's true.
Speaker CActually, you skid.
Speaker CAll right, in today's Fast 5, we've got news on Amazon, Hall Klarna's latest deal with Doordash, Edible Arrangements, getting into, of all things edibles, and Target's new test of, quote, brown box delivery from stores via ship drivers.
Speaker CBut we begin today with the launch of yet another plus program.
Speaker CAnn.
Speaker BYes.
Speaker BAll right.
Speaker BHeadline number one, Chris.
Speaker BBest Buy is connecting its retail media network to social campaigns via something it's calling what else?
Speaker BSocial Plus.
Speaker CCan we stop it?
Speaker CSeriously?
Speaker BPut a plus on it.
Speaker CYeah.
Speaker BAnd you've got yourself a campaign, folks.
Speaker BAccording to chain Storage, the consumer electronics giants Best Buy ads, Retail Media Network is unveiling Social Plus, a new offering for brands and advertising agencies that allows them to reach its first party audience and deliver metrics across social campaigns.
Speaker BSocial plus is exclusively available through Best Buy Ads.
Speaker BAnd at launch includes Meta's Facebook and Instagram networks, with plans to expand to other platforms in the future.
Speaker BSocial plus combines proprietary Best Buy customer insights with Meta's Advantage plus shopping campaigns.
Speaker BAnd the solution leverages automation to find existing and prospective customers and serve highly targeted content to specific customers at optimal times.
Speaker BIt will also provide SKU level insights through Meta's product level reporting beta capabilities.
Speaker BAre you still with me?
Speaker CI am, yeah.
Speaker CNo, it's pretty cool.
Speaker CI'm excited about this one.
Speaker BWell, Chris, this is also the AM put you on the spot question.
Speaker COh, thank you.
Speaker CThank you A and M for giving me the put you on the spot question.
Speaker CThey're just bright and early at 8am in Vegas.
Speaker CThank you guys.
Speaker CI appreciate that very much.
Speaker BThey're coming in.
Speaker BThey're going to mic drop right away, Chris.
Speaker BThey want to know, do we just hear the best marketing response so far to a cookie less advertising world?
Speaker BMic drop.
Speaker COkay, all right.
Speaker CNot the best because honestly.
Speaker CAnd the best is in store.
Speaker CIn store audio advertising.
Speaker CThat's going to be the best thing that's going to blow up.
Speaker CI'm big into that.
Speaker CSo this might be the second best though, if I was to qualify it.
Speaker CBut no, I really, I really do like this idea.
Speaker CI think it's, I think it's really smart.
Speaker CYou know, you and I were talking a little bit about it before the show.
Speaker CTo me it's just, it's, it's really.
Speaker CNo, it's just a new age version of like showing ads on televisions that are in your store.
Speaker CYou know, like you would see in a Best Buy, a Target or a Walmart.
Speaker CBut there's two big reasons I love it.
Speaker CYou know, number one, this, the sales are attributable.
Speaker BYeah.
Speaker CSo that's awesome.
Speaker CAnd then two, this is the probably the best part of it.
Speaker CYes.
Speaker CPeter from Shein.
Speaker CHow you doing, man?
Speaker CWe got lots of people stopping by today.
Speaker CThe other reason I love it is it gets, it gets.
Speaker CIt extends the media reach into things beyond traditional retail.
Speaker CIt extends it into media.
Speaker CYou know, like we learned from Robert Josik of Schwarz Group, the fourth largest retailer in the world, by the way, heads of retail media.
Speaker CHe said retailers have to be very cognizant of the spend that goes to traditional retail versus media dollars.
Speaker BRight.
Speaker CAnd this unlocks media dollars for Best Buy because it allows, you know, them to pipe in with advertisers that want to understand their shopper demographics and what they can do.
Speaker CSo.
Speaker CSo I love this.
Speaker CI think it's just a brilliant idea.
Speaker CI think it's really smart.
Speaker CI don't think.
Speaker CI think it's just a matter of time before we start seeing more people.
Speaker CYou know, follow suit here.
Speaker BYou know, that's, that was actually my, my one.
Speaker BYou know, I'll, I'll start with my, my questions.
Speaker COkay.
Speaker BAnd then go into why I like it because I also do like it too.
Speaker BBut I also wonder, like, I think Best Buy deserves some credit here for First Mover Advantage and really being one of the first retailers to pilot this.
Speaker BBut I wonder how soon this becomes table stakes for other retailers.
Speaker BJust the way that we're seeing, you know, this expand retail media expand and, and to, to A M's point too, like, yes, this does give you, gives you visibility as a retailer into how people are finding you, how your customers are behaving in ways that they didn't have visibility to before.
Speaker BBut the last thing that I love so much about this.
Speaker BOh, and I think that it's really important when we think about where product discovery is happening and that is on the social channels like, like Instagram, like Facebook and being able to, for Best Buy to again get visibility into what people are discovering, what people are searching for and then really get into tailoring the campaigns to hit people at the right time with the right content, which is a huge topic of discussion here at Shop.
Speaker CYeah.
Speaker CThe one thing I would say too is like, the one watch out though is you can't just like, you can't just be the retail media prostitute.
Speaker CThat's the way I'd put this.
Speaker CYou can't just sell ads to anybody.
Speaker CYou still have to merchandise them.
Speaker CYou still have to make sure that you've got a governance process in place for that.
Speaker CThe right ads are going out to your network of people for the products you sell, particularly in your stores.
Speaker CAnd then as you try to extend into media as well, you got to be conscious of that.
Speaker CNow, I don't think it's that big a deal.
Speaker CIt's easily done, but it's going to need to be done at a scale, you know, that we haven't seen before in retail.
Speaker CThe scale is different than the TV example I brought up before.
Speaker BRight.
Speaker CLike you are just hitting so many more people with so many more things and it's super valuable.
Speaker BRight.
Speaker BAnd there's the tools now to do that.
Speaker BYou know, there's, there's AI that can help you sort through that data, that information that can a b test some of these ads too, so that you are getting that right content that just wasn't available before.
Speaker CYeah, exactly right.
Speaker CAll right, headline number two.
Speaker CAmazon is using its Big Spring Sale to promote Amazon haul.
Speaker CThe big Spring sale haul and is how I call it is what I call it, actually.
Speaker CAccording to retail dive, Amazon said It's also offering 50% off Amazon haul purchases as part of its big Spring sale which runs from March 25th.
Speaker CSo started yesterday to March 31st.
Speaker CUS customers who shop on Amazon Hall, a Temu and Shein like competitor that just launched in November, will automatically have the offer applied during checkout throughout the sales event.
Speaker CAvailable only via app and on mobile.
Speaker CAll haul items are priced at $20 or less, with most less than $10.
Speaker CAnd some items.
Speaker CThis blows my mind, priced at a dollar.
Speaker CSo 50 cents, guys.
Speaker CGo get your 50 cent items.
Speaker CThe selection includes home decor, fashion, outdoor gear and electronics.
Speaker CHaul orders over $25 also qualify for free shipping in one to two weeks.
Speaker CAnd 50% off Amazon haul seems pretty aggressive to me.
Speaker BWhat do you think it is aggressive?
Speaker BI would have gone bolder.
Speaker CWhat?
Speaker BYeah, I think that Amazon should free.
Speaker BWell, I mean, I mean I, I think, I guess I would have gone bolder.
Speaker BI, I took your question to mean, like it's pretty aggressive with the, the promotion and like the awareness that it's driving.
Speaker COkay.
Speaker BI, I think I would have made this a bigger event and I just would have focused on Amazon haul.
Speaker BI think it should be an Amazon haul that's the size of a prime day.
Speaker BBecause I think that you're facing some really stiff competition with Shein and temu.
Speaker BYou're going to continue to face that, especially with some of the advancements.
Speaker BLike we talked to Peter Pernode yesterday about where Shein's headed, what kind of things they're investing in.
Speaker BAnd I think for Amazon to be a true competitor, this needs to be massive.
Speaker BIt needs to be at key points during the year, so a couple weeks ahead of holiday, a couple weeks ahead of back to college and things like that.
Speaker BWhen you're ordering stuff like this.
Speaker CInteresting.
Speaker BSo I think, I think price point wise it seems appropriate.
Speaker BI think scale of the announcement like a spring sale, that means nothing to me as a consumer.
Speaker BA 50% off Amazon Wholesale, that's something that I feel like is more consumers.
Speaker CI mean this is basically prime day for, you know, six days or whatever.
Speaker CThis is their spring equivalent of that.
Speaker CYou don't think that means anything to the consumer?
Speaker BI.
Speaker BWell, I mean, I shock.
Speaker CEspecially right now.
Speaker BNo, I don't, I don't think it's as important that if you're Gonna go heading into Easter?
Speaker CI don't know.
Speaker COkay, keep going.
Speaker BI, I think that if you're gonna go.
Speaker BIf Amazon's truly trying to compete with hall, like that's the headline here.
Speaker BWe're talking about hall, we're not talking about spring sale.
Speaker BIf that's what you're gonna try to do, if that's a real objective for you as a business.
Speaker BAmazon, I would have gone bigger and bolder and not thrown this in with a spring sale.
Speaker CSu separate standalone.
Speaker CThat's your play.
Speaker CAnd you would do it more often too.
Speaker CYes.
Speaker COkay, so, but Net Net, do you like this move?
Speaker BWhich move?
Speaker CJust the move of like trying to get behind hall and, and fire sailing it on price.
Speaker BI think they have to, I think if they're going to stay competitive, if, if that's a business, a business objective for Amazon, then yes, they have to do this.
Speaker CYeah.
Speaker CInteresting.
Speaker BBut you don't.
Speaker CWell, no, the points of.
Speaker CWell, I just think, I just, I think I, I disagree with you about the part about the spring sale in general.
Speaker CI think that's an important event in consumers.
Speaker CYou know, they've done it, I think a number of years now too.
Speaker CI don't remember how many, but, you know, and they're doing it routinely throughout the year.
Speaker BSo.
Speaker CBut I think your point about, okay, how do you actually get people to haul is really what you're saying.
Speaker CAnd for me, I don't know, like, I'm kind of like, okay, you're fire selling this 50% off.
Speaker CThat's what you have to do to get people interested in it.
Speaker CWe've seen the studies that people are not shopping it.
Speaker CSo, you know, that, that tells me that it honestly kind of reeks at of desperation to me as a merchant.
Speaker CI'm like, you know, the last thing I want to do is like fire sale my price to get people to do that.
Speaker CAnd so it just seems like a road to nowhere.
Speaker CAnd you know, long term, it feels like a strategy would have taken to compete with Walmart back in the day and you're going to lose that battle.
Speaker CSo why can't she and Sheen and Timu can be defensible against that, especially for a week.
Speaker BWho cares?
Speaker CI'd just be like, you're a nat in my ointment.
Speaker CGet the hell out of here.
Speaker CYou know, so I don't, I don't think this is a good sign for them at all.
Speaker CAnd you know, I think it shows that there's a lack of, of creativity on how to, how to mimic or do what she and Timu do better.
Speaker CThat, that's my take.
Speaker CYou agree with that?
Speaker BYeah, for sure.
Speaker BYeah.
Speaker BNo, I think, I think there's.
Speaker CYou're saying they need to do something.
Speaker CThis isn't it.
Speaker CYeah, I, Yeah, I think we both agree.
Speaker BWhole thing is too muddled with too many angles and just like go after one thing.
Speaker BAre you, you know, put more product sets in the spring hall, then like, figure out a way to make this as big as Prime Day?
Speaker BIf you really.
Speaker BIf, if it's a business objective.
Speaker CYeah, I'd actually rather see AM now that I'm thinking about it.
Speaker CI've never talked about this with you, but I'd rather see Amazon, like, using their supply chain infrastructure to help other retailers mimic what she and Teemu is doing.
Speaker CYeah, you know, yeah.
Speaker BIf they could do it at the.
Speaker CPrice point, that, that seems like the, the way to go because there's probably a lot of people that would want that from a product development perspective, especially the Shopify vendors, you know, but anyway.
Speaker BAll right, let's go on to headline number three.
Speaker BChris Klarna for the second week in a row is making our Fast 5 headlines.
Speaker BThey have inked a significant new partnership and this time with DoorDash.
Speaker BWe've got somebody from Doordash coming on today, one of the very first employees of DoorDash.
Speaker BSo I'm very excited to talk to her.
Speaker BJessica Locks will be on.
Speaker COh, right.
Speaker BAll right.
Speaker BSo according to CNBC, DoorDash customers can soon buy with Klarna via full payments, interest free installments or deferred options aligned with payday schedules.
Speaker BKlarna said in a press release that DoorDash customers will be able to pay in full at checkout, split payments into four equal interest free installments or deferred to dates that align conveniently with when they get paid for Klarna.
Speaker BThe announcement comes after it recently became the exclusive provider of Buy Now Pay later loans for One Pay, the Walmart backed Fintech company.
Speaker BThe partnership also strengthens Klarna's position in the US Just before its anticipated debut on the New York Stock Exchange.
Speaker BChris, I have to ask.
Speaker CYes.
Speaker BYou were just on your phone this morning trying to figure out how to get a product in a very short amount of time.
Speaker BHow long before you start using BNPL to your for your DoorDash deliveries?
Speaker COh, my God.
Speaker CAnd like, as soon as possible.
Speaker CLike, is Yesterday an answer?
Speaker CTwo weeks ago an answer 100%.
Speaker CI mean, you and I were joking about this.
Speaker CI wanna bring it up for the audience.
Speaker CDo you remember where we were the first time we learned about bnpl.
Speaker BNo, you don't.
Speaker BOkay, you gotta refresh my memory.
Speaker COkay.
Speaker CWe were@shop.org in LA.
Speaker CIt was September of.
Speaker BThere's a.
Speaker CThere was.
Speaker CYeah, there was.
Speaker CThere was a lot going on that trip, which will stay between us, but.
Speaker CBut it was shop.org 2018.
Speaker CWe went by Sezzle.
Speaker CThey had a booth and somebody recognized us from Minnesota and they're like, hey, come and check this out.
Speaker CAnd they told us about it.
Speaker CAnd I, I got like super geeked up about it.
Speaker CI was like, this is so cool.
Speaker CTotally makes sense if you can make this work.
Speaker CYeah, it's all coming back to me.
Speaker CYeah.
Speaker CI mean, you were like three.
Speaker CYou were like, you just had a baby like three months ago, Right?
Speaker BI was not.
Speaker BYeah, there's a lot happening.
Speaker CYeah.
Speaker CAnd we had like this crazy Airbnb in the middle of downtown.
Speaker CIt was just, it was awful.
Speaker CBut anyway, great insight into like where the future was going that day.
Speaker CAnd so ever since then, I think it's just, it makes so much sense because it is a smarter way as a consumer to buy things because you can get interest free loans.
Speaker BYeah.
Speaker CSo like, why wouldn't I extend my payables?
Speaker CAnd so you're starting to see this everywhere now.
Speaker CWalmart's doing it.
Speaker CDoordash is doing it.
Speaker CIt's another great hook for DoorDash too, which we've talked about a while.
Speaker CLike the Dash pass is very advantageous if you get your hands on one.
Speaker CSo I, you know, I love it.
Speaker BYeah, I think you're right.
Speaker BYou know, I think initially I was concerned about Buy now, pay later about getting people into a position where now you're using Buy now, pay later for food ordering delivery.
Speaker BBut then I thought about it, Chris, and it's like, look at the contrast on the other side of things.
Speaker BYou're just putting it on a credit card.
Speaker BYou're building up and racking up credit card debt.
Speaker BAt least with this move you're, you're able to, like you said, put it into installments, align it to your payday schedule so that you're able to like have more visibility or more activity, I guess, involved in how you're spending your money.
Speaker BAnd I think that will become more and more important.
Speaker BI also think this is a big move for Klarna.
Speaker BNot only now do you have visibility as a global organization into how multiple customers around the world are spending money, but now you also have visibility into Walmart shoppers, a major daily essentials shop, mass merchant that they'll have visibility to one of the biggest retailers in the United States.
Speaker BAnd now you have visibility into how customers are spending on immediate gratification categories like restaurant delivery, like other things.
Speaker BSo I think you're just building that moat too, for Klarna, for, you know, the data that they have and the visibility that they have into how consumers in the world are purchasing and behavior that they're doing.
Speaker BSo I think it puts Klarna in a great position as they're headed for this IPO.
Speaker CYeah.
Speaker C100%.
Speaker CI mean, God.
Speaker CYeah.
Speaker CThis is like, like similar to the Best Buy story.
Speaker CI mean, we're going to see a lot of people starting to jump on this bandwagon too, because it's going to be a ubiquitous way that people are going to start to pay and want to pay.
Speaker CAnd, you know, our job, too is not to be the regulators.
Speaker CRight.
Speaker CLike, we think it's just a better way to.
Speaker CIt's a better way for consumers to purchase products.
Speaker CThe regulators can get behind it in terms of consumer protection and things like that.
Speaker CYeah.
Speaker BYeah.
Speaker CAll right, so let's do this next one.
Speaker CHeadline number four.
Speaker CI got to find my place here because we are.
Speaker CAre.
Speaker CWe are remote and Edible Arrangements parent company is launching a marketplace for.
Speaker CWait for it.
Speaker CEdibles.
Speaker BI love it.
Speaker CYeah.
Speaker CThis is Ant's favorite headline of the year.
Speaker CAccording to CNBC, Edible Brands is launching Edibles.com, an e commerce marketplace for hemp products such as drinks and gummies.
Speaker CThe website launches Friday, starting with Texas.
Speaker CThe company is planning to roll out the platform nationwide quickly, with Florida, Georgia and other southeastern markets falling soon after Texas and, and I don't know if you noticed, but we got some aloe black in the back that's throwing me off here.
Speaker CEdibles.com will fulfill its online orders using its existing franchise system.
Speaker CThe Edible Arrangements franchisees who participate will allow the nascent business to offer same day or next day delivery just like it does with fruit baskets or chocolate dip strawberries.
Speaker CMy favorite.
Speaker CEdibles.com also has a lease for a brick and mortar location in Inman park in Atlanta and said it plans to add physical locations in other states as well.
Speaker CAnd yes, as the resident expert on all things edible, interpret that however you want here at Omnitok.
Speaker COn a scale of 1 to 10, what do you think of edibles.com I'm.
Speaker BGiving this a big fat 10 10.
Speaker CYou're not going 11, huh?
Speaker BWell, no, I'm gonna stay within the reins here a little bit, but I think that looks look, this is Edible Arrangements.
Speaker BYou win for finding great adjacencies that make your brand relevant.
Speaker BAgain, like, this is a huge market.
Speaker BThough people are still for some reason uncomfortable talking about it even though it's legalized in a lot of states.
Speaker BI think this is a great idea and will bring Edible arrangements back into the fold.
Speaker BI mean, when was the last time you thought about Edible arrangements?
Speaker CNever.
Speaker CIt's never ever entered my thought process.
Speaker BAll over the country they've already established a grid of people of things that are happening.
Speaker BLike they, they're already getting the infrastructure in place so that when this gets legalized across all 50 states, they will have people who are ready to deliver this same or next day.
Speaker BAnd that is in some states that's going to be your only option too.
Speaker BAnd that's the other part of this.
Speaker BLike when you order any of the THC products in some states.
Speaker BDelivery that you got to have somebody do a delivery.
Speaker BIt is not a comfortable experience.
Speaker BYou're walking down to a car the middle of the night with cash.
Speaker BLike this is not someone.
Speaker BYou don't know who you're talking to.
Speaker BLike, this is not a good experience for people.
Speaker BSo you understand why there's a lot of stigma to it.
Speaker BSo I think that going forward with somebody who's got an established reputation, I think that makes a lot more sense and I, I think this is a great move.
Speaker CThe friction in drug buying that I've never thought about before and that, that's really interesting.
Speaker BOr alcohol delivery, I guess.
Speaker BWhatever you want, right?
Speaker CWhatever.
Speaker BEither way.
Speaker CWhatever it is.
Speaker CYeah.
Speaker CWhat, Whatever it is.
Speaker CYeah, no problem.
Speaker BProblem.
Speaker CI mean, I don't have much to add here.
Speaker CI think it's, I, I just say mazel tov.
Speaker CLike the fact that Edible Arrangements grabbed edibles and actually I want to go on the site now and, and look for it and see what's available to my state is, is just absolutely just kudos to them.
Speaker CThat's, that's all I've got to say.
Speaker CI got nothing to add available.
Speaker BDon't.
Speaker BYou don't have to place an order, but check it out.
Speaker BYeah.
Speaker BAll right, let's go to headline number five, Chris.
Speaker BTarget is testing a new delivery method for its shipped drivers.
Speaker BAccording to Supply Chain Dive, the test enables brown box delivery or shipments outside of same day delivery and pickup options from the company's retail locations to customers in areas without a sortation center nearby.
Speaker BExecutives did not detail which or how many locations are participating in the program yet.
Speaker BThey say, quote, while we're in the early stages of expanding this test to more markets.
Speaker BWe're very encouraged by the early results as it's making us faster and more cost efficient.
Speaker BAnd quote Target EVP and COO Michael Fidelke said.
Speaker BChris, are you buying or selling Target's brown box box delivery test?
Speaker COh man, I have a lot of issues with this story and a lot of them.
Speaker CWhat are they?
Speaker CWell, let me get back to the answer to the question first because I'll get, I'll unravel it that way.
Speaker CI think number one, I think it's a smart idea.
Speaker BYep.
Speaker CBut two, so I'm, I'm buying that it's a smart idea, but I'm selling the fact that it's a, it's an earth shattering idea.
Speaker BOkay.
Speaker CRight.
Speaker CAnd the reason I say that is because like, you know, Target has basically taken the approach of sortation centers.
Speaker BYep.
Speaker CWalmart has taken this approach already.
Speaker CAnd it's basically a function of where are your stores?
Speaker CLike are they near, are they near a location where a sortation center makes sense by, by that I mean like where you have a cluster of stores or are they more like Walmart where they're probably out standalone on their own and a sortation center just defeats the purpose.
Speaker CRight.
Speaker CThat's the fundamental thing that we have here.
Speaker CSo to me it's like, okay, you're, you're testing this.
Speaker CLike no duh.
Speaker CLike I'm like, you should have been testing this already.
Speaker CAnd it's not going to be earth shattering.
Speaker CI mean it may be the right thing to do, but it's like the way the article is saying like, oh this great pilot, we're doing all these things.
Speaker CI'm like, come on here people.
Speaker CLike you should have been doing this already.
Speaker CAnd it's just, it's just, it's such a no duh idea that I can't even get my head around how silly the positioning is of this in the media.
Speaker CThat, that's my take on it.
Speaker BYeah, this, this did.
Speaker BI feel like this was definitely a stretch.
Speaker BI mean I think that the, the bigger story was actually in the Wall Street Journal last week where Target was an OR finally announced that for cold storage facilities.
Speaker COh, that was baloney too though.
Speaker COh my God.
Speaker COkay.
Speaker CI don't know.
Speaker BI mean there, that's.
Speaker BThat to me is the right spot to start to talk about because they're going after a market that they're losing share into Walmart and I think that, that starting to put in more facilities like that to me make much more sense than talking about Doing something as obvious as.
Speaker BYes.
Speaker BTesting out what happens with ship drivers.
Speaker BNow the only thing that I do worry about here is that like we've seen ship drivers, I told you about this.
Speaker BWhen like I've been to the sortation center outside Target, I've seen ship drivers that are sitting there with packages sitting outside their car trying to rearrange this.
Speaker BLike my question is like how well prepared are some of these Target back of houses and back rooms?
Speaker BHow, how are they going to do this?
Speaker BI think Target needs to think long and hard about how they're rolling this out in these test locations so that it's set up for success versus just like jamming this in with like order pickup on the side or like you know, getting in the way of trucks delivering.
Speaker BLike, I think that there's more to this test and I just hope that it doesn't become a distraction or doesn't get killed too early on because it wasn't set up correctly.
Speaker CWell, yeah, and the other point I bring up too that you're, you're kind of hitting on is that there's also the question about is using gig drivers the right way to do this?
Speaker CLike, should you actually be using delivery?
Speaker CWell, I think for an economies of scale standpoint, from what I've talked to the people that know a lot more about this than I do you, what they tell me is like you need the, for this to work, the stores need a certain amount of orders going through them and you want to be putting those in like delivery trucks.
Speaker BSure, yeah.
Speaker CAnd, and then you have the question of whether you're better equipped to have W2 drivers handling those loads consistently, regularly versus, you know, gig drivers as well.
Speaker BThe bunch of route where you're like your W2 drivers, they have vans that they're using to deliver, it's more systemized instead of just like, you know, pick up a shift today.
Speaker CAnd that's where the real economies of scale come from.
Speaker CAnd that, and, and that's, and that, and that's, I think what Walmart is to do with their approach to this over the long run.
Speaker CI don't know the exact split of W2, but I know from a, from an order capacity, from an order fulfillment standpoint, of course you want as many orders coming through that store as you can because that's what makes it work and that's what makes you drive profitability in the long run.
Speaker CSo.
Speaker BAll right, well, so you're buying?
Speaker CWell, I'm buying the idea, but I just, I'm not, I'm not I'm not.
Speaker CI'm.
Speaker CIt's.
Speaker CIt's not the greatest thing since sliced bread.
Speaker CLike, it was pitched in the media.
Speaker CIt's just.
Speaker CIt's just like I'm kind of pissed that you're just now talking about this.
Speaker CYou should have been doing this five years ago.
Speaker CAnd my hunch is that they were and they're now just taking credit for it in the media.
Speaker CThat's probably what's happening here.
Speaker CI'm shocked that they're just now testing this.
Speaker CHonestly, as I think about it, at least I hope that's the case to credit them a little bit.
Speaker CAll right.
Speaker BOkay, we're going to the lightning round.
Speaker BChris, question number one.
Speaker BEarlier this week, you asked your orange theory coach to play you a Christina Aguilera song to get you pumped up for your workout.
Speaker BIt ranked, man.
Speaker CI gotta watch what I tell you.
Speaker BWell, it was a slow.
Speaker BIt was a slow news week in terms of lightning round.
Speaker CThat's true.
Speaker CThat's true.
Speaker CYeah, it's true.
Speaker BRank your top three, Christina.
Speaker BOr do you go by Xtina?
Speaker BHow.
Speaker BWhat.
Speaker BWhat is she being called these days?
Speaker COh, she's Christina de.
Speaker BChristina Aguilera.
Speaker BOkay, what rank your top three songs?
Speaker BAnd was one of those top three one of the songs you had your orange theory coach play?
Speaker COh, 100%.
Speaker CSo.
Speaker CAll right, top three.
Speaker CSo let me think about this.
Speaker CI would go.
Speaker CGo Lady Marmalade.
Speaker CNumber three.
Speaker CI'm gonna go in reverse order.
Speaker CThat's a good one.
Speaker CSolid one.
Speaker CThese are all good workout songs.
Speaker CThat's a.
Speaker BThat's not technically.
Speaker BThat's a Moulin Rouge, right?
Speaker BSoundtrack.
Speaker CYeah.
Speaker CIt's like a trio, right?
Speaker BYeah.
Speaker BPink.
Speaker BPink.
Speaker CYeah.
Speaker BYou got Lil Kim on that.
Speaker CYeah, but.
Speaker CBut she slays it in that.
Speaker CIn that song.
Speaker CAnd she slays it.
Speaker BShe carries it.
Speaker CAll right, number two, Fighter.
Speaker BOkay.
Speaker CCan't go wrong with Fighter.
Speaker CThat's a great song.
Speaker CSong and number one.
Speaker CThe number one.
Speaker CAnd the song I asked for, believe it or not, ain't no other man.
Speaker CAin't no other man.
Speaker CI can't sing it either.
Speaker BYou.
Speaker BYou wanted somebody to play Ain't no other Man.
Speaker CI went in, I went into my coach, and I was like, hey, can you play?
Speaker CI don't know what song it was I just heard on the radio, but I saw that it was 2006, and she looked it up.
Speaker CShe's like, eight, no other man.
Speaker CI was like, yes.
Speaker CAnd she played it, and I was like, yeah, let's go.
Speaker CIt was great.
Speaker CIt was great.
Speaker BOh, my God.
Speaker BThat will Forever be your walk up music.
Speaker COh, yeah.
Speaker BYeah.
Speaker CAll right.
Speaker CThe Huffington Post recently released its 5 Foods to Avoid at airports out of the following list.
Speaker CDan.
Speaker CFountain drinks, prepackaged sandwiches and salads, fruit cups, unpasteurized juices, and dairy products.
Speaker BWhat is that?
Speaker CI don't have any idea.
Speaker CI.
Speaker CThat one threw me.
Speaker CAnd sushi or raw food, which are you most likely and least likely to purchase?
Speaker CI feel like you purchase a lot from this list, actually.
Speaker CDo I.
Speaker CI could see you doing that.
Speaker CYeah.
Speaker BI mean, I.
Speaker BI think you're not a fountain drink.
Speaker BI think I stopped going sandwiches and salads.
Speaker BI've stopped completely.
Speaker COkay.
Speaker BI.
Speaker BThat was something that I.
Speaker BIn a pinch, I would grab a sandwich or a salad because we were traveling and there's just no options.
Speaker BBut I don't know.
Speaker CFruit cups surprised me too.
Speaker BYeah, I.
Speaker BThat stuff is, I guess, in milk.
Speaker BI purchased the containers of milk, but I did have some.
Speaker CThat's pasteurized milk, though.
Speaker BYeah, yeah, yeah.
Speaker BSo that doesn't count either.
Speaker BNo, I.
Speaker BNo, none of the above.
Speaker CThen I'm.
Speaker BHave you fully.
Speaker CYou're still eating sushi at the airport?
Speaker BNo, no, no, no.
Speaker BNone of the.
Speaker CSo which one are you least likely to purchase?
Speaker BProbably sushi.
Speaker CSushi.
Speaker CYeah, I think so.
Speaker CAirport sushi.
Speaker CI mean, we will.
Speaker CIt's got the moniker for a reason.
Speaker BThere is.
Speaker BLike, I would buy freshly prepared.
Speaker BThere's a good sushi restaurant at the MSP airport.
Speaker BI would probably buy that freshly prepared.
Speaker BI'm not buying any prepackaged containers.
Speaker BNo, negative.
Speaker CBetter you than me.
Speaker CAnd better you than me.
Speaker BChris.
Speaker BAccording to a recent study, wearing socks has been shown to help you get a good night's sleep because it helps warm the feet while reducing your core body temperature.
Speaker BAre you a socks off or on kind of sleeper?
Speaker COh, man.
Speaker CAnd I don't wear socks to sleep.
Speaker CBut I tell you what, I do wear them to do absolutely nothing.
Speaker CI hate socks and I hate wearing just socks.
Speaker CIt's terrible.
Speaker CI hate to sleep in them because then you get like, foot funguses.
Speaker CI hate walking around the house in my socks.
Speaker CBecause you sweat.
Speaker CYou know, it's.
Speaker CIt's a terrible idea.
Speaker CI don't agree with this article at all.
Speaker BOkay.
Speaker CIt's a terrible idea.
Speaker CI hate walking around the house in socks because you step in a puddle and then your whole day is ruined.
Speaker CYou got to change your socks.
Speaker BI will agree with you that the socks in the house are a bad deal.
Speaker CIt's just terrible.
Speaker CSo why would you do it?
Speaker CAnd then you got to get up because we're old.
Speaker CWe got to get up in the middle of the night to go pee.
Speaker CThe last thing I want to do is pee in my socks.
Speaker BWell, or slip in your socks.
Speaker BRight.
Speaker BIf you're going to be wearing socks to bed, I think you have to wear the ones with the Grippies, like from the hospital.
Speaker C100%.
Speaker CAnd in fact, I went down the stairs once in socks and I fell.
Speaker CIt was terrible.
Speaker CYou can't wear socks.
Speaker CSocks on their own is bad for everyone.
Speaker CDon't listen to this article.
Speaker CAll right.
Speaker BDo not wear socks.
Speaker CThe Wall Street Journal.
Speaker CThis one's great.
Speaker CThe Wall Street Journal claimed that Minneapolis is the worst place to host a dating show based on the recent season of Love Is Blind, of which which your cousin was also a contestant.
Speaker BYes.
Speaker CDo you agree or disagree with the Wall Street Journal's assessment and why?
Speaker BI 100% agree.
Speaker CDo you?
Speaker BIt was such a snooze fest.
Speaker BThis season was so boring.
Speaker BI don't know if they changed the formula.
Speaker BI haven't watched it since the beginning.
Speaker BI did watch this year because my cousin was on the show, but it.
Speaker BIt's like, it's just too small town.
Speaker BThere's.
Speaker BI.
Speaker BWe know we're like a bigger city in size, but.
Speaker BBut people know too many people.
Speaker BIt was too boring.
Speaker BIt was like.
Speaker BI don't know.
Speaker BThere's not enough drama for me in this.
Speaker BAnd people in Minnesota are passive aggressive, so I think they were much more careful and calculated about, like, how they're going to, like, talk about things.
Speaker BSo, no, I would not recommend filming a dating show in Minneapolis ever again.
Speaker CYeah, it's a really good point.
Speaker CEvery show needs, like, an east coast personality.
Speaker BYou got.
Speaker BYeah, you gotta have people that are willing to, like, tear it up a little bit more.
Speaker CYeah.
Speaker CYou can't have Joe.
Speaker CJoe Corncob and Joanne Corncob.
Speaker CYou know, they're.
Speaker CThey're too passive aggressive, you know?
Speaker CYeah.
Speaker CAll right.
Speaker BThank you for calling us Corn Cobs.
Speaker CHey, I'm.
Speaker CI'm.
Speaker BWe live in Minnesota.
Speaker BWe're corn.
Speaker CYou know, you can make the joke when you are one, right?
Speaker CThat's.
Speaker CThat's what they always say, right?
Speaker CAll right.
Speaker CHappy birthday today to Amy Smart, Jennifer Grey, and to the woman I have had a massive crush on ever since I first saw her.
Speaker CAnd bend it like Beckham.
Speaker CDo you know who that is, Ant?
Speaker BKeira Knightley.
Speaker CYes, ma'am.
Speaker CKeira Knightley.
Speaker CYes.
Speaker CShe is amazing.
Speaker CAnd remember, if you can only read or listen to one retail blog in the business, make it Omnitok, the only retail media outlet run by two former executives, executives from a current top 10 US retailer.
Speaker COur Fast Five podcast is the quickest, fastest rundown of all the week's top news.
Speaker CAnd our daily newsletter, the Retail Daily Minute, tells you everything you need to know each day to stay on top of your game as a retail executive.
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Speaker CFollow us today by Simply going to YouTube.com omnitalkretail and yeah, definitely the best way to watch today's show, Ed, because we're standing next to each other.
Speaker CWe're slagging each other off like nobody's business today because we're next to each other in person, which is a unique thing for us these days.
Speaker BOh, and stay tuned for tomorrow.
Speaker CAnd stay tuned for tomorrow because we're gonna have the Recap, the Shop Talk Key Takeaways podcast.
Speaker CIt's gonna come your way, probably either late Thursday or Friday, so keep an eye out for that.
Speaker CAnd also, one final reminder, we are off next week again.
Speaker CWe're shutting down the headquarters.
Speaker CSo no podcasts, no emails, no Fast Five the entire week because we are going on vacation.
Speaker CSo until next, not next weekend, the.
Speaker BWeek, the week after next, April 9th, we'll be back with a hot new episode.
Speaker CYes.
Speaker CAnd so of course, as always, be careful out there.