Episodes

What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all. [00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework [02:01] Reason 2: Not doing enough research [02:46] Reason 3: Not dealing with competing solutions [03:49]...

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode. [00:00] Intro - Turning your knowledge, wisdom, and experience into a business [01:27] There's a storm coming...Batten down the hatches? [02:29] Being a personal brand [03:55] How we're transitioning at Ray Edwards Inter...

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside. If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of q...

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of thos...

Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what's the hold up? You're about to find out. This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation. The good news? It's fixable. Click below to listen. [...

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page. [00:00] Intro [00:56] Question 1 - Should I be worried about A.I. taking my clients? [05:01] Question 2 - Do I need to use contracts? [07:30] Question 3 - Did I write this, or did I steal this? [10:40] Question 4 - What's the best formula for a subject line? ...

The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say. When the pandemic forced so much of the workforce to work from home, outside of the constant supervision of the traditional workplace, it became a lot easier to quietly quit. ...

That is the question that keeps coming up: "Is Ray retiring?" It's my own fault. It's because I said (in yesterday's email) that "this is your last chance to work with me personally." For 98% of those reading this email that remains true, but I am absolutely not "retiring". And I AM NOT shrinking the goals for my company. Quite the contrary, we have significantly increased our goals. My reasons for continued growth, and scaling up, are very different than they were three years ago, however. ...

This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion. Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it. I'm not easily impressed these days, and I certainly don't feel the need to learn a n...

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com : I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority https://jenniferallwood.com I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored. For those who ask for episodes that are ...

That is an intentionally provocative title, but I assure you it's not clickbait. Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!" A Note About This Episode: The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here. [00:12] Intro ... Are you serious? [00:53] Do you own a business...or a job? [01:49] What's a true marketing system? [02:21] The s...

Listen to this week's podcast to learn how Click Funnels (and the upcoming Funnel Hacking Live) actually saved me from brain surgery. My neurologist was telling me it was time to give in and have the brain surgery … but my heart was telling me a different story. To go to the event, I had to say NO to brain surgery - and to do that, I had to actually get better. [00:00] Intro - Is it true? [08:34] How does this relate to you? [10:14] Are you stuck in the loop? [12:11] Here's an example [12:...

Let's start this week's encouraging podcast with some discouraging facts from our friends at the Bureau of Labor Statistics: 22% of business startups fail in the first year 50% of new businesses fail within the first five years 97% of online businesses fail within the first five years Did you catch that last one? Ouch! I've been doing business online for nearly two decades. Is it just luck that I've beaten the nearly insurmountable odds? I don't think so. This week, I want to share 7 Power...

If you're a new copywriter, or perhaps find yourself in a slump, your immediate question is likely: How do I get clients, now? This week, I'm sharing some methods that have consistently worked for me and I'm certain can work for you as well. Bonus - These client-getting methods are not exclusive to copywriting! [smart_track_player url="https://traffic.libsyn.com/secure/rayedwards/REP582.mp3" artist="Ray Edwards", title="Get Clients Now" background="default"] [00:00] Intro [00:48] Method Numb...

When I say, "change your words, change your world", it isn't just for the sake of marketing - it's a fact. This week's episode is about the importance of language. From the way we express ourselves in person and online, to our most private internal dialogue, the words we choose are critical. They truly shape our view of reality. Quick note: Much of this content was inspired by an interview with Robin Arzón I heard on Rich Roll's podcast (linked below). I highly recommend you add it to your mus...

No matter how bad things get, there are almost always things you can do to improve yourself and your situation. This week, I'm giving you 14, easy to understand rules that will help you do exactly that. Disclaimer: "Easy to understand" doesn't always mean easy to follow, but my belief is that if you make the effort, you will be rewarded. If you attempt some or all of these rules, I would love to hear about your results. How has your life changed? I will read and respond to every comment, so ple...

This week's podcast comes from a meeting I hosted recently entitled, "Ask Ray Anything". The original intent of this meeting was to answer questions related to my Accelerated Certification Program, but I made the last-minute decision to make it a complete free-for-all...A true, "Ask Ray Anything" meeting. The end result: A lot of great Q&A that I felt would benefit more people if I shared it here. [00:00] Intro / What is the purpose of this meeting? [02:58] Why the world NEEDS you right now ...

If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read. I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game. Then along came Richie Norton, and his book, Anti-Time Management, di...

This week, I wanted to tackle a huge question: "Is this the end?" Spoiler Alert: No. It isn't. We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like: Recession Inflation High Interest Rates the Labor Market the Great Resignation Bear Market Supply Chain Shortages War in Europe It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly...

This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up. [00:00] Intro / Why now? [01:00] Let's define "entrepreneur" (Ryan Moran) [02:05] No retreat! [02:19] Seven reasons why... [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIV...

Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment. In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take. [00:00] Show open - What is it? [01:49] Here's 3 reasons why a copywritng business is perfect for a recession [02:18] Businesses are your customers (They NEED you!) [03:46] Operating cost is virtually noth...

How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"? I've lived through enough periods of recession to know this: Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind… [00:19] What's happening? [02:23] Always be making offers [02:47] Always give a reason why for immediate action [03:07] Always be clear and directive in what you write [03:40] Always track and measure with ruthless accuracy [04:1...

My guest this week is Tim Schurrer, author of The Secret Society of Success. First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim? Then, I read the book. In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain). [00:00] Intro - Who is Tim Schurrer [03:41] What's the book about? [06:05] Defining success [07:39] "...nobody there h...

I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe. There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded. This week, I'd like to remin...