Most physical therapy clinic owners have been told the same story: Spend 5–10% of revenue on marketing. Run Facebook ads. Buy Google traffic. Outspend competitors. But what if that advice is wrong? Live from CSM, Jimmy and Sturdy McKee (https://sturdycoaching.com/) break down a back-to-basics approach to clinic growth that doesn’t…
Emergency Department PT, Top-of-Scope Mindset & Reigniting Your Career Recorded live at CSM, Jimmy sits down with Rebekah Griffith (https://theeddpt.com/) , PT, DPT, to talk about the growth of physical therapy in the emergency department — and what it takes to bring it into your hospital. In This Episode: •…
PT Is Political — And That’s Not Optional Recorded live at APTA CSM, this conversation tackles one uncomfortable truth: physical therapy operates inside a political healthcare system. If you ignore policy, reimbursement, or structural access issues, you're still affected by them. In This Episode: • Why research feels intimidating (and…
Episode Overview Live from APTA CSM in Anaheim, Jimmy talks with Nicole O’Neill from U.S. Physical Therapy about what USPH actually is—and why most PTs don’t realize they’ve probably seen one of their clinics. USPH partners with 135+ locally branded physical therapy practices across 44 states, providing national operational support…
Physical therapists and clinic owners: if you’re not visible in 2026, you’re invisible. In this episode, Jimmy McKay talks with Dave Kittle about earned attention, content frequency, AI-powered coaching for therapists, and why most PT organizations are losing relevance. From LinkedIn polls to AI session analytics to viral cultural moments,…
Visibility Is Not Optional Anymore If you’re a physical therapist or clinic owner relying on reputation alone, you’re already behind. This episode covers: • Why simple LinkedIn polls outperform complex content • The lesson behind viral cultural moments • Repurposing one idea across multiple formats • How AI session analytics…
Can social media realistically generate revenue for physical therapists? In this episode, Jimmy talks with Tony Maritato about: • Growing from 2,000 to 60,000+ followers in one year • Turning patient education into monetized content • Why reposting “old” videos works • How one Facebook post generated $107 repeatedly •…
AI Is Not a Silver Bullet Recorded live at APTA CSM, Todd Norwood joins the show to talk about AI, digital health, and why physical therapy clinics need to fix their data before chasing the next shiny tech solution. What We Cover: • The difference between good data and bad…
Live from CSM Anaheim, Jimmy sits down with Matt Huey, PT, to talk about what really moves the physical therapy profession forward. The conversation centers on engagement. Not national outrage. Not social media complaints. Real, local involvement. Key themes: • Why member engagement starts at the state level • Protecting…
Proactive Care Is a Pathway — Not a Slogan PT is built for prevention. But most of healthcare still waits until pain shows up. In this episode recorded live at CSM in Anaheim, Dr. Tatiana Olevsky discusses: • Why patients still go to MDs first for MSK pain • The…
Better Systems, Not Tougher People Burnout in healthcare isn’t a motivation problem. It’s a design problem. Dr. Lisa Flexner joins PT Pintcast live from APTA CSM to break down why: • Burnout is an individual response to system dysfunction • Productivity is often the wrong performance metric • Turnover costs…
Live from APTA CSM in Anaheim, Jimmy talks with Dr. Jenn Bell about redefining professionalism in physical therapy. They discuss: • Where traditional professional norms came from • Who those norms disproportionately impact • Why authenticity affects burnout • Why recruitment without belonging fails • The shift from diversity →…
Advocacy Isn’t Optional—It’s Your Responsibility In this episode, Jimmy talks with Jim Leahy, longtime lobbyist and association executive serving nine APTA chapters across the country. Jim has spent over 30 years inside the machinery of healthcare policy. His message is clear: If you’re not involved in advocacy, you’re gambling with…
Recorded live from CSM, this episode features Jake Irwin, PT, DPT — professor, athletics PT, private practice owner, and APTA delegate. The conversation covers: • Why seasoned PTs still attend CSM • How to approach conferences strategically • The real value of networking • Using AI to navigate conference programming…
Mastery Before Marketing In this episode of PT Pintcast, Jimmy talks with Lewis Lupowitz, sports physical therapist and founder of Longevity Physical Therapy & Performance. Lewis brings a strong perspective: There’s a mentorship problem in physical therapy — and it’s being disguised as an entrepreneurship movement. Key Topics Covered: •…
Milica McDowell, DPT — clinic owner, professor, and now AVP of Education at USPH — joins Jimmy live from APTA CSM to make a bold claim: Most PTs are recommending the wrong shoes. In this episode: • Why 10,000 steps is marketing, not medicine • The real step counts tied…
Physical therapy research may feel invisible — but it protects reimbursement, strengthens professional credibility, and ensures long-term growth. In this episode, Jimmy talks with Becky Craik about: • The mission of the Foundation for Physical Therapy Research • How a $10,000 seed grant can turn into millions in federal funding…
Do It Differently or Die: A Wake-Up Call for PT Owners Live from CSM, Jimmy talks with Eric Fernandez from Hyperice about the uncomfortable realities facing outpatient physical therapy. What We Cover: • The three-year journey behind the Nike x Hyperice recovery shoe • Why AI and efficiency won’t save…
🔥 How Physical Therapists Can Grow Online Without Overthinking It In this episode of PT Pintcast, Jimmy McKay and Tony Maritato break down what’s actually working in social media for physical therapists in 2026. No gimmicks. No expensive cameras. No marketing team. Just documenting what you already do in clinic.…
A Decade Under the Influence Faith Stokes takes over the mic at CSM and interviews Jimmy McKay about 10 years of PT Pintcast. This episode covers: • Why reimbursement is the profession’s defining issue • How students may drive the next innovation wave • The Costa Rica wheelchair fundraiser story…
Stop Being the “Nice PT” Live from CSM in Anaheim, Eric Bellm joins PT Pintcast to challenge one of the most uncomfortable truths in physical therapy: Are we too focused on being liked? This episode tackles: • The difference between support and accountability • When to have the “coming to…
Circus Is Sport — So Why Aren’t We Treating It That Way? Performing artists train like elite athletes — but they’re rarely treated like them in healthcare. In this episode, Emily Scherb (The Circus Doc) shares: • How she transitioned from professional circus performer to PT • Why circus participation…
