Episodes

In this episode, Roy sits down with Sam Swirsky, known online as "The Mayor of LinkedIn" and founder of Hilltop Media Partners. Sam shares the inside story of landing his role at Alex Hormozi's Acquisition.com — including the twist that he originally posted the job for his own connections before applying and beating them all to it — and reflects on what it was genuinely like working alongside Alex day to day. They dig deep into practical LinkedIn strategy: why engagement matters more than the al...

In this episode, Roy sits down with Tyler Henn, founder of Hennhouse Digital Growth Studio, a local SEO agency helping contractors and service businesses get found on Google Maps and now AI platforms. Tyler shares his journey from a UX design degree, to eight years at a car dealership, to a full-commission leap into roofing sales during a Georgia hailstorm, to finally building his own SEO agency from a single free website he offered a friend. They dig deep into how AI search actually works — why...