How To Episodes

In this Podcast Host Army episode, Josh interviews Carl Cox, host of the Measure Success podcast. Carl shares insights on the initial business-driven approach to his podcast and the pivotal shift to a giving mindset that improved guest quality. He discusses the importance of guest recommendations, vetting potential guests for audience fit, and involving a team in the selection process. The conversation touches on the challenges of saying no to unsuitable guests and the strategies for monetizing a podcast through sponsorships. Carl emphasizes the value of a prep meeting and social media following in guest selection.

In this episode of Podcast Host Army, Sarah Lohse, co-host of Branded, joins Josh to discuss personal branding and thought leadership. They explore the relationship between personal and company brands, with Sarah advising caution when intertwining the two unless there's a strong connection, like her own with Favorite Daughter Media. She encourages building a personal brand within an organization through thought leadership and overcoming the fear of being outspoken despite imposter syndrome. Sarah shares a personal story about an accidental tattoo that became influential in her career, illustrating the power of unique experiences in personal branding. The episode wraps up with an invitation to listen to Branded for further insights.

In this episode of Podcast Host Army, Josh interviews Mike Brennan, host of the Creative Chats Podcast and author of Make Fun a Habit. They discuss the importance of incorporating fun into work and creativity. Mike shares his personal journey of rediscovering creativity and the importance of daily creative habits. He encourages listeners to make tasks enjoyable and offers advice on rekindling interest in art. The conversation also covers where listeners can find Mike's book and podcast.

In this episode of Podcast Host Army, Josh interviews Michael DeAloia, CEO of Evergreen Podcasts, about the company's growth and monetization strategies. Michael reveals that Evergreen Podcasts has grown from four shows with 17,800 downloads in its first year to over 330 shows with an expected 27 million downloads this year. He discusses the use of tools like Trailergram, PodRoll, and Introcast to increase discoverability and revenue. Michael advises that new shows with fewer than 2,500 downloads should consider investing in these tools early on.

In this episode of Podcast Host Army, Dustin from Affiliate Nerd Out discusses his podcast, which features interviews with affiliate marketing veterans. He reveals that they've produced 60 episodes this year, with a focus on maximizing audience engagement through platforms like LinkedIn Live. Dustin emphasizes the importance of using video and audio in content creation and shares insights gained from interviewing experts in the field. He also discusses his role as an affiliate marketer, focusing on B2B SaaS and affiliate management, and the significant impact of hiring a virtual assistant.

In this podcast episode, Josh interviews Matt Bertram, host of the Unknown Secrets of Internet Marketing podcast and CMO of OGGN. They discuss Matt's 12-year podcasting journey, his focus on SEO, and the success of his podcast network, OGGN, which has reached 4 million downloads. Matt also talks about the use of podcasting as a content marketing funnel and his authored books on business growth, personal branding, podcasting, and SEO. Despite his application to create a podcasting merit badge for the Boy Scouts of America being turned down, Matt continues to emphasize the value of podcasting.

In this episode of Podcast Host Army, Simona Costantini, host of Happiness Happens, discusses the fears associated with starting a podcast. She identifies the fear of getting started, the fear of being seen and judged, and the fear of technology as major obstacles. Simona shares her personal journey in overcoming these fears since starting her podcast in 2018. She emphasizes the importance of authenticity and transparency in podcasting, and how positive feedback from listeners helped her transition from wearing a mask to being her true self.

In this episode of Podcast Host Army, Diane Helbig, host of Accelerate Your Business Growth, shares her strategies for maintaining the integrity of her podcast and ensuring its growth. She emphasizes the importance of staying true to the podcast's format, setting boundaries with guests, and prioritizing the audience's needs. Diane's approach includes a strict guest policy, where she declines participation if they don't comply with her guidelines. Josh acknowledges the challenges of managing off-topic guests and recommends Diane's podcast for more insights.

In this episode of Podcast Host Army, Josh shares five tips on how to feature on other people's podcasts without a PR firm. He suggests listening and sharing episodes, giving a five-star review, engaging with the host on social media, proposing a podcast swap, and creating a win-win-win scenario for the host. His advice is based on his extensive experience in podcasting and being pitched by PR firms.

In this episode of Podcast Host Army, Josh and Nico Lagoon discuss the evolution of podcasting and the increasing importance of short-form content. Drawing from his extensive experience of creating over 300 podcasts and being a guest on 70 others, Nico shares his insights on the shift from long-form content to reels, driven by the decreasing attention span of listeners. He suggests podcasters should view their shows as a "reel machine," repurposing their content into shorter videos for platforms like Instagram, TikTok, and YouTube. Nico also shares his success in growing his social media following, now averaging 5-10 million views per month.

In this episode of Podcast Host Army, host Josh discusses his vision for expanding the podcasting community. He introduces the Podcast Host Army Launchpad, a platform designed to support aspiring podcasters. The Launchpad offers a range of resources, including weekly mastermind Zoom calls and strategy sessions with experienced podcast hosts. Josh's goal is to create a syndicate of podcasters with a reach greater than Joe Rogan's, attracting sponsors and partners, and impacting legislation and social change. The Launchpad operates on a yearly subscription basis, providing access to the community, group chats, and additional resources.

In this episode of Podcast Host Army, Josh and Robert Brill discuss the challenges of podcasting, drawing from Robert's experience with his previous podcast that failed despite having 130 episodes. Robert explains the failure was due to the podcast not monetizing and attracting small clients, which distracted him from his core advertising business. He expresses his intention to launch a new podcast, this time focusing on interviewing agencies to attract higher-value clients. The host emphasizes the importance of aligning the podcast's target audience with the host's goals, sharing his own past misalignment experiences.

In this episode of Podcast Host Army, Sean Douglas shares his strategies for monetizing podcasts. He discusses how interviewing event organizers has helped him secure speaking opportunities, and how selling a podcast show can be profitable, as evidenced by his own experience. He advises tracking downloads, subscribers, and engagement to determine a show's value. Sean also suggests buying and reviving "pod faded" shows. He highlights the importance of networking at podcast events like Pod Fest and Outliers Podcast Festival.

In this episode of Podcast Host Army, Jason Croft discusses the importance of creating a podcast that benefits your business from the start. He suggests inviting ideal clients to the show to build relationships and foster strategic partnerships. To avoid making the conversation feel like a sales pitch, he recommends focusing on a core topic and setting clear expectations with the guest. Croft also shares his journey in podcasting, from his first show Startup Dallas to his current one, Strategy and Action, highlighting his passion for the medium.

In this episode of Podcast Host Army, host Josh interviews Alyssa Dver, the host of Real Confidence. They discuss the importance of maintaining confidence as a podcaster, even on challenging days. Alyssa shares tips on boosting confidence, such as giving confidence to guests, reminding oneself of past positive feedback, warming up before recording, and being flexible and humorous. She also emphasizes the importance of vulnerability, transparency, and authenticity in building confidence. Alyssa directs listeners to the American Confidence Institute website for more tips.

In this episode of Podcast Host Army, Josh and Joe Killinger discuss the importance of creating engaging content with a clear purpose for a podcast show. They differentiate between an audience and a community, emphasizing that active engagement transforms an audience into a supportive community. Joe highlights the value of both positive and negative comments, stating that they can lead to improvements in content. He also stresses the importance of understanding the 'why' behind content creation. Joe's podcast show can be found on YouTube.

In this podcast episode, Brian O'Neill, host of the W2 Prison Break Show, shares his journey from corporate sales to real estate investing. He emphasizes the importance of leveraging existing skills and passions to build a successful business. Brian also discusses his proficiency in cold calling, suggesting that others can monetize this skill in any industry. The conversation includes tips for podcasters on effective communication, highlighting the need to understand the other person's goals and needs. The episode concludes with a mention of Brian's podcast, the W2 Prison Break Show.

In this episode of Podcast Host Army, Josh interviews Leticia Latino, the host of Back to Basics: Reconnecting to the Essence of You. They discuss Leticia's experiences as a podcast host, the common themes of curiosity and human connection among her guests, and her standout episode with Seth Godin. Leticia shares her belief in the power of every individual's story and her passion for understanding what motivates people. She also recounts how she manifested her intention to have Seth Godin as her 100th guest, describing their conversation as natural and comfortable.

In this Podcast Host Army episode, host Josh discusses the importance of valuing a podcaster's time. He shares advice on managing requests for free consultations, suggesting redirecting to a paid service or offering a free intro call. Josh credits these tips to Dan Martell, author of Buy Back Your Time. He also recommends creating a payment option link to discourage time-wasting requests. The episode emphasizes setting boundaries to ensure podcasters are compensated for their expertise.

In this Podcast Host Army episode, Josh shares strategies on how to get booked on a business podcast. He emphasizes the importance of personalization and engagement, suggesting listeners should review and share episodes of the podcast they wish to be on. When reaching out to the host, Josh advises mentioning specific episodes and offering something beneficial to their audience. He assures listeners that by following these steps and avoiding generic messages, they can significantly increase their chances of getting booked on a podcast.

In this episode of Podcast Host Army, host Josh Wilson sits down with guest Ewell Smith to discuss his experience in starting a business podcast. Ewell shares his journey of using podcasting as a means to connect with others and promote their business, resulting in exciting collaborations and new opportunities. The conversation delves into the significance of selecting a domain name that aligns with the brand's message and the dedication required to cultivate a thriving podcast. Listeners looking to venture into the world of business podcasting will find this episode packed with valuable insights and advice.