The "Ted Lasso" of Fundraing: Leading With Humanity, Story and Heart with John Lepp | Ep. 252

In this episode of Passion, Purpose, and Possibilities, Candice Snyder sits down with John Lepp, a direct response strategist, designer, and co-founder of Agents of Good. With more than twenty-five years of experience helping nonprofit organizations connect with donors, John is known for his bold and deeply human approach to fundraising. Often referred to as the “Ted Lasso of fundraising,” he helps charities around the world raise more money by focusing on storytelling, vulnerability, and authentic connection.

In this episode, they discuss:

• Why successful fundraising starts with authentic human connection
• The biggest mistakes nonprofits make when trying to reach donors
• How emotional storytelling creates stronger relationships with supporters
• Why creativity is essential in nonprofit leadership and communication
• How fear and rigid professionalism often block meaningful donor engagement
• Practical insights into donor psychology and decision making
• How leaders can create space for creativity and innovation within their teams

When nonprofits lead with heart, honesty, and storytelling, fundraising becomes less about transactions and more about meaningful human connection that inspire generosity and lasting change.

About John:

John Lepp, affectionally referred to as the Ted Lasso of fundraising, is a lauded author, and a direct response, marketing, and graphic design expert with over 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.

https://agentsofgood.org/resources

Book-
Creative Deviations: how you can infuse your storytelling, fundraising, and direct response with more creativity

Available on Amazon
https://a.co/d/01YGDsBw
or through Civic Sector Press in Canada

LinkedIn: https://www.linkedin.com/in/johnlepp/

Facebook: https://www.facebook.com/john.lepp.756335

Instagram: https://www.instagram.com/johnlepp_aog

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