Marketing Minutes Episodes

Let's talk about Chat GPT and how artificial intelligence (AI) tools can affect the way we consume and view information. We'll help get you thinking about how automation can help save you money and improve your campground, as...

When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. Let's talk about 3 ways to extr...

Let's talk about how better marketing and communications can help you hire more qualified applicants and fill open job positions at your campground or RV park in 2023. We'll also talk about strategies you can use to build a g...

If your RV Park or Campground doesn’t show on Google Maps or shows with no information, your prospective guests will likely keep scrolling. Whether you’re building a new campground, recently purchased an existing RV park, or ...

Today's episode features a past podcast clip about creating great content and how quantity affects the quality of content you put out. Make more and explore different types of content before figuring out what works for your a...

Let's talk about how guests use your campground's website and ways to improve the user experience using your existing website design. We'll also talk about tracking and the tools you need to be successful. Finally, we'll look...

Let's talk about how you can use Live Facebook videos to promote content and engage your campground's audience in the off-season. We'll also talk through a few post ideas and reminders before diving into live, interactive con...

Let's talk about your campground's email list and what you can do to keep it up to date and take advantage in the off-season. We'll look at how to clean up your email list, update your contacts, and segmet your audience. and ...

Let's talk about your campground's domain name and digital assets — like your email addresses, social media accounts and email service provider to make sure you actually own these accounts and can access this information. Do...

Let's talk about optimizing your landing pages and how to improve your online advertising spend by creating good landing pages. We'll also talk about the difference between a landing page and your website and the best princip...

Let's talk about three pieces of marketing you need to update this off-season. We'll look at your campground's Google My Business (GMB) profile, website, and park collateral such as your park map, brochure, and more. *** Want...

Let’s talk about my thoughts coming out of The Glamping Show USA event which took place Oct. 3-5 at the Arapahoe County Fairgrounds in Aurora, Colorado. You'll hear about my three (3) takeaways and experiences attending the s...

Let’s talk about RV shows and camper events and whether they are really worth your time and money. We'll talk about how to allocate your marketing budget and understanding where your customers are coming from, both online and...

Let’s talk about how you can partner with local businesses in your community to offer discounts, solutions, and help you grow your online reservations. This is a quick episode that talks about the 3 tips we would use to ident...

Today, let's talk about what I’ve learned so far running a digital marketing agency and how you can apply these to running your campground throughout the season and staying motivated. *** Want to share valuable content and be...

It's no secret that your park probably needs more traffic and sales to drive more leads back to your RV park or campground. That's why today we're talking about how to use blog posts and search engine optimization (SEO) to dr...

Your brand is an important part of your business. Let's talk about the steps and process you can employ to design and create a logo for a brand new campground or redesign an existing logo to be more successful. *** Want to sh...

We all know that generating traffic and new business for your park is important. Sales is the life-blood of your park. Today we’re gonna talk about how to improve your website’s traffic with Local SEO. *** Want to share valua...

Your online reputation represents your park, your brand, and your business. Today, we’ll talk about steps to improve your online reputation and why it’s so important. We will look at 3 key areas that will actually have an imp...

As a campground owner, you probably don’t think of yourself as a copywriting expert or a digital marketing expert. That’s why today, we’re going to talk about how to improve your copywriting skills by writing for humans and n...

Let's talk about how to optimize your website for conversions and the 3-step process we use to implement this on our clients websites. We'll also talk about the purpose of your website and how to focus on making more money. T...

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. It is one of the most important tools we have when building out social media campaigns. ...

According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ ...

Not everyone has flexibility with their schedule. The number of campers who stay during the week is limited, but it's important that they consider camping at your park if they have the option. Deciding on a family camping adv...