Marketing Minutes Episodes

Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers. Ready to get started on marketing for your park? Learn m...

Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers. Read th...

Let's talk about how to level up your marketing game and figure out to dial in your marketing to be geared toward more campers. We'll also about photography, AI, and brand consistency through better copy and messaging. Ready ...

Let's talk about one simple artificial intelligence (AI) tool, Akkio, that you can use to grow your business. We'll talk about how you can use predictive modeling and data sets to predict business results in the future that y...

Let's talk about how you can great the most out of your promotions to attract more customers and use marketing tools to get more guests. We'll discuss how to write better promotions, create better distribution channels, and h...

Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporatio...

Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Y...

Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a s...

Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your wee...

Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more cust...

Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campgroun...

Let's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the key...

Let's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content ...

Let's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your p...

Let's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertisi...

Let's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think) Want to ca...

Staying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website complianc...

Mark Koep, CEO of CampgroundViews.com, raised some interesting questions for park operators Wednesday (March 29) during his digital marketing session at the California Outdoor Hospitality Association’s Summit in Roseville, Ca...

Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by p...

Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference between...

Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies. We'll also talk about the three stage...

Let's talk about how to set the best first impressions during the check-in process and how you use this information to get more reviews, repeat customers, and better overall customer experiences. We'll share the ideal process...

Let's talk about this year's Super Bowl commercials and marketing lessons you can learn from Google Pixel's #FixedOnPixel advertisement, such as brand consistency, value add moves, and more. *** See the Google Pixel ad here: ...

Let's talk about the tools and resources you should consider checking out to help your park grow. We'll discuss our favorites for staying up to date with trending topics, industry news, and communities within the camping indu...