Episodes

Highlights from this episode: Quick Hitter: How To Recognize & Improve Your Practice Identity (00:39) Closing Thought: Quote from S. McNutt (14:38) You've heard me say this time after time but to have a successful practice, you need to know who you are. Knowing your priorities as an office will help guide not only your decisions as the owner but your team's. Your homework is to get what you think it is down on paper and then have your staff do the same thing. Use this as a tool to create a un...

Quick Hitter: Fact or Fiction? The Customer is Always Right - E207 Highlights from this episode: Quick Hitter: Fact or Fiction? The Customer is Always Right (00:38) Closing Thought: Immanuel Kant (18:30) This week we are talking about serving our patients. To serve them to the best of our ability, to be genuinely great doctors, is it better to be/provide whatever each of your patients wants? OR, is it better to practice to the best of your ability with certain specialties making your practice ...

Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206 Highlights from this episode: Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out (00:44) Closing Thought: Quote from Steve Prefontaine (19:03) In this week's episode we are talking about how to make what you love to do the breadwinner of your practice. People want to have an expert in their issue. People travel for experts. Become the master in one arena and patients will flock to you for your exp...

Quick Hitter: Why and How to Dial in your Specialty - E205 Highlights of this episode: Quick Hitter: Why and How to Dial in your Specialty (00:37) Closing Thought: Hard work vs. Luck (15:15) In this week's episode we are discussing practice specialties. To grow them a specialty is simple and straight forward... but is extremely hard to do. We have unlimited options for us to grow and invest in, let's make the most of them! Join in the fun and subscribe to the podcast to keep up with all the g...

Quick Hitter: Keys to Avoid Overwhelming the Patient - E204 Highlights from this episode: Quick Hitter: Keys to Avoid Overwhelming the Patient (00:44) Closing Thought: Unplug (18:28) In this week's episode we are continuing our conversation on maximizing your bottom line with the last piece of the puzzle: your patients. We've talked about the limited bandwidth of our staff, patients have it even worse! Let's discuss the critical things we need to do to save our patients from being overwhelmed ...

The Keys to Managing Top Line Revenue with Your Vision & Your Team - E203 --- Send in a voice message: https://podcasters.spotify.com/pod/show/theultimateodpodcast/message

Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor -E202 Highlights from this episode: Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor (00:36) Closing Thought: Indiscriminate Action is Lazy (16:12) Top line revenue is more of a vanity metric. The number that matters is your net. In this episode we are talking about how increased profitability helps you become a better doctor. There are 3 ways to increase your bottom line while specializing and prov...

Quick Hitter: How to Level Up Your Practice - E201 Highlights from this episode: Quick Hitter: How to Level Up Your Practice (00:41) Closing Thought: Start something and give it all you have (22:17) In the past few years, my practice has grown from 600k to 1.3m. There are several things that I believe have contributed to this and I want to share them with you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sur...

Quick Hitter: As the CEO of Your Practice, What Should You Focus On - E200 Highlights from this episodes: Quick Hitter: As the CEO of Your Practice, What Should You Focus On (00:46) Closing Thought: Do No Spoil What You Have (20:20) We've talked a lot about being the CEO of your practice in past episodes (see episodes 82-91). But, once you carve out that time to actually BE the CEO, what do you do? What do you use all that time for? In this episode we walk through the things that I have planne...

Quick Hitter 5 Step Process to Unmatched Customer Service - E199 Highlights from this episode: Quick Hitter: 5 Step Process to Unmatched Customer Service (00:35) Closing Thought: The Test Comes Before the Lesson (26:26) It has been a while since we've talked about customer service but with something as seemingly obvious as this, we still need to make sure we are keeping it front of mind. In this episode I give you five steps to creating a practice with customer service at the forefront! Join i...

Quick Hitter: This is Your Permission to be Successful - E198 Highlights from this episode: Quick Hitter: This is Your Permission to be Successful (00:49) Closing Thought: Process Evaluation (22:11) "Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no better than you. Of course imposter syndrome can be a challenge, but it's only as real as you allow it to be. Sta...

Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197 Highlights from this episode: Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51) Office Talk: Family Spring Break story (19:35) Closing Thought: Good Boy! (27:54) In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many areas of our lives but obviously today I am applying it to our optometric practices. Whether you ow...

Quick Hitter: What it Takes to Be Great at Business - E196 Highlights from this episode: Quick Hitter: The Mental Mindset for a Profitable Practice (00:42) Closing Thought: How to Find the Next Opportunity (17:14) There are some big things that I've learned make a world of difference in being a good business owner. The first is the difference between having a good business and having a good job. Some of these I've learned on my own throughout my years of owning my own practice and others are m...

Quick Hitter: How to be Profitable with Managed Care - E195 Highlights from this episode: How to be Profitable with Managed Care (00:33) Closing Thought: Timing is everything! (17:01) This episode was brought on by a listener question and it was so good I decided to make an entire quick hitter episode on it! Managed care is unfortunately something the majority of practices have to live with. There are ways to not just survive, but thrive with managed care and that's what we are going to be walk...

Office Talk: Delegation - How Far We've Come - E194 Highlights from this episode: Office Talk: Delegation - How Far We've Come (00:38)1 Closing Thought (15:45) In this week's episode we are talking about the incredible change delegation has brought in our office. Looking back at what I used to focus on compared to now it's a night and day difference. It's all about the journey and we're making moves! Join in the fun and subscribe to the podcast to keep up with all the great content coming do...

Quick Hitter: Avoid Complacency & Push the Limits! - E193 Highlights from this episode: Quick Hitter: Avoid Complacency & Push the Limits! (00:39) Closing Thought: 3 Questions You Need to Answer at the End of the Week (14:46) In this week's episode we are talking about the mental state it takes to do big things. It takes passion for what you are doing and a love of the hunt. This relates back to previous episodes where I talk about needing to be doing it for the journey, not the destination. D...

Quick Hitter: Low Hanging Fruit that Will Radically Change Your Practice - E192 Highlights from this episode: Quick Hitter: Low Hanging Fruit That Will Radically Change Your Practice (00:50) Closing Thought: Your first of anything will be bad (20:51) In this week's episode we are going through a handful of changes I am making in my office thanks to some great insight from the P3 conference. The crazy thing is none of what was pointed out was out of left field. They are all things that I've thoug...

Office Talk: New Office, New Website, P3 Conference - E191 Highlights from this episode: Office Talk: New Office, New Website, P3 Conference (00:42) Closing Thought: The Arrival Fallacy (09:16) In this week's episode we are catching up on all the recent happenings of the office! Bids have been submitted for the new location, we have our new website(s) up and running finally, and the P3 conference is coming up which is a whole other beast in and of itself. Lots going on and big things happening...

Quick Hitter: Can you answer this question for your practice? - E190 Highlights from this episode: Quick Hitter: Can you answer this question for your practice? (00:36) Closing Thought: Behind the mountatins are more mountains (12:23) In this week's episode we are answering a game changing question: What if it could be easy? We glorify the grind and running ourselves into the ground for things.... but what if what we aspire to doesn't actually require that? What if there's a way to do things s...

Quick Hitter: A Simple Formula for Success - E189 Highlights from this episode: Quick Hitter: A simple formula for success (00:45) Closing Thought: The Journey is the Reward (11:49) In this episode we are talking about two annoyingly simple things that contribute to success. One involves my wife and a water bottle of all things and the other is admitting that these questions we wrestle with are not rocket science. Often the simplest answer is the right one. Join in the fun and subscribe to th...

Office Talk: Staffing, Staffing, & Expansion - E188 Highlights from this episode: Office Talk: Staffing, Staffing, & Expansion (00:36) Closing Thought: Oreos vs. Statins (14:09) In this week's office talk, we are talking about staffing but in a different context. In this situation we had a team member who was a great producer but wasn't meshing with the rest of the team. Because of this we were constantly trying to find ways to improve culture and get her connected. It came to the point where ...

Quick Hitter: 3 Reasons My Practice Grew 25% Last Year - E187 Highlights from this episode: Quick Hitter: 3 Reasons my practice grew 25% last year (00:28) Closing Thought: 5 Year Perspective on Current Beliefs (14:49) In this week's quick hitter, we are taking a look back at 2023. It was our best yet with 25% growth over the previous year. I've been asked if that was a fluke and if it was sustainable going forward and my answer is... it was 100% intentional and we plan on continued growth espe...

Office Talk: My Honest Thoughts as I Navigate Growth - E186 Highlights from this episode: Office Talk: My honest thoughts as I navigate growth (00:59) Closing Thought: Chasing pleasure vs. having a Purpose (13:15) In this week's office talk we are getting raw and unfiltered with my thoughts on the practice expansion. It's not always sunshine and rainbows. Visualizing the practice I want is awesome but when the bills start arriving, things get a lot more real and a different kind of pressure is ...

Quick Hitter: Are You Setting Goals the Wrong Way? - E185 Highlights from this episode: Quick Hitter: Are Goals as Important as They Say? (00:35) Closing Thought: What your respiration rate says about you (12:52) In this week's Quick Hitter, we are talking about what makes a practice successful. Is it goals... or is it maybe something else? My hot take is that it's NOT our goals. It's consistency and mastering the art of longevity, all of which come back to your big picture "Why". Whatever you...