Episodes

4 Ways To Motivate Your Staff in the First Quarter - E30 Highlights from this episode: 4 Ways To Motivate Your Staff in the First Quarter (00:54) Cold Start: Keeping the Troops Happy (09:58) Office Talk: Staff Management & Scleral Update (16:20) We all know the feeling of coming out of the holiday season in December with time off and staring down the barrel of MONTHS with no days off in sight. Today we give you 4 ways to keep your staff motivated through the busiest and the dreariest quarter of ...

Ultimate O.D. Nugget - Staff Management: Dispensing Welcome to our new addition: The Ultimate O.D. Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie demonstrates the importance of your staff knowing how to do an AMAZING dispense. A good dispense gives your patients confidence in their purchase, proper expectations for the adaptation process, AND will save you a ton o...

3 Ways to Prepare Your Team for Success... AND More Profit - E29 Highlights of this episode: 3 Ways to Prepare Your Team for Success... AND More Profit (00:50) Office Talk: Growth and Sclerals! (12:59) Over the past 10 years, I have found some great ways to use preparation to both my patient's and my staff's advantage. In this segment I pass on my key strategies to not only make my staff's job easier in the heat of the moment but also give my patient's an extremely well prepared and smooth exper...

Ultimate O.D. Nugget - Real Life Examples of Losing the Battle to Win the War Welcome to our new addition: The Ultimate O.D. Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right. This week's nugget we give you REAL LIFE examples from Dr. Lillie's practice of ways to give exceptional customer service and earn patients for life by losing the battle and winning the war. Enjoy! Join in the fun and subscrib...

3 Areas Your Staff Has to Own in Your Practice - E28 Highlights from this episode: 3 Areas Your Staff Has to Own in Your Practice (00:52) Office Talk: Learning experiences with sclerals (11:59) Closing Thought: The Dunning-Krueger Effect (22:43) Your staff really is the tip of the spear in your practice. Patients deal with them before AND after you so you want to make sure those interactions go smoothly. In this episode I give you 3 areas that your staff needs to own and be rock stars at to give...

Ultimate O.D. Nugget - CEO Mindset Welcome to our new addition: The Ultimate OD Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right. This week's nugget is all about having a CEO mindset so you can best lead your team and create a successful practice. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your...

3 Battles You Have To Lose To Win - E27 Highlights from this episode: 3 Battles You Have To Lose To Win (00:34) Office Talk: Sclerals & OCT (10:08) There are countless mountains you could die on as a private practice owner. The key is picking which ones are worth it. In this segment I discuss what battles you are better off losing to win in the long run. (00:34) I had scleral dispensing appointments this past week and got some great results. Listen to what I am figuring out with I&R's as well as...

Welcome to our new addition: The Ultimate OD Nuggets! These are just quick mini-episodes throughout the week where we bring you a valuable pearl that you can use to start your week out right. This week's nugget is all about staff management and addressing issues the correct way to get good compliance and ideally keep uncomfortable confrontations from demotivating your staff. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive ...

5 Things You Can Do To Increase Optical Sales - E26 Highlights from this episode: 5 Things You Can Do To Increase Optical Sales (00:48) Office Talk: Enacting Change in 2021 (13:22) Closing Thought: Starfish (23:31) Going through optometry school, I think it's safe to say we were taught more about the medical aspect than the business aspect. That being said, there are a lot of things I have had to learn by trial and error on my own and if I can share some of that with you, I will! Today I want to...

How To Stay Motivated in 2021 - E25 Highlights in this episode: 3 Ways To Stay Motivated in 2021 (00:53) Office Talk: Adventures in Scleral-land (11:10) Cold Start: Find a Mentor (22:10) With a new year comes the infamous "resolutions". You've all seen it and have most likely fallen victim yourself to a "goal" or "resolution" that you did not see through. In this episode I lay out exactly how to take these goals, dreams, aspirations and keep your motivation up to complete them long after the ini...

3 Ways For Your Office To Be Profitable When You Are Not Open [Holiday Episode] - E24 Highlights of this episode: 3 Ways For Your Office To Be Profitable When You Are Not Open (00:58) Office Talk: Addressing Customer Service with Your Staff (05:36) What do they always say? Necessity is the mother of invention. I'd say from a business perspective, that is the best way to describe the adaptations we've had to make during the pandemic. One of these changes being, finding ways to still make money ...

How To Make "Consistency" Increase Your Profitability - E23 Highlights from this episode: The Run Down: How to make "Consistency" Increase Your Profitability (0:53) Cold Start: Set Up Your Practice to Have the Ability To Run Without You (10:45) Office Talk: Let's Talk Scleral Lenses! (15:53) Consistency is key no matter what business you are in. Your patients need to know what to expect when they come for an appointment otherwise it will cause unnecessary stress on both them and your staff. App...

3 End-of-Year Things You NEED to Be Doing - E22 Highlights from this episode: 3 End of Year Things You NEED to Be Doing (00:46) Cold Start: Let's Talk About the Toys (11:01) Office Talk: Startup vs. Trail Blazer (17:07) You know how it goes. The end of the year is fast approaching and you've got a whole check list of things to do. Well, make sure these 3 things are on there! These will set you up for success in the new year (and tax time!). Trust me, you will want every advantage you can get. (0...

3 Ways to Simplify Optical and Increase Revenue - E21 Highlights from this episode: 3 Ways to Simplify Optical and Increase Revenue (00:51) Cold Start: Take-aways from a Pre-Optometry student (13:55) Office Talk: Growing in the slow times (22:47) When things are complicated, people/customers/patients tend to shy away from them. Your optical is no different. Keeping it simple and easy is the way to ensure both your staff and your patients have a great experience and stick around. This week I give...

3 Ways to Recharge (Thanksgiving Special) - E20 *Apologies for the poor audio quality in this episode* Highlights from this episode: 3 Ways to Recharge (00:50) Office Talk: Exotic Animals (6:35) This episode is a little different than our normal content for Thanksgiving but I still had some good things to share. Please excuse the poor audio. There were some issues during recording but we will be back to normal next week. When you get time off for holidays, vacation, etc., make sure you take adva...

5 Keys to Incredible Customer Service - E19 Highlights of this episode: 5 Keys to Incredible Customer Service (00:45) Office Talk/CRT Compliance (20:42) We all have had a time where we received poor customer service somewhere. How did that effect your purchasing behavior going forward? Did you ever go back there again? The same is true with our practices. If someone has a bad experience, it is NOT hard for them to go somewhere else and take their money, family, and referrals with them. In this e...

3 Opportunities for Growth (Even in a Pandemic) - E18 Highlights from this episode: 3 Opportunities for Growth (Even in a Pandemic) (00:47) Cold Start: Have a Vision (13:18) Office Talk + Myopia Management (20:45) It would be easy in the uncertainty and chaos of a pandemic to pump the breaks and postpone any new projects, etc. However, I believe this is STILL a good time for growth! In this episode I give you 3 great opportunities we have RIGHT NOW to grow our practices. (00:47) You want to get ...

5 Clinical Pearls to Grow Your Contact Lens Practice - E17 Highlights from this episode: 5 Clinical Pearls to Grow Your Contact Lens Practice (00:56) Cold Start: Choose Your EHR Wisely! (17:18) Office Talk + Myopia Management (22:20) Contact lenses are a critical part of a healthy practice in normal times and even more so in the day and age of masks. In this segment I cover why contact lenses are the bloodlines of your office and how to maximize their use and place in your office. Don't let this...

5 Principles to Follow When Marketing Your Office - E16 Highlights from this episode: 5 Principles to Follow When Marketing Your Office (00:58) Cold Start: Know Who You Are (10:56:) Office Talk + Myopia Management (14:15) Marketing is something I actually really enjoy in my practice. When done well, it is invaluable to your office and it's growth. When done poorly, it can be a big waste of time and money. In this segment I lay out 5 principles to make your marketing work for you and set you on t...

5 Ways to Develop Your Leaders - E15 Highlights from this episode: 5 Ways to Develop Your Leaders (00:47) Cold Start: Getting New Staff Up to Speed Fast! (16:07) Office Talk + Myopia Management Journey (21:47) The Run Down this week is Part 2 of last week's episode (5 Traits to Look For When Developing Leaders in Your Office - E14). So, you've identified your leaders, now you need to develop them! This is not a quick and easy job my friends. It takes a lot of time, energy, and effort on your pa...

5 Traits to Look For When Developing Leaders in Your Office - E14 Highlights from this episode: 5 Traits to Look for When Developing Leaders in Your Office (00:47) Cold Start: Don't Reinvent the Wheel (17:52) Office Talk + Myopia Management: Office Upgrades! (22:32) You need leaders in your office, right? They are your hands and feet when it comes to creating a unified, cohesive office. The trick is, how do you identify the best person for the job?! Well, here are 𝟓 𝐓𝐫𝐚𝐢𝐭𝐬 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 that will ...

3 Ways To Grow Your Office That You Probably Haven't Thought Of - E13 Highlights from this Episode: 3 Ways to Grow Your Office That You Probably Haven't Thought Of (00:52) Cold Start: Tips To Keep Above Water Mentally (11:56) Office Upgrades + Myopia Management Journey (15:09) The goal of any office is to see more patients and continue to grow. How we actually grow is the “million” dollar question. Traditional marketing, social media, and email blasts are popular topics on the blogs and busines...

7 Ways to Train Customer Service - The Doctor Was Great, Could Not Stand The Staff - E12 Highlights From This Episode: 7 Ways To Train Customer Service (00:42) Cold Start: How To Prepare for Growth (18:07) Office Talk/ Myopia Management Journey (22:47) We all know in our heads how important customer service is, but are we really living it out and training our staff how to treat our patients the way we want? This is CRUCIAL to making your office culture one of legitimate patient care and it all s...

Be More Profitable in Optical: 5 Things You Need to Consider NOW! - E11 Highlights from this episode: Be More Profitable in Optical: 5 Things You Need to Consider NOW! (00:50) Cold Start: No room for pride here! (13:01) Myopia Management Journey: Utilizing Your Resources (19:03) Optical is a HUGE part of your office both in revenue and cost so you better treat it as such! In this episode Cash is king so the better you can control how you spend it on your inventory, the healthier you will be. I...