Episodes

CEO Mindset Series: Numbers - E87 Highlights from this episode: CEO Mindset Series: Numbers (00:39) Office Talk: Marketing team, Sclerals, & Patient Connections (21:36) We are continuing in our CEO Mindset series this week talking about NUMBERS! The numbers you get as a practice owner may differ some from the standard grading scale you had as a student but they are no less useful in telling you where you are at and what's really going on in your practice. In this episode we talk about different ...

Ultimate O.D. Nugget - Give Grace Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about giving grace to people. You never know what they may be going through at the time and you may be the one part of their day that could be a bright spot for them. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe...

CEO Mindset Series: Marketing - E86 Highlights from this episode: CEO Mindset Series: Marketing (00:22) Office Talk: Sclerals Update with staff (16:13) In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to neglect so let's start turning that around and thinking like the corporate chains do and making ourse...

Ultimate O.D. Nugget - Sharing Your Knowledge Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how and when to nerd out with patients. The majority of the time a simplified answer in layman's terms is all the patient is looking for but there are a few of those patients who want and appreciate the real answer and feel empowered in their care. Enjoy! Joi...

CEO Mindset Series: Coaching Your Team - E85 Highlights from this episode: CEO Mindset Series: Coaching Your Team (00:37) Office Talk: Myopia Management to Sclerals (17:54) In the continuation of the CEO Mindset this week we are talking about how coaching your staff fits into this whole thing. We've talked at length in previous episodes about getting the right people on the bus and then finding the right SEATS for them. This takes it a step further with the CEO perspective of how to develop them...

Ultimate O.D. Nugget - One Day at a Time Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about having patience. We have a long life cycle for how often our patients come in. It takes time to build a practice and see the fruits of all your hard work. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pip...

CEO Mindset Series: Strategy - Part 2 - E84 Highlights from this episode: CEO Mindset Series: Strategy - Part 2 (00:36) Office Talk: Staff stepping up & Expansion (17:03) In today's episode we are continuing the Strategy part of our CEO Mindset series. Buckle up because there is a LOT of meat in this one! We cover how to build your strategy in your office culture, by being an ambassador of your practice, developing your staff, and knowing your numbers. Having a plan for each one of these areas w...

Ultimate O.D. Nugget - Extroverted Opticians Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about who you have going into optical. What are their personalities like? In my experience the more outgoing your optician is, the better the patient perception of the experience will be (even if there are some mistakes). Enjoy! Join in the fun and subscribe to the ...

CEO Mindset Series: Strategy - Part 1 - E83 Highlights from this episode: CEO Mindset Series: Strategy - Part 1 (00:46) Office Talk: Red Eye calls & late staff member (22:27) We are continuing the CEO Mindset Series and giving you real, actionable steps on how to actually DO that in your practice. In this episode, we focus on the "Strategy" piece of it and what that looks like in practice. There's a lot that goes into this so we separated it into two parts. Remember, you are the conductor and yo...

Ultimate O.D. Nugget - Eliminating Barriers to Entry Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about getting rid of those barriers to entry. Consumers are looking for that top notch customer satisfaction experience EVERYWHERE, not just Costco! We need to be as easy to work with as possible and really think about what we're gaining (or what we're giving...

CEO Mindset Series: How To Spend Your Time - E82 Highlights from this episode: CEO Mindset Series: Intro (00:53) Office Talk: New goals for 2022 (25:04) I am kicking off a new series about the "CEO Mindset". You've heard me use that phrase a lot in previous episodes but now, I'm taking a deep dive into what that actually means by breaking it down into actionable steps for you to do. The point of all of this is to give you a better idea of what it means to work ON your practice and not just IN it...

Ultimate O.D. Nugget - Preparation is Key Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about preparation. Just a few minutes of prep for a patient a few days in advance will help retain countless patients! Having the courtesy to be prepared and warn patients ahead of time about ineligibility/benefits issues/etc. will have them trusting you exponentially m...

Time Equals Value - E81 Highlights from this episode: Time Equals Value (00:36) Office Talk: Staffing Philosophy and Restaurants! (11:24) Your time is worth something. It's up to you, however, to decide how much! When was the last time you updated your fees? Do patients ever comment how high your prices are? How often? These are questions you need to be asking yourself on a regular basis. This week's Run Down is all about making sure you are charging what you are worth and valuing yourself corre...

Ultimate O.D. Nugget - Two in the Tank Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what it means to "keep two in the tank". This is something I've learned in my fitness journey and I believe it absolutely applies to our work lives as well. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pip...

How To Not Let the Fear of Change Cripple You - E80 Highlights from this episode: How to Not Let the Fear of Change Cripple You (00:32) Office Talk: Staffing for your future office & scleral update! (15:26) Change is inevitable. It's going to happen. What we CAN control however, is how we react to it. Do we embrace it and jump right in? Or, do we run away from it for as a long as possible until we finally have to allow it kicking and screaming the whole way? Be the former, my friends. In this ep...

Ultimate O.D. Nugget - Turning Red Eyes into Patients Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about those red eyes. Emergency eye care is a great practice builder in and of itself, however there is something you can do to take it a step further and really capture those folks as new patients for life. Enjoy! Join in the fun and subscribe to the podca...

Staff Behaviors to Be Aware of in 2022 - E79 Highlights from this episode: 7 Staff Behaviors to Be Aware of in 2022 (00:37) Office Talk: Changing staff dynamics & Prepping for Q1 (21:59) The end of every year I do staff evaluations and this year I have come up with 7 different things that I am seeing and addressing in my staff based on what came up during these. Some things I would have never thought were issues but being aware of them will help me be a better leader and help them grow even more...

Ultimate O.D. Nugget - Staying the Course Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about sticking it out. If you stay the course and have patience, you will find success! Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website ...

How to Deliver Bad News to Patients - E78 Highlights from this episode: How to Deliver Bad News to Patients (00:37) Office Talk: Handling curveballs with family emergencies & the office party planner (15:01) No one likes to tell bad news... especially when it's your business! In this episode, I give you my breakdown on how to best deliver bad news and how to even plan ahead so you have options in place to lessen the blow. Your staff AND your patients will thank you! (00:37) In this week's office...

Ultimate O.D. Nugget - Questions Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the questions you ask (to patients, your staff, etc) and how that can help shape their experiences and make you a better doctor and leader. Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive conten...

The Best Job in the World - E78 [New Year's Episode] Highlights from this episode: The Best Job in the World (00:41) Listener Questions (7:47) It seemed fitting to wrap up 2021 talking about our profession as a whole. What's your perception like? Do you love your job? If not, what can you do to make something you love? Enjoy, my friends, and have a Happy New Year! (00:41) In this episode we don't have an office talk segment but rather a series of listener questions that I've gotten that I want t...

Ultimate O.D. Nugget - Controlling Your Margins Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about managing your margins. This is where the money is made my friends. Make sure you have a plan. Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your ema...

Taking Care of Your People - E77 [Holiday Episode] Highlights from this episode: Taking Care of Your People (00:56) Office Talk: Get yourself a good frame rep (13:14) In the spirit of giving this time of year, we are talking today about taking care of your people that work with you every day. The longer your staff sticks around, the better for you, them, AND your patients. Patients notice turnover and appreciate being able to recognize faces each year they come back. Not to mention the weight it...

Ultimate O.D. Nugget - Happy Staff Stays Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about keeping your staff happy so they will never want to leave! Build those relationships and reap the rewards. Enjoy. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register yo...