For CPG's emerging brands and challengers
Built for CPG's *Challengers*
On The Rise, a CPG Guys Production, is built for emerging brands, challenger service providers and industry associations working to scale. Hosted by Peter V.S. Bond and Sri Rajagopalan, it spotlights the challengers and visionaries shaping CPG and retail.
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The Worklog
Oct. 18, 2026
Introducing... On The Rise by The CPG Guys
On November 2nd, we're launching our second podcast. It's called On the Rise. And here's what makes it different. Every other episode, we spotlight the challengers, the disruptors, and the visionaries reshaping the future of CPG and retail. And every other episode we will go where you don't usually hear on an industry podcast: the human side of the job. Human adaptability. Managing change. Handling stress. Because this industry isn't slowing down. Between retail media, AI, M&A, and consta...