Why Kroger Should Own Its Delivery Infrastructure

Should grocers like Kroger build their own delivery networks… or keep partnering with DoorDash and Instacart?

Chris doesn't hold back on Kroger's increasing reliance on third-party delivery providers. He argues the grocer's e-commerce strategy appears lost, swinging the pendulum from heavy Ocado automation investment to full dependence on Instacart and DoorDash marketplaces. Chris warns that the smarter 10-year play is owning your fulfillment network with white-label delivery support… otherwise, Walmart and Amazon will figure out how to do it cheaper and drive volume away from traditional grocers.

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