“Surveillance Pricing,” AI Hype Rapidly Becoming Reality, and the Realities of Rapid Delivery | GrocerTalk
In this episode, sponsored by Instacart Enterprise, Portager, Vusion, and Sifter Solutions, Ben Miller is joined by Jordan Berke, Founder & CEO of retail consultancy TOMORROW, for his first time on GrocerTalk. Jordan shares a little about his retail background and the work he’s doing at TOMORROW before he and Ben jump into surveillance pricing, the realities of rapid delivery, AI hype becoming reality, and whether retailers are actually listening to their shoppers.
This week, they discuss:
• Seattle approving its Fair and Transparent Pricing policy to ban so-called “surveillance pricing,” and Walmart CEO John Furner laying out the principles that will guide Walmart’s use of AI and pricing technology. (Source) (Source)
• Tesco store employees raising concerns about the operational impact of its Uber Eats and Deliveroo partnerships, and what grocers need to consider as more ecommerce fulfillment shifts into stores. (Source)
• Instacart CEO Chris Rogers’ claim that AI will transform grocery more than any other retail category, what AI shopping agents could mean for the industry, and the growing questions around who ultimately owns the customer relationship. (Source) (Source)
• Sam’s Club giving its members a bigger role in shaping what it sells through its Member’s Mark Community, which now includes more than 200,000 shoppers providing feedback on products, merchandising decisions and the broader member experience. (Source)
Plus, Jordan joins Ben for GrocerTalk Grab & Go, where they share the grocery stories that have caught their attention this week. Ben digs into Instacart’s latest marketplace partnerships, including Dollar General joining the platform with no price markups, and keeps an eye on the potential sale of Tesco’s Central European operations.
A few things worth checking out from this week’s episode:
Catch up on Omni Talk’s Groceryshop 2026 coverage, including conversations with some of the biggest names across grocery, retail, technology and CPG. Watch the latest interviews and episodes across the Omni Talk LinkedIn page, podcast channels and YouTube.
Episode 007. Welcome to GrocerTalk.
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