The Evolution of Own edBrands: Gen Z's Impact on Shopping

The rise of e-commerce during COVID reshaped consumer behavior, setting the stage for a new era of own brands. Discover how Gen Z is driving this shift and redefining value and quality in shopping with The Barcode Group's Bethany Davis. Join us as we explore these compelling changes! #OwnBrands #ConsumerBehavior #GenZImpact #EcommerceEvolution #RetailTrends #ShoppingTrends #ValueShopping #BrandAwareness #MarketChanges #SmartShopping