Beth McKigney , SVP, Measurement & Technology Solutions Ovative Group, discusses the various benefits of testing mixed media models in retail.
Watch the full video here: https://www.youtube.com/watch?v=rskmTj1ehyk
#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga
