Retailers' Biggest Advertising Fail? Inventory vs. Ad Disconnect

Why can't retailers sync their ad campaigns with actual stock levels? It's more complex than flipping a switch. Siloed systems, diverse tech adoption, and proprietary data all play a role. SPS Commerce's Jenya Lawson explains more in this clip. For the full episode head here: https://youtube.com/live/rTjAbFuQv8g?feature=share