Retail Campaign Disasters - When Ads Promise What Stores Can't Deliver

SPS Commerce's Jenya Lawson shares the all-too-common conundrum of media teams selling big, while supply chain and merchandising teams are in the dark. 'Everyone's pointing fingers' as inventory fails to meet ad promises. Get the full story here: https://youtube.com/live/rTjAbFuQv8g?feature=share