Episodes
Oct. 2, 2015
Entrepreneur Heaven
They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...
Sept. 25, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
Sept. 18, 2015
Pricing on Purpose: Price Sensitivity
Ron and Ed will discuss ten factors of price sensitivity that all pricers should consider before establishing a price. Price sensitivity is far more predictive than demand elasticity studies, which simply show changes in over...
Sept. 11, 2015
Interview with George Gilder
We are honored to have the opportunity to interview George Gilder, writer, economist, technology advocate, and co-founder of the Discovery Institute. Mr. Gilder released a monograph entitled: The 21st Century Case for Gold: A...
Sept. 4, 2015
Best Business Books
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...
Aug. 28, 2015
Free-Rider Friday
Welcome to Free-Rider Friday. Most of our shows are topic driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of comm...
Aug. 21, 2015
The Experts Speak
Innovation and creativity always take us by surprise. Experts rarely understand this, which is why so many have made false predictions throughout history. Join Ed and Ron as they take a humorous and fascinating journey throug...
Aug. 14, 2015
Interview with Jennifer Warawa
Ron and Ed interview Jennifer Warawa, Vice President and General Manager for Sage Accountant Solutions. Jennifer's passion is to partner with consultants, accountants and bookkeepers to provide solutions that make a differenc...
Aug. 7, 2015
Entrepreneur Heaven
They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...
July 24, 2015
VeraSage Laws
Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this show, Ed and Ron will explore this law and some other infamous VeraSage Laws.
July 17, 2015
Interview with Greg Tirico
Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we wi...
July 10, 2015
Best Business Books
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...
June 26, 2015
Free-Rider Friday
Welcome to “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven: whatever issues are in the news that we (or you) find worthy of ...
June 19, 2015
Interview: Former Disney Executive Lee Cockerell
Ed and I are big Disney fans, so we are thrilled to be able to interview Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort. One of Lee's major and lasting legacies was the creation...
June 12, 2015
Interview with Kevin Mitchell
We are thrilled to have as or guest, Kevin Mitchell, president of the Professional Pricing Society. Kevin is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal of Professional Pricing. Kevi...
June 5, 2015
Entrepreneur Heaven
They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...
May 29, 2015
Free-rider Friday - May 2015
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven; whatever issues are in th...
May 22, 2015
Interview with Brad Smith, Customer Experience
Ed and Ron will interview Brad Smith, Global EVP of Customer Experience at Sage. Brad is the executive vice president of customer experience, responsible for developing all aspects of the Sage customer experience, from produc...
May 15, 2015
Public Choice Theory
Winston Churchill said, Democracy is the worse form of government...except for all the others. In this episode, Ron and Ed will examine Public Choice Theory, which describes the extension of analysis to the political alternat...
May 8, 2015
Interview with Dan Ariely
Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country’s leading behavioral economists...
May 1, 2015
Best Business Books
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...
April 24, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of ourm shows are “topic” driven, where we dive deep into one subject.
April 17, 2015
We're All Consultants Now!
Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it requires us to rethink the para...
April 10, 2015
For Good and Evil: Taxes and Civilization
In celebration of April 15th, Ron and Ed will explore the history of taxation. All good tax systems tend to go bad, and throughout history tax laws have taken away liberty more often than foreign invaders. As Charles Adams ex...