Episodes
Aug. 2, 2024
How to Become the McDonald's of Your Podcast Genre
Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforge...
July 25, 2024
Remote Interviews Part 2
Last week talked about gear. This week we are talking about being a good guests and finding a good guest. Mentioned in this episode: Is Your Podcast Not Growing? Struggling to grow your podcast beyond friends and family? You'...
July 19, 2024
Tips for Successful Remote Podcast Interviews Part 1
Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all t...
July 5, 2024
Inflated Download Numbers - The Hidden Cost of Podcast Fraud
Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist,...
June 21, 2024
How Many Downloads Do I Need to Monetize My Podcast?
In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?" I'll delve into the sobering truth about ...
June 8, 2024
Looking To Get Rich Quick With Podcasting? Think Again
Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick...
May 17, 2024
Why One Size Doesn't Fit All in Podcasting
If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences When I do video today, I know longer intr...
May 3, 2024
Steps for Properly Shutting Down Your Podcast and Moving Forward
In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podc...
April 19, 2024
Leveraging Your True Fans for Podcast Revenue Growth
I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but p...
April 5, 2024
Networking over Pitching: The Smart Podcast Strategy
Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking –...
March 29, 2024
Are You Accidentally Lying To Your Audience?
Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you....
March 22, 2024
Buy a Podcast Microphone You Won't Have to Send Back
Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the lates...
March 15, 2024
Engaging Captive Audiences to Expand Your Podcast's Reach
In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. ...
March 8, 2024
Don't Let Your Podcast Die With Your Editor
Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit c...
Feb. 2, 2024
Unveiling the Truth About Programmatic Ads in Podcasting
Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts a...
Jan. 26, 2024
Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard
In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates...
Jan. 20, 2024
When You SHOULD NOT Start a Podcast
Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 ye...
Jan. 12, 2024
Setting the Scene for Success: Choosing the Right Recording Environment for Your Podcast
Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable an...
Jan. 5, 2024
Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy
Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost ...
Dec. 29, 2023
The Reality of Premium Memberships, Advertisers, and YouTube for Podcasters
On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable i...
Dec. 22, 2023
Measuring Podcast Success: Key Metrics for Tracking Your Show's Performance
Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of...
Dec. 15, 2023
Making Informed Decisions: Putting Your Podcast on the Radio
In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highl...
Dec. 8, 2023
From Word Salad to Reader's Delight: Transforming Transcripts to Engaging Blog Posts
Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming you...
Dec. 1, 2023
Features vs Benefits: Master the Skill of Describing Your Podcast for Maximum Impact
We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and n...