Episodes

429
Oct. 6, 2014

Because of my Podcast - I'm the Director of Podcasting

Do you feel that you podcasting may be too hard, or complicated? Do you feel that nobody would listen? Are you nervous? Maybe a little scared? Well today we are going to talk you off the ledge. It's Time To Get Uncomfortable I've been appointed as the Director of Podcasting at the new media expo. This means I will help choose who speaks at the New Media Expo in April of 2015. This is a huge opportunity. It's also kind of scary. This means someone who really wants to speak won't get to, and I...
428
Sept. 29, 2014

Tackling Show Notes - How Long Should My Notes Be?

One of the most hated steps of podcasting is writing show notes. They are a necessary evil and they help search engines like Google and Bing find you. So how long should my show notes be? We will take a look at that question today. Podcasting is up to 13 Million Listeners a Day 5% of Americans (so this number is bigger in reality) listen to podcasts every day. That would be 13 million people. This video explains more. Dragon Naturally Speaking Review I tried Dragon Naturally Speaking back wh...
427
Sept. 22, 2014

Tools To Connect With and Grow Your Audience / Gaming The System

Call in with your comment 888-563-3228 Podcast Album Art is Now The Size of Your Head [2:00] Apple has released a new spec for album artwork is now can be a minimum of 1400X1400 the recommended size is now 2048X2048 jpg Apple is “not” recommending you save your image art in .png (portable network graphics) format, but if you can’t resist .png needs to be RGB (red, green and blue color model) only. There are sties like pixlr.com that you can use to try and resize your current album artwork. Po...
425
Sept. 15, 2014

4 Years Later His Podcast Pays The Bill - Rob Cesternino Interview

A brief summary of this episode Mentioned in this episode: 2025 Audience Survey I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey
426
Sept. 8, 2014

The Power of a Connection - Jared Easley On Growing Your Podcast Audience

National Podcast Day September 30th September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches. Using the Roland R-05 John from http://www.letstalkmetaldetectingandtreasurehunting.com/ wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as s...
424
Sept. 1, 2014

The One Thing That's Stopping You From Podcasting

I have people who want to start podcasting and they have an idea of what to talk about, they have the money to buy equipment, but still they won't start podcasting. Today we talk about why, and what you can do to get over it. Because of My Podcast I Spoke in Front of 20,000 People [2:30] Kenn Blanchard of the Black Man with a Gun podcast and the Motor Cycle Radio got to speak at an event in New York and got to share the stage with non other than Donald Trump. How cool is that? Check out Ke...
423
Aug. 25, 2014

Every Podcast Episode is an Opportunity

I spent money on plane tickets to go to Podcast Movement. I worked for weeks on my presentation. Then when I went to deliver my presentation, the original attendance was not what I had hoped for. Today I share how I had two thought paths I could've followed. Half of the podcasting game is mental. Being mentally prepared for criticism. Being mentally always looking for insights into your audience. This is why you need to determine WHY you are getting into podcasting. There will be those times whe...
422
Aug. 18, 2014

Who Wants to Make a Difference?

Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others. Corey Fineran of Ivy Envy Helps MLB Change a Rule Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blo...
421
Aug. 11, 2014

What Does it Take To Be Pat Flynn? - Smart Podcast Player

Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go , then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder) only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes we...
420
Aug. 4, 2014

Targeting Your Audience with Ben Krueger the Podcast Marketing Guy

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review Because of His Attitude [5:00] Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn fro...
419
July 27, 2014

How Many Downloads Does it Take to Get You Booted off Your Web Host?

Some Podcasting Basics Are Worth Repeating In today's episode we talk about how I often revisit some concepts about podcasting. Today I get an email from a listener that points out that I repeat myself over and over. Looking back, I see his point, but I also know that new podcasters make the same mistakes over and over and over (hence causing me to repeat myself). Here are some basic podcasting truths that will never go out of style: 1. Build your website using a Web hosting company (use the c...
418
July 20, 2014

Bring Your Passion and Patience - Nick Loper's One Year Report

Today we talk about different successful people who took years to make it to the top. We also interview Nick Loper as he reflects on one year of podcasting and how its changed his business. We have an awesome Because of my podcast story that you will love about the yes music podcast. Go to schoolofpodcasting.com/418 for details Mentioned in this episode: 2025 Audience Survey I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you wan...
417
July 13, 2014

Picking Your Podcast Topic - Age Limits in Podcasting?

I've heard it over and over, I want to podcast - I'm just not sure what I'm going to talk about. I recently went through Ray Edwards Rapid Writing Method (a great value) and if you've listened to the show you know I'm a big Michael Hyatt fan and today I pull a page out of the Ray playbook and some insights from Michael Hyatt's New Media Expo presentation to help you pick a topic that works for you. If you have a comment you can chime in on the show by using the information on our contact pag...
416
July 6, 2014

Are You Breaking the Podcast Rules? - Cliff Ravenscraft Interview

While there are no rules to podcasting, most would agree that there are best practices. Most experts believe it starts with your audience, and providing content that they want ton consume. So today we showcase how you CAN do whatever show YOU want to do. Learn how to podcast by Joining the School of Podcasting Are there boundaries for "Best Practices?" - Interview with Cliff Ravenscraft [5:20] I approached Cliff this week to come on the show after voicing my opinion about "chit chit" in a pr...
415
June 29, 2014

Your Podcast: Same Ingredients - Different Recipe

This podcast is the sharing of my opinion as well as what has shaped that opinion. I would love your feedback you can use my contact page, or call in your comments at 888-563-3228 If you're looking to start a podcast, join fear free (as we offer a 30 day money back guarantee), and mix together your podcast recipe today. JOIN TODAY When you start a podcast, there are a couple of things that will dictate how it sounds, looks, and what topics are covered. Breaking the "Rules of Podcasting In...
414
June 22, 2014

Keeping Your Brand In Front of Your Future Customers

A brief summary of this episode Mentioned in this episode: 2025 Audience Survey I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey
413
June 15, 2014

Content, Charisma & Connection

Today Joe Saul-Sehy of Stacking Benjamins Podcast ( www.stackingbenjamins.com ). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communi...
412
June 8, 2014

Behind the Scenes of the Trek.fm Network

Today we talk with Christopher Brian Jones of trek.fm about what its like to run a podcast network. We learn about some of the struggles he has had along the way, how he builds a relationship with the hosts on the network, abd creates a shared vision and brand. You will be amazed at how focused some of his shows are. If you are a fan of Star Trek, you definitely want to check out trek.fm or if you are an iTunes user check out http://www.itunes.com/trek.fm . Want to comment on the show call i...
411
June 1, 2014

How To Tell If Your Podcast Is On Target

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact Cedr...
410
May 26, 2014

Is Soundcloud A Legitimate Option for Podcasting?

Today we tackle the hype around soundcloud.com as a podcasting solution and compare it to some of the other top podcast media solutions that have been around. I apply my criteria, and see who makes it, and share my opinion on why some of them still make me nervous. Note: For the record you can get a free month at blubrry.com or Libsyn.com using the coupon code sopfree you will see that even though using those codes benefits me financially, those companies don't always finish on top. The Openin...
409
May 21, 2014

Polishing Your Content - The Joys of Podcast Editing

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” - Dr. Seuss “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ? Don Roff “You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik I love editing. It's one of my favorite parts about filmmaking. Steven Spielberg. When...
408
May 11, 2014

Business Podcasting Success Stories with Jon Buscall

A brief summary of this episode Mentioned in this episode: I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey 2025 Audience Survey
407
May 4, 2014

Podfading - What Is it? What Causes It? How to Avoid it (or should you?)

Today we look at the topic of podfading. We are going to examine what it is, what are the top causes, and how to avoid - and ask if you should? We get help from Jim Collison , Ryan Parker , and Rev. Kenn Blanchard . Your Audience Will Binge Listen When They Find You Steve Steward produces the Moneyplan SOS podast (learn to pay attention instead of interest), and he had a listener who found his show and downloaded a ton of episodes and listened to them all as he went on a long trip in t...
406
April 27, 2014

SEO Benefits of Podcasting - Podcasting 101 Jason Parsons - iTunes Myths DEBUNKED

Today on episode 406 we get a great because of my podcast story, we debunk the "8 week myth" in iTunes (thanks to Rob Walch from Libsyn.com), we hear about a new Wordpress feature that might be good for podcasters, we hear how podcasting boosts SEO, and boosts leads. If you're thinking of starting a podcast, check out www.howtopodcast.com our next live class starts 5/3 Quick start Vs Planning Your Podcast Class - 1.26 The quick start program is where all you have is an idea, but you're ready...