Episodes

574
July 10, 2017

Are Podcasters Entertainers?

I went to two concerts this weekend and underneath all the education and information, podcasters are entertainers. If you're not entertaining your audience, you're losing them. Dictionary.com defines entertain as, "to hold the attention of pleasantly or agreeably; divert; amuse." We need to hold people's attention. The concerts I saw this weekend were Jonny Lang and King's X. Two Concerts by musicians with track records going all the way back to 1980 (King's X) and 1995 (Lang). Jonny Lang releas...
573
July 3, 2017

It's a Lot of Work To Sound This Boring - Drew Ackerman of Sleep with Me Podcast

Today I talk with Drew Ackerman of the Sleep with Me Podcast . I met him at Podfest.us and I was amazed at the amount of detail he puts into a show that has a singular goal of putting you to sleep. In the interview you will hear: How Drew started his show with not the best of equipment His "Let's See What Happens" attitude How he picks the not too boring, not too entertaining topics. How he pushed through when he thought about quitting What inspired him to start the podcast How he takes ...
572
June 28, 2017

How Many Strikes Do Podcasters Get?

Even though I asked, "How many strikes do you give a podcast before turning out?" nobody answered with a number. Instead, the answers were "it depends." It sounds that you are going to get more strikes if you are delivering Contributors to the show Cliff from www.podcastanswerman.com Tim From the Sled Dog Podcast Jenny from Studiochaotic.com (personal journal podcast) Kyle from Reckoneer.com Reckoneer is your #1 resource for the race promoter who didn't major in business. Darren from...
572
June 26, 2017

Bumper Sticker Reflections

We seem to think we don't know what to do, when in truth we don't do what we know. This week I attended Ray Edwards copyrighting academy, and it was pretty cool. I went there as I will be updating the School of Podcasting's website later this year. Also, people that are learning to write copy, probably have a product. People who have a product need customers, a great way to attract customers is via a podcast. So when you hear me say go to where your target audience is, make friends with them, th...
571
June 19, 2017

How Improv Skills Can Boost Your Podcasting Attitude

Because of my Podcast: Clay From Fish Nerds Clay has had some very cool things happen on his Fish Nerds Show including having a touring opera singer invite clay to do a show at a theater. Check out Clay at www.fishnerds.com The Sometimes Condescending Nature of Radio People Towards Podcasting There are some really cool people from the radio industry that get podcasting. People like Eric K Johnson from Podcast Talent Coach and the Podcast Review Show, Michael Sharkey from the Talent Show, Jef...
570
June 12, 2017

What Podcasters Can Learn From Kevin Hart

New Apple Specs Coming In the future, Apple Podcasts app will support some new features including: One the podcast level you will have Seasons Serial and Episodic podcast types On the Episode level Title, episode number, and season number Summary and episode notes Trailers and bonus content GUID (don’t change it!) I am worried when I read the text, "New subscribers will receive the first episode in their Library, or the current season if using seasons. " As we don't know what "will receive" ...
569
June 5, 2017

Marketing Your Podcast - How Long Does it Take?

Understand Before Being Understood About a month ago I left a comment on the Spreaker Live show, and this comment resulted in a response from the host that in a conversation he had with me was "Disproportional." So after we both hissed at each I set up a time when we could talk about this and see how we pushed each other's buttons. We did and it was a great interview. The bad news is my SD Card ran out of room, and my backup (mp3 skype recorder) didn't get it either. I could call Alex back on, ...
568
May 29, 2017

Why are You Podcasting? The Other F-Word

I asked the question: Are you podcasting? If so where and why? If you quit podcasting, why? If you haven't started yet, why? Matt from the Author Inside You Sleep Whispers Podcast Simple Money Solutions Steve Stewart Podcast Editor Jeff had a blog that didn't get traction (for every 2000 blogs there is ONE podcast), he wants his show to be perfect (if you miss perfect you land on really good), is it viable to spend more money (we spend money on bowling, golfing), and what about Web Host...
567
May 22, 2017

Great Podcasting Begins with Listening to Your Audience -Jonathan Oakes Interview

Comments? 888-56-33228 Podcasting Microphone Shootout Microphone 1 - Audio Technica ATR2100 $59 (Here is Bundle with Boom arm ) Microphone 2 - Audio Technica ATR2005 $79 Microphone 3 - Samson Q2U $54 (with headphones) Microphone 4 - Knox Dynamic USB Microphone $39 (here is a bundle with boom arm ) Microphone 5 - Audi Technica 3035 $179 Microphone 6 - Heil Pr40 $327 Engage, Listen, and Grow Your Audience with Jonathan Oakes Jonathan Oakes has been producing the Trivial Warfare...
566
May 15, 2017

Stepping On Your Listeners Toes

Because of My Podcast: Lee Silverstein Lee Silverstein is the man behind the Colon Cancer Podcast and the Color Cancer Network was able to get press passes to a very cool event in his area. Cool Image Tools For Your Podcast I've been working on rebuilding PodcastingResources.com and in the process finding that some resources are gone, and other have been updated. Also in the process of moving items, I've had podcaster inform me of new sources. Today I want to talk about some resources you m...
565
May 8, 2017

Growing Valuable Podcast Content With a Facebook Group - Katie Krimitsos

I Just Launched My Podcast, How Many Downloads Should I Have? This question has no "Set" answer. It depends on a couple of things: How much value do your episodes bring to your audience? (is it any good) How much promotion do you do? What is your niche (a podcast like this - about podcasting - will never have 5000 downloads) Right no 50% of podcasts get less than 200 downloads per episode after 30 days (and 50% get more) with the average being around 2000 (listen to The Feed Podcast for u...
564
May 1, 2017

Best Podcasting Practices - Per Bridge Ratings

Because of My Podcast: Katie Krimitsos Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast. Bridge Ratings Podcast Report is a Bit Hit or Miss Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight...
563
April 24, 2017

Shaping Your Content for Maximum Impact - Niel J. Guilarte

Welcome to episode 563 of the School of Podcasting Have you ever had a problem with something, and then when you stated your problem out loud the answer came to you as you were saying it? You can use that exercise to help your podcast. I recently read about 80% of the book Out on the Wire: The Storytelling Secrets of the New Masters of Radio by Jessica Abel. Jessica went DEEP INSIDE NPR and the creators of This American Life and took lots of notes and shared them. One strategy they use to sha...
562
April 17, 2017

He Changed His Format and Grew His Audience -Joe Saul-Sehy of Stacking Benjamins

Today on episode 562 Joe Saul Sehy of the Stacking Benjamins podcast explains how he changed his podcast format, and lost 30% of his audience but now is working on his fifth sponsor. Joe Saul-Sehy is the creator and co-host of the Stacking Benjamins podcast. Kiplinger magazine listed it as Best Podcast 2016 and The Art of Manliness listed it in their list of their top podcasts for 2016 (although the show isn't specifically aimed at men). Stacking Benjamins is a light, magazine-style podcast a...
561
April 10, 2017

Podcast Expectations vs Reality: How Natalie Eckdal Shifted Her Podcast To Be Successful

Podcasting in the Media: Teen Titans I want to thank Caine Door of the Adventure Frequency for letting me know that: "In the newly released animated film: Teen Titans the Judas contract (Warner Brothers) Kevin Smith is in the movie as himself interviewing a member of the team on his podcast and it's good. He's a known fanboy so he has great questions and brings some levity to the end of the movie after the big final battle scene. I think it says something that they make time for podcasting...
560
April 3, 2017

What Podcasters Can Learn From Chuck Berry

Chuck Berry died last month at the age of 90. I saw him four years ago at a special event that honored him with tons of musicians (Merle Haggard, Ronnie Hawkins, Darryl "DMC" McDaniels, Joe Bonamassa and Lemmy Kilmister) coming to play his music and honor him. At the end of the night, Berry accepted the Rock and Roll Hall of Fame's American Masters of Music Award, wrapping the Hall of Fame's weeklong celebration of Berry's life. In the end, they brought Chuck out with a band consisting of a lo...
559
March 27, 2017

Asking Your Audience For Feedback

When you create a recipe for food, you serve it to someone and ask them "What do you think?' They might say, "it needs more salt" or some other suggestion. It is then up to you like the chef to decide if you want to implement that recommendation or not. It's not any different in podcasting, but I feel we don't take the time to ask out audience, "What do you think?" So I decided to do this, and bring you along. I asked two simple questions (thanks to Lee Silverstein of the Colon Cancer Podcast w...
557
March 13, 2017

Podcasting Continues to Grow 22% in Two Years

Because of My Podcast I'm on the Cover of a Comic Book Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters. New Edison Research on Podcasting Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting: 81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years. 50% of people have a Netflix account (more on that later) 60% of people (168 m...
556
March 6, 2017

Journalism 101 For Podcasters

You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast ) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include: The importance of headlines Getting to the point. How to structure your podcast using the Inverted Pyrami...
555
Feb. 27, 2017

My Favorite Episode Is - Podfest Reflections

Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why. Joining the Podcast Family 4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group , and Michael O'Neal of the Solopreneur Hour who let me borrow gear to...
554
Feb. 20, 2017

Behind The Scenes of Creating a Local Podcast

Today I share some insights after talking with Jason Norris of Podcast Logical Chris Holifield of I Am Salt Lake Lee of This is Rammy Ken Blannchard from Upper Marlboro (and black man with a gun ) We hear what it is like to start a local podcast including: The struggles to interview local "Mom an Pop" businesses Is it easier/harder to get a local sponsor? How they developed their format How they are promoting the show. Ready To Start Podcasting? The School of Podcasting features...
553
Feb. 13, 2017

Glenn Rubenstein - Podcast Advertising Works

Comments? Call them in 888-563-3228 Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works . Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media ( https://adopter.media/ ) World Radio Day Get Hindenburgh Journalist For $1.90 You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version fo...
552
Feb. 6, 2017

Podcasting Gives a Listener a Reason To Live

Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldry...
551
Jan. 30, 2017

Podcasting Pet Peeves of My Listeners

Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.c...