Episodes

788
Aug. 15, 2021

Should My Podcast Be an LLC?

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Create an LLC Zoom Podtrak P4 Recorder/Interface/Mixer Show Notes Summit My Gear My Po...
787
Aug. 9, 2021

New Survey Sheds Light on Content Creator Monetization Efforts

Many entrepreneurs say they are unemployable, well Joe Pulizzi (of Content Inc ) has a new company called The Tilt ( We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals . It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business . SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to...
Aug. 2, 2021

What Makes This Podcast Great? Jordan Harbinger Edition

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show. When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper ( and his website ) there a...
785
July 26, 2021

What Would You Miss If You Had to Stop Podcasting?

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Kris and Kristine Show The White Collared Podcast Foster Care: An Unparalleled Journey The Pharmacists Voi...
784
July 19, 2021

What Amazing Tips You Can Learn From the Beatles and Kiss To Grow Your Podcast Like a Rock Star

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a web...
783
July 12, 2021

Is Podcast Success Only For Celebrities?

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me...
July 8, 2021

Bob Staggenborg - Nature Guys

A brief summary of this episode Mentioned in this episode: I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey 2025 Audience Survey
782
July 5, 2021

Wait, What? Why Did I Get This Feedback? Behind The Scenes of the School of Podcasting

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that. This week I talk about episode 780 with Adam Curry . I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers. SPONSOR: Podpage Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. T...
781
June 28, 2021

ATTITUDE: Joe Saul-Sehy's Secret Weapon to Podcast Success

Today we hear part 2 of my conversation with Joe from Stacking Benjamins ( Hear Part 1 ) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better. SPONSOR: Podpage Have you tried Podpage ? Podpage makes it super easy to make a website for your podcast. You don't need any technical knowledge. Just put in your RSS feed from your media host, and Podpage does the rest. You can try it for free for seven days - no credit card require...
780
June 21, 2021

Preserving podcasting as a platform for free speech. Adam Curry and Podcasting 2.0

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair. Born in Va but moved to the Netherlands when he was 7. He built his first transistor radio when he was 15, and by 16 was a station announcer for a hospital. He later worked on Dutch Pirate Radio, and Radio Decibel in Amsterdam. He's also worked part-time in a computer store where he built his ...
779
June 14, 2021

Have I Underestimated the Power of Apple Podcast Reviews?

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine ) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts? Sponsor: Podpage If you're not a technical person, and you're looking for a "Set it and forget it" solu...
778
June 7, 2021

Behind the Scenes of Podcast Movement Nashville

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021. Check out PodcastMovement.com for more information SPONSOR: Podpage.com Automatically create a beauti...
777
May 31, 2021

Editing Your Podcast Interview For Content

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response start to actually answer the question I asked. 2. Is it a good answer? Does it deliver value? Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host. SPONSOR: SCHOOL OF PODCASTING Get the best equipment for your budget Sound professional Learn what your audience wants Netwo...
776
May 24, 2021

Nobody Gets On a Bus Without Knowing Where It's Going - Your Podcast's Intro

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content. Sponsor: School of Podcasting Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-s...
775
May 17, 2021

How to Make Key Decisions For Your Podcast

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck. Because of My Podcast: Clay Groves is Now the Host of the Morning Radio Show and a Program Director Clay is the man behind the Fish Nerds podcast and because of his podcast he was fir...
774
May 10, 2021

Will You Trust Your Baby With Apple?

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions o...
773
May 3, 2021

How to Find and Choose a Co-host for Your Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply. SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit Tips in Choosing a Co-Host for Your Podcast You want someone who has the same commitment (and support). You want someone who loves your top...
772
April 26, 2021

Who Will Win the Battle of Paid Podcast Subscriptions?

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription price, and signing up will be super easy. You can offer a free trial along with a freemium model (some free episodes and some paid). The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take...
771
April 19, 2021

Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's " Very Fine People " press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." ...
770
April 12, 2021

Impacting People From Your Bedroom: Collin From Pet Sitter Confidential

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom. Pet Sitter Confidential Today I talk with Collin who along with his wife produce the Pet Sitter Confidential ...
769
April 5, 2021

Where Will Your Podcast Take You in Five Years?

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are. Podcasting allows you to reinvent who you are. To be your true self. Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast. Scott joined the military when he was 18 and will be retiring soon, so he is using podcasting to reinvent himself and help establish himself in the sp...
768
March 29, 2021

I Wish I Had Known This When I Started Podcasting

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast." SPONSOR: The School of Podcasting Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching, and private Facebook group filled with brilliant podcasting minds. www.schoolofpodcasting.com/j...
767
March 22, 2021

The Riches are in the Niches With Harry Duran

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The new version of the app will be out in a few weeks. I was listening to the Sounds Profitable podcast and heard where my friend Harry Duran from Podcast Junkies , and Fullcast , hard obtained a sponsor for a show that had not been published. I had to hear how he did it. ...
766
March 15, 2021

How to Get Booked on Podcasts: Figuring out Who and How to Pitch with Kristin Molenaar

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss , an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features. Kristin Molenaar's Tips For Getting Booked on Podcasts There are almost 2 million podcasts. Where do you begin? Find someone in your niche, and ...