Emma Sweet

Emma Sweet is the Global Product Activation Manager for podcasts at YouTube, where she works at the intersection of podcasting, video, audience growth, monetization, and YouTube’s evolving suite of creator tools. Emma previously joined Podcast Perspectives for the SXSW panel “Will Podcasts Survive the YouTube Era,” where she discussed the growing role of video in podcasting and argued that creators should approach YouTube based on their audience and resources rather than assuming every podcast needs to become a fully produced video show. She also outlined some of the ways YouTube differs from traditional podcast platforms, including its emphasis on discovery, titles and thumbnails, audience retention, community engagement, and the ability to combine long-form video, Shorts, live content, memberships, and other formats within one ecosystem.

Recorded live at SXSW 2026 in Austin, TX, "Will Podcasts Survive the YouTube Era". Join YouTube Global Product Activation Manager Emma Sweet, Podcast Nation Director of Strategic Growth and Partnerships Libby Absten, HubSpot Head of Media Partnerships Carly Baker, and The Podglomerate VP of Production Services Chris Boniello in conversation.