March 11, 2026

S3 EP21 He Almost Quit the Trade… Now He’s Building a $1M Business | Amelio Martini

S3 EP21 He Almost Quit the Trade… Now He’s Building a $1M Business | Amelio Martini
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S3 EP21 He Almost Quit the Trade… Now He’s Building a $1M Business | Amelio Martini
S3 EP21 He Almost Quit the Trade… Now He’s Building a $1M Business | Amelio Martini
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Season 3

How do electricians actually grow their business without burning out or guessing their way through service calls?

In this episode of The Million Dollar Electrician, Clay Neumeyer and Joseph Lucanie talked with Amelio Martini of Rizen Electric about the shift that transformed his service electrician business and unlocked real electrician business growth.

Most electricians aren’t failing because they lack skill, they’re failing because they’re guessing their way through business. Amelio shared his journey from losing money on jobs and struggling to manage his workload to discovering a system focused on serving homeowners at the highest level. Instead of rushing through service calls or competing on price, he learned how to slow down, present options confidently, and build long-term relationships with clients.

For electricians trying to achieve real electrician business growth, this conversation reveals why building a service electrician business requires more than technical skill, it requires a repeatable process and a commitment to serving customers the right way.

Clay, Joseph, and Amelio also discuss how shifting from transactional jobs to long-term client relationships can dramatically improve revenue, trust, and business stability. If you’ve ever wondered how electricians grow their business without working more hours or taking on more stress, this episode breaks down the mindset and systems that make it possible.

The shift didn’t just improve Amelio’s revenue, it completely changed how he approaches business, customer relationships, and growth in a small-town market.

If you're an electrician looking to build a better service business, this conversation will challenge how you think about pricing, customer relationships, and the future of your company.

🎓 Podcast Scholarship Draw
Subscribe, leave a review, or follow us on socials, then submit the entry form! Each verified action counts as one entry.
⚡️Monthly prize: Open Circuit Lifetime Membership ($1,500 value)
⚡️Semi-annual prize: Service Loop Electrical electric service packages ($5,000 value)
Submit your entry here! 👉 https://go.serviceloopelectrical.com/mde-draw

⚡️If you want portable generators to become a real revenue stream, reach out today!
📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789

⚡️Want to learn how to multiply your service calls without burning out?
Join the SLE Pro App for tools, strategies, and next-level support!

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

#MillionDollarElectrician #ElectricianBusiness #ServiceElectrician #ElectricalContractor #ElectricianLife #HomeServiceBusiness #ElectricianPodcast

00:00 - Process Over Guessing

00:40 - Show Opens And Introductions

01:16 - Meet Emilio From Risen Electric

02:19 - Vision: Family Culture And Growth

04:40 - Falling Out And Back In Love With Work

06:16 - Swallow The Frog: Beat Overthinking

08:17 - First Wins Using Options And Pricing

10:32 - Why Memberships Matter For Electricians

12:08 - Before The System: Losses And Burnout

14:40 - Injury, Faith, And Choosing A New Path

16:12 - Inside The Open Circuit Experience

18:23 - Less Calls, Higher Care, Better Sleep

20:13 - Culture Of Care And Daily Coaching

22:19 - Two-Call Close And Serving First

24:05 - Objections Solved By Process

25:46 - GPS Mindset And Personal Growth

27:06 - Tactical Advice For Electricians

29:10 - Closing Thoughts And Sign-Off

WEBVTT

00:00:00.160 --> 00:00:02.720
Find a process, no matter what it is.

00:00:02.879 --> 00:00:03.520
Follow it.

00:00:03.680 --> 00:00:06.000
Don't guess for the rest of your life.

00:00:06.160 --> 00:00:09.199
Find a process that works, that's beneficial.

00:00:09.359 --> 00:00:18.559
I always live by perfect practice makes perfect, you know, because anybody can practice, and practice doesn't make perfect if you do it wrong.

00:00:18.800 --> 00:00:21.760
But perfect practice makes perfect every time.

00:00:21.920 --> 00:00:24.079
Stop sweating all the small stuff.

00:00:24.239 --> 00:00:27.760
Let it roll off your back and just keep moving forward in life.

00:00:28.000 --> 00:00:32.240
The more hesitation that you allow for, the worse off you'll be.

00:00:32.560 --> 00:00:37.200
If you know your trade, be confident in what you know and it'll come natural.

00:00:37.280 --> 00:00:40.640
And if you don't know the trade, learn it until it becomes natural.

00:00:40.880 --> 00:00:52.640
Hello, hello, hello, and welcome to the Million Dollar Electrician Podcast, where we help home service pros like you supercharge your business and spark up those sales.

00:00:52.880 --> 00:01:00.880
I'm Joseph Lucani, and together my co-host Clay New Meyer, we're here to share the secrets that have helped electricians sell over a million dollars in a single service band.

00:01:01.200 --> 00:01:03.520
Now it's time for sales.

00:01:03.759 --> 00:01:05.920
It's time for sale.

00:01:06.159 --> 00:01:11.280
It's time to become a million-dollar electrician.

00:01:14.000 --> 00:01:18.480
Hello, hello, and welcome back to another great episode of Million Dollar Electrician.

00:01:18.640 --> 00:01:20.159
I'm your host, Clay Newmeier.

00:01:20.239 --> 00:01:23.040
With me as always, Joseph, and not with us as always.

00:01:23.200 --> 00:01:27.200
We've got a great guest today, Emilio Martini, Risen Electric.

00:01:27.359 --> 00:01:28.879
Man, are we pumped to have you here today?

00:01:29.040 --> 00:01:30.319
Emilio, welcome to the show.

00:01:30.400 --> 00:01:31.200
How are you feeling, brother?

00:01:31.439 --> 00:01:32.879
I'm pumped to be here, man.

00:01:33.040 --> 00:01:33.840
I appreciate it.

00:01:34.000 --> 00:01:34.400
Thank you.

00:01:34.560 --> 00:01:35.040
Awesome.

00:01:35.200 --> 00:01:35.519
Awesome.

00:01:35.680 --> 00:01:36.719
We're super pumped to have you.

00:01:36.799 --> 00:01:38.079
Joe, how are you doing today?

00:01:38.319 --> 00:01:39.359
I am feeling great.

00:01:39.519 --> 00:01:41.599
Literally just getting over getting sick.

00:01:41.680 --> 00:01:44.319
I'm feeling like I'm getting the climbs coming back.

00:01:44.400 --> 00:01:45.680
I'm gonna breathe through my nose.

00:01:45.760 --> 00:01:48.799
I'm feeling blessed, got great energy, working on some awesome stuff.

00:01:48.959 --> 00:01:50.319
So honestly, the ball is rolling.

00:01:50.400 --> 00:01:51.200
I'm a happy man.

00:01:51.439 --> 00:01:52.799
Can you hear out of your left ear?

00:01:52.959 --> 00:01:55.680
That's what everyone, well, no one except me wants to know.

00:01:55.920 --> 00:01:58.400
No, I got a double ear, double sinus infection.

00:01:58.560 --> 00:02:01.120
I'm still can't hear out of my left ear, but it's okay.

00:02:01.200 --> 00:02:03.359
God granted me a spare, so I should be fine.

00:02:04.959 --> 00:02:06.239
Only you, man.

00:02:06.400 --> 00:02:14.639
You attract uh lots and lots of service and sales, but you also attract uh sinus and infections and ear infections, apparently.

00:02:15.199 --> 00:02:15.680
That's my thing.

00:02:15.840 --> 00:02:16.960
What can you do?

00:02:18.639 --> 00:02:19.199
Awesome.

00:02:19.439 --> 00:02:29.840
Well, the reason we have Emilio here is because Emilio has done something really, really important in our community and for himself and his own journey, but he kind of shook the ground a little bit for us, Emilio.

00:02:29.919 --> 00:02:33.360
We started seeing you in the open circuit in the SLE Pro app.

00:02:33.439 --> 00:02:35.360
Uh, how did you find us in the first place, man?

00:02:35.439 --> 00:02:36.479
What brought you our way?

00:02:36.800 --> 00:02:45.520
The podcast, and I've seen you in uh the residential uh service business page on Facebook.

00:02:45.759 --> 00:02:48.639
Um found you there.

00:02:48.960 --> 00:02:51.280
Joe speaks my language.

00:02:51.520 --> 00:02:56.560
Clay has the kind of brain that I desire to have, and I dream big.

00:02:56.639 --> 00:03:04.319
And Clay, you know, I just I love, absolutely love what you've built here and the uh the environment around it.

00:03:04.400 --> 00:03:06.080
So it's been a blessing.

00:03:06.240 --> 00:03:12.240
I could tell just from the podcast and the questions that you would ask your people that you would have on.

00:03:12.400 --> 00:03:14.719
Like, what is your business centered around?

00:03:14.800 --> 00:03:19.280
Is it is it get in, get out, or is it actually serving your customer?

00:03:19.520 --> 00:03:22.400
And man, that caught my attention a lot.

00:03:22.719 --> 00:03:24.000
I love that you said that.

00:03:24.159 --> 00:03:28.319
And it's gotta feel great to be a listener, avid listener, and then be on the show.

00:03:28.400 --> 00:03:29.759
So congratulations, man.

00:03:29.919 --> 00:03:32.479
You caught our attention for similar reasons.

00:03:32.639 --> 00:03:43.360
Uh, we love how you approach this and have found ways to leverage our methods and and whatever attracted you here to go and use that for your customers and and center yourself on service just the same.

00:03:43.520 --> 00:03:46.719
So uh tip for tat, man, it's uh it's an ecosystem.

00:03:46.800 --> 00:03:48.879
We're happy to have you uh a part of it.

00:03:49.120 --> 00:03:51.759
What is that vision that you kind of mentioned?

00:03:51.840 --> 00:03:55.039
You know, if if you're sharing that with us, what does that look like for Risen?

00:03:55.360 --> 00:03:57.439
How will you know when you've realized it, man?

00:03:57.919 --> 00:04:16.079
My vision for Risen Electric is to literally bring light into every home that we step into and to grow so big that we are not just a known name in my little small town, but across all northern Arizona is the goal.

00:04:16.240 --> 00:04:25.360
And the the vision is to have a to work with family where the business is a family environment and not, yeah, man.

00:04:25.439 --> 00:04:35.279
I remember dreading going to work, loving the skill and the trade that I do, but all the other crap, like and that's when I started the business.

00:04:35.360 --> 00:04:38.079
I'm like, I'm not I'm not gonna work in that environment.

00:04:38.160 --> 00:04:45.519
I'm different than most of the trades people I feel like that I've been around, and that you know, I'm not a hard ass.

00:04:45.600 --> 00:04:49.600
I don't act like I know everything, and and you know what I mean?

00:04:49.680 --> 00:04:52.399
I don't want all this and that, man.

00:04:52.480 --> 00:05:00.399
I and I want people that are humble around that know more than me, but are just as humble or more, you know what I mean?

00:05:00.560 --> 00:05:01.680
You know, some I want that.

00:05:02.000 --> 00:05:06.720
Some of that you said I think is really, really cool is how you're like, you know, you want to build that family environment.

00:05:06.800 --> 00:05:12.560
And normally, I'm sure the listeners in the background who are like, oh yeah, I hear that at my company, it just means an extra pizza party on Friday.

00:05:12.720 --> 00:05:16.079
You know, but it I one thing I've learned about you is that it actually is real.

00:05:16.160 --> 00:05:21.040
Like you treat your team very, very well, and you're an absolute pleasure having class, you're a genuinely good person.

00:05:21.199 --> 00:05:24.399
So I can imagine what a family with including with you would be like.

00:05:24.639 --> 00:05:25.199
You know what?

00:05:25.279 --> 00:05:26.319
I I heard something too.

00:05:26.399 --> 00:05:30.160
If I could just throw it in there quick, because I heard a bunch of hands raised.

00:05:30.319 --> 00:05:32.079
I saw Joey, you said, yeah.

00:05:32.240 --> 00:05:38.720
That whole I fell out of love with the work, even if it was for a moment, like how many electricians have felt that?

00:05:38.879 --> 00:05:44.800
In fact, if you're listening or watching us right now, go ahead and comment below that you fell out of love too for a little bit.

00:05:44.959 --> 00:05:46.480
Maybe you're feeling that way right now.

00:05:46.560 --> 00:05:48.319
Then this show is probably for you.

00:05:48.480 --> 00:05:53.839
This is probably the one to listen to because I have a feeling you're gonna find your way back here with Emilio's help today.

00:05:54.079 --> 00:05:55.360
So many people feel that.

00:05:55.519 --> 00:05:56.399
I felt that.

00:05:56.639 --> 00:05:58.160
Joe, you felt that, right?

00:05:58.399 --> 00:05:59.199
100%, man.

00:05:59.279 --> 00:06:06.160
And I'll say when the grind hits the stone and you're like, you know what, I'm busting out 14, 16, 18 hour days trying to make things done.

00:06:06.319 --> 00:06:07.680
You're the only one doing it.

00:06:07.839 --> 00:06:09.279
It's it's hard, you know.

00:06:09.439 --> 00:06:12.079
But at the same time, a grindstone's there for a reason.

00:06:12.319 --> 00:06:13.680
Eventually you get to eat the bread.

00:06:13.920 --> 00:06:16.000
What's making you in love with it again, Emilio?

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What are you loving in your business right now?

00:06:18.800 --> 00:06:19.600
Oh man.

00:06:19.839 --> 00:06:23.920
So I love that everything is always different.

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Every situation, every home, every customer.

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It's not the same thing over and over.

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The grunt like my uh one of my biggest challenges in life has been follow-through.

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And I'm just very transparent and open about it.

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Follow like I have dreams, I have plans, I have projects, I work on all these things, and then man, the follow-through was rough.

00:06:49.120 --> 00:06:59.680
But I don't know, this niche in the service industry has really just been uh start a task, excited about it all the way through.

00:06:59.839 --> 00:07:07.279
You know, uh something Joe taught me is swallow the frog first, and that has really changed um a lot for me.

00:07:07.519 --> 00:07:18.959
Uh actually, Joe, I've really taken that to heart a lot because I used to do everything easy and think about the hard thing, and then I find myself overanalyzing a lot.

00:07:19.120 --> 00:07:24.639
So it's helped me not to overanalyze getting to the solution, just get there.

00:07:25.120 --> 00:07:33.120
I've been doing this long enough, it it does come natural, and so you get to the solution quicker when you don't overthink everything.

00:07:33.759 --> 00:07:36.959
Another relation moment, no overthinkers out there, right?

00:07:37.040 --> 00:07:38.800
No perfectionists in this crew.

00:07:39.680 --> 00:07:45.199
Yeah, I was gonna say electricians are like primarily known to be the perfectionist people that people don't want to work with.

00:07:45.279 --> 00:07:47.199
But you know, at the same time, you're right.

00:07:47.360 --> 00:07:50.319
You know, you have to be willing to be present over perfect.

00:07:50.399 --> 00:07:54.879
And when I say eat the big frog first, it's like do the uncomfortable thing first.

00:07:55.199 --> 00:08:01.759
And then the momentum you've built from that allows you to get so much more done than dreading that heavy thing.

00:08:01.920 --> 00:08:03.600
And the heavy thing can feel different for people.

00:08:03.680 --> 00:08:08.639
It could be, I don't want to write that email, I don't want to call that customer back, or it could be I gotta finish this install.

00:08:08.800 --> 00:08:10.319
Heavy is different for everyone.

00:08:10.480 --> 00:08:13.519
So I'm just proud of you for being able to pick it up and pick it up and run with it.

00:08:13.759 --> 00:08:14.399
Thanks, bro.

00:08:14.800 --> 00:08:15.920
What do you, Emilio?

00:08:16.000 --> 00:08:23.759
What are you most excited or proud of that you've been able to accomplish already in this year since diving into the SLE pro app?

00:08:23.839 --> 00:08:25.519
I know you've had a series of wins.

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We had almost 40,000 recorded.

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I think we're 30 and a half, right in there in wins that you were moments where you felt compelled to go post it in the group and talk about this thing that just happened to you.

00:08:37.200 --> 00:08:45.200
Is there one or two moments in the last you know month or so that have stood out for you where you really felt empowered by this or particularly proud of it?

00:08:45.519 --> 00:08:49.519
Man, yeah, there's there's a few uh times already.

00:08:49.679 --> 00:09:02.639
I mean, it's hard to explain what first, but man, I remember landing like okay, so I remember being nervous the very first time walking in to present options.

00:09:02.720 --> 00:09:05.120
This is all new and I don't care.

00:09:05.279 --> 00:09:08.240
I'm running with it because I know that this works.

00:09:08.320 --> 00:09:14.399
Like I the reviews, if anybody has any question, just go look at all the testimonials, all the reviews.

00:09:14.559 --> 00:09:24.639
We're all we're all winning here on some level, whether it's small as me or grand, like you know, Sherman and and and the other guys, you know.

00:09:24.879 --> 00:09:29.919
So the I remember being nervous that first time presenting options, but not caring.

00:09:30.159 --> 00:09:48.639
And I felt empowered in that moment, even though I didn't get the job, even though I did a terrible job, um, even though none of it worked out right, I felt empowered because I I had faith, I trusted the system that I was learning, and I just knew I had to figure it out.

00:09:48.799 --> 00:09:54.159
And so then the next opportunity to present options, I closed a job.

00:09:54.240 --> 00:10:08.399
That I mean, it's not a huge win, but it is to me because it it was a job that might have charged 1800 to two grand before that I closed at like 4600, or I think you have that number there, Clay.

00:10:08.639 --> 00:10:10.399
That was massive.

00:10:10.799 --> 00:10:14.320
I mean, I remember coming home telling my wife, babe, it's working.

00:10:14.399 --> 00:10:15.600
It it's gonna work.

00:10:15.679 --> 00:10:17.600
Like we're we're out of this.

00:10:17.679 --> 00:10:19.279
We we're we're in the clear.

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This is gonna work.

00:10:20.159 --> 00:10:22.399
It doesn't matter how long it takes.

00:10:22.559 --> 00:10:26.320
And that was a huge just uh we went and celebrated for sure.

00:10:26.480 --> 00:10:27.759
I'm sure that's amazing.

00:10:27.919 --> 00:10:28.639
Yeah, and you're right.

00:10:28.720 --> 00:10:30.080
I do have some notes in front of me.

00:10:30.159 --> 00:10:38.720
So if this was the January 7th, it was$4, uh$600 after your first day of using the process and offering options.

00:10:38.799 --> 00:10:45.600
You closed three out of five calls, two sales included memberships, you offered six options and applied your service rate pricing.

00:10:45.679 --> 00:10:50.720
So again, congrats to you, man, for having the audacity and that high bias to action.

00:10:50.879 --> 00:10:56.320
That's what we see that works is just the people that get to the grind tend to get to the good stuff too.

00:10:56.399 --> 00:10:57.759
Joe, would you agree with that, brother?

00:10:58.000 --> 00:11:04.960
Yeah, honestly, Ernest, I just gotta say, Emilio, it's incredibly impressive seeing what you do because you lead with so much faith.

00:11:05.120 --> 00:11:08.320
Like you just the fact that you're like, day one, I'm gonna try it.

00:11:08.399 --> 00:11:11.200
And even though you said I didn't get that first sale, you're like, this is gonna work.

00:11:11.360 --> 00:11:12.320
And then the second one.

00:11:12.399 --> 00:11:15.919
And even better, the thing that really stands out to me is the fact that included memberships.

00:11:16.080 --> 00:11:26.000
Because memberships are this thing that electricians just are so hesitant towards where they're like HVAC and plumbing and roofing and everyone else has figured it out, except for electricians.

00:11:26.159 --> 00:11:33.519
But the fact that you were like, you know what, I'm gonna just include it day one, we're gonna make it happen, and then sold all your memberships was clearly just top tier, man.

00:11:34.000 --> 00:11:35.759
Dude, it was so crazy.

00:11:35.919 --> 00:11:39.360
I sold these memberships, and I'm like, this isn't for everybody.

00:11:39.519 --> 00:11:41.279
I'm doing something wrong.

00:11:44.000 --> 00:11:45.360
I was like, no way to make it.

00:11:46.879 --> 00:11:48.559
Can we call a pause on that one?

00:11:48.639 --> 00:11:50.320
I know it's been a while since we talked about this.

00:11:50.480 --> 00:11:54.799
Joe, you're welcome to swing this front of the park, but why can't the memberships be for everyone?

00:11:54.960 --> 00:12:03.039
Here's the thing the ultimate goal to membership is to identify the kind of client that genuinely and truly wants to be served at the highest level.

00:12:03.200 --> 00:12:05.679
Because what it includes is I'm gonna prioritize you.

00:12:05.759 --> 00:12:15.600
I'm gonna prioritize you over any of my other customers, meaning that like during the storms, during the bad situations, we'll keep open for you, even if we shut our borders to everyone else.

00:12:15.759 --> 00:12:23.200
It offers the after hours emergency service, which doesn't have to include 24-7, but it means I'll be more flexible with my time so I can work with you specifically.

00:12:23.279 --> 00:12:27.440
You know, not charging the diagnostic fees or not nickel and diming your customers.

00:12:27.600 --> 00:12:30.559
So they're gonna call you for more things because you're like, you know what?

00:12:30.720 --> 00:12:31.279
I'm interested.

00:12:31.360 --> 00:12:34.159
I my lights like I want to know why it's happening.

00:12:34.320 --> 00:12:36.240
And then having the annual safety inspections.

00:12:36.399 --> 00:12:40.960
But here's the thing when everyone's first class, no one is.

00:12:41.200 --> 00:12:54.720
So the goal is that you don't want more than like 30 to 40 percent to take the membership because what ends up happening is then you end up having this huge demand and you're not actually setting yourself for the right place.

00:12:54.960 --> 00:13:09.279
Because the end result is I want to work with people, I want a tribe of people who work exclusively with my company, who like us, who are invested in us, and not I just bought a membership because it includes a discount, or I just bought the membership because it meant you'd come out the same day.

00:13:09.360 --> 00:13:17.519
It's I bought from you because I believe in your vision, I believe in your mission, I'm gonna refer you, I'm gonna call you for everything, and you're my client, you're my guy for life.

00:13:18.000 --> 00:13:18.799
Really important.

00:13:19.039 --> 00:13:20.320
It's really important stuff.

00:13:20.480 --> 00:13:20.720
Yeah.

00:13:20.799 --> 00:13:22.399
So thank you for clearing us up on that.

00:13:22.639 --> 00:13:29.440
Emilio, you told us a bit of some of the good stuff that's been happening for you and uh love the uh appreciation you've shared with us.

00:13:29.600 --> 00:13:36.080
What was this like before you found the podcast, the group, and decided to uh take this leap of faith with us?

00:13:36.240 --> 00:13:37.600
What was business doing then?

00:13:37.759 --> 00:13:39.360
How are you feeling about it?

00:13:41.519 --> 00:13:49.919
Um should I should I be extremely honest here and tell you my background or yeah, as much as you're comfortable with it, man?

00:13:50.080 --> 00:13:52.639
Like um there's no limits for us.

00:13:52.799 --> 00:14:00.720
I was told recently we used to swear a lot more, even so you're even welcome to curse for some of the old boys that still love the old style.

00:14:01.039 --> 00:14:09.600
Yeah, so um I'll just tell you, man, I started this business because I didn't want to work for anybody.

00:14:09.919 --> 00:14:10.799
Management.

00:14:11.039 --> 00:14:13.759
I mean, I'll tell you what happened.

00:14:13.919 --> 00:14:15.919
This is when I knew I needed to leave.

00:14:16.080 --> 00:14:34.720
I'm working on a five or six million dollar home, and the power from the main service to a hundred amps of beeder wire wasn't on it, it was landed into the lugs, but it wasn't tightened down, and they had this whole house on everything.

00:14:34.879 --> 00:14:46.720
And that that guy, the person that did that, got promoted to a supervisor position, and they were still keeping me at a rate, and just I mean, I lost it.

00:14:46.799 --> 00:14:48.320
Like I lost it.

00:14:48.399 --> 00:15:01.039
I was so furious, but stuff like that just continuing to happen and seeing that lack of management and actually putting people where they need to be, properly placing people.

00:15:01.360 --> 00:15:06.399
It you know, I couldn't handle it, and so I knew I needed to go on my own and just do my own thing.

00:15:06.559 --> 00:15:10.559
So 2020, I get licensed right before COVID.

00:15:10.799 --> 00:15:12.879
Didn't know COVID was a thing.

00:15:13.200 --> 00:15:17.600
I go on my cruise to Mexico on a cruise with my family.

00:15:17.759 --> 00:15:20.799
We do we had already had this whole family cruise.

00:15:20.960 --> 00:15:22.080
This was March.

00:15:22.320 --> 00:15:24.159
We come back, the whole world changed.

00:15:24.320 --> 00:15:26.320
We were one of the last boats out there.

00:15:26.480 --> 00:15:36.159
So I come home with a license in my hand and no idea if the world is gonna end because of lockdowns and this and that, and price is skyrocketing.

00:15:36.240 --> 00:15:38.000
And oh my god, what do I do?

00:15:38.240 --> 00:15:42.960
So I took on my first big job, a 5,000 square feet commercial.

00:15:43.279 --> 00:15:47.679
And dude, I lost so much money on that job.

00:15:47.840 --> 00:16:04.399
Like I was ready to just go back to work for somebody else, but not really though, because I just kept grinding for a couple years, and I was on track in 2021 to for 2022 to do already a quarter of a million in down in Phoenix.

00:16:04.480 --> 00:16:07.759
And this was all specked out and lined out, ready to go.

00:16:08.000 --> 00:16:14.240
Well, I had lost my my grandma and my my dad within three weeks of each other.

00:16:14.320 --> 00:16:20.559
They died after moving up here to where I live, this little small town of Heber Overgaard.

00:16:20.720 --> 00:16:31.440
And dude, I was just making mistake after mistake, charging, I think, I think I was charging like 80 or 100 bucks an hour when I started in 20, and prices were crazy.

00:16:31.600 --> 00:16:36.240
And I remember this guy, I charge a hundred dollars an hour and I do fine all over the country.

00:16:36.480 --> 00:16:39.039
I'm like, well, if he can do it, I can do it.

00:16:41.440 --> 00:16:48.799
And and I shut everything down and moved up here to take care of my family, my mom and my my grandpa.

00:16:48.960 --> 00:16:53.679
Well, I met my now wife, and my grandma and my grandpa left.

00:16:53.759 --> 00:17:02.639
So I'm here in this small town of like 1300 people, but I'm already building a name, just not able to do everything.

00:17:03.039 --> 00:17:06.480
Like I could I would get so busy.

00:17:06.720 --> 00:17:13.119
I was struggling trying to figure out how to every house up here, man, is a lot.

00:17:13.279 --> 00:17:21.440
There's a lot that these houses that's involved, and I would just give a quote, line item it out, send it, and be on my way.

00:17:21.599 --> 00:17:24.480
Cause I really didn't want to have a business.

00:17:24.640 --> 00:17:28.799
Like my goals weren't have this successful, you know, huge business.

00:17:28.960 --> 00:17:31.839
My dreams weren't that big for the business.

00:17:32.000 --> 00:17:33.039
I did it to get by.

00:17:33.200 --> 00:17:38.240
I'm like, ah, something else will come, but I've been doing this for so long, this is all I know to do.

00:17:38.400 --> 00:17:40.240
And I was losing a lot of money.

00:17:40.400 --> 00:17:42.160
Just every corner.

00:17:42.480 --> 00:17:44.720
It was, it felt like I was losing.

00:17:45.279 --> 00:17:48.960
And I know I was because I know the situation I'm in currently.

00:17:49.200 --> 00:18:04.160
So I found you in like I started following you guys a bit in 2024, and then I just was like, uh, there's no way I could ever do that here in my small little town of 1300 people.

00:18:04.319 --> 00:18:07.759
Like, that's way beyond I could never do that.

00:18:08.079 --> 00:18:12.000
And then I started reading success stories.

00:18:13.119 --> 00:18:22.960
And I'll just tell you, man, I was reading them and started following again, and then I was in an attic uh on a job here.

00:18:23.200 --> 00:18:25.359
I knew things needed to change, right?

00:18:25.519 --> 00:18:29.920
Before this, like everything has to change, and I know that change can come overnight.

00:18:30.079 --> 00:18:33.200
Like, I have faith that our lives can be changed overnight.

00:18:33.359 --> 00:18:41.680
I would tell my wife this, and I was in an attic and I tore my knee, and I'm like, oh god, okay.

00:18:42.400 --> 00:18:44.960
All right, it's time to step off the tools.

00:18:45.039 --> 00:18:46.720
I hear you loud and clear.

00:18:46.880 --> 00:18:49.599
I need to build the business or shut it down.

00:18:49.759 --> 00:18:52.880
Like I'm done, or I gotta do something different.

00:18:53.039 --> 00:18:55.039
I have to make a change.

00:18:55.920 --> 00:19:10.160
And I looked up million-dollar electrician, came back and dude, you guys had recently opened the open circuit, and oh man, I was so stoked.

00:19:10.319 --> 00:19:12.960
Like, I was like, oh, overnight change.

00:19:13.039 --> 00:19:14.640
All right, here we go, and I'm on it.

00:19:14.720 --> 00:19:23.279
And I just spent every day digging and learning and listening, and man, there's so much more to learn still.

00:19:23.440 --> 00:19:28.720
Yeah, like the I'm drinking out of a fire hose right now, just trying to contain.

00:19:29.119 --> 00:19:34.480
And um, I'm so grateful for it because before all of this, I was ready to quit.

00:19:34.559 --> 00:19:35.680
I was done, man.

00:19:35.759 --> 00:19:38.319
Like this small town wasn't cutting it.

00:19:38.400 --> 00:19:40.960
This is the I'm living in my dream.

00:19:41.200 --> 00:19:43.920
I I will never move from here.

00:19:44.079 --> 00:19:45.200
Like, this is it.

00:19:45.359 --> 00:19:46.559
This is my dream place.

00:19:46.720 --> 00:19:52.400
We have lakes, we have trees, we have everything around us that I need to survive and live.

00:19:52.640 --> 00:19:59.119
And I just want to help and serve others here that need, and it's working out.

00:19:59.200 --> 00:20:01.839
It's a lot of uh second homeowners.

00:20:02.160 --> 00:20:05.440
The system is proven with me that it can work.

00:20:05.599 --> 00:20:11.039
I'm not there where just wait till next year we do this podcast, come back around, you'll see.

00:20:11.200 --> 00:20:12.799
Man, it works, it works.

00:20:12.880 --> 00:20:13.680
I know it works.

00:20:13.839 --> 00:20:20.000
I can already see my vision has been taken from this statewide.

00:20:20.160 --> 00:20:29.279
Like now I can see that big and see it happening and see the roadmap to getting there and how that it's excellent, man.

00:20:29.519 --> 00:20:30.880
It's been a great journey.

00:20:31.279 --> 00:20:34.240
And I'm so grateful for the so proud.

00:20:34.640 --> 00:20:35.519
We definitely believe, man.

00:20:35.759 --> 00:20:36.880
Yeah, yeah, absolutely.

00:20:36.960 --> 00:20:41.200
I think you had a win of the week, and we even hit a whiteboard and did a big strategy session.

00:20:41.279 --> 00:20:48.880
And one of the first questions Emilio said, and I always ask, like, hey, before we go down a rabbit hole, because I'm guilty, I can do that.

00:20:49.039 --> 00:20:51.920
It's like, what's important for you to get out of this meeting?

00:20:52.079 --> 00:20:59.920
And I think the first thing you said was, I need the exact roadmap to reach a million-dollar business.

00:21:00.079 --> 00:21:01.359
That's what I'm interested in.

00:21:01.440 --> 00:21:10.640
And so we wrote the million on the board and we just started breaking it down for you in every way that we we felt or uh we felt, you and I together, you needed to see.

00:21:10.799 --> 00:21:12.319
Does that seem clear to you then?

00:21:12.400 --> 00:21:14.880
When you say statewide, is that kind of what you're referring to?

00:21:14.960 --> 00:21:18.079
Like there's no more limits in your mind on what this could be.

00:21:18.400 --> 00:21:20.640
Yeah, I mean, I could take it to the world.

00:21:20.720 --> 00:21:30.400
I uh, you know, there are no limits, and I don't I I believe in, you know, something greater than myself that this is his business, man.

00:21:30.480 --> 00:21:31.119
It's not mine.

00:21:31.200 --> 00:21:32.400
I'm just the manager.

00:21:32.640 --> 00:21:34.880
So that's how I operate and live.

00:21:34.960 --> 00:21:39.440
You know, if anybody wants to come and work for a company like that, then let me know.

00:21:39.759 --> 00:21:47.519
But I mean, this is his business, dude, and I just have to take it and run with it as far as as he's willing to let it go.

00:21:47.599 --> 00:21:49.519
And that, who knows, the world.

00:21:49.680 --> 00:21:50.720
You know what I mean?

00:21:51.039 --> 00:21:54.640
I love that steward mindset where it's like, you know, it's not mine.

00:21:54.799 --> 00:21:57.039
I'm just responsible to make sure it goes in the right direction.

00:21:57.119 --> 00:21:59.759
Or I'm just the person who has to operate as a steward and it's just going down.

00:22:00.079 --> 00:22:00.720
The right river.

00:22:00.960 --> 00:22:01.200
Yeah.

00:22:01.359 --> 00:22:01.839
Yep.

00:22:02.079 --> 00:22:10.799
Reminds me of uh I've got a bunch of quote cards from earlier years that I would have all these desktop changes on my computer that would be inspiring to me.

00:22:10.880 --> 00:22:12.160
And I would work with that going on.

00:22:12.240 --> 00:22:17.759
I'd be on projects thinking about my bigger self and stuff like this, even though I hadn't fully imagined it yet.

00:22:17.839 --> 00:22:20.160
And one of them was a Jim Carrey quote, actually.

00:22:20.400 --> 00:22:22.319
You guys both just reminded me of.

00:22:22.480 --> 00:22:32.319
And it's Jim Carrey at the ocean, and he's saying, Hope is a beggar, but faith walks through fire because it knows what's on the other side.

00:22:32.559 --> 00:22:33.039
Amen.

00:22:34.240 --> 00:22:35.200
I love that.

00:22:35.279 --> 00:22:37.440
And that's what I'm hearing from you, Emilio.

00:22:37.599 --> 00:22:42.319
You've got your faith, you know what you can do, you've got a system, you've got the vision.

00:22:42.480 --> 00:22:47.599
So the rest is just meant to be, and there doesn't sound like anything's gonna get in your way or stop that.

00:22:47.839 --> 00:22:50.559
No, the only thing that could get in my way is myself.

00:22:51.200 --> 00:22:53.359
Well, bottleneck's always at the top of the bottle.

00:22:53.440 --> 00:22:55.200
You know, good observation anyway.

00:22:55.440 --> 00:23:04.160
All I was just gonna say is, Emilio, you know, speaking to your faith, I think it's amazing because you seem like you're operating with the mindset that I agree with, which is, and that which is meant to miss you will never hit you.

00:23:04.240 --> 00:23:05.759
You're like, I'm just putting my faith into it.

00:23:05.839 --> 00:23:09.039
I'm gonna do what the best I can with it, and it's gonna turn out as it turns out.

00:23:09.119 --> 00:23:11.440
But you put one foot forward every single day with a smile.

00:23:11.519 --> 00:23:13.039
I think it's really commendable.

00:23:13.359 --> 00:23:14.240
Thank you.

00:23:14.559 --> 00:23:14.880
Thank you.

00:23:15.440 --> 00:23:16.079
Yeah, I agree.

00:23:16.319 --> 00:23:21.200
Hey, you guys, if this episode sparked something for you, imagine stacking that every single week.

00:23:21.359 --> 00:23:24.559
That's how businesses stop flickering and start running steady.

00:23:25.039 --> 00:23:34.079
If you subscribe to the show or leave a review if you're on audio, and if you're driving down the road, please pull over when it's safe because I've got something you're not gonna want to skip.

00:23:34.319 --> 00:23:41.200
For every person that subscribes and or leaves a review and fills out the form below, letting us know that you did that thing.

00:23:41.279 --> 00:23:48.720
We're gonna draw one monthly subscriber for our open circuit lifetime membership worth$1,500.

00:23:49.279 --> 00:23:50.480
And that's not all.

00:23:50.720 --> 00:24:04.720
Every six months, we're actually gonna draw another subscriber for our$5,000 scholarship, which you can use for any of our electric service packages to get your business and your service rocking better than ever.

00:24:04.960 --> 00:24:06.799
Come on, guys, let's brighten this thing up.

00:24:06.880 --> 00:24:08.160
Is it gonna be you?

00:24:08.400 --> 00:24:09.359
Back to the show.

00:24:09.519 --> 00:24:11.839
I want to ask you something self-serving if I can.

00:24:11.920 --> 00:24:16.400
I haven't actually done this before, but I just see an opportunity based on what you said.

00:24:16.559 --> 00:24:19.839
Can I ask about your experience going into that open circuit?

00:24:20.000 --> 00:24:29.279
And I wouldn't do this if I also didn't think it could support other people, because even last night we were in the Wednesday night call, Scott Parker's call, and we had a couple new people in the open circuit.

00:24:29.359 --> 00:24:34.240
And I love how our culture is starting to breed other people coaching and helping success in there.

00:24:34.319 --> 00:24:38.559
And you were one of the people that made sure to speak to the two new guys on the block.

00:24:38.640 --> 00:24:46.079
And I think we even had one fella, a Joshua from Australia, who is new too, and you were kind of coaching them and sharing some of your experience.

00:24:46.160 --> 00:24:49.279
So if it helps there, I'm sure it helps on the podcast too.

00:24:49.519 --> 00:24:54.400
Maybe, you know, there's another Emilio out there who's on the fence about even the open circuit.

00:24:54.559 --> 00:25:00.960
Could you just like walk me through a little more details or us through a little more details on what was that experience like for you?

00:25:01.200 --> 00:25:05.200
Maybe we have some improvements to make from this uh reflection as well.

00:25:05.680 --> 00:25:09.920
So it was December 26th, day after Christmas.

00:25:10.160 --> 00:25:12.000
And that was the date, Joe.

00:25:12.160 --> 00:25:12.960
That's intense.

00:25:13.039 --> 00:25:17.359
Yeah, uh, it's I don't know why I uh my brain does that.

00:25:17.759 --> 00:25:18.720
Day after Christmas, man.

00:25:18.799 --> 00:25:19.759
You got it unlocked.

00:25:19.839 --> 00:25:20.319
Go ahead.

00:25:20.559 --> 00:25:22.559
Well, it's the day that changed my life, man.

00:25:22.720 --> 00:25:38.960
I mean, I feel like uh one of the days, the uh day I was baptized, obviously, was the first day, but this day changed my life because I knew I was gonna start spending money even though it was winter, and we were dead.

00:25:39.359 --> 00:25:40.640
We were just slow.

00:25:40.799 --> 00:25:44.640
I seen that you guys had this app and I was stoked.

00:25:44.720 --> 00:25:46.400
I downloaded it right away.

00:25:46.559 --> 00:25:57.680
Actually, I was messing with it on the on the computer first, and I started seeing these trainings, and I'm like, you're only you're only charging that much for for this.

00:25:57.920 --> 00:26:04.799
That's what I remember thinking, like, oh my gosh, finally, oh thank God I found something that is gonna do it.

00:26:04.960 --> 00:26:07.920
Like, cause I have faith in the system no matter what.

00:26:08.000 --> 00:26:12.400
It's that the faith is in the the serving aspect.

00:26:12.559 --> 00:26:25.680
Like you guys are servants' heart, like your heart passion in every single class, day in and day out, is serving us, and we are extremely and utterly grateful for it.

00:26:25.920 --> 00:26:32.160
So that heart is what drew me to say, let's to jump all in right in that moment.

00:26:32.400 --> 00:26:38.880
I'm like, all right, I can do this, I know I can do this, and I think it was it took three weeks.

00:26:39.119 --> 00:27:00.559
The open circuit, the jump from open circuit to the inner loop was only three weeks because in three weeks that's the success, like closing bronze packages, like building options on site, like you know what I mean, just seeing the system work over and over within three weeks.

00:27:00.880 --> 00:27:03.920
I said, Yeah, I'm jumping all in.

00:27:04.160 --> 00:27:06.960
But that process to get to get there.

00:27:07.119 --> 00:27:07.519
Go ahead.

00:27:07.680 --> 00:27:08.160
Sorry.

00:27:08.480 --> 00:27:10.240
No, I was just gonna clear this up.

00:27:10.400 --> 00:27:12.640
So the first week was a seven-day trial, right?

00:27:12.799 --> 00:27:15.119
So you were already getting stuff for free.

00:27:15.359 --> 00:27:16.160
Did you get the trial?

00:27:16.400 --> 00:27:17.039
I think I did.

00:27:17.200 --> 00:27:19.920
I was ready to pay for it, and I was like, oh, it's a trial.

00:27:20.000 --> 00:27:24.640
So I just I did put my card in and everything ready to just keep paying for it.

00:27:24.720 --> 00:27:33.119
And I thought it was gonna be like, okay, I'll try this out until summer and things get busy, and you know, at least I can start in the classes.

00:27:33.200 --> 00:27:37.519
And I was so hooked on the classes right away that I couldn't stop.

00:27:37.759 --> 00:27:47.359
Like every moment I had I was listening to the classes because they're so what I love is the classes give the ability to do the playback speed.

00:27:47.519 --> 00:27:48.880
I have to speed you guys up.

00:27:48.960 --> 00:27:55.920
That's actually hard because I'm so used to hearing you guys talking at 1.25 or 1.5.

00:27:57.599 --> 00:27:59.920
So it'd be like me with three cups of coffee in my system.

00:28:00.000 --> 00:28:00.480
I can get there.

00:28:00.559 --> 00:28:01.440
Don't worry, I can get there.

00:28:02.400 --> 00:28:03.759
It's not quite chipmunk, Joe.

00:28:03.839 --> 00:28:05.359
It's not quite chipmunk, don't worry.

00:28:06.000 --> 00:28:17.599
Um no, but yeah, I just was digging in and digging in, and and um, I'm like, there's a lot here, but I need more.

00:28:17.759 --> 00:28:26.240
Like, I need to talk to you guys, and I didn't realize it was as like going into the interloop part was as personable, man.

00:28:26.319 --> 00:28:27.680
I mean, I feel like a family.

00:28:27.759 --> 00:28:30.960
That's why I was telling Joshua and and Russ last night.

00:28:31.119 --> 00:28:34.559
Like, this is a family, you're in the right spot.

00:28:34.799 --> 00:28:42.480
If you want a family, if you want to serve your customers, and and they're not even customers anymore, they're clients.

00:28:42.720 --> 00:28:44.559
They're they're my family.

00:28:44.880 --> 00:28:48.000
And you know, I would do anything for them.

00:28:48.319 --> 00:28:53.680
So serve them at whatever level they need to be served at and want, you know what I mean?

00:28:53.839 --> 00:29:11.119
And I I've learned the other thing that I've learned just I think I was just in the interloop phase, but man, um me personally, I wasn't running this body as a machine and and Joe, just that one class.

00:29:11.440 --> 00:29:12.480
I remember that class.

00:29:12.720 --> 00:29:14.799
You gotta run that body like a machine.

00:29:14.960 --> 00:29:16.960
It's not your body, it's a machine.

00:29:17.119 --> 00:29:31.680
You know how to maintain a machine, and that's just just from the open circuit, getting that kind of feedback from from somebody who's been around the block is is extremely helpful, you know.

00:29:31.839 --> 00:29:37.759
And I I know both of you have been around the block, and I'm just ecstatic to be here.

00:29:37.839 --> 00:29:40.079
I know that God has led me to y'all.

00:29:40.799 --> 00:29:41.440
It's really an honor.

00:29:41.599 --> 00:29:42.000
I appreciate that.

00:29:42.240 --> 00:29:52.240
Really is really and can I speak to a particular win about like because I remember that class, and I think there's something that happened there that you spoke to that I think a lot of people could benefit from.

00:29:52.400 --> 00:29:55.839
And I remember you were telling me, like, yeah, it's not hard to do an 80-hour week.

00:29:55.920 --> 00:29:58.240
And I remember looking at you like, like, like what?

00:29:58.400 --> 00:30:01.519
You're like, oh yeah, like I just can grind and no problem and do whatever I need.

00:30:01.680 --> 00:30:05.759
And the concept was you could actually do better by doing less.

00:30:05.920 --> 00:30:18.079
And if there's an electrician out there, because I know you did the same thing, there's electricians out there that are like, I need eight calls a day because I can't make money because it's a 200, 300, 400 ticket, and I need to get this much by the end of the day.

00:30:18.240 --> 00:30:27.680
But if you sat there and you said, instead, why don't I make sure if I drive my car 140 miles down the highway and never stop, never get an oil change, it blows up like your knee did.

00:30:27.920 --> 00:30:31.119
Like it blows up, and then you're down for the count without less.

00:30:31.279 --> 00:30:39.839
But instead, if you said, if I treat and slow it down, I treat each customer in a better way with more time and more care, the ticket goes up.

00:30:39.920 --> 00:30:50.480
But at the same time, your ability of having mental equity and emotional equity and spiritual equity goes up too, which means you can serve at a higher level, which means you can also get more rest.

00:30:50.559 --> 00:30:53.279
And it's like this constant feedback loop.

00:30:53.680 --> 00:30:56.559
Dude, I've been tracking my sleep, right?

00:30:57.119 --> 00:31:00.559
Because, man, I've been getting such good sleep now.

00:31:00.720 --> 00:31:03.119
Like you have no idea, dude.

00:31:04.640 --> 00:31:10.319
Less is more, brother, and everybody out there, less is absolutely more, man.

00:31:10.480 --> 00:31:21.920
Like you're able to give more of yourself and a better quality level when you're when you're not taking those eight calls a day like that, you know?

00:31:22.160 --> 00:31:34.960
Yeah, and and that's what I love that y'all have really opened up that membership to to show me how I can even serve at a higher level for better quality customers for clients.

00:31:35.599 --> 00:31:39.200
You know, and it's it's extremely valuable for sure.

00:31:39.440 --> 00:31:39.759
Yeah.

00:31:40.000 --> 00:31:43.440
Well, it's been uh it's been a growth mission on our part too.

00:31:43.519 --> 00:31:48.000
So thank you for all the uh gratitude and the shares and appreciate the feedback.

00:31:48.079 --> 00:31:48.960
That helps a lot.

00:31:49.119 --> 00:31:53.440
That open circuit program, I mean, in many ways, it's what we started with.

00:31:53.599 --> 00:31:57.759
It's what people used to be, you know, inner loop level.

00:31:57.839 --> 00:31:58.799
I know that hurts to hear.

00:31:58.880 --> 00:32:08.799
If you're one of our longtime old friends, you know, we give that to you with lifetime access now if you've been a member before, because we know that, because uh that's that's how it all began.

00:32:08.960 --> 00:32:10.960
It wasn't even in videos, Emilio back then.

00:32:11.039 --> 00:32:12.000
It was like PDF.

00:32:12.079 --> 00:32:15.039
You know, Joe and I decided we're gonna get together, we're gonna make this happen.

00:32:15.119 --> 00:32:17.599
Let's go test it and see if it helps some people.

00:32:17.759 --> 00:32:19.920
And so he just was like type warrior.

00:32:20.079 --> 00:32:23.119
This is before AI COVID times, like you're talking about.

00:32:23.359 --> 00:32:24.079
Typed it up.

00:32:24.240 --> 00:32:29.680
We PDF'd it, we put it out there, we trained people in live Zooms and just made it work.

00:32:29.759 --> 00:32:32.880
And we saw the proof and thought, okay, we got to keep doubling down on this.

00:32:33.039 --> 00:32:40.319
We have to just keep investing what we know in our hearts and our minds and what we've learned even along the way from people like you, Emilio.

00:32:40.559 --> 00:32:47.920
The other people on this podcast, I feel so grateful that I I get to be like the Napoleon Hill of electric service.

00:32:48.079 --> 00:32:49.680
You know who Napoleon Hill was?

00:32:49.920 --> 00:32:51.440
The the movie Napoleon Hill?

00:32:51.680 --> 00:32:53.039
Thinking Growing Rich.

00:32:53.279 --> 00:32:53.440
Yes.

00:32:53.599 --> 00:32:54.319
That guy, got it.

00:32:54.480 --> 00:32:55.039
No, or you're right.

00:32:55.200 --> 00:32:55.920
I was thinking someone else.

00:32:56.319 --> 00:32:58.240
Not Napoleon Dynamite, if that's what you're thinking about.

00:32:58.480 --> 00:33:01.359
Yeah, my brain was like, I was like, wait a second, I gotta figure out where this is going.

00:33:03.359 --> 00:33:05.359
Napoleon Hill, Think and Grow Rich.

00:33:05.759 --> 00:33:22.160
What he did is interview the most successful people on the planet, and then basically boiled it all down into a series of books, and he himself became so much more successful through just that what's the word I'm looking for, just the thank you, and the exposure to it consistently.

00:33:22.319 --> 00:33:28.880
So I I've dedicated my life to personal growth and development, but also helping people avoid the pits that I fell into.

00:33:29.039 --> 00:33:31.359
I know Joe, that's a big part of your story too.

00:33:31.519 --> 00:33:35.039
It's why I feel like you know it's been a match made in heaven for us too.

00:33:35.839 --> 00:33:37.039
We can't explain it.

00:33:37.200 --> 00:33:40.079
I mean, right down to we never talk about this.

00:33:40.319 --> 00:33:43.279
I think we've had like one conversation about it personally.

00:33:43.440 --> 00:33:45.200
Most people don't know this, Emilio.

00:33:45.279 --> 00:33:47.279
So you got me extra sharing today.

00:33:47.519 --> 00:33:55.920
But my best friend who passed away over a decade ago, his name was Joey, and he looks Joseph and him look alike.

00:33:56.960 --> 00:33:58.000
It's crazy, man.

00:33:58.079 --> 00:34:09.119
And I showed Joseph this moment of like a heartfelt we came together and we're well on our mission, and I I was emotional one day about it, and I just showed him, and Joe was immediately like, he looks like me.

00:34:09.360 --> 00:34:18.559
I remember sitting in your office and looking at this guy, and I think the words I said was, Well, you know, maybe it didn't work out for him, but I'm still your Joe.

00:34:18.800 --> 00:34:19.840
I'm still here for you, man.

00:34:20.000 --> 00:34:23.440
Because like I look at you as a brother, like Clay's just you're an amazing human being.

00:34:23.599 --> 00:34:27.599
I'm grateful to have known you're a phenomenal leader, but like I get to work my best friend every day.

00:34:27.679 --> 00:34:35.679
So like it's a labor of love getting to help electricians, but also when you love who you're working with, it just makes every day even that much better.

00:34:36.239 --> 00:34:37.199
Likewise, man.

00:34:37.840 --> 00:34:39.920
You two the two witnesses, man.

00:34:40.320 --> 00:34:43.760
It's you're definitely on a divine mission, you know.

00:34:43.920 --> 00:34:53.360
I I I could go story after story just in the last of like, man, I I'm grateful for it.

00:34:53.440 --> 00:35:00.159
And anybody out there in question, you know, just do do your research because you can't find anything that's wrong.

00:35:00.400 --> 00:35:06.639
Like, there's nothing that you guys are teaching that is leading anybody on a bad course.

00:35:06.719 --> 00:35:16.559
We're all doing really good because I mean, you guys just love us and serve us at such a high level and standard that I think it's that none.

00:35:16.719 --> 00:35:33.039
And that's because you you have that divine mission that you're open to allowing that purpose to control the way that the business flows instead of your own personal interests overruling, you know what I mean?

00:35:33.360 --> 00:35:42.559
You see the need and you go attack the need instead of you know what is your own need, you've already attacked a lot of those.

00:35:42.800 --> 00:36:02.960
You know, you've done you have the success that you you've done these million dollar businesses and multi-million dollar businesses and and done this work that for you to pass it along, man, you deserve to to to to build something big and divine because you've been through the gutter already, man.

00:36:04.159 --> 00:36:04.960
I appreciate that.

00:36:05.599 --> 00:36:05.920
You know what?

00:36:06.000 --> 00:36:07.039
And it's not for everyone.

00:36:07.119 --> 00:36:07.920
Uh I'll be honest.

00:36:08.000 --> 00:36:29.760
That's one of the biggest reasons we did the open circuit in that way with the seven-day trial is because if you'll just sign up and go to the class like we were last night, or tonight's with Billy Harper tends to be a more uh they're empowered, so they're a little more on the personal side, but keeping guys afloat, keeping you faithful, keeping you up and looking forward instead of looking backwards and trying to figure out why you keep tripping.

00:36:30.000 --> 00:36:33.039
Let's just take steps and leaps and bounds in that direction.

00:36:33.119 --> 00:36:40.239
But if you attend those calls, that's what I realized last night, Amelia, was to thank you again when I attended, is like our culture is truly there now.

00:36:40.400 --> 00:36:40.800
It's there.

00:36:40.880 --> 00:36:42.239
It took a while to get there.

00:36:42.400 --> 00:36:46.159
It's been weeks since I attended that one for this reason, but I saw it.

00:36:46.320 --> 00:36:49.840
And if you attend that, guys, and you don't like it, that's okay too.

00:36:50.000 --> 00:36:51.840
That's why there's a seven-day free trial.

00:36:52.000 --> 00:36:54.320
Because if it's not a fit, we don't want you there either.

00:36:54.480 --> 00:36:58.400
If it's not life-changing, as we've said so many times, we don't want it.

00:36:58.880 --> 00:37:01.360
We want people who want this.

00:37:01.599 --> 00:37:06.480
And so if you come in, you test it, you don't like it, hey, you know, we could part as friends.

00:37:06.559 --> 00:37:08.559
There's no harm, no fellow there.

00:37:08.719 --> 00:37:12.400
And I know from experience, as do you guys too, I know this.

00:37:12.639 --> 00:37:17.679
There's a lot of different electricians out there, and not everyone's got their heart on their sleeve like we do.

00:37:18.159 --> 00:37:19.760
I got one thing real quick.

00:37:20.000 --> 00:37:24.639
I talked to Austin one year to the date from the day.

00:37:24.800 --> 00:37:30.239
Yeah, so 2024, January 3rd, uh, because it's my wife's birthday.

00:37:30.400 --> 00:37:35.119
We talked to Austin, and you guys literally were like, okay, cool.

00:37:35.280 --> 00:37:37.440
Let we can part as friends for right now.

00:37:37.599 --> 00:37:44.000
And then Clay, I think there's a couple times over that year that you just reached out randomly, hey, how's it going?

00:37:44.239 --> 00:37:45.920
I'm like, who is what is this?

00:37:46.079 --> 00:37:50.159
I think that was another couple things that like definitely drew me back.

00:37:50.320 --> 00:37:52.079
It was, hey, all is good.

00:37:52.239 --> 00:38:02.639
It's not for everybody right at the moment, and that willingness to part as friends and literally meaning that, like, hey, no hard feelings.

00:38:02.800 --> 00:38:04.960
It's not for everybody at the moment.

00:38:05.199 --> 00:38:10.079
And the seven-day free trial after day two, I didn't need a free trial, man.

00:38:11.199 --> 00:38:22.960
It took it took me two days, and then I was able to do the classes and stuff, but yeah, because I was working on something, but yeah, it was literally the first day, didn't need a free trial anymore.

00:38:23.039 --> 00:38:23.679
I'm hooked.

00:38:24.400 --> 00:38:25.679
It's just doing what we teach.

00:38:25.920 --> 00:38:27.840
It's the same with the two call clothes, right?

00:38:27.920 --> 00:38:28.480
Right, Joe?

00:38:28.559 --> 00:38:29.840
Like, why would you come back again?

00:38:30.000 --> 00:38:32.000
Why would you want to be here again with me?

00:38:32.320 --> 00:38:38.079
That's if I could touch on that, it's great because there are some people out there who are like, well, I'm not wasting my time going back to the customer.

00:38:38.239 --> 00:38:39.199
I'm gonna email it over.

00:38:39.360 --> 00:38:40.480
But like, imagine this.

00:38:40.639 --> 00:38:49.119
You're able to prove to the homeowner and say, not only can I take the time to really design something that's in your best interest, I can take the time to sharpen my pencil.

00:38:49.199 --> 00:38:49.920
But you know what?

00:38:50.079 --> 00:38:54.400
I know that I've been in your house for an hour so far, and it's the end of the day, and you got to take care of the kids.

00:38:54.559 --> 00:38:58.880
Why don't I come back at a time when you're more convenient, when all three of us can sit down and review it?

00:38:58.960 --> 00:39:00.480
Heck, I'd even bring over pizza if you want.

00:39:00.559 --> 00:39:02.480
We'll sit down, just relax together, break some bread.

00:39:02.559 --> 00:39:04.480
And worst comes to worst, we just have a meal together.

00:39:04.639 --> 00:39:06.559
Best comes to best, we are able to work together.

00:39:06.719 --> 00:39:08.639
So how would you like to proceed?

00:39:09.039 --> 00:39:09.519
Yeah.

00:39:09.760 --> 00:39:13.760
And I've always loved, and and keep in mind, Joe and I never worked together before this.

00:39:13.840 --> 00:39:18.400
So it was one of the things that was like connected dots for me too when we formed the partnership.

00:39:18.559 --> 00:39:20.079
I needed to see that in you.

00:39:20.239 --> 00:39:30.480
Um, but I love that idea of like, even you you said this from day one, like, I'll even if you don't like what I have, I'll throw my presentation in the garbage and help you pick someone who is a best fit for you.

00:39:30.639 --> 00:39:38.880
And what the puzzled look on people's faces when you have that level of conviction to serve them is like it's unfamiliar, it's unheard of.

00:39:38.960 --> 00:39:41.599
You don't find that in today's age, right?

00:39:41.920 --> 00:39:43.440
And it's like, well, why?

00:39:43.679 --> 00:39:53.280
Well, because if there's any mistakes or anything you're uncomfortable with, I still want you to feel comfortable calling me because I'm your friend here and I'll come back and I still want to serve you.

00:39:53.519 --> 00:39:55.360
Yeah, I love that disposition.

00:39:55.679 --> 00:39:57.519
I love that about it too, Joe.

00:39:57.599 --> 00:40:00.800
Not only that, but the objection handling as a whole.

00:40:00.960 --> 00:40:04.800
There's many ways to handle objections I've learned over the years.

00:40:05.119 --> 00:40:17.360
You can handle many, many, many ways, but the system and design that you guys build and live by is a always uh no matter what, we'll be friends after this, I promise.

00:40:17.599 --> 00:40:18.719
Kind of attitude.

00:40:18.880 --> 00:40:20.960
Like, well, all is good.

00:40:21.039 --> 00:40:22.400
And uh it's great.

00:40:22.559 --> 00:40:23.920
I love that too.

00:40:24.000 --> 00:40:30.320
It's not a well ultimatum them or anything like that, in a sense.

00:40:30.719 --> 00:40:39.599
You teach us how to give objections by serving in the proper and best manner possible, which is which is great.

00:40:39.920 --> 00:40:40.320
Thank you.

00:40:40.400 --> 00:40:41.679
I really appreciate that, man.

00:40:41.760 --> 00:40:50.159
The way I saw it was if you can answer the objection during the process by serving the homeowner, the objection doesn't come up at the end.

00:40:50.239 --> 00:40:51.920
And if it does, you've already talked about it.

00:40:52.079 --> 00:40:57.199
So you're like, we can just discuss this peacefully, friendly, like that's no issue because we've already talked about it.

00:40:57.360 --> 00:41:00.719
So if something's changed from now to then, let me know and we'll figure out how to fix it.

00:41:00.960 --> 00:41:03.599
Yeah, I can tell you there's there's two culture tests too.

00:41:03.760 --> 00:41:14.400
Since we're speaking to this overall, if you're someone that's been on the fence with us or another program, or maybe you've been with others and not us yet, or some question marks around us and you're not sure.

00:41:14.559 --> 00:41:18.159
I had a meeting with someone who did a year and a half with us just yesterday.

00:41:18.239 --> 00:41:21.039
I'm not going to name names just because we just had this conversation.

00:41:21.119 --> 00:41:23.440
He still listens, he'll be smirking when he hears this.

00:41:23.599 --> 00:41:30.639
Um, but he's been to almost all the coaching companies under the sun, a little before and a little after us, uh in different cases.

00:41:30.880 --> 00:41:33.679
But the feedback I received from him yesterday, I loved.

00:41:33.760 --> 00:41:35.760
And he said, you know what's different about you guys?

00:41:35.920 --> 00:41:37.360
I'm always asking because I want to know.

00:41:37.440 --> 00:41:38.880
I want to know how we can improve, right?

00:41:38.960 --> 00:41:39.920
We improve too.

00:41:40.239 --> 00:41:43.280
And he said, You your culture is care.

00:41:43.679 --> 00:41:48.639
And while everyone tries to have that, it's not always the same in how it presents.

00:41:48.880 --> 00:41:53.760
So, for example, he said, Do you guys still do five classes a week?

00:41:53.920 --> 00:41:57.679
And I said, No, we do more than that, but it's still five days a week.

00:41:57.840 --> 00:42:09.679
And he said, That was by far my favorite thing because I knew no matter the problem I have, I've got a place I can go, someone I can talk to about it, and others in the room who have those experiences too.

00:42:09.840 --> 00:42:12.559
It's not always a packed house, but there's always a place.

00:42:12.800 --> 00:42:15.360
And in other places, he hadn't experienced that.

00:42:15.440 --> 00:42:35.599
In fact, the experience is usually more like here's a add to the cart, you got to pay for that, do an extra thing, or you know, wait for a next one-to-one meeting, which the one-to-ones are great, but they're always going to be limited because there's only so much Joe time, there's only so much me time, there's only so much Emilio time, there's only so much of your time if you're listening to this.

00:42:35.679 --> 00:42:37.760
And that was a big point in this podcast, guys.

00:42:37.920 --> 00:42:39.920
So round out this point and bring it back.

00:42:40.079 --> 00:42:46.639
Emilio, I want to thank you for inspiring this conversation and helping us learn too, brother, because that's what really drives the growth.

00:42:46.800 --> 00:42:51.599
It's not just what we know, it's what we're learning from you guys too, the ones who go out and do this.

00:42:51.760 --> 00:42:54.559
Or as Joe always says, we're just the GPS, right, brother?

00:42:54.800 --> 00:42:55.519
Amen to that.

00:42:55.599 --> 00:42:57.360
You know, the concept is you know what?

00:42:57.599 --> 00:42:58.960
You can do anything you want.

00:42:59.119 --> 00:43:00.559
You're the one driving the car.

00:43:00.639 --> 00:43:01.840
You can get where you need to get.

00:43:01.920 --> 00:43:04.000
And you can decide to turn left when we say turn right.

00:43:04.079 --> 00:43:05.679
And that's okay because you're still driving it.

00:43:05.760 --> 00:43:09.280
But at the end of the day, we at least want to say, did we give you the right directions?

00:43:09.440 --> 00:43:14.159
And if we can say yes, then whether you take it or not, I can put my head on my pillow and say, I did the best I could.

00:43:14.320 --> 00:43:16.639
And it's up to them to decide what they want to do from there.

00:43:17.039 --> 00:43:17.920
Thousand percent.

00:43:18.159 --> 00:43:30.079
Emilio, if you're talking to your younger self literally, and don't include our name in this, just like you got to give tactical advice to another electrician, how to just make the next steps.

00:43:30.239 --> 00:43:35.840
What are like your top few things that you'd want to share right away to help another electrician advance?

00:43:36.159 --> 00:43:39.360
Find a process that works, that's beneficial.

00:43:39.519 --> 00:43:52.719
I always live by perfect practice makes perfect, you know, because anybody can practice thing, and practice doesn't make perfect if you do it wrong, but perfect practice makes perfect every time.

00:43:53.039 --> 00:43:59.760
And I would say, man, stop sweating all the small stuff, let it roll off your back and and just.

00:44:00.239 --> 00:44:02.400
keep moving forward in life, you know.

00:44:02.639 --> 00:44:08.079
The more hesitation that you allow for, you know, the worse off you'll be.

00:44:08.159 --> 00:44:11.679
If if you know your trade, be confident in what you know.

00:44:11.840 --> 00:44:13.920
It c it'll come, it comes natural.

00:44:14.000 --> 00:44:16.159
And if you don't know the trade, learn it.

00:44:16.320 --> 00:44:18.159
Learn it until it becomes natural.

00:44:18.400 --> 00:44:19.199
I mean, yeah.

00:44:19.280 --> 00:44:30.639
And then learn the process along the way, no matter how long it takes or how hard or how much pain or if you don't think it's working, learn it and then it becomes natural.

00:44:31.039 --> 00:44:31.679
I love it.

00:44:31.920 --> 00:44:33.280
Solid advice.

00:44:33.679 --> 00:44:34.719
Yep, really good.

00:44:34.880 --> 00:44:36.079
And that's us signing off.

00:44:36.159 --> 00:44:39.679
Joe, any any last minute uh words for our viewers or listeners today?

00:44:40.079 --> 00:44:42.400
Honestly, just wish you all peace, mercy, and blessings.

00:44:42.480 --> 00:44:44.559
I mean it's a great day to have a great day on it.

00:44:44.639 --> 00:44:46.480
And Emilio, you're an inspiration.

00:44:46.639 --> 00:44:49.199
Like I love how our spiritual energy feeds each other.

00:44:49.360 --> 00:44:50.000
You know what I mean?

00:44:50.079 --> 00:44:52.480
So thank you for bringing thank you for dealing out the bread today.

00:44:53.199 --> 00:44:59.440
I'm going to borrow some Emilio language for a sign off today then and say keep your lights bright and your terminations tight.

00:44:59.599 --> 00:45:00.960
We'll see you guys next week.

00:45:01.199 --> 00:45:01.519
Be well