March 4, 2026
S3 EP20 Electricians Are Sleeping on Generator Profits with Jesse Hurt
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Are electricians sleeping on one of the most profitable niches in the trade? In this episode of the Million Dollar Electrician Podcast, we sit down with Jesse Hurt, Senior Account Manager at Duromax, to break down the massive surge in demand for portable generators after recent ice storms. One electrician wired money for 24 generators… and by the time he arrived to pick them up, he had sold 36 more, leaving with over 50 units! Meanwhile, Jesse personally sold over 1,000 plus generators in his...
Are electricians sleeping on one of the most profitable niches in the trade?
In this episode of the Million Dollar Electrician Podcast, we sit down with Jesse Hurt, Senior Account Manager at Duromax, to break down the massive surge in demand for portable generators after recent ice storms.
One electrician wired money for 24 generators… and by the time he arrived to pick them up, he had sold 36 more, leaving with over 50 units!
Meanwhile, Jesse personally sold over 1,000 plus generators in his strongest month. So what’s happening in the market?
This episode breaks down:
- Why portable generators are exploding in demand
- The misconception electricians have about standby vs portable systems
- Why homeowners want backup power but often can’t afford $10–20K standby systems
- How electricians are turning portable generators into a profitable service offering
- The turnkey model that lets electricians focus on installation while manufacturers handle logistics
If you're an electrician looking for new revenue streams, this episode might completely change how you think about backup power!
⚡️If you want portable generators to become a real revenue stream,
reach out today and get in Jesse’s world.
📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789
🎓 Podcast Scholarship Draw
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#Electricians #PortableGenerators #BackupPower #ElectricalBusiness #MillionDollarElectrician #ElectricalBusiness #HomeBackupPower #GeneratorSales #ServiceElectrician #DuromaxGenerators
00:00 - Cold Open: The Generator Opportunity
00:12 - Welcome And Host Intros
00:46 - Sponsor Guest Returns: Jesse From DuroMax
02:04 - Ice Storms Spike Demand Nationwide
03:06 - Electricians Buying Pallets And Truckloads
04:18 - Why Portables Win: Affordable Backup
05:16 - Noise Myths And Real-World Use
06:08 - Jesse’s Setup And California Context
07:01 - CARB, EFI, And Product Upgrades
08:22 - Service Mindset And Going The Extra Mile
10:04 - Warehouses, Logistics, And Texas Expansion
11:41 - Subscribe And Review: Giveaways Announced
12:34 - What’s New: Push-Button, Remote, Low THD
14:26 - Tri‑Fuel Flexibility And Clean Power
15:39 - How Electricians Partner With DuroMax
17:18 - Turnkey Installs And Sales Enablement
18:24 - Product Roadmap Accelerated By Storms
19:46 - Sales Surge And Flagship 13k Units
21:02 - Training, Maintenance, And Real Preparedness
22:00 - Partner Perks, Pricing, And Contact
23:04 - White-Glove Support And Customer Care
24:01 - Final Pitch: Portables As A Profit Niche
24:42 - Jesse’s Direct Contact And Sign-Off
WEBVTT
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Guys, if you're not involved in portable generators, you're missing out on a huge niche market.
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If nothing else, don't take my word for it.
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Just explore it for yourself.
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Either look at some of the wins that have been there, look at some of the options you can make, and I guarantee you're gonna find something worth the investment.
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Hello, hello, hello, and welcome to the Million Dollar Electrician Podcast, where we help home service pros like you supercharge your business and spark up those sales.
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I'm Joseph Lucanny, and together with my co-host Clay New Meyer, we're here to share the secrets that have helped electricians sell over a million dollars from a single service band.
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Now it's time for sales.
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It's time for scale.
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It's time to become a million-dollar electrician.
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Hello, hello, hello, and welcome back to another great episode of The Million Dollar Electrician powered by Duramax.
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Today's a super cool episode.
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We've got a second interview with our sponsor and the senior account manager over at Duramax.
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And he's got some cool stories because recently they saw some major surges from the ice storms that have been happening.
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Jesse, welcome back to the show.
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How are you doing today, brother?
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Doing great, man.
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Thanks for uh thanks for inviting me back.
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Um I'm glad we uh we can carve some time out to uh get in front of the people again and share some wins and and keep this train on the tracks.
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Me too.
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And it goes without introduction, Joe.
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I know you're excited for this one.
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Someone said generators.
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I mean, Joe wasn't even invited here, he just overheard it and snuck in the back door as soon as that word came out.
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That's a game plan.
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I had my ear against the door being like, I wonder what the cool kids are doing.
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Oh, generators, I'm in.
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Forget what the cool kids are doing.
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I'm doing generator stuff.
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Yeah.
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Oh my gosh.
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So these ice storms, um, we've heard a bit about them.
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I didn't have it didn't happen where I am in Vancouver, Canada, but Joe, were they around you?
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Oh my gosh, yeah.
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No, there are the entire East Coast, uh, millions had lost power at one point.
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We our us ourselves, we had like over 18 inches of snow, uh, and then everything froze over.
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So it was it was pretty intense.
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Well, awesome to have you, Jesse.
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I know you already told me some of the exciting stuff and some of the the uh the drives that you saw for people to get portable generators.
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Um, there must have been a huge demand in homeowners from what you told me.
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I mean, I've never heard of such a uh big drive for these things.
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Tell us more, man.
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Yeah, well, I mean, long story short, last year we we were on here and we kind of, as I like to call it, planted some seeds, kind of got the message out, and uh a lot of customers uh you know kind of had the seed plant in the customers' minds uh that there's an affordable solution out there.
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And the first of the year came around and uh everything just lit up uh like like you wouldn't believe.
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I had customers reaching out begging for pallets and pallets of generators, but more importantly, they're just being able to offer their customer an affordable, realistic solution to uh you know, home power backup.
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And that's what was nice to be able to fill that gap.
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Um and I had people that I kind of shared with you were driving from states over South Carolina, North Carolina all the way to our Tennessee warehouse.
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It was unprecedented.
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I mean, uh it was pretty wild to say the least.
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Just for a couple of units?
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Uh not a not a chance of.
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We had um I had several full truckloads show up there.
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I mean, I'll I one one story I'll kind of share with you that was kind of a fun one.
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A gentleman had uh wired in money for 24 generators, hit the road, drove all the way to Tennessee from South Carolina or North Carolina.
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I'll be honest, I'm not sure off the top of my head, but he showed up at Tennessee the next morning and had sold another 36 more generators while he was on the road, wired the money in.
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I had to wake the owner up because we're in California.
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No, he the people in Tennessee didn't even know that they uh there was an order waiting for him.
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It was uh it was one of those kind of weeks to say the least.
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So this guy ended up taking over 50 generators and was a hometown hero.
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And uh he was one of many.
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I mean, he was one of the bigger ones, I won't argue, but I had several guys getting multiple, multiple pallets, uh, full truckloads.
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Uh, and it was it was great to be able to offer these guys, you know, something that could help them out, and we've got a great product to boot.
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Yeah, that's wild.
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It was this like a generator shop, or is this an electrician acquiring generators for his customers?
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I'll be honest with you, these are all the only thing the only customers I'm just I'm discussing today are going to be electricians, and and the majority of these guys are under your umbrella, to be to be frank with you.
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I mean, that's why I was kind of excited to get back in front of you guys because the guys that I I do get from your your channel are all about growth, and they could see the writing on the wall, and they're they're not shy and uh very reputable.
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So it's a great relationship.
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I mean, for the guys I've been doing business with for a while and the new guys I've got brought on, I uh I know I'll be getting a lot of Christmas cards this year for sure.
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Yeah, that's amazing.
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Joe, I just saw the big fist pump over there.
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Why why are you so excited, brother?
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So uh I'm super biased towards electricians, you know, coming from the multi-trades and like you know, having to work with HVAC and plumbing, like I wanted to strictly be with electricians and hearing that my people finally got the message and they're like they're on the train of generators, we're all on the same boat, we're rowing it to the right direction.
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It makes me so happy knowing not only that they came from our group, but also that electricians are as a whole are really starting to get the message and let it sink in.
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Yeah, no, it's definitely uh it's a game changer for for really everybody involved because kind of like we we discussed you know briefly before, it's so many people, or I should say almost everybody wants a solution when there's no power, when there's a storm, and the grid's so unstable, there's a million different reasons why this is on the back of everyone's mind.
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But at the end of the day, most people don't have 10, 12, 15, or 20 grand, you know, put aside for something like that.
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And this you know comes in clutch and fills in all the blanks.
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The cool thing on top of that is, and actually, this may even help you when you actually talk about your generators.
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You'll occasionally hear someone say something along the lines of, oh, well, they're too noisy.
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My neighbor's not gonna like it.
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It's like actually the neighbor will.
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He's gonna come by and stay with you when he has no power.
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That is true.
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Like we we get that a lot.
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So you have the only thing you're gonna be hearing is your neighbor's generator if you don't have one going, and what are you gonna complain?
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That his he's got a generator running and he's powering up his house.
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The last concern you have when you're you're trying to you know stay warm or keep the lights on or anything in between.
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I completely agree.
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Jesse, when I imagine your house, I imagine that you don't have grid power and that you just have a warehouse worth of generators in the background and you just pick a different model every night and you're like, ah, 13.
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Well, I don't know.
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What are we gonna run today?
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Is that true or or am I just making this up in my head?
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I mean, I'll I'll be honest with you, I I have I have some protection.
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I have a transfer switch at the side of the house, an inlet box ready to go.
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But I our our grid, knock on wood, is pretty darn stable, so I haven't really had to worry about, haven't had to be on the other side of the fence uh not very often.
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And if we have, it's only for a brief time.
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We're we're in a pretty safe area of Southern California over here at the headquarters where it's I mean knock on wood semi-safe.
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I mean, we're not where the fires are at, so that was that was the only part of California that was pretty pretty rough at one point, but we're safe thus far.
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But meanwhile, I still have a transfer switch anyway.
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I mean, I have to, you know?
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Can't be that guy.
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That reminds me.
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Last time you were on, we did our generator workshop right after, and you guys issued a free generator uh as a gift on that one, and it ended up not having to ship too far then because I think that one went to Cali.
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That's true.
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That is true.
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That one did to go to California, and then we you know we kind of had to ended up upgrading that gentleman because in California we've got some serious emissions, uh, aka Carb, the California Air Resource Board.
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So lo and behold, uh he was in California, so I talked him into letting us upgrade him to the EFI machine, which was uh not a 13,000 but a 15,000 with the EFI and it kind of had all the all the bells and whistles.
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It was still warm from the factory.
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It was a it was a brand new machine, and he was probably one of the first guys to get a chance to kick the tires on that.
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So I'm sure that was definitely a nice thing to be able to reward him with.
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Oh, just so you know, we were gonna give you a 13, but is it okay if we actually give you a better 15?
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Like, would you be you wouldn't mind that?
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It's like, uh find it in your heart to forgive me for this.
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Yeah, absolutely.
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Yeah, I had to walk the plank on that one for sure.
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Yeah, I was gonna say you're you're focused on the wrong conversation.
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Jesse's a senior account manager, but I'm sure he had to go to someone and explain how we're we're sending a better generator than anticipated.
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Whoops.
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Yeah, I was like, well, uh honestly, I was like, hey, even if you guys would let me send him a 13, I didn't want to because I wouldn't be able to sell him one of those later.
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I wanted to be able to at least put something in front of him that I could talk to him about down the road.
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So that was my, you know, that was pretty much how I got that to how I got them to give me the uh give me the green light on that.
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Can I pay you guys a compliment?
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Go ahead.
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The reason we at Million Dollar Electrician and Service Super Electrical wanted to work with Duramax was because of the feedback that we were already receiving from the marketplace.
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And that feedback has been true to you, Jesse, as as a really good customer service representative, someone who truly puts the best foot forward and really thinks about the person you're talking to.
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So I wanted to give you that compliment.
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But also, it seems to be that you have a full support of the people you work with at Duramax to make these things happen.
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I mean, let's be honest, that's why we're here, because you guys did that.
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You made steps, you made concessions, you made this more available, you've come on and and been a representative, but also still every piece of feedback I get from anyone that talks to you personally has been Jesse's awesome, he's the guy, here's his number, don't call anyone else.
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Why?
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Why do you care so much about this?
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Like what drives you to serve at that level?
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I I mean, to shorten it up for you, I'm I'm I'm just probably in too deep at this point.
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And uh I'm I just I mean I I I I I couldn't tell how else to say it.
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I don't know any other way to do it.
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And I just look at things like uh, I mean, I've been here for a long time.
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I know we shared before, I've been here for a little over 30 years now.
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It was it was just been 30 years last year, and this will be my 31st year.
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So I've been through a lot of storms and a lot of different, you know, different climates when it went when when it comes to when not just you know the seasonal climates, but even inventory climates and fluctuations as far as like not being able to support somebody during a storm.
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And the difference this time was we actually had inventory ready to go, which was really a huge advantage.
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And I could see that, hey, this is not, you know, this is this is something we've been waiting for.
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Like it, like I mentioned earlier, we're planting seeds all last year.
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It's time to time to buckle up and uh get after it because it'll be, you know, it it'll it'll come and go here before long, and uh we'll be we'll be licking our wounds and missing these days.
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And and right now is kind of uh an in-between, which is a great time, like I said, to get back in front of you guys and kind of remind people, hey, if you didn't jump on board, it's not too late.
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This year just started.
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Um there's still a ton of potential, and there's still a you know, this is the grid's not getting any any more stable.
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It's getting only only worse in that respect, and it'd be a great time to you know share some wins and let your guys understand the advantages that we have.
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And uh it's really nice to hear that you guys uh some of the guys got back and share that I do a good job because I I really do take a lot of pride and that's hearing that kind of stuff is really what keeps me going.
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It's just like I like to be the guy that goes the extra mile.
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I mean, to be honest with you.
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I feel like you're definitely fit to be a generator guy because the fact that you're prepping and you're like, you know what, these things are gonna happen, they're gonna be specific times, we got to be ready for it.
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I feel like a generator specialist is always on the edge of his seat looking at the weather channels as fingers crossed, like, all right, is this storm coming?
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Is it gonna hit?
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And you were ready for it.
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You had the inventory, you planned for it, like well done, man.
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Really well done on your end.
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And as far as that infrastructure, I know we shared before, I mean, I'm at the headquarters in California.
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We've got another massive warehouse in Tennessee.
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Um, but just to share this with you, that I'm sure a lot of your customers will appreciate, is we're only a few months away from building our third warehouse right outside of Houston in Texas.
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So in a few months, we'll be able to get generators to to all your customers within just a few days.
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And right now it's still less than a week for most customers if the you know if the roads aren't you know froze over.
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But give us a few months and we'll have stuff to in guys' laps in just a couple of days, which is going to be a huge advantage when it comes to just trying to take over and be convenient for everybody.
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Slight observation here, but it seems like everyone with the headquarters in Cali soon has a headquarters or wants a headquarters rather in Texas.
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That's the rumor.
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That's the rumor.
00:11:40.799 --> 00:11:40.960
Yeah.
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Hey, you guys, if this episode sparked something for you, imagine stacking that every single week.
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That's how businesses stop flickering and start running steady.
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If you subscribe to the show or leave a review if you're on audio, and if you're driving down the road, please pull over when it's safe because I've got something you're not gonna want to skip.
00:11:59.120 --> 00:12:06.000
For every person that subscribes and or leaves a review and fills out the form below, letting us know that you did that thing.
00:12:06.080 --> 00:12:13.519
We're gonna draw one monthly subscriber for our open circuit lifetime membership worth$1,500.
00:12:14.080 --> 00:12:15.279
And that's not all.
00:12:15.519 --> 00:12:29.519
Every six months, we're actually gonna draw another subscriber for our$5,000 scholarship, which you can use for any of our electric service packages to get your business and your service rocking better than ever.
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Come on, guys, let's brighten this thing up.
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Is it gonna be you?
00:12:33.200 --> 00:12:34.080
Back to the show.
00:12:34.240 --> 00:12:36.799
Jesse, what's what makes this storm different?
00:12:36.960 --> 00:12:42.559
And and like what's the difference between Jesse and Duramax last year and what you guys are doing today?
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I'm sure there's been some updates and some other news on your guys' side.
00:12:45.919 --> 00:12:47.919
We've definitely revamped a lot of our products.
00:12:48.000 --> 00:12:52.799
I mean, we're constantly trying to make our products um, you know, better for the customer, user-friendly.
00:12:52.960 --> 00:12:56.240
Remote controls are almost standard on most of our machines now.
00:12:56.399 --> 00:12:58.799
Even without that, they've got push button starts.
00:12:58.879 --> 00:13:03.519
Um, and the reason they do that is in the years before, I'm sure Joe remembers this, they were key starts.
00:13:03.759 --> 00:13:06.639
If a storm comes in, nobody remembers where they left their keys at.
00:13:06.799 --> 00:13:14.720
So you gotta you gotta grab your rosary if you walk downstairs when there's a storm going a few years ago when customers are calling, going, I need keys, I need keys, there's a storm coming.
00:13:14.799 --> 00:13:16.480
We used to send out thousands of keys.
00:13:16.639 --> 00:13:18.960
And to kind of speak on your point, we would do that.
00:13:19.039 --> 00:13:29.759
We would send out thousands of keys to customers storm after storm because we knew that's all that separated them from you know being able to be a hero uh and being able to, you know, make their make bring their uh some comfort to the house.
00:13:29.919 --> 00:13:31.120
So it made a big difference.
00:13:31.200 --> 00:13:34.799
And now we go into the push button start so they don't have to worry about remembering the keys.
00:13:34.879 --> 00:13:39.600
They still have backup recoils, so if the battery's dead, they can still go out there, pull the cord.
00:13:39.679 --> 00:13:53.200
Um, and they're you know, they recharge themselves, they got alternators built into them, they got solid tires now, so if it's been left in the shed for a couple of years, you don't have to scratch your head, go, man, I gotta get an air compressor back there in the dark, just to figure out if I if the battery's dead or you know where it's at.
00:13:53.279 --> 00:13:54.480
It's they kind of thought of everything.
00:13:54.639 --> 00:14:04.799
The windings have been conditioned to be where they're on a lot of our new machines now are 5% THD, which is a great, great advantage that we can share with uh a lot of our customers out there.
00:14:04.960 --> 00:14:06.559
They're plugging in some sensitive electronics.
00:14:06.639 --> 00:14:08.159
It's kind of a nice advantage to be able to share.
00:14:08.320 --> 00:14:11.440
Not all our machines are there yet, but they're they will be soon enough.
00:14:11.519 --> 00:14:13.600
We're we're basically evolving them to that.
00:14:13.679 --> 00:14:15.679
And that's one thing we are doing, is just constantly evolving.
00:14:15.919 --> 00:14:16.320
That's amazing.
00:14:16.399 --> 00:14:18.639
You're able to get the frequency to dialed in to that extent.
00:14:18.720 --> 00:14:20.720
Like that's such clean level power.
00:14:21.039 --> 00:14:24.559
Yeah, it's kind of it's almost it's it's it's almost as good as our inverters, you know.
00:14:24.639 --> 00:14:26.639
And our inverters are super clean.
00:14:26.720 --> 00:14:32.559
Those are they say they're they're less than 5%, but they they usually say they're they're less than 3% on the inverter.
00:14:33.039 --> 00:14:38.159
I remember they're really back in the day when we were doing different brands and different generators, like way back.
00:14:38.320 --> 00:14:42.320
I remember that was the biggest thing where you couldn't get systems that had clean power.
00:14:42.399 --> 00:14:45.200
It was like, well, you got a portable, it's dirty power, we're not gonna be able to back it up.
00:14:45.279 --> 00:14:46.879
Don't put don't connect your computer to it.
00:14:47.039 --> 00:14:50.320
But now it's like you could leave put anything you want with that level of clarity.
00:14:50.559 --> 00:14:55.279
Yeah, nothing with the motherboard was what they what was kind of the the rule of thumb for on our side of the fence.
00:14:55.360 --> 00:14:59.360
It's kind of like how you tell a customer what you can and can't plug into these type of generators.
00:14:59.440 --> 00:15:02.159
And nowadays, yeah, yeah, you can hit the ground running.
00:15:02.320 --> 00:15:02.639
Absolutely.
00:15:02.799 --> 00:15:26.799
And then kind of kind of going back to your point, we we have been bringing out a lot of new inverter generators and and newer machines in the tri-fuel capacity, as well as, you know, we've always had the dual fuel, but now we've got tri-fuel and just about everything, so the customers can use gas, propane, as well as natural gas, which is a huge advantage if they have natural gas at their house, they don't have to, you know, chase it or store it, is what I like to tell customers so they don't have to worry about you know looking for it or babysitting it.
00:15:26.879 --> 00:15:35.279
If you know regular gas, it's just they just have a quick connect, like a barbecue pit or something on the side of their house, they can just hook right up to that and go back inside the house and and be a hero for the wife.
00:15:35.360 --> 00:15:36.559
She can watch her housewives again.
00:15:36.639 --> 00:15:37.519
What all what we all want.
00:15:37.759 --> 00:15:38.879
Yep, yeah, really good.
00:15:39.120 --> 00:15:47.840
Jesse, when uh when an electrician contacts you for the first time, and maybe you even by now you have a way you talk about this and ask if they're one of our members.
00:15:47.919 --> 00:15:49.039
Is that kind of how it works?
00:15:49.200 --> 00:15:53.759
And walk us through how how did your average electrician find you or or get a hold of you, even?
00:15:54.080 --> 00:15:55.600
Well, I do I do ask them a lot of times.
00:15:55.679 --> 00:16:11.840
We get we have a spot on our website for inquiries, but I do like to ask them, you know, where they did find us, uh, how they heard of us, and and kind of get a feel for I I reach out to personally every every dealerslash installer, and I'm sure you guys can vouch for that, and talk to myself and just kind of get a better understanding of what they're doing.
00:16:11.919 --> 00:16:17.440
And then also at the same time, what I also want them to do is understand every advantage that we can offer them.
00:16:17.519 --> 00:16:20.320
So we're not just a place you can just call up and order a generator.
00:16:20.399 --> 00:16:25.600
I could ship directly to the customer's address blind with no pricing involved.
00:16:25.759 --> 00:16:27.600
Send your electrician the tracking.
00:16:27.759 --> 00:16:30.720
So essentially what I tell him is you don't have to do any heavy lifting.
00:16:30.879 --> 00:16:40.799
We'll do all the work, send you the tracking, you show up with your cape on, you hook it up, and you tell me where you want the next one ready, and I'll gift wrap it and send it to his neighbor, because that's usually how it works.
00:16:40.960 --> 00:16:45.919
Once uh everybody starts figuring out you know how much money you saved, you know, the guy on the corner, it kind of snowballs.
00:16:46.000 --> 00:16:48.720
And that's usually kind of how the uh the conversations kind of kind of go.
00:16:48.799 --> 00:17:06.880
But I do I do like to kind of have a quick conversation with with each guy just to kind of, for the most part, make sure they understand what we offer so they can uh so that they're as I like to call them a good informed general for our product out in the field, because you know, we do we do a lot of things behind the scenes, our copper windings, our real long warranty, which is five years on almost every machine now.
00:17:06.960 --> 00:17:10.240
Um, and those some of those things cost a lot and they make a big difference.
00:17:10.319 --> 00:17:14.720
And if an electrician isn't aware, he's he's doesn't have that tool in his tool belt is the way I look at it.
00:17:14.799 --> 00:17:23.039
So I want to make sure he understands everything that uh that I could supply him with it'll that'll make his closing rate and his job, you know, drive down that bumpy road justified.
00:17:23.279 --> 00:17:29.599
Joe, I saw you light up there when Jesse was talking about basically you don't have to lift a finger, we'll do all the heavy lifting.
00:17:29.759 --> 00:17:31.359
What happened in your mind there?
00:17:31.680 --> 00:17:42.319
So the biggest issue that I found with the misconception about portable generators is like, oh, the customer's gonna have to wheel it out and they're gonna have to pull start it, and they're gonna have to go by flashlight.
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