Feb. 25, 2026

S3 EP19 Electricians Using AI Will Dominate 2026 with Eddie Cruz and Edward Rivera

S3 EP19 Electricians Using AI Will Dominate 2026 with Eddie Cruz and Edward Rivera
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S3 EP19 Electricians Using AI Will Dominate 2026 with Eddie Cruz and Edward Rivera
S3 EP19 Electricians Using AI Will Dominate 2026 with Eddie Cruz and Edward Rivera

AI is no longer the future of electricians, it’s happening now. In this episode of The Million Dollar Electrician, Eddie Cruz and Edward Rivera, co-owners of Ion Electrical reveal how: A customer found them through ChatGPTThey use AI to improve speed, accuracy, and customer experienceThey’re adapting to solar incentive cuts without slowing downThey landed one of the largest residential battery installs in New HampshireThis isn’t theory. This is what scaling electricians are doing in 2026. If ...

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Season 3

AI is no longer the future of electricians, it’s happening now.

In this episode of The Million Dollar Electrician, Eddie Cruz and Edward Rivera, co-owners of Ion Electrical reveal how:

  • A customer found them through ChatGPT
  • They use AI to improve speed, accuracy, and customer experience
  • They’re adapting to solar incentive cuts without slowing down
  • They landed one of the largest residential battery installs in New Hampshire

This isn’t theory.

This is what scaling electricians are doing in 2026.

If you’re a 2–5 van shop trying to grow without chaos, this episode will change how you think about:

⚡ AI in electrical business

⚡ Recruiting and hiring 

⚡ Solar and battery positioning 

⚡ Marketing for the AI search era 

⚡ Building authority in your market

AI won’t replace electricians. Electricians using AI will!


⚡️Guests : Eddie Cruz and Edward Rivera

Co-owners of Ion Electrical.

Website: https://ionelectricalllc.com

Instagram: https://instagram.com/ionelectrical


⚡️Want to learn how to multiply your service calls without burning out?

Join the SLE Pro App for tools, strategies, and next-level support!

https://www.electricserviceapp.com/


⚡️Podcast Powered by Duromax Generators. 

Making turnkey power solutions easy. 

📧 Email: jesse@duromaxpower.com 

🌐 Website: www.duromaxpower.com 

📞 Call: 909-490-5789


 ⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567


#ElectricianLife

#ElectricalContractor

#SolarBusiness

#BatteryBackup

#AIForBusiness

#ContractorLife

#ElectricianEntrepreneur

#HomePower

#ChatGPT

#Notion

00:00 - Co-Petitors And A Sharing Mindset

00:27 - Show Opening And Million-Dollar Focus

02:00 - Why Live On The Cutting Edge

04:50 - Automating Homes And Personalized Solutions

07:40 - The Man Cave Moment And Dreaming With Clients

09:40 - AI Behind The Scenes For Speed And Accuracy

12:00 - AI As A Referral Engine And AI-Ready Content

15:30 - Notion Systems And The Recruiter Bot

20:00 - Hiring For Energy, Initiative, And Growth Mindset

24:10 - Ethics, Identity, And Skills On The Job

27:30 - Incentives Shift And Local Workarounds

31:00 - Custom Over Cookie-Cutter In Solar And Storage

34:40 - Honest Consulting And Whole-Home Planning

38:20 - Pricing Transparency For AI And Humans

41:30 - Bots, SEO’s Decline, And Site Optimization

44:10 - Sharing Playbooks And Building Tools For The Trade

47:30 - The 286 kWh Flagship Project

52:00 - Learning Curves, SOPs, And Authority

54:40 - Ideal Clients And The Doctor-Electrician Approach

58:00 - Network Flywheels And Government Work

01:01:30 - From Humble Starts To Smart Power

01:05:00 - Vision: Ion Labs, Off-Grid Neighborhoods

01:09:00 - Five-Year Future And National Scale

01:12:00 - Where To Follow And Final Advice

WEBVTT

00:00:00.080 --> 00:00:05.040
The thing that I've been pretty passionate about and and Eddie as well too is like the stuff that we're learning.

00:00:05.120 --> 00:00:09.039
You know, we have this philosophy that like there's no competitors, we're all co-petitors, right?

00:00:09.119 --> 00:00:13.039
We have relationships with a whole bunch of other electrical contractors, electricians that we work with.

00:00:13.119 --> 00:00:18.480
We team up on stuff, and I'll sit down with them and I'll tell them, hey, here's what's working for me, here's what's not working for me.

00:00:18.559 --> 00:00:20.079
Try this, try that, and I'm sharing.

00:00:20.239 --> 00:00:27.440
I feel like it's my obligation to share like the knowledge that I've had to help my other electricians and other buddies out here, because then we all rise, right?

00:00:27.760 --> 00:00:39.439
Hello, hello, hello, and welcome to the Million Dollar Electrician Podcast, where we help home service pros like you supercharge your business and mark up those sales.

00:00:39.679 --> 00:00:42.799
I'm Joseph Lucani, and together my co-host Clay New Meyer.

00:00:42.960 --> 00:00:47.600
We're here to share the secrets that help electricians sell over a million dollars in a single service band.

00:00:47.920 --> 00:00:50.240
Now it's time for sales.

00:00:50.479 --> 00:00:52.719
It's time for scale.

00:00:52.960 --> 00:00:58.159
It's time to become a million-dollar electrician.

00:01:00.719 --> 00:01:06.000
Hello, hello, hello, and welcome back to another great episode of the Million Dollar Electrician.

00:01:06.159 --> 00:01:07.439
We are sans one.

00:01:07.680 --> 00:01:14.000
No Joe today, but I've added two with the Eddie Brothers who are back for you guys to share some incredible stuff.

00:01:14.159 --> 00:01:15.599
I'm gonna be honest here.

00:01:15.760 --> 00:01:19.519
Uh, Eddie Brothers, you guys have been on here two times before this.

00:01:19.680 --> 00:01:22.400
If you're new to the show, you're missing out.

00:01:22.640 --> 00:01:28.159
In fact, you're not today, but you'd be missing out if you didn't go back and listen to the first two because these chats are epic.

00:01:28.560 --> 00:01:35.920
My honest and biased opinion, of course, is that these may be some of the most valuable and fun podcasts that we ever get to do.

00:01:36.079 --> 00:01:37.680
Uh, love having you guys on.

00:01:37.760 --> 00:01:39.120
Thanks so much for joining.

00:01:39.359 --> 00:01:48.799
We talked not long ago on a phone, and at the end of that call, it was like, man, that could have been the podcast because the chemistry is always so good with you guys.

00:01:48.959 --> 00:01:52.719
Uh, Ion Electrical, a couple things noteworthy of you guys.

00:01:52.799 --> 00:02:00.159
I know you're building multi-state, you've been growing over the few years we've been talking, but also I noticed you guys are always at like the cutting edge.

00:02:00.239 --> 00:02:02.480
You're at the forefront of backup power.

00:02:02.640 --> 00:02:08.719
You're you're always trying to mess with batteries and solars and bring advanced solutions to your customers.

00:02:08.960 --> 00:02:16.080
So I know this is going to be a big start here, but I'd love for you guys just to help me, whoever wants to take this one first.

00:02:16.560 --> 00:02:20.479
What is your and why is that commitment there to be on that cutting edge?

00:02:20.719 --> 00:02:23.599
Why do you guys want to be the coolest electricians out there?

00:02:23.680 --> 00:02:24.639
What is this?

00:02:25.919 --> 00:02:33.120
Um, I think a big part of it is it it's it just comes from just like authentically, that's like who we are, right?

00:02:33.199 --> 00:02:39.919
Like meaning we've been nerding out about this stuff for like as long as we can remember, as long as you know, um, as far back as we can go.

00:02:40.080 --> 00:02:41.439
And so we're very passionate about it.

00:02:41.520 --> 00:02:51.840
So it makes it already easy to kind of just stay up to date on things because even when we get out of here, we're on our computers, we're on our phones, we're looking at stuff that's going on, we're always staying up to speed on stuff.

00:02:51.919 --> 00:02:59.599
Um, and then we always get together and we're trying to determine like what is gonna move the needle, not just for our for our company, but for the customer too.

00:02:59.759 --> 00:03:00.319
You know what I mean?

00:03:00.400 --> 00:03:08.479
Like, where do we where do we find that balance of leveraging technology to to help us improve our experience for the customer?

00:03:08.639 --> 00:03:11.280
You know, how can we just keep piling on the value, right?

00:03:11.439 --> 00:03:22.000
Just stacking it on there, you know, and I think another big part of it, and you were just talking about this too, is that you know, the electricity is not getting any younger, the grid's not getting any younger, you know what I mean?

00:03:22.080 --> 00:03:28.479
Uh people are adding more electricity to their houses, they're electrifying everything, and you're gonna need something to offset that.

00:03:28.639 --> 00:03:32.719
And right now it may not be the best, but the immediate one is battery and solar.

00:03:32.879 --> 00:03:40.479
You know, the more homes we can get them to be their own little micro DC power stations, the more we could stabilize the grid, right?

00:03:40.639 --> 00:03:42.080
And the more it benefits everybody.

00:03:42.159 --> 00:03:42.800
Even a homeowner.

00:03:42.879 --> 00:03:48.400
If you got a CPAP machine, you know what I mean, and you got something like that, you're not worried if the grid, if something goes down.

00:03:48.479 --> 00:03:48.879
You know what I mean?

00:03:48.960 --> 00:03:53.759
You're good, you're still in the in the utility company, they got time to respond, you know.

00:03:53.840 --> 00:03:56.960
And so that's part of what that Vermont uh program out there is.

00:03:57.039 --> 00:04:00.560
They're trying to put 160,000 homes with batteries in them, and we'd love to get on that.

00:04:00.639 --> 00:04:03.280
And then we see the rest of the New England catching on, you know.

00:04:03.520 --> 00:04:03.840
Wow.

00:04:04.000 --> 00:04:04.560
Yeah, yeah.

00:04:04.639 --> 00:04:14.639
With that multi-fig effort, you guys are kind of looking at these opportunities and where they are and just letting that decide these are the best places to work, then is that that part of it?

00:04:14.960 --> 00:04:15.360
Yep.

00:04:15.520 --> 00:04:15.759
Yep.

00:04:15.919 --> 00:04:20.480
Having the most impact on the customer, you know, where can we put that, you know, to have the most impact?

00:04:21.040 --> 00:04:27.680
Yeah, I back up every everything that Eddie said, like it's it's it's a very easy thing for us to do because that's just our nature, our background.

00:04:27.839 --> 00:04:37.759
Of we've both of us, you know, over the you know, 15 years of of being best friends, like we've always like talked about or like, man, this is the newest, latest and greatest technology.

00:04:37.839 --> 00:04:44.000
We've always had like you know, our smart home stuff because we we're we've we're that customer as well, even in our own personal lives.

00:04:44.079 --> 00:04:46.480
We're like, man, I want this in my house.

00:04:46.639 --> 00:04:46.959
Okay.

00:04:48.160 --> 00:04:58.160
So it just makes it that much easier um to kind of convey that over to customers and homeowners and be like, man, like just like anything else, it's like it makes it makes it a harder.

00:04:58.319 --> 00:05:04.560
So if you're not willing to put it in your own home, like I'm not gonna you know recommend stuff that I wouldn't use or put in my own home, you know.

00:05:04.959 --> 00:05:10.720
So it just it just comes across a lot easier and uh you know makes it easier conversation just overall in general.

00:05:10.959 --> 00:05:21.199
Yeah, and I think the other thing I'll add too, which has been pretty cool, is to not just automate like Alaska type stuff, but like we can automate your power, which I think is is really amazing, right?

00:05:21.279 --> 00:05:24.639
Because if your electricity bill is going up, maybe you can't do a battery backup.

00:05:24.800 --> 00:05:28.959
We can at least go in there and see again where can we make the most impact, where can we provide the most value.

00:05:29.120 --> 00:05:32.959
If that's offsetting your largest you know, loads in the house, you know what I mean?

00:05:33.040 --> 00:05:36.079
That's gonna have a positive net impact on your bill.

00:05:36.240 --> 00:05:36.800
You know what I mean?

00:05:36.879 --> 00:05:42.000
So we're all about meeting people where they're at and then try to really tailor a solution to us for you.

00:05:42.079 --> 00:05:46.319
We really don't like hitting you with a one size fits all because not everybody's situation is the same.

00:05:46.800 --> 00:05:47.920
Yeah, I agree.

00:05:48.079 --> 00:05:50.160
Uh I think we all agree on that then.

00:05:50.240 --> 00:05:51.920
We're against the one size fits all.

00:05:52.959 --> 00:05:58.720
I think it's a shame when you go in and you make recommendations because it increases your average ticket size.

00:05:58.959 --> 00:06:06.959
Like, uh, no offense, but hey, there is the salesy drive of like, well, how many surge protectors did you guys sell this week?

00:06:07.279 --> 00:06:08.800
Always hated that question.

00:06:10.480 --> 00:06:13.839
Like, let's identify the root cause and the root need for it.

00:06:13.920 --> 00:06:21.040
Even if we all agree that a surge protection should exist uniformly, it doesn't mean that the customer understands or desires that thing.

00:06:21.199 --> 00:06:40.639
How do we better understand what they know, what they need, and then bridge the gap between what we know as professionals and what's out here as far as technology and innovation that we can then simplify and put in terms they could understand and actually make a great decision, uh, a confident great decision on like, I want that.

00:06:40.800 --> 00:06:42.639
That would be so cool.

00:06:42.959 --> 00:06:43.360
Yep.

00:06:43.680 --> 00:06:45.439
And you said something, Eddie.

00:06:45.920 --> 00:06:51.920
I always we always have to have this moment of like, Eddie, which one's Eddie One, which one's Eddie Two?

00:06:52.319 --> 00:06:53.279
Eddie Cruz.

00:06:53.600 --> 00:06:59.120
You said something about like having the coolest stuff in your house and then just wanting that for your customers.

00:06:59.439 --> 00:07:01.279
Offside question, maybe.

00:07:01.360 --> 00:07:07.519
Uh forgive me if this one catches you off guard, but like, what's the coolest thing in your house and in your technology right now?

00:07:07.680 --> 00:07:13.839
What are you most proud of that's like you're putting into your own life that you want your customers to have?

00:07:14.399 --> 00:07:17.839
I guess for me, um, like this is my office.

00:07:18.079 --> 00:07:22.480
Um, like everything here is like I have it automated.

00:07:22.560 --> 00:07:31.759
Like when I wake up in the morning and I walk into this office, lighting is set to a certain color temperature, certain percentage at a certain time.

00:07:32.800 --> 00:07:37.680
Like everything is set for like certain times of the day, and it just automatically does that.

00:07:37.759 --> 00:07:40.959
So, like when I come into my office, I you know, at seven in the morning I walk in here.

00:07:41.439 --> 00:07:47.920
It's at a uh I believe I have it set to like a 3700 uh K color temperature at you know 30%.

00:07:48.959 --> 00:08:04.560
You know, I got music playing in the background, kind of some lo-fi stuff, and then basically, you know, it kind of sets the move from the morning, and then around even nine o'clock, the uh it kind of goes to like this color temperature, um, kind of a bright white, kind of you know, be awake and everything like that.

00:08:05.040 --> 00:08:08.720
Music changes a little bit, something more pump, a beat to keep the mood going.

00:08:08.959 --> 00:08:13.920
And then usually around five o'clock, everything shuts down because then I go to the gym.

00:08:14.319 --> 00:08:21.279
And then when I come back for the gym, usually around like 7, 7:30, it's kind of like a little bit RGB because that's when I start like, you know, playing some video games.

00:08:21.360 --> 00:08:28.000
I start like chilling out a little bit, maybe just researching some stuff, whether it's AI or reworking some stuff that you know me and Eddie are talking about.

00:08:28.240 --> 00:08:30.399
It's just a I just have it all set like that.

00:08:30.480 --> 00:08:32.320
So like they just I don't have to think about it.

00:08:32.799 --> 00:08:34.080
That's incredible, man.

00:08:34.320 --> 00:08:35.840
You've got me chilling over here.

00:08:35.919 --> 00:08:38.399
I'm like, where's the booking link for Ion?

00:08:38.720 --> 00:08:42.399
Can we get Eddie over here in the design uh set up for my office?

00:08:42.960 --> 00:08:43.840
Hell yeah.

00:08:44.240 --> 00:08:45.759
Yeah, I think Eddie was on a call.

00:08:45.919 --> 00:08:53.919
Remember while back, you're on a call with a guy doing a consulting call, and I think for like the first 45 minutes, you guys were just like talking about how awesome his man cave was gonna be.

00:08:54.080 --> 00:08:54.480
You know what I mean?

00:08:54.559 --> 00:08:56.080
You didn't even get the pricing, no technical.

00:08:56.240 --> 00:08:58.639
We're just freaking just nerding out, man, on how cool it's gonna be.

00:08:58.720 --> 00:09:00.240
I thought that was awesome.

00:09:01.039 --> 00:09:03.679
Cream of the crop, the man cave special.

00:09:04.399 --> 00:09:05.360
But it's always man.

00:09:05.519 --> 00:09:11.279
I think it's I think it's important with any call with a customer is uh you kind of like kind of kind of dream with them a little bit, you know.

00:09:11.360 --> 00:09:29.519
Obviously, kind of regulate how big the dream they're going with, depending on the budget, but I think it's important to kind of have that deep-rooted connection with the the customer when you're on these consultation calls and kind of uh really dive deep, peel the you know, peel the layers back on like, you know, how long you've been thinking about this, why is this a pain or pleasure thing, you know?

00:09:29.679 --> 00:09:35.919
Um really kind of diving into that and to uh really give them the best experience overall at the end of the day.

00:09:36.240 --> 00:09:37.200
I love that.

00:09:37.679 --> 00:09:40.000
From a year ago to where we are now.

00:09:40.240 --> 00:09:48.559
If we were to do a shop tour or spend the day with you, what do you think is the biggest things that people would notice has changed at iON Electrical for you guys?

00:09:49.360 --> 00:09:51.519
Probably the the use of AI.

00:09:51.679 --> 00:09:54.480
Well, I was gonna say that, but also the way we use it, though.

00:09:54.720 --> 00:10:01.360
Like we we always try to find this balance of not like not putting AI at the front, you know what I mean?

00:10:01.519 --> 00:10:04.960
Doing all the decision making or a lot of important tasks.

00:10:05.120 --> 00:10:08.159
We try to use in a way where it's almost like invisible, you know what I mean?

00:10:08.240 --> 00:10:11.039
But for some reason you're like, wow, they got to me a lot quicker.

00:10:11.279 --> 00:10:14.000
Like, how did they remember that very particular detail?

00:10:14.159 --> 00:10:14.879
You know what I mean?

00:10:14.960 --> 00:10:22.639
Like, and so we're using it on the back end to accelerate like our processes, you know, how quickly we get back to how detailed we are.

00:10:22.799 --> 00:10:26.159
And we're trying to do it that way so that way we're not shocking the system.

00:10:26.320 --> 00:10:26.960
You know what I mean?

00:10:27.039 --> 00:10:30.639
So I think people would probably notice that, like, wow, they're even faster than before.

00:10:30.720 --> 00:10:38.320
They're even like even more, we didn't even know they could even be more detailed because we're all like, you know, freaking what is that term where we're all focused on the tiny little details way too much?

00:10:38.480 --> 00:10:41.279
Like you give us AI and it's just magnified even more.

00:10:41.600 --> 00:10:41.840
Yeah.

00:10:42.000 --> 00:10:53.440
So I just think the experience has just been improved in the sense of like speed, accuracy, um, and attention to like like if AI is helping you so much on the back end, it's freeing up more time.

00:10:53.600 --> 00:10:55.919
That means that's more time to engage with the customer.

00:10:56.080 --> 00:10:58.799
That's more time to to actually take your time, right?

00:10:58.879 --> 00:11:02.080
When you're when you're talking to them, you're not trying to rush and take notes and stuff.

00:11:02.240 --> 00:11:09.519
So I think if you use it right, it amplifies the experience for the customer a lot and just your your your uh your back end workflow.

00:11:09.679 --> 00:11:10.399
You know what I mean?

00:11:10.720 --> 00:11:12.000
What are your thoughts, Eddie?

00:11:12.240 --> 00:11:29.679
Just yeah, Eddie freaking hit the nail on the head, basically, for the most part, because uh um me and Eddie talk about this a lot, and funny enough, um, which I which I think has been really cool so far, and I think this is probably another topping topic uh of talking point as far as maybe later or now, um is AI marketing.

00:11:29.759 --> 00:11:36.799
Like we went, we went on a site visit this morning that a customer did research just ChatGPT and ChatGPT recommended us.

00:11:37.519 --> 00:11:43.360
That's as far as it is to be the best local, you know, electrician for it that is familiar with solar and battery and whatnot.

00:11:43.600 --> 00:11:54.799
And I think it's a thing I think it's becoming more common that people are not just googling as far as researching what they want, they're using AI to kind of find the recommendation or whatever they're looking for.

00:11:55.519 --> 00:11:58.720
So I think that's a very, very cool thing that's like happening right now.

00:12:00.000 --> 00:12:05.200
Are you guys intentionally doing that, or has that just happened because of your marketing efforts?

00:12:06.320 --> 00:12:10.960
Yeah, I think this thing just we've been using incorporating AI for so long now.

00:12:11.039 --> 00:12:12.960
I think it just kind of naturally became that way.

00:12:13.120 --> 00:12:15.440
Yeah, I I do think it's a thing.

00:12:15.919 --> 00:12:26.799
It's gonna be a you know a thing in the future as far as people are less and less just trying to just use Google, they're using AI to kind of find things for them or find contractors for them.

00:12:27.120 --> 00:12:40.879
Yeah, like for example, um again, I'm I'm I was that conversation we had, Clay, the last time about you talking about Notion, you lit a fire underneath me, man, and and I just went and I just I was really using it, but not to the level that you guys are using it.

00:12:41.039 --> 00:12:47.519
Um, and so it's been amazing because I dumped everything from my head, old notes, everything into this.

00:12:47.600 --> 00:12:55.279
And we've been putting together like a whole like high-level marketing playbook where we're not even messing with freaking SEO anymore.

00:12:55.360 --> 00:13:06.720
We're AI optimization, where if you're asking your chat to go look for something, there's there's they're already showing numbers where these AI bots are going out and uh scanning websites and social media.

00:13:06.879 --> 00:13:13.200
So they're saying, you know, you want to have your content AI ready and make it easy, like FAQ, certain type of details.

00:13:13.279 --> 00:13:18.240
So as soon as it goes there, it can pull it, bring it back to the customer, you know what I mean, and then it gets to them faster.

00:13:18.320 --> 00:13:26.080
So I've been coming up with a marketing playbook for social media, our website, it's all gonna be kind of revamped to meet what they're calling like a new version of social media.

00:13:26.240 --> 00:13:26.720
You know what I mean?

00:13:27.039 --> 00:13:30.000
Like branding and authenticity are gonna be huge as well.

00:13:30.480 --> 00:13:32.159
Yeah, yeah, it's super cool.

00:13:32.320 --> 00:13:41.120
I don't know where the transformation happened for me, but at some point I became uh obsessed with the mission of like converting people to Notion.

00:13:42.399 --> 00:13:43.600
I don't even know, man.

00:13:43.840 --> 00:13:47.759
It's it's so awesome because instead of like, because you could link it to your Google Drive, you could link it to anything.

00:13:47.840 --> 00:13:52.879
So it's like instead of you kind of trying to file through your Google Drive to find something, just go to Notions, link to it.

00:13:52.960 --> 00:13:55.120
Hey, find me this, boom, brings it up.

00:13:55.519 --> 00:14:00.799
And I I like how flexible it is because you could create like it's not like a forced template.

00:14:00.879 --> 00:14:04.320
Now you gotta force your business's workflow into a certain template.

00:14:04.399 --> 00:14:13.039
You like no, you could create your own template with Notion and make it you know mold to your business's workflow and how you want that to you know to work, which I think is great.

00:14:13.519 --> 00:14:22.159
I haven't taught this to our teams yet, but just a couple weeks ago I finished uh building out a new recruiter bot for us using Notion.

00:14:22.320 --> 00:14:25.360
Can I tell you a bit about this nerdy AI project that I did?

00:14:25.600 --> 00:14:25.840
Yes.

00:14:28.320 --> 00:14:34.240
I identified, I was just in Costa Rica uh two weeks ago for 10 days and got clear I didn't work.

00:14:34.320 --> 00:14:34.879
It was awesome.

00:14:35.039 --> 00:14:40.080
Bus test, team rocked it, everyone did great at SLE, so super pumped about that.

00:14:40.320 --> 00:14:44.799
Um, but on the way back, two flights, it was like a 13-hour day.

00:14:44.879 --> 00:14:56.080
And so it's like, okay, what better opportunity than to do the one, three, five, ten, and twenty year goals again and really get clear and centered on like I love this phrase, guys.

00:14:56.159 --> 00:14:57.279
I know there's gonna be a bunch.

00:14:57.360 --> 00:14:58.320
This will come back up.

00:14:58.399 --> 00:15:02.320
I'm sure Charlie Munger said, Hey, show me where I'll die and I'll never go there.

00:15:02.799 --> 00:15:12.639
And I love to use that business and just go, okay, we're gonna fall down and label three areas, three big bottlenecks that'll stop us from reaching XYZ goal.

00:15:12.799 --> 00:15:13.759
What are they?

00:15:14.480 --> 00:15:20.000
And in myself as the owner, because you know the bottleneck always happens at the top of the bottle, right?

00:15:20.159 --> 00:15:21.360
It's recruiting for me.

00:15:21.440 --> 00:15:28.559
It was like very clearly on the page going, like you have to do better at scaling your recruiting.

00:15:28.799 --> 00:15:33.200
Currently, SLE's recruiting models was not scalable, just wasn't.

00:15:33.279 --> 00:15:38.159
I don't have enough resumes, I don't have enough people in the process trained to go through those.

00:15:38.320 --> 00:15:41.440
I don't have my group revenue, uh group interview set up yet.

00:15:41.519 --> 00:15:43.360
And I want like a four-stage process.

00:15:43.600 --> 00:15:51.360
So when I got back, I'm like, well, if this is clearly the major thing I gotta focus on, then man, it'd be stupid to do anything else.

00:15:51.519 --> 00:15:52.480
So here's what we did.

00:15:52.559 --> 00:15:56.399
We used Notion built an application form.

00:15:57.120 --> 00:16:03.120
That application form, we leveraged Chat GPT, is my personal favorite because it's got the most history with me.

00:16:03.200 --> 00:16:04.799
It knows me very well at this point.

00:16:04.960 --> 00:16:06.879
Sure, you guys have a fan too.

00:16:07.120 --> 00:16:14.720
So I got to leverage it and embedded disk profiling questions, IQ and EQ questions.

00:16:14.960 --> 00:16:20.399
Nice, maintained somewhat short, but just long enough to be like good friction.

00:16:20.559 --> 00:16:23.840
Like if you don't fill this out, I'm not interested anyway, kind of stuff.

00:16:24.080 --> 00:16:24.480
Right.

00:16:24.720 --> 00:16:36.320
But then it's like, well, I don't want you typing all this stuff, so we make it multiple choice, but not like a yes, no, and maybe like yes, but and a big explainer.

00:16:36.480 --> 00:16:42.159
But we pre-write the sentences, so half of it's multiple choice, and then it's like text follow-up.

00:16:42.480 --> 00:16:45.039
Hey, tell us about a time where that applied to you.

00:16:46.240 --> 00:16:49.840
And so what happens is then we programmed bots in Notion.

00:16:50.559 --> 00:17:16.880
So application to Notion triggers new Notion page on the on the submission, which triggers a bot to analyze disk profile, score IQ, EQ, and then an overall score, as well as a suggested uh loom video question that we would ask them to submit after, based on some of the key key critical risks or strengths on their application.

00:17:17.279 --> 00:17:24.079
And if they score seven to ten, it gets a green light in our feed, and if they score below, it gets red.

00:17:24.480 --> 00:17:32.079
And then when I look at this in a Kanban board, I can see by position and by scores who to move across to what stage.

00:17:32.240 --> 00:17:34.240
And now it's easier to train the staff.

00:17:34.400 --> 00:17:36.240
They handle everything through this.

00:17:36.400 --> 00:17:40.799
All I do is the end interview if I'm satisfied with the applicant.

00:17:41.119 --> 00:17:45.680
And so the goal is okay, now it's just recruiting, it's just ads.

00:17:45.920 --> 00:17:47.839
And we know how to do that very well.

00:17:48.000 --> 00:17:55.599
I can get a stack of resumes and applications, but now I just cut the work down in that process by like eight hours.

00:17:56.880 --> 00:18:09.680
Literally, like it's it's so amazing how you incorporate like this profile questions and stuff like that, because it's like you get to kind of get into their psyche a little bit, you know, because it's it's one thing you're hiring somebody to bring on the team to to complete a task.

00:18:09.839 --> 00:18:13.440
There's but there's another thing if their personality is going to come across the team.

00:18:13.519 --> 00:18:19.039
Because the last thing you want to do is bring someone on the team that everyone's gonna hate or cause friction around, you know, in the house.

00:18:19.279 --> 00:18:24.000
So it's it man clears so much out the out the picture, you know, for you and make it so much easier.

00:18:24.079 --> 00:18:27.759
It's like you said like you mentioned at the end, green, cool, next step.

00:18:28.400 --> 00:18:29.599
Yeah, pretty much, right?

00:18:29.680 --> 00:18:30.400
The question's made.

00:18:30.480 --> 00:18:37.200
We just copy paste email, and even that with Notion, I haven't set it up yet, but that's a button you can create, right?

00:18:37.599 --> 00:18:38.640
Trigger that automation.

00:18:38.799 --> 00:18:43.759
Email this question to this person, ask them to record a quick video, send it back.

00:18:44.000 --> 00:18:46.960
Now you get to decide the phases and the friction.

00:18:47.440 --> 00:18:50.880
For us and what we're trying to do, man, I've got three pillars here.

00:18:51.119 --> 00:18:56.000
World-class service, that takes a certain type of person, the kind of person that really cares.

00:18:56.240 --> 00:19:04.880
Meaning, like, if either of you Eddies reached out in the chat and I didn't get back to you as soon as possible, like you're fucking out, man.

00:19:05.039 --> 00:19:05.839
You know what I mean?

00:19:06.000 --> 00:19:07.759
Like, this is 2026.

00:19:08.000 --> 00:19:17.920
And with AI and the lack of customer service that's happening, if you're not the kind of person that cares to get back to you and reduce your effort, you're fucking out.

00:19:18.160 --> 00:19:19.359
You don't fit here.

00:19:19.599 --> 00:19:21.599
So, like, these are the things you want to measure.

00:19:21.759 --> 00:19:30.160
In fact, I'm reminded when you were chatting, Eddie, is recently I saw a headline about Elon's uh most recent he's hiring for SpaceX.

00:19:31.039 --> 00:19:36.319
And I didn't see the application, but I read that it was notoriously like short.

00:19:36.960 --> 00:19:42.240
And it's like, we don't even need a resume because that's bullshit, and anyone can make a resume up now.

00:19:42.640 --> 00:19:44.480
AI does it in 10 seconds, right?

00:19:44.880 --> 00:19:45.359
Oh, absolutely.

00:19:45.599 --> 00:19:52.079
But you can answer these three thought-provoking questions, and the first one's like, Why should we hire you?

00:19:53.839 --> 00:19:56.480
Yeah, yeah.

00:19:57.200 --> 00:20:01.680
Answer that and stand out is maybe like the most intimidating thing.

00:20:01.759 --> 00:20:09.440
If you really put yourself in those shoes, like, okay, I'm a rocket scientist, there's another thousand or ten thousand that are going to apply.

00:20:09.599 --> 00:20:11.200
How do I do this the best?

00:20:11.440 --> 00:20:12.000
Yeah, yeah.

00:20:12.079 --> 00:20:14.240
How do I decomitize myself from the rest of them?

00:20:14.319 --> 00:20:14.640
Yeah.

00:20:14.799 --> 00:20:15.359
It's crazy.

00:20:15.440 --> 00:20:18.799
I saw a video too where he they asked him that they asked him a similar question too.

00:20:18.880 --> 00:20:23.279
And he said one of the three that he asked as well is he says, uh, you know, tell me about your life.

00:20:23.440 --> 00:20:28.400
Tell me about like some of the hardest things you dealt with and how you solved it, you know, and he just shuts up.

00:20:28.559 --> 00:20:32.319
You know, and I think he even said he goes like a whole minute went by of just like silence.

00:20:32.480 --> 00:20:36.240
And it's a way to just kind of test like how they react, you know what I mean?

00:20:36.400 --> 00:20:37.759
I thought that was very interesting.

00:20:37.920 --> 00:20:51.359
You know, I for me I find it I find it uh fascinating too, because again, you know, we've gone through the hiring different types, you know, and um for better or worse, you know, they they always seem to kind of fall off and think whatever happens.

00:20:51.519 --> 00:20:59.119
Um, but with these three people we had, it reminds me of a conversation I had with a guy um that was in my B and I uh a couple years ago.

00:20:59.279 --> 00:21:04.480
And he he told me stories about how all these people they're all making over a hundred grand a year, they're all great.

00:21:04.559 --> 00:21:09.839
We found them from the most unlikely places, you know, he's like you gotta look for those exceptional human beings.

00:21:10.000 --> 00:21:10.640
You know what I mean?

00:21:10.720 --> 00:21:14.319
And there's a way, if you're looking and you're paying attention enough, you find them.

00:21:14.400 --> 00:21:18.799
And then these two people we have on our team, they are they are exceptional, they are amazing.

00:21:18.880 --> 00:21:24.640
Um, and I just feel like we're gonna they're gonna help us on this trajectory that like we've been wanting for a while now.

00:21:24.720 --> 00:21:27.200
It's just find some of the right people on the team.

00:21:27.440 --> 00:21:28.480
Super, super happy.

00:21:28.799 --> 00:21:30.160
Can I ask you a question about that?

00:21:30.319 --> 00:21:36.240
I know we didn't really intend to go to recruiting and I took us here, but there was more on the marketing, still, we'll get back to this.

00:21:37.119 --> 00:21:49.279
But you guys, have you identified like some of the qualities of that amazing person that you look for when you're looking at resumes or at people or in interviews?

00:21:49.359 --> 00:21:51.680
Like, do you guys is this something you've talked about?

00:21:51.839 --> 00:21:54.640
Is there a quality, uh, a thing, an anchor?

00:21:54.720 --> 00:21:59.039
Is there something that gets you excited about a person that you can verbalize?

00:21:59.279 --> 00:21:59.599
I guess.

00:22:00.160 --> 00:22:17.599
For me, I guess one thing I've noticed, especially when um when it's when working with both of these new hires, working on the field, I like to interact with like I'll like to give them a task and I'll just step away and and and uh and uh just kind of look take, you know, get this done, mount this back, whatever, give them a task, and I just want to see how they go about it.

00:22:17.759 --> 00:22:19.039
Cause I want to see how clean their work is.

00:22:19.200 --> 00:22:23.519
I just want to see where they're where they're headed at, how they go day to day without forcing anything.

00:22:23.839 --> 00:22:28.000
And both of these guys inherently were just very clean, very professional, clean the space.

00:22:28.079 --> 00:22:28.799
I didn't say anything.

00:22:28.880 --> 00:22:33.920
They just knew and after they completed that task, they just found something else to do afterwards.

00:22:34.319 --> 00:22:50.640
They didn't come and just sit stand there, just went right away and just like okay, and just they just scanned the room and analyzed what's the next thing that needs to be done as far as what could be helpful on the project because I'm like, that's really important, you know, because it's everybody's in the trenches on the field.

00:22:50.720 --> 00:22:58.240
You know, I want to make sure anybody we have working together on site is you know, having a good time, everybody's working a belt and melt together.

00:22:58.559 --> 00:23:03.519
Um and I just thought that was very I I see that as a very good thing.

00:23:03.599 --> 00:23:09.839
I I like to do at least as far as when I'm looking for people that want to join the team and see how they go about their work.

00:23:10.079 --> 00:23:18.480
Um, and also just again, just the drive and just the the the initiative that they're just taking the initiative of like moving the needle.

00:23:18.640 --> 00:23:22.559
Um so I just I guess that's my take on it, I guess.

00:23:23.039 --> 00:23:29.119
Yeah, and and for me, it's uh I'm the one who has to kind of talk to them way before they even need anybody else, you know.

00:23:29.279 --> 00:23:34.319
And one of them, uh, he came through just from our normal website applying.

00:23:34.480 --> 00:23:38.400
Um, but it was cool because he had researched a whole bunch of other companies.

00:23:38.480 --> 00:23:41.839
He came from a big solar company to um uh Chris.

00:23:42.079 --> 00:23:49.359
And when he saw like our website and he saw like our social media, he immediately said he felt like, you know, like like we'd be a great company to work for.

00:23:49.519 --> 00:23:53.200
I remember we hopped on a call, we think we talked for like two hours, you know what I mean?

00:23:53.279 --> 00:24:00.880
And the immediate thing that I noticed right away was just like his energy and his enthusiasm, and just his like he was just so ready to learn.

00:24:00.960 --> 00:24:01.839
And that's how we are.

00:24:01.920 --> 00:24:04.319
Like we're we're like students of life, you know, like forever.

00:24:04.480 --> 00:24:05.839
And I got that vibe immediately.

00:24:05.920 --> 00:24:08.720
Like that, like this, this kid was just like ready to just hungry.

00:24:08.880 --> 00:24:10.079
And I was like, dude, I love that.

00:24:10.160 --> 00:24:14.000
I was like, I I definitely I imagine him on my team with everybody else.

00:24:14.079 --> 00:24:15.200
And he's like, that's what I want.

00:24:15.279 --> 00:24:18.240
I can I can envision every day this guy showing up and working with us.

00:24:18.319 --> 00:24:23.200
And so immediately I knew I'm like, let's get you to meet the rest of the guys, and he's just been incredible.

00:24:23.359 --> 00:24:30.079
And then uh with Thomas, um, it again it was one of those things where I'm out there, I'm talking to people, and I'm always putting it out there to the ether, right?

00:24:30.160 --> 00:24:33.200
I'm feeding the the algorithm of the nature, right?

00:24:33.279 --> 00:24:36.559
And I'm telling them I'm looking for these type of people, this type of person.

00:24:36.720 --> 00:24:47.039
And so uh I forget what happened, but um uh I I went to an event and I met um I met a lady there where uh we started talking and she got to know me and my company and stuff.

00:24:47.119 --> 00:24:52.000
And she's like, man, like my husband, if he's looking for a career change, I would love to set you guys up and meet up.

00:24:52.079 --> 00:24:53.039
And so we did.

00:24:53.200 --> 00:24:54.160
It was another thing.

00:24:54.319 --> 00:24:57.599
Again, he's like, Yeah, man, I looked into you guys, I was researching you guys.

00:24:57.759 --> 00:24:59.599
He's like, I I want to be a part of that.

00:24:59.759 --> 00:25:00.880
I want to learn all that stuff.

00:25:00.960 --> 00:25:02.319
And then just the energy was there.

00:25:02.480 --> 00:25:06.799
And again, he was so excited to like just jump in, and that's how we are.

00:25:06.880 --> 00:25:08.240
We're like, we've always been like that.

00:25:08.319 --> 00:25:16.079
And so I can't say I've had that with other people in the past before like that, where it was almost like forced, it was like you said, we're going through the resume.

00:25:16.160 --> 00:25:17.680
Bro, I didn't even care about the resume.

00:25:17.759 --> 00:25:20.640
I was like, no, I know these kids are gonna be freaking rock stars, man.

00:25:20.799 --> 00:25:22.240
I was like, and I need them on my team.

00:25:22.559 --> 00:25:23.119
You know what I mean?

00:25:23.440 --> 00:25:28.000
And so it's the energy, it's the attitude, it's the growth mindset um that really stood out to me.

00:25:28.079 --> 00:25:31.440
I didn't give a crap if you came from Dunkin' Donuts or you're digging ditches, man.

00:25:31.519 --> 00:25:38.079
If you got that boxes checked off, I'm gonna bring you on and see what you can do, you know, and uh yeah, they just they've been incredible.

00:25:38.319 --> 00:25:41.440
I always feel a duty to pass mentorship down.

00:25:41.599 --> 00:25:46.160
That's probably a big reason why we're here, but not just other electricians to apprentices too.

00:25:46.240 --> 00:25:55.039
And I think you said something really important because it can be hard, especially when you're green, to get your first employment to become an electrician, even though we all need them.

00:25:55.119 --> 00:25:57.279
I mean, this is like our Achilles heel.

00:25:57.440 --> 00:26:04.880
When you have someone that doesn't know anything skill set-wise yet, it's always difficult to lock in that first thing, that first transaction with an employer.

00:26:04.960 --> 00:26:15.920
And I think you just gave a massive key away for both the companies looking to attract these kinds of people and the kinds of people that are looking to attract a potential fit like this.

00:26:16.240 --> 00:26:19.759
So, like A, on one side of this, you're standing out.

00:26:20.000 --> 00:26:21.680
Well, how do you stand out?

00:26:22.000 --> 00:26:24.640
You you've got to focus on on stuff, right?

00:26:24.720 --> 00:26:26.480
You've got to focus on growing something.

00:26:26.640 --> 00:26:28.480
Well, okay, focus on growing what?

00:26:28.720 --> 00:26:32.480
Well, you mentioned your online presence so much that AI picks up on you.

00:26:32.720 --> 00:26:35.839
Well, that's amazing for job applicants, too, right?

00:26:36.000 --> 00:26:37.119
So this is twofold.

00:26:37.200 --> 00:26:37.920
This is a big thing.

00:26:38.079 --> 00:26:43.599
If I'm doing research in my marketplace, who do I land on that's like, that's that's Uncle Joel.

00:26:43.839 --> 00:26:47.279
Use joke, he's not here today, sick, but that's my uncle.

00:26:47.359 --> 00:26:49.039
That that's the place I need to be.

00:26:49.200 --> 00:26:53.920
This is the guy who's gonna love me, be challenging, and get me places.

00:26:54.160 --> 00:27:00.319
When people see you in the market, like, you know, for the viewers or listeners right now, do they think that way about you?

00:27:00.559 --> 00:27:05.839
And what the difference is, is like, well, on your website are they stock photos?

00:27:06.480 --> 00:27:11.440
Did a website designer write all the text on your website?

00:27:11.680 --> 00:27:20.240
You know, was it actually thought, thoughtfulness, and intention from an electrician, someone a master in our trade, from an owner that cares?

00:27:20.480 --> 00:27:26.240
I mean, that's just one of the first steps to show up in the way that you're talking about.

00:27:26.400 --> 00:27:27.759
Are they involved in the community?

00:27:27.920 --> 00:27:29.039
Are they doing stuff?

00:27:29.279 --> 00:27:44.319
But then on the apprentice side, I love what you said there too, pointing out like this guy goes the extra mile to do that research, share that research with you, compliment you on being the winner of that research, essentially, and let you know why they love to be with you.

00:27:44.480 --> 00:27:45.519
I mean, that's incredible.

00:27:45.599 --> 00:27:52.400
And that extra effort is the difference between random show and you getting picked.

00:27:52.559 --> 00:27:53.599
It's like a draft.

00:27:53.759 --> 00:27:55.519
What are you doing to stand out?

00:27:55.759 --> 00:27:58.319
So, man, you get my full support on that one.

00:27:58.480 --> 00:27:59.119
Great example.

00:27:59.279 --> 00:28:00.319
Absolutely love it.

00:28:00.480 --> 00:28:01.359
It's incredible.

00:28:01.599 --> 00:28:03.519
You mentioned something else, though, too, Eddie.

00:28:03.599 --> 00:28:07.200
And this was I heard work ethic, Eddie Cruz.

00:28:07.759 --> 00:28:09.200
You're talking about work ethic.

00:28:09.359 --> 00:28:18.400
We boiled down three things, not to monologue here, guys, but really interesting ethics, identity, and then skills.

00:28:19.440 --> 00:28:21.440
And I love asking electricians this.

00:28:21.599 --> 00:28:27.200
We do this in like a like almost a base for a tower, like a triangle, an apex triangle, we call it.

00:28:27.359 --> 00:28:29.920
For these are the best people come from this setup.

00:28:30.240 --> 00:28:34.559
Work ethic is the term that no one ever bridges into ethics.

00:28:35.279 --> 00:28:36.319
You guys ever notice that?

00:28:36.400 --> 00:28:38.240
Like, have you ever broke this term apart?

00:28:38.400 --> 00:28:41.599
If you look at the term work ethic, like what does it mean?

00:28:41.759 --> 00:28:45.680
It's like I have an agreement to do a task or a job for you.

00:28:45.920 --> 00:28:51.680
And in my work ethics, the agreement is to, I want to deliver everything you're looking for.

00:28:51.839 --> 00:28:52.799
You're my customer.

00:28:52.960 --> 00:28:56.319
You have expectations, I've got a job to deliver on them.

00:28:56.559 --> 00:29:05.839
But just like we serve customers, I'm looking to exceed those expectations so that I get the next task, the next job, so that I stand out.

00:29:06.480 --> 00:29:08.559
So to me, ethics is that first thing.

00:29:08.640 --> 00:29:09.759
And then identity.

00:29:09.920 --> 00:29:17.279
Well, if I claim that, then I can step into the identity of someone who is that, deserves that, and can be that.

00:29:17.519 --> 00:29:22.960
And to truly own that identity, you have to have a skill set, which correct me if I'm wrong, guys.

00:29:23.119 --> 00:29:37.839
Have you noticed that the guys with these trends, though, tend to work extra, take extra notes, do extra research, do extra things in the business and in on their their own time to have a better skill set and a better understanding of how you guys serve.

00:29:38.720 --> 00:29:59.279
I t I tell you what, it's so it's so crazy you bring it up because uh our our our newest hire, Thomas, he's that like you if he doesn't understand if it's if we're having a conversation, say you know, our master and Chris are talking about a topic, whatever, and Chris is very, you know, or Thomas is very, very green, he's not understanding, but he's not stopping the conversation.

00:29:59.519 --> 00:30:09.839
He's taking notes, he's researching up, he's looking up for a code book, he's right away taking notes of it, and then the very next day he did all the research overnight and he comes back the next day and brings up points.

00:30:10.000 --> 00:30:14.160
Hey guys, I uh based on the conversation we had yesterday, I found this and I learned about this.

00:30:15.279 --> 00:30:15.759
Is this correct?

00:30:15.839 --> 00:30:17.119
And it's like it's amazing.

00:30:17.440 --> 00:30:21.839
He's taking such initiative, even though he's so green, even though like he's very green right now.

00:30:22.160 --> 00:30:27.200
Man, he's like he's trying to get on the fast track to kind of be able to be on the same level as everybody else.

00:30:27.279 --> 00:30:38.960
Like he's he's not he's not using the excuse of him being green to not you know learn and not try to be you know you know get up to the same um knowledge as far as like the rest of the guys, which I'd love to.

00:30:39.200 --> 00:30:39.519
Absolutely.

00:30:39.599 --> 00:30:43.200
Yeah, like I give him access to uh the NFTA leak website.

00:30:43.359 --> 00:30:46.000
It's got the database for uh NEC and all the rest of the codes.

00:30:46.079 --> 00:30:47.359
They got Cali on there now.

00:30:47.519 --> 00:30:59.039
Cali's awesome, the AI chatbot man, and he's he we're there building working on quotes, and the rest of the guys are like bringing up code disc, code dead, and and he's right away talking to Cali, looking up there and getting us the answers right away.

00:30:59.119 --> 00:31:07.440
And I just love that proactiveness of just like he's he's he's bringing his value to the table, and he's like, hey man, like I can, I'm I'm gonna I'm gonna be a part of this, you know what I mean?

00:31:07.599 --> 00:31:13.839
And so it's to again, it's just great someone so fresh like that to have that kind of attitude and outlook and just go after it.

00:31:14.000 --> 00:31:16.000
It's hard, it's hard to find, but you know what I mean.

00:31:16.079 --> 00:31:17.839
When you look hard enough, you're gonna you'll get on.

00:31:17.920 --> 00:31:18.319
You know what I mean?

00:31:18.400 --> 00:31:20.559
You want to hold on to them, you know, 100%.

00:31:22.079 --> 00:31:23.359
Yeah, totally.

00:31:23.519 --> 00:31:35.680
Yeah, I think honestly, 80% of the time where someone's not quite realizing the value they're setting out for, either they're not taking the action or the action on the right thing, like that.

00:31:35.759 --> 00:31:37.279
That's a very subtle difference.

00:31:37.519 --> 00:31:39.680
Jim Rohn always said this, and I love it.

00:31:39.839 --> 00:31:42.960
You can't spend my major time on minor things, right?

00:31:43.039 --> 00:31:44.640
You got to focus on the right thing.

00:31:44.960 --> 00:31:53.200
But the other two out of ten just need to keep going, just don't quit, just keep doing that thing to get the edge, right?

00:31:53.440 --> 00:31:55.279
Just that little bit extra, that little bit extra.

00:31:55.440 --> 00:31:56.880
One more, one more, one more.

00:31:56.960 --> 00:32:02.799
Yep, and if you keep on that, those ones add up, and you get the big break you're looking for.

00:32:02.960 --> 00:32:04.400
That's been my experience.

00:32:04.640 --> 00:32:07.200
Earlier before the call, I'm gonna shift back here.

00:32:07.279 --> 00:32:11.519
We were talking a bit about um uh gosh, what's the language now?

00:32:11.680 --> 00:32:12.640
Geez Louise.

00:32:12.720 --> 00:32:15.680
That's the first time I've ever said geez Louise on this show, by the way.

00:32:15.920 --> 00:32:27.119
The um incentives have been rescinded with uh presidential stuff, whatever will avoid politics, but essentially they kind of chop chop some legs off of EV and solar, right?

00:32:27.440 --> 00:32:30.559
Is that impacting you guys and and kind of how are you navigating that?

00:32:30.799 --> 00:32:36.160
We we meet Eddie talked about this a lot, even like because we knew it was going away at the you know at the beginning of 2026.

00:32:36.240 --> 00:32:44.240
So it was definitely a big topic at hand about six months ago, as far as how we need to transition or how we kind of you know navigate that when the time comes.

00:32:44.480 --> 00:32:52.960
And the biggest thing is we knew it was gonna go down a little bit, but we knew it wasn't gonna go gonna go away because people are gonna want what they want no matter what.

00:32:53.039 --> 00:32:58.960
So they're people are still gonna want battery backup, people are still gonna want solar, regardless if there's a you know a federal tax credit or not.

00:32:59.279 --> 00:33:03.839
If anything, we just knew that the scale of it's gonna go down as far as what they actually want.

00:33:03.920 --> 00:33:10.319
Because again, since people want to take advantage of tax credit, give me the biggest, I want all the batteries, I want all the solar, solar fuel, everything.

00:33:10.480 --> 00:33:28.079
Instead of that, it just goes to, oh, I just kind of need my critical circuits backed up for uh at least eight hours or and or a combination of like can we try to get my electricity bill down to like uh 50% or net zero or whatever the case may be, whatever is most important to that particular homeowner, and we kind of catered the system to that.

00:33:28.400 --> 00:33:33.839
Um but it's the craziest thing is this again, even going into 2026, it still hasn't slowed down.

00:33:33.920 --> 00:33:41.759
We're still getting a it's getting constant leads of bat people wanting solar and battery backup, and it hasn't slowed down at all.

00:33:41.920 --> 00:33:44.319
Um and it's it's been nuts.

00:33:44.799 --> 00:33:46.720
Yeah, it's been uh it's what I've noticed.

00:33:46.799 --> 00:33:51.920
We we went to the uh there was an RE plus event here in Boston, all solar battery and everything.

00:33:52.000 --> 00:34:00.079
And noticed from it was that like even though that bill went away, what I'm noticing is that the industry is very like resilient, you know what I mean?

00:34:00.160 --> 00:34:08.320
And I'm seeing like local, like local towns and even companies, they're coming up with their own versions of stuff to still offset the cost.

00:34:08.480 --> 00:34:23.840
Like Green Tech Renewables, I was just talking to them, and and they got they got a system where they're trying to replicate that 30%, um, but they're teaming up with other financial institutions and they're trying to make a nice sweet deal for customers to still be able to pull the trigger, still make it happen, still get that 30%.

00:34:24.400 --> 00:34:34.639
So I love the creativity that's coming out of the industry and some of these other companies and and these in these towns where they're teaming up with battery manufacturers now and solar companies, and they're doing their own thing.

00:34:34.719 --> 00:34:35.760
So I'm like, all right, cool.

00:34:35.840 --> 00:34:39.280
Like I'm starting to see localized incentives popping up.

00:34:39.360 --> 00:34:41.360
Um, and and I'm like, I let's get on that.

00:34:41.440 --> 00:34:53.039
So that's why we're always trying to learn like what is happening, like you know, and again, AI helps because you can have it go and scrape the internet and bring you summaries and all the links and stuff for all this just to stay up to speed, you know what I mean?

00:34:53.199 --> 00:34:55.440
And so um I love where that's going.

00:34:55.519 --> 00:34:57.280
It's almost like, all right, you're gonna hit us with this.

00:34:57.360 --> 00:34:59.280
We're not gonna go down without a fight.

00:34:59.360 --> 00:35:00.719
We're gonna we're gonna adapt, right?

00:35:00.800 --> 00:35:01.920
We're gonna switch it up, we're gonna help.

00:35:02.079 --> 00:35:03.840
And plus, I think we don't have a choice, man.

00:35:04.000 --> 00:35:05.840
This is the I I'm calling it right now.

00:35:06.000 --> 00:35:07.519
I think this is temporary.

00:35:07.679 --> 00:35:14.400
Something's gonna have to come back because, like someone I said earlier, the grid's not gonna allow us to just lay down and and just accept it.

00:35:14.480 --> 00:35:16.000
Like we're gonna need an answer.

00:35:16.159 --> 00:35:21.920
And I think the government's gonna have to somehow jump back in and re-offer these incentives because they're gonna have to, you know what I mean?

00:35:22.079 --> 00:35:24.079
More and more EVs going in, electric stones.

00:35:24.480 --> 00:35:26.159
It's just one of those things that's gonna force their hand.

00:35:26.320 --> 00:35:28.480
Yeah, it sounds like like most things.

00:35:28.719 --> 00:35:42.000
I think um, and again, I said I'd stay out of politics, but a lot of people of influence or power, I think they have underestimated for the most part the power of the crowd in today's age.

00:35:42.559 --> 00:35:47.360
You don't always just because you make a decision, doesn't mean it's decided, if that makes sense.

00:35:47.599 --> 00:35:57.760
When a billion people say it it needs to be this way because that's what the demand is, it the demand tends to find a way and the supply will find a way too.

00:35:58.079 --> 00:35:59.599
Absolutely, yeah.

00:35:59.679 --> 00:36:00.880
That's super interesting.

00:36:01.039 --> 00:36:12.400
Do you guys find you're in competition with a lot of like the door-to-door solar guys that are trying to put packages together for basically no investment uh by some fancy deal?

00:36:12.559 --> 00:36:15.360
Or what what does that look like in your competitive landscape?

00:36:15.599 --> 00:36:16.159
No, not really.

00:36:16.239 --> 00:36:18.960
I don't see it like they could go ahead and go about their business.

00:36:19.039 --> 00:36:30.079
Like, I don't really think about them as much because I'm so because like I'm so confident in our process and what we're able to give to customers with so much flexibility because we're not just telling them or pushing one system.

00:36:30.239 --> 00:36:37.360
We offer so many different battery uh systems and so many different solutions that could definitely cater to what they want and need.

00:36:37.679 --> 00:36:41.440
Um so it can we we kind of go at it and it's a full custom setup.

00:36:41.519 --> 00:36:55.199
When a customer reaches out and they're looking for battery and solar or whatever combination of either, um we kind of cater, we kind of sit down, have take a deep dive with their electric uh electricity bill, find out what they're you know, that hey, we want, you know, X amount of days.

00:36:55.280 --> 00:36:55.519
Cool.

00:36:55.679 --> 00:37:02.639
Based off electricity bill, based off of you know these numbers and everything like that, you're gonna need X amount of you know, kilowatt per hour, whatever batteries.

00:37:02.800 --> 00:37:09.440
Now we've now we kind of find out which battery system best makes up that number and per cost.

00:37:09.519 --> 00:37:11.360
And then we're we're gonna replace it, you know.

00:37:11.840 --> 00:37:22.000
And I think that's uh a way more kind of white glove service because you know you're really getting a feel like I'm getting a custom service, a custom install that's catered to the customer and it works exactly how they want it.

00:37:22.159 --> 00:37:25.679
And they get to spend exactly what they want at the end of the day as well.

00:37:26.000 --> 00:37:30.480
Yeah, yeah, we try to handle it more of like a firm consulting, very hands-on.

00:37:30.639 --> 00:37:32.400
You know, there's a lot of research that's involved.

00:37:32.480 --> 00:37:33.519
It can be very confusing.

00:37:33.599 --> 00:37:42.880
So we try our best to translate very technical, complicated things into more uh uh definitions that the customer can follow along and understand.

00:37:42.960 --> 00:37:48.719
You know, and a lot of times we get these uh Sparkies that'll come in and just try to hit you with a one size fits all thing.

00:37:48.800 --> 00:37:50.400
Again, just we're not we don't operate like that.

00:37:50.480 --> 00:38:01.440
If anything, we come in after the fact, unfortunately, where they try to put in a smart panel, they could do the physical side, but when it came to the commissioning and software, they were like, sorry, and the customer's like, what do you mean?

00:38:01.760 --> 00:38:05.360
You know, like so then they gotta have us come in and we do the rest of it, you know.

00:38:05.440 --> 00:38:13.599
Um, but I think the other part of it too is you know, we we we we're really good at like bringing in all the things that complement each other.

00:38:13.679 --> 00:38:18.000
We're like at the end of the day, we're still you know electricians, we can do all the regular stuff.

00:38:18.239 --> 00:38:21.840
So, but also if we're in there doing solar battery, needing something else, then we can.

00:38:21.920 --> 00:38:26.559
You're not it's not like a solar company where now they gotta go hire or find an electrician to do it or permitting.

00:38:26.639 --> 00:38:29.519
We can kind of do all of it under one place, you know what I mean?

00:38:29.679 --> 00:38:31.760
So again, it's the value that we bring, you know.

00:38:31.840 --> 00:38:42.960
And I think the other part too is like I try to make a really big effort on on making relationships with the manufacturers themselves, too, because Eddie's real big on finding like these little things that like they could do better on.

00:38:43.039 --> 00:38:53.920
So we're always trying to tell span or powerwall or any of them, like, hey, here's some feedback from the field, and all of a sudden you make we don't get any credit for fan make changes and stuff, you know what I mean?

00:38:54.079 --> 00:38:57.280
And so that puts us in an authority figure position as well.

00:38:57.440 --> 00:39:00.400
You know, I mean on both sides to the customer and the manufacturer.

00:39:00.639 --> 00:39:01.679
Yeah, I love that.

00:39:02.000 --> 00:39:15.360
As you're saying that you say the regular electrical stuff, you mean like a fixing any circuits or updating devices or any panel changes or other complementary services directly uh related to what you're doing.

00:39:15.679 --> 00:39:17.360
Yeah, you don't have to go find anybody else.

00:39:17.519 --> 00:39:18.800
We can take care of you.

00:39:19.840 --> 00:39:21.519
Yeah, yeah, that's amazing.

00:39:21.679 --> 00:39:26.800
And is that that's part of your process then to kind of look at everything as a whole, I would imagine.

00:39:27.119 --> 00:39:27.920
Of course, yeah.

00:39:28.000 --> 00:39:36.800
Because that's part of the like when we do the after you kind of have the kind of phone call consultation as far as you know what they're looking for and everything like that, and it moves into like the side visit stage.

00:39:36.960 --> 00:39:42.239
That's when Eddie goes over there and kind of okay, we know we just want battery and solar, but we can't just like throw it on there.

00:39:42.320 --> 00:39:45.199
We gotta see what your existing infrastructure looks like.

00:39:45.280 --> 00:39:49.519
Because hey, before we before we do that, there's a hundred co-violations at the panel.

00:39:49.760 --> 00:39:50.800
We need to take care of this.

00:39:51.039 --> 00:39:51.840
That's what happened this morning.

00:39:51.920 --> 00:39:58.639
We went out there for one thing, and then we're looking at it all, and it's like, hey, I'm I always tell customers I'm gonna always tell you what you need to hear, not what you want to hear.

00:39:58.800 --> 00:40:01.039
It's just I'm just I'm just gonna tell you flat out like that.

00:40:01.119 --> 00:40:05.840
And so we're there, and it's like, yo, you got this whole pool house on a 20-amp circuit.

00:40:05.920 --> 00:40:07.440
You're telling me things are tripping.

00:40:07.599 --> 00:40:09.519
You want to add a hot tub, you want to do all this stuff.

00:40:09.599 --> 00:40:11.840
It's like, maybe let's run a subpanel out here.

00:40:11.920 --> 00:40:12.480
You know what I mean?

00:40:12.559 --> 00:40:16.320
Let's take some of this uh load off the that freaking 20 amp circuit.

00:40:16.400 --> 00:40:18.000
So he's like, oh yes, I like to think.

00:40:18.159 --> 00:40:19.920
And then I'm telling him other things that he could think about.

00:40:20.000 --> 00:40:21.599
And he goes, I like the way you're going, man.

00:40:21.679 --> 00:40:22.719
You're you're you're feature-proofing.

00:40:22.800 --> 00:40:24.239
I like, okay, yeah, let's go that way.

00:40:24.320 --> 00:40:28.000
So it turned from that to like, okay, now we're doing a subpanel, we're gonna add all this other stuff down.

00:40:28.159 --> 00:40:37.920
And it wasn't a way that where I was trying to like upsell, I'm just pointing out the logic and or the illogical things that I'm seeing or the code violations, just being authentic.

00:40:38.079 --> 00:40:40.000
And they and they're like, oh my God, thank you.

00:40:40.079 --> 00:40:41.599
Like, like, thank you so much, you know what I mean?

00:40:41.679 --> 00:40:47.280
So they're like appreciative that you're just being honest with them and you're not trying to be like pressure in anything, you know what I mean?

00:40:47.360 --> 00:40:55.199
Just give them delivering them the information, tell them how it works, and and giving them that that that uh confidence that like we can take care of you, man.

00:40:55.280 --> 00:40:55.840
You know what I mean?

00:40:55.920 --> 00:40:58.639
Like, no worries when you when you work with us, we'll handle everything.

00:40:58.800 --> 00:41:00.880
Like Eddie said, the White Glove Service.

00:41:01.199 --> 00:41:01.840
Yeah.

00:41:02.159 --> 00:41:16.480
Do you feel that your positioning in the market as kind of a more expert level, a niche level uh electrician gives additional authority to you to be able to say something like that and command respect?

00:41:16.639 --> 00:41:21.280
Like, do you think that works for every electrician and just say, I'm gonna tell you what you need to hear, not what you want to hear?

00:41:21.519 --> 00:41:26.159
Or is it actually also working because you have additional authority?

00:41:26.320 --> 00:41:26.639
Do you think?

00:41:26.880 --> 00:41:32.000
I don't think it comes, I don't think like any every single electrician out there should just go ahead and start going with that.

00:41:32.159 --> 00:41:37.679
I think I think we're able to do that because we've been focusing focused on this for so long.

00:41:37.840 --> 00:41:46.480
And then like everywhere around New England, you search up you know, solar battery back or electrical contract I saw, solar and battery back, we come up the first.

00:41:46.559 --> 00:41:47.519
There's a reason for that.

00:41:47.679 --> 00:41:54.800
The fact that we come, you know, it took many years to get to that point, just the confidence and the ability to back up our shit in a sense.

00:41:54.960 --> 00:41:55.119
Yeah.

00:41:55.199 --> 00:42:00.559
I was just gonna say I had a mentor uh tell me, market the problem you want to solve, and the sale is yours to mess up.

00:42:00.639 --> 00:42:02.960
And that's what I'm hearing through you there, Eddie.

00:42:03.039 --> 00:42:04.159
Uh go ahead, basically.

00:42:04.719 --> 00:42:09.760
No, I was just gonna say too, I think uh it just comes down to to like how you deliver it, right?

00:42:09.840 --> 00:42:10.400
You know what I mean?

00:42:10.480 --> 00:42:13.199
Like it's one thing to make that statement, right?

00:42:13.280 --> 00:42:17.920
I'm here to tell you what you want to hear, not we, you know, uh not what we need to hear, but also it's how you go about it.

00:42:18.000 --> 00:42:18.559
You know what I mean?

00:42:18.639 --> 00:42:23.360
So I think like like you find the opportunities to drop nuggets to let them know.

00:42:23.519 --> 00:42:26.239
And again, the way you deliver it is important, you know what I mean?

00:42:26.320 --> 00:42:30.079
And then again, I I'm glad you brought up the disc because me and Eddie were big on the disk assessment.

00:42:30.239 --> 00:42:36.239
So right away, you're gonna know what kind of personality you're talking to a few minutes into the conversation.

00:42:36.320 --> 00:42:44.559
So if you if you can kind of be in a way like a chameleon where you can adjust your tone, your choice of words, and how you go about delivering that information.

00:42:44.719 --> 00:42:46.159
So I think that's super important too.

00:42:46.320 --> 00:42:50.880
Where if you're just coming in here, big balls, freaking ego, then it's gonna land wrong, man.

00:42:50.960 --> 00:42:51.519
You know what I mean?

00:42:51.599 --> 00:42:53.599
It's not gonna be a good outcome for you.

00:42:53.760 --> 00:42:54.480
You know what I mean?

00:43:00.159 --> 00:43:06.239
Yeah, you gotta there's an art to delivering uncomfortable news or details, right?

00:43:06.320 --> 00:43:07.039
It's an art skill.

00:43:07.360 --> 00:43:12.800
It's a thing that like, if you got tool physical tools in your tool belt, think of this as other like tools, right?

00:43:12.880 --> 00:43:17.760
A mental tool belt, like your your skills you're putting on to become a better electrician, a better communicator.

00:43:17.920 --> 00:43:18.239
You know what I mean?

00:43:18.320 --> 00:43:24.880
So I think that I just wanted to make that point that that's important too, where you could have the authority, but if you're a terrible communicator, you're bringing the wrong energy.

00:43:24.960 --> 00:43:25.440
You know what I mean?

00:43:25.519 --> 00:43:28.159
You don't have it to back it up, like yeah, it's just gonna land wrong.

00:43:28.400 --> 00:43:35.679
In our last uh call we had on the podcast, uh we we had a little debate going about the pricing in your marketing.

00:43:35.920 --> 00:43:41.199
And I believe you guys were four and you have prices, base prices at least on on your services.

00:43:41.360 --> 00:43:43.519
Is that true to this day?

00:43:43.920 --> 00:43:44.800
On the website?

00:43:45.039 --> 00:43:45.760
Yeah, yeah.

00:43:46.000 --> 00:43:46.559
Yeah, yeah.

00:43:46.719 --> 00:43:56.960
Yeah, we still have um stuff on there, which again, it's one of those things where I'm gonna have to restructure all of it now because of AI and who's looking there.

00:43:57.360 --> 00:43:59.760
And I'm probably still gonna have something on there because.

00:44:00.079 --> 00:44:04.559
Because you're gonna have those people where they got their budget no matter what, you know what I mean?

00:44:04.800 --> 00:44:10.960
And if for better or worse, you may get them or not get them, but at least, you know what I mean, it gives them something to go off of.

00:44:11.119 --> 00:44:11.679
You know what I mean?

00:44:11.760 --> 00:44:15.679
Especially if they're asking, if they're not going to their summer asking AI, how much would it generally cost?

00:44:15.760 --> 00:44:22.800
I don't want them going to freaking, what are those one site eddy that we hate where it's always saying it's$800 to service upgrade?

00:44:22.880 --> 00:44:25.519
It's like, where are they getting this information from?

00:44:25.679 --> 00:44:31.679
Yeah, so so like it's like it's like, do we leave, do we leave Angie's list and those other ones to teach people?

00:44:31.840 --> 00:44:33.840
Because again, there's no customer school.

00:44:33.920 --> 00:44:36.079
So there's nowhere you can go to be a customer, right?

00:44:36.159 --> 00:44:40.239
So we have to teach people the right way to go about these things.

00:44:40.320 --> 00:44:45.519
And I'm not gonna leave it up to Angie's list to train them that it's$800 for a service upgrade.

00:44:45.679 --> 00:44:53.679
I'm gonna at least drop a blog, right, that explains all the inner details and then give them something at the end to like what you could possibly expect for rough.

00:44:53.840 --> 00:45:00.960
Those are gonna capture the people at 2, 3 in the morning that like to go freaking window shopping and research stuff, which is a lot of our customer base.

00:45:01.119 --> 00:45:06.239
Like a lot of our customers, it'll take a while for them to actually pull the trigger, and there's a lot of research that goes involved.

00:45:06.320 --> 00:45:21.199
So I'd rather be them showing up on my website, not even knowing yet that it's an electrical contractor because they're just they're learning about all this stuff, not to do it themselves, but just to take the mysticism out of like all this complicated shit that we do.

00:45:21.360 --> 00:45:25.519
And again, at the very end, you're gonna probably be asking yourself, well, how much would something like this cost?

00:45:25.679 --> 00:45:33.440
And it's like, if it's giving you something rough and it's very clear that it's rough and that you should still reach out to us, then boom, you hit the contact button and we're in.

00:45:33.599 --> 00:45:41.440
But again, I'm trying to leverage AI to educate as many people as possible and meet them everywhere where they are in the afternoon, all the way to two o'clock in the morning.

00:45:41.599 --> 00:45:42.239
You know what I mean?

00:45:42.480 --> 00:45:53.039
Yeah, I I brought it up because uh more and more I'm seeing with other marketer and marketing agencies, they're talking about how important it is to list pricing so that AI finds you.

00:45:53.280 --> 00:45:57.119
And that's a relatively, you know, kind of a newer concept, really.

00:45:57.360 --> 00:45:58.719
Um trying to nail that down.

00:45:58.800 --> 00:46:00.079
But I appreciate what you're saying.

00:46:00.159 --> 00:46:03.199
I'm I'm gonna be so interested to see the stats.

00:46:03.360 --> 00:46:10.480
Uh I'd love to know if you guys ever do a deep dive on on how many times that's coming up for you in AI searches.

00:46:10.559 --> 00:46:15.119
I wonder if you can see that for one, and two, what it would be showing that would be really interesting.

00:46:15.360 --> 00:46:15.920
Yeah, yeah.

00:46:16.079 --> 00:46:27.920
I think uh I've been looking at a lot of different um, like not just SEO, but like website like optimization like bots where they could take your website, do a whole scan on it, right, and show you the areas where you can pick up.

00:46:28.000 --> 00:46:35.519
But I'm reading some of them can actually track as soon as they're clicking on it and what they're clicking on and how long they're on the website, you know what I mean?

00:46:35.599 --> 00:46:42.480
But then they're also seeing a change in less humans actually going to these sites, and it's more bots now than anything.

00:46:42.559 --> 00:46:47.760
And they're just gonna zip right through it, extract what they need, and then get back to the customer.

00:46:47.920 --> 00:46:53.199
For the first time ever, the Google traffic in like 20 years or something crazy.

00:46:53.360 --> 00:46:59.519
And that was literally due to chat, and it's only gonna be exponential where more and more people are gonna be using Gemini or these other ones.

00:46:59.679 --> 00:47:02.800
So, again, you want your content to kind of line up with that, you know.

00:47:03.119 --> 00:47:05.519
Yeah, we're in like the age of the middleman.

00:47:05.760 --> 00:47:07.599
That's kind of the way I look at it.

00:47:07.760 --> 00:47:09.760
It's like Google was a middleman.

00:47:10.559 --> 00:47:18.719
Google didn't really provide a new end user solution, it provided the means to the end user to find their solution.

00:47:18.960 --> 00:47:19.679
Yeah, right.

00:47:19.760 --> 00:47:24.559
And in a lot of cases, that's what AI is doing, in my humble opinion, is what we see, right?

00:47:24.719 --> 00:47:32.079
It's just now, okay, GPT, Gemini, uh, Claude, they're all fighting for Google's traffic and they're taking some of that share back.

00:47:32.320 --> 00:47:34.960
So, yeah, it's it's wise to optimize for these things.

00:47:35.039 --> 00:47:36.400
It makes perfect sense.

00:47:36.880 --> 00:47:42.719
Even on the marketing side, like we actually have a marketing um uh company we joined with now.

00:47:42.800 --> 00:47:44.639
Uh, he's been on the podcast a couple of times.

00:47:44.800 --> 00:47:49.840
Forrest uh runs his own electrical companies, you know, driving over 400 leads a month.

00:47:50.000 --> 00:47:57.519
And so we partnered up with Forest and uh another guy reached out, Zach, who hasn't been on the podcast yet, he will be, guys.

00:47:57.840 --> 00:48:05.920
He literally used AI to vibe code his own software because he's just uh he's the Einstein of new technology.

00:48:06.079 --> 00:48:06.480
Love this guy.

00:48:06.559 --> 00:48:12.000
You guys would have a great chat with him too, and and building that software out for us right now.

00:48:12.079 --> 00:48:15.840
So we've actively got like 30 marketing clients that are in there.

00:48:15.920 --> 00:48:26.239
But the cool thing it does is what you're talking about, like it analyzes your website and provides recommendations, it analyzes your Google Business profile profile and tells you exactly what needs to be done.

00:48:26.400 --> 00:48:29.360
And the things it can do, it will do at the click of a button.

00:48:29.519 --> 00:48:32.719
And the other things it can't is like all the guesswork's removed.

00:48:32.800 --> 00:48:43.360
We don't have to hire someone for you know 80 hours a freaking month to charge SEO for you know 6,000 or 8,000 or whatever guys did.

00:48:43.519 --> 00:48:46.320
That that old dog is no longer hunting, right?

00:48:46.400 --> 00:48:47.920
Like that ship is sailed.

00:48:48.159 --> 00:48:58.400
So all of this is just like it's better insights, they're faster insights, and they're accurate based on the scraped data of like what worked for everyone else in your area.

00:48:58.800 --> 00:49:00.960
It's absolutely remarkable time.

00:49:01.280 --> 00:49:07.039
Uh, so I can't blame you guys for diving into that and finding those little nuanced areas and optimizing it.

00:49:07.280 --> 00:49:17.360
I think just the last thing I was gonna say is that um, you know, um the thing that I've been pretty passionate about, and and Eddie as well, too, is like the stuff that we're learning.

00:49:17.519 --> 00:49:22.320
You know, we have this philosophy that like, you know, like there's no competitors, we're all co-petitors, right?

00:49:22.480 --> 00:49:34.000
And so like we have relationships with a whole bunch of other electrical contractors, electricians that we work with, we team up on stuff, and I'll sit down with them and I'll tell them, hey, here's what's working for me, here's what's not working for me, try this, try that.

00:49:34.079 --> 00:49:42.880
And I'm sharing, I feel like it's my obligation to share like the knowledge that I've have to help my other electricians, my other buddies out here, because then we all rise, right?

00:49:42.960 --> 00:49:52.639
We all rise together, you know, and so I'm again, I'm I've been vibe coding a lot lately too, and I'm working on a couple different um, like I'm working on an AI estimating software that I want to use for us first.

00:49:52.800 --> 00:49:56.800
Um, but then I'm gonna give it to my other friends and have them to try to break it.

00:49:56.880 --> 00:49:57.519
You know what I mean?

00:49:57.599 --> 00:50:02.880
And then once they try to break it, then we we might take it to, you know, to actual product, you know.

00:50:03.039 --> 00:50:05.119
But right now we're in the age of like ideas, man.

00:50:05.199 --> 00:50:10.400
If you got an idea or you got a problem that you're very passionate about solving, now's the time, man.

00:50:10.480 --> 00:50:12.000
Now's the time to go after it, man.

00:50:12.079 --> 00:50:13.119
It's crazy.

00:50:13.519 --> 00:50:14.800
Yeah, I love that.

00:50:14.960 --> 00:50:16.239
Yeah, how did you say that?

00:50:16.480 --> 00:50:18.000
Competitor, co-petitor?

00:50:18.559 --> 00:50:22.000
Yeah, there's no, there's no, there's no uh competitors with co-petitors.

00:50:22.239 --> 00:50:23.119
Yeah, bro.

00:50:24.480 --> 00:50:25.119
You know what I mean?

00:50:25.199 --> 00:50:27.840
Like we can we want the whole industry to go up.

00:50:28.000 --> 00:50:30.000
We want the whole industry of electricians to go up, man.

00:50:30.079 --> 00:50:38.320
Because we because it because it's the the standard as most homeowners think about, you know, electric you know, electricians, even to this day, they think of the 80s, right?

00:50:38.559 --> 00:50:42.159
It's like random dude showing up, you know, with a belly, pop belly, whatever.

00:50:42.320 --> 00:50:43.280
That's what they think of.

00:50:43.440 --> 00:50:46.239
So we want to eliminate that thought, you know.

00:50:46.320 --> 00:50:53.440
So we like Eddie Eddie mentioned, like we work with a bunch of like local uh other uh smaller you know, electrical contractors, and we kind of work alongside them.

00:50:53.519 --> 00:50:57.280
We team up on projects where they want to kind of stay with like the kind of smaller side.

00:50:57.360 --> 00:51:04.239
And like so, if somebody, if a customer reaches it out and they're kind of like, hey, I just need like two electrical uh swap uh you know swapped, we just off to him.

00:51:04.320 --> 00:51:05.679
You know, they'll have to call our buddy up.

00:51:06.159 --> 00:51:15.280
And if he we call our buddy up, if if he gets a if a homeowner reaches out to him and it's he they're looking for a large project that's like way too big for him, he brings it on us.

00:51:15.519 --> 00:51:18.400
He brings us he brings us on to team up with him to get uh to get it done.

00:51:18.719 --> 00:51:20.880
We've got to share the wealth plenty of work to go around.

00:51:21.280 --> 00:51:22.480
Plenty of work to go around.

00:51:22.639 --> 00:51:23.199
Yeah.

00:51:23.519 --> 00:51:27.360
I was fortunate to work with a guy, uh Master Dan Zoleschi.

00:51:27.440 --> 00:51:35.760
It's like eighth degree taekwondo black belt, and he was a business coach, and he said it this way there is no competition, there's only creation.

00:51:36.079 --> 00:51:37.920
Tony Robbins voice style too.

00:51:38.079 --> 00:51:41.280
Clay, you gotta know there's no competition, there's only creation.

00:51:41.440 --> 00:51:48.960
Anyway, the point being is like I believe anytime two minds to come together, the one plus one doesn't equal two.

00:51:49.920 --> 00:51:52.239
It's more, it equals three.

00:51:52.480 --> 00:52:00.639
There's something else born, and I've seen this in the one-to-one coaching that we do in the calls, and guys have asked me that do you know where we're going when we start?

00:52:00.800 --> 00:52:06.159
And I know I've got what's relevant to me, you've got what's relevant to you.

00:52:06.320 --> 00:52:09.039
We've got a general direction we're working in for sure.

00:52:09.199 --> 00:52:17.199
We know what your goals are, we know where we got to go, but what's important for both of us is gonna surface, and you can't really predict the outcome.

00:52:17.280 --> 00:52:20.480
And that's one of my favorite things about working with people one-to-one.

00:52:20.800 --> 00:52:22.159
It's incredible, man.

00:52:22.320 --> 00:52:28.320
And so sometimes you finish a call like that, and I'm sure you guys see this out working with customers just the same, right?

00:52:28.400 --> 00:52:32.800
It's like sometimes you finish a job and you're like, whoa, that's pretty cool.

00:52:32.960 --> 00:52:34.960
I didn't even know that.

00:52:35.280 --> 00:52:45.440
Dude, the project that comes to mind is one we just finished by the end uh end of uh 2025, which was it was a huge battery backup, it was 20 batteries.

00:52:45.519 --> 00:52:52.079
We installed 286 kilowatt hours of storage for inverters, uh residential to um gateway.

00:52:52.639 --> 00:52:55.679
Crazy residential, not even commercial, residential.

00:52:56.320 --> 00:53:10.800
Yeah, and uh just like and the whole thing about it is like man, Inspector was fighting us because it was such a large system as far as pulling permits, they wouldn't even allow us to dig um until we got the electrical permit, which is the whole which is a separate permit for dig stay for, which is that's a whole other thing.

00:53:11.119 --> 00:53:20.960
But like by the time we were done and we powered up the system, it's like we kind of take a step back, it's like bro, this this 40-foot wall uh of this guy's detached garage, it's just it's all battery.

00:53:21.760 --> 00:53:22.639
And it's just like insane.

00:53:22.719 --> 00:53:29.760
Then you look over to another wall, it's like that that's a 15-foot trough, and above it is four inverters and these two giant freaking grid bosses.

00:53:29.840 --> 00:53:32.159
It's like this is wild.

00:53:34.400 --> 00:53:35.599
It's wire everywhere.

00:53:40.239 --> 00:53:42.000
Were you on this job estimating it?

00:53:42.480 --> 00:53:43.119
Yeah, yeah.

00:53:43.679 --> 00:53:44.239
Was that that?

00:53:44.400 --> 00:53:48.559
He's just like, This is the demand I need, or was it starting smaller and built up to this?

00:53:49.039 --> 00:53:51.840
No, no, so this dude, this is an amazing dude.

00:53:51.920 --> 00:53:54.400
We're we're gonna do we're gonna do a bunch of more work with him as well.

00:53:54.559 --> 00:53:57.599
But he was like, he's kind of a little bit of like a prepper.

00:53:57.679 --> 00:54:04.400
He was like, he was he has 400 amp service in his home, and he goes, I want to be able to go off-grade whenever I want, and I want to be able to use my hot tub.

00:54:04.960 --> 00:54:08.400
That was the energy he was he goes, here's my electricity bill.

00:54:08.559 --> 00:54:10.800
I was like, I want enough power to power my whole.

00:54:10.880 --> 00:54:12.960
I think he was because it basically was like a compound.

00:54:13.039 --> 00:54:16.000
His home is basically like a compound, and it's like multiple families living on it.

00:54:16.159 --> 00:54:23.039
And essentially, uh, one of his biggest things is like when there is an outage, he doesn't want to have like a freaking community meeting of everybody turn this off.

00:54:23.199 --> 00:54:27.199
Not he wants everybody to still kind of do what they want in an outage.

00:54:27.440 --> 00:54:42.719
And designing that system took about a year because of trying to find a battery company that was like wasn't gonna create its home into a science project because yes, there's systems that were gonna accomplish what he wanted, but like, man, I don't want to make your house into look like a science project.

00:54:42.800 --> 00:54:43.280
That's crazy.

00:54:43.360 --> 00:54:50.880
I don't want to do that, or balloon it like where it's like so much money and also availability to get the material and to get the get the stuff.

00:54:51.039 --> 00:54:54.800
Um, but yeah, it took like a year of like back and forth being engineers.

00:54:55.119 --> 00:54:55.760
There you go for it.

00:54:56.079 --> 00:55:06.800
One thing I'll add too, Eddie, is that um like we uh it's almost like a like a uh a multi-layer like matching in a way, because again, we'll take on all the other regular stuff, but we really push this.

00:55:07.119 --> 00:55:12.559
But at the same time, there's more contractors coming in to doing battery and solar.

00:55:12.639 --> 00:55:18.480
But what happened was a bunch of them just said no, or they ended up turning out to just be like working for a bank or something.

00:55:18.639 --> 00:55:22.880
So when everybody else was either a charlatan or said no, we said maybe.

00:55:23.039 --> 00:55:28.159
And we're like, all right, yeah, let's let's uh because you know you don't want to say yes right away because you don't know 100% if you can help.

00:55:28.239 --> 00:55:29.920
But the best thing you can say is maybe.

00:55:30.079 --> 00:55:40.639
So then we started looking into it, and like Eddie said, we went through so many different manufacturers, but the customer was like very appreciative, like, oh my God, thank you for staying with us on this, you know what I mean?

00:55:40.800 --> 00:55:55.199
Um, and then it pays out big time because we're doing this one, then we're moving on to a big ass solar field in his yard, and then we're moving on to his 25,000 square foot warehouse that he's building, where we're doing all the electrical, all the solar, and all the battery, you know what I mean?

00:55:55.280 --> 00:56:02.960
And then again, because I can't help but just talk business, you know, this is when the guy is turning into a potential business partner, you know what I mean?

00:56:03.039 --> 00:56:08.880
So it's like when you just like really put the customer's like needs in front and you dial it in, right?

00:56:08.960 --> 00:56:11.840
And you at least say maybe, leave the door open, you know what I mean?

00:56:11.920 --> 00:56:16.159
Then that's when amazing opportunities can come about, and that's what's happening with this guy, man.

00:56:16.239 --> 00:56:17.280
It's so incredible.

00:56:17.599 --> 00:56:28.320
Did you collect any payment to do research on this person's behalf, or this was like we're just gonna serve and and that's the way the world works, provide and be provided for?

00:56:29.119 --> 00:56:29.440
No.

00:56:29.920 --> 00:56:30.320
Crazy.

00:56:30.480 --> 00:56:32.639
How many hours do you think you were in before or something?

00:56:33.360 --> 00:56:40.960
The thing is, since he was the very first one that requested something this big, it's not the norm, you know.

00:56:41.199 --> 00:56:45.599
People the the the normal is hey, I kind of just want my critical look back up for like eight hours.

00:56:45.679 --> 00:56:46.239
Okay, cool.

00:56:46.400 --> 00:56:48.960
One power wall, one e g4 battery, whatever the case may be.

00:56:49.599 --> 00:56:50.639
That's the norm, you know?

00:56:50.880 --> 00:56:54.639
Versus this guy is like, no, I want to.

00:56:54.719 --> 00:57:00.000
Yeah, but this guy was a was such a giant uh project that I find it more interesting, and I find it challenging.

00:57:00.079 --> 00:57:05.840
Me, I love a challenge, and I was like, oh, this guy's challenging my ability to design a system to do this.

00:57:07.119 --> 00:57:08.400
I want to be able to freaking make it happen.

00:57:08.559 --> 00:57:10.880
Because at the end of the day, I also saw it as like a future marketing thing.

00:57:10.960 --> 00:57:13.199
It's like we could play this giant project.

00:57:13.280 --> 00:57:27.360
So that means we market that customer, potential customers are gonna see it and be like, oh, if these guys could handle this and make this size of a system happen, they're gonna knock my system out the park and they're gonna give me exactly what I what I want.

00:57:27.519 --> 00:57:29.679
So I saw as uh it just came with those things.

00:57:29.760 --> 00:57:31.920
It's gonna pay for itself.

00:57:32.159 --> 00:57:32.880
Yep, 100%.

00:57:33.199 --> 00:57:36.880
Yeah, and then the thing about it was what was cool is because we learned so much from this.

00:57:37.039 --> 00:57:40.000
So now if we get something like this again, it ain't gonna take a year.

00:57:40.159 --> 00:57:40.800
You know what I mean?

00:57:41.039 --> 00:57:46.719
Like it's gonna be very quick on putting something together because now we got the engineers, like that was hard to find that.

00:57:46.880 --> 00:57:50.400
The engineers, you know, right hard to find a system that can handle something like that.

00:57:50.559 --> 00:57:54.079
So we saw it as like the flagship opportunity to learn a lot.

00:57:54.159 --> 00:57:54.719
You know what I mean?

00:57:54.800 --> 00:57:57.760
The payout could be crazy, but then also all the stuff we learned.

00:57:58.000 --> 00:58:01.840
Now, something like this again is gonna go very a lot more faster, right?

00:58:01.920 --> 00:58:09.119
Because we're we're establishing SOPs, we got all these pieces in place now to streamline the process a lot faster.

00:58:09.280 --> 00:58:12.159
That was the big difference with smaller systems, very fast, easy.

00:58:12.239 --> 00:58:13.920
We get the code out here really quick.

00:58:14.000 --> 00:58:22.000
With this one, we needed to really learn and take notes so that way when the next ones come around, we're ready to just you know fire it off all cylinders, man.

00:58:23.360 --> 00:58:24.159
Super cool.

00:58:24.320 --> 00:58:25.360
Yeah, it's super cool.

00:58:25.519 --> 00:58:30.719
Uh what I hear is you guys are talking about it, and I didn't mean to pick or call it down at all.

00:58:30.800 --> 00:58:36.639
I was just very curious how much you invest for your people up front, because that's a cultural thing.

00:58:36.880 --> 00:58:41.920
Like it's very clear to me that you guys, like you said, Eddie is like you're challenged by this.

00:58:42.159 --> 00:58:50.800
And when everyone else is saying no, you want to say maybe because of what that would mean for you as people, your reputation, you as a company.

00:58:50.960 --> 00:59:04.719
I'm hearing a number of things in there, but it it all around just sounds consistent with your culture, which is we want to serve people in doing really cool jobs, and we're willing to take some risk uh when we can to do so.

00:59:05.039 --> 00:59:07.519
That that's the biggest residential setup that you've done.

00:59:07.760 --> 00:59:11.679
I think they say it's the largest one installed in the state of New Hampshire.

00:59:12.320 --> 00:59:12.960
Yeah.

00:59:14.400 --> 00:59:21.920
And it's crazy because we it seems like any Eddie always calls us out like, bro, we always attract like these crazy big complicated, like oh insane.

00:59:22.960 --> 00:59:24.400
I call it a blessing and a curse.

00:59:24.880 --> 00:59:27.039
Yeah, I call it I call it a blessing and a curse.

00:59:27.119 --> 00:59:37.039
Like we we attract the most difficult stuff and the most comp we we attract the projects that every other electrician local says no to, and we just like okay, we'll take care of it, we'll take care of the challenge.

00:59:37.119 --> 00:59:40.239
It's not a big deal because the end of the day, it can't be done.

00:59:41.280 --> 00:59:42.000
Yeah, yeah.

00:59:42.159 --> 00:59:46.400
It's this I guess the way we view it is like there's there's not a project that can't be done.

00:59:46.559 --> 00:59:48.960
It's there's there's no it cannot be done.

00:59:49.039 --> 00:59:53.280
It's yep, it's just how we're gonna overcome overcome it and get it done.

00:59:53.519 --> 00:59:54.320
I can relate.

00:59:54.400 --> 01:00:04.559
Uh you guys know a bit about my background, but it was a lot of control and automation for a dozen years when I started in the trade, and that company was similar, family-owned, multi-shop.

01:00:04.719 --> 01:00:16.079
We we grew to you know hundreds of staff, but we were the ones that was like, Oh, there's a pig farm, and the utility quoted them 250,000 to drag three phase out there.

01:00:16.159 --> 01:00:26.239
Uh, so we're gonna set up rotaphase equipment and then try to run three phase because it's cheaper, but from single phase, it was just wild.

01:00:26.400 --> 01:00:27.360
It was wild.

01:00:27.519 --> 01:00:29.840
Um, but anyway, somebody can relate, guys.

01:00:29.920 --> 01:00:30.719
It's super cool.

01:00:30.880 --> 01:00:33.119
Makes me want to come down and visit you in person.

01:00:33.440 --> 01:00:41.920
Being that you attract these big ones and you like those challenges, still with that there, what's your ideal customer?

01:00:42.079 --> 01:00:49.199
Like the phone rings or you see a booking uh uh request come through, and you're like, oh yeah, that's awesome.

01:00:49.440 --> 01:00:52.400
Can't wait to call this person and get them scheduled.

01:00:52.800 --> 01:01:01.039
I guess because it because uh if someone comes in through the, you know, say for example for the website, we got some questions on there, they kind of give us a brief overview of what they're looking for.

01:01:01.280 --> 01:01:03.360
Well, solar and battery, awesome, fantastic.

01:01:03.519 --> 01:01:05.840
I I get more excited about the conversation piece.

01:01:06.000 --> 01:01:10.480
Now that's not because I don't see that part of excitement versus when an email comes in.

01:01:10.639 --> 01:01:15.760
I start getting excited once I have the conversation with the customer because I'm the one that's uh calling them and having a conversation with them.

01:01:15.840 --> 01:01:19.920
And I and I just like you know, hop on the phone with them, like, man, I'm hoping we can help you.

01:01:20.480 --> 01:01:25.519
And then from there, I just kind of I I sometimes I just mute myself and sometimes they just go rant for like 30 minutes.

01:01:25.840 --> 01:01:27.920
And I'm just sitting there just taking it all in, man.

01:01:28.000 --> 01:01:33.039
Man, and then unmuting it, and I'm like, wow, it sounds like you've been thinking about this for so long.

01:01:33.119 --> 01:01:34.880
And they're like, Yeah, I've been thinking about it for like a year.

01:01:34.960 --> 01:01:36.880
It's like oh, okay, it's amazing.

01:01:36.960 --> 01:01:39.840
Well, how are you gonna, you know, what's this gonna do for you once this thing is installed?

01:01:39.920 --> 01:01:40.719
Oh, it's gonna be amazing.

01:01:40.800 --> 01:01:42.000
I'm about to do this, I'm gonna do that.

01:01:42.239 --> 01:01:45.840
That gets me excited about the project and see where their excitement is about this project.

01:01:46.079 --> 01:01:55.360
Um and even if it's like even if it's like a a they're calling or having some wanting work done from a um from a from a pain point, that's okay, man.

01:01:55.440 --> 01:02:00.079
I get to I get to like put ourselves in a position to be be, you know, like like Eddie's name, doctor.

01:02:00.960 --> 01:02:01.440
Fantastic.

01:02:01.599 --> 01:02:02.880
Tell me all your symptoms.

01:02:03.119 --> 01:02:06.400
Let me from there I could best recommend how we're gonna fix this for you.

01:02:06.960 --> 01:02:09.679
And it's that's that's I I find the joy of it.

01:02:09.840 --> 01:02:10.159
Yeah.

01:02:10.800 --> 01:02:12.400
What did the doctor say there?

01:02:12.719 --> 01:02:14.880
No, I said we're prescribing electrical solutions.

01:02:14.960 --> 01:02:17.679
If your lights are flickering, man, your house is coughing to me.

01:02:18.960 --> 01:02:21.440
Yeah, you know, again, it comes back down to the branding, right?

01:02:21.519 --> 01:02:23.360
Like you gotta focus on that.

01:02:23.440 --> 01:02:31.920
And if you're anybody starting a business, you got one now, find your area that you can really leverage, leverage like what's special about you and your company, right?

01:02:32.000 --> 01:02:32.960
Like lean into that.

01:02:33.119 --> 01:02:37.679
Like I talked to a guy where he works for Affleck, but he's a carpenter, you know what I mean?

01:02:37.760 --> 01:02:42.480
And I was like, bro, uh work your branding around like carpentry and craftsmanship into Affleck.

01:02:42.639 --> 01:02:46.000
And if you're not sure, use Chat GPT to help you brainstorm, you know what I mean?

01:02:46.159 --> 01:02:49.360
Bring what's authentic to you out, what what you do, you know what I mean?

01:02:49.519 --> 01:02:50.480
People are gonna appreciate that.

01:02:50.559 --> 01:02:54.400
They're gonna they're gonna level with that, they're gonna, they're gonna uh you know, align with that, you know?

01:02:54.480 --> 01:02:56.239
And so that's what we try to come from.

01:02:56.320 --> 01:02:56.880
We're just trying to help.

01:02:56.960 --> 01:03:02.159
And again, the doctor electrician thing, we it's it's funny, but that's how we genuinely handle talking to people.

01:03:02.239 --> 01:03:03.679
You got problems, you got goals.

01:03:03.760 --> 01:03:07.280
Like you would be you how how uncomfortable it would be if you went to the doctor, right?

01:03:07.360 --> 01:03:14.159
And you didn't even get a chance to tell him anything that's going on, what you're trying to do, your problems, and he's already trying to you know prescribe you some pills or something.

01:03:14.239 --> 01:03:17.519
It's like, wow, you didn't even try to like find out anything about from me.

01:03:17.679 --> 01:03:21.119
And so it's like you wouldn't want your doctor to do that, so you wouldn't want your electrician to do that either.

01:03:21.199 --> 01:03:21.760
You know what I mean?

01:03:21.840 --> 01:03:26.239
You want someone who's gonna hear you out, listen, you know, and then and then paler the solutions.

01:03:26.559 --> 01:03:29.199
Where do most of your leads come from right now?

01:03:29.440 --> 01:03:31.920
Is there one channel that dominates the rest for you?

01:03:32.320 --> 01:03:34.079
No network mostly.

01:03:34.400 --> 01:03:35.679
Yeah, I'm out there like so.

01:03:35.760 --> 01:03:38.960
We did a lot of like uh transitioning in our business.

01:03:39.039 --> 01:03:45.840
Um, and one of the things I've been focusing on now is just I'm just out there, just building the relationships, planting the seeds.

01:03:46.000 --> 01:03:48.239
And sometimes we don't see it like right away.

01:03:48.400 --> 01:03:52.719
Sometimes it's a couple days, sometimes it's weeks or months, but when it comes, man, it comes in like a flood, you know?

01:03:52.800 --> 01:04:02.239
And so because I'm out there all the time, I'm setting up this flywheel, and then all of a sudden, every day, every freaking couple few hours, something's coming in, and it's just coming in.

01:04:02.320 --> 01:04:07.920
And then what's nice though is like like when we're hopping on this call with people, it's like, oh yeah, so-and-so already told me about you guys.

01:04:08.000 --> 01:04:09.840
I went on the website, and you know what I mean?

01:04:09.920 --> 01:04:13.599
So the quality of the leads are a lot uh lot better, I would say.

01:04:13.760 --> 01:04:18.719
You know, because now, you know, the branding's working, the the word of mouth is working, you know what I mean?

01:04:18.800 --> 01:04:20.480
And and then I just love doing business that way.

01:04:20.559 --> 01:04:24.079
It's like, oh yeah, you talk to to to uh to cat, you know, like okay, cool.

01:04:24.159 --> 01:04:24.800
It's you know what I mean.

01:04:24.880 --> 01:04:26.880
And now the conversation is just way different.

01:04:27.039 --> 01:04:36.400
It's not always like that, but I put a lot of effort into building up our network where we got funnels from many, many different directions, commercial, residential, you know what I mean?

01:04:36.480 --> 01:04:38.239
Uh, even government, I've been working on.

01:04:38.400 --> 01:04:39.519
And so mostly from that.

01:04:39.599 --> 01:04:42.800
And then the next one I've been work I'm gonna work on next is the social media.

01:04:42.960 --> 01:04:43.440
You know what I mean?

01:04:43.519 --> 01:04:50.480
That'll be the next one to really beef up trying to attract you know people's interest and the you know, those leads back to us.

01:04:50.719 --> 01:04:54.159
I think I read you guys have a couple of pretty big clients too.

01:04:54.320 --> 01:04:56.159
Are you working for some big corps as well?

01:04:56.400 --> 01:04:57.519
Green on power is one of them.

01:04:57.599 --> 01:04:59.280
You work for the we stayed in New Hampshire before?

01:04:59.519 --> 01:05:02.239
FAA, um FAA.

01:05:03.039 --> 01:05:05.519
What's the uh Coast Guard, potential Coast Guard?

01:05:05.840 --> 01:05:06.719
US Coast Guard.

01:05:06.880 --> 01:05:10.639
We're gonna be doing work for them for when the US Coast Guard we're potentially gonna be doing work for them.

01:05:11.119 --> 01:05:11.920
A lot of government stuff is.

01:05:17.360 --> 01:05:20.320
The only real one we have right now is our CEO, uh Ben.

01:05:20.639 --> 01:05:22.639
Um he came from the FAA.

01:05:23.039 --> 01:05:23.679
You know what I mean?

01:05:23.760 --> 01:05:30.239
And so that's been nice because all of a sudden they need all this work and they're like, hey, call Ben, and then he brings us with him.

01:05:30.400 --> 01:05:32.800
And so now we're doing like this changing of the guard now.

01:05:32.880 --> 01:05:37.840
We're like, I'm in and I'm shaking hands, I'm getting the phone numbers, making the relationships, you know what I mean?

01:05:38.000 --> 01:05:49.360
And all of a sudden, uh, I don't know if uh Eddie if if our guys told you uh this, but the last FAA job that we finished, they talked to our point of contact and he goes, Man, I got so many projects lined up for you guys.

01:05:49.599 --> 01:05:50.480
It's not even funny.

01:05:50.800 --> 01:05:51.440
You know what I mean?

01:05:51.519 --> 01:05:55.760
And so, you know, if you don't you don't open the door for me, I'm not I'm gonna go take that opportunity, man.

01:05:55.840 --> 01:05:57.280
I got numbers for everybody in that room.

01:05:57.360 --> 01:05:57.840
You know what I mean?

01:05:57.920 --> 01:05:59.760
I'm like scheduling, we're gonna get coffee.

01:06:00.079 --> 01:06:01.119
We're gonna get lunch, man.

01:06:01.199 --> 01:06:05.519
You know, like I'm gonna, and again, I come from a point where like I don't I'm not asking for anything.

01:06:05.599 --> 01:06:08.639
I'm trying to find out how can I help you and not even just electrical.

01:06:08.719 --> 01:06:16.000
And then at that point, they're like, oh my God, like this, like why is like we and Eddie, we get asked this question all the time, like, man, like, like, why are you doing all this stuff for us?

01:06:16.159 --> 01:06:16.800
You know what I mean?

01:06:16.880 --> 01:06:21.199
And it's like all of a sudden, it's like now they they they feel like they can trust you wholeheartedly.

01:06:21.280 --> 01:06:27.039
Like they know now, like, okay, like I can really trust my home or my business or my facility with these guys.

01:06:27.199 --> 01:06:28.960
I feel like we're we're friends, you know what I mean?

01:06:29.039 --> 01:06:31.360
Like I could go to the gym with with this dude, you know what I mean?

01:06:31.440 --> 01:06:33.280
And so uh that's been really huge.

01:06:33.440 --> 01:06:34.880
The government one's been awesome.

01:06:35.119 --> 01:06:36.480
Yeah, that's super cool.

01:06:36.800 --> 01:06:41.039
When you guys first started, did you see it becoming what it is today?

01:06:41.280 --> 01:06:51.440
I guess in the beginning, just like anything else, you could you can only think so far ahead at the time because in the beginning, you know, out especially when me and Eddie were still working our regular jobs, I was traveling a lot.

01:06:51.519 --> 01:06:54.639
I was doing I was in the industrial machinery industry, so I was traveling a lot.

01:06:54.719 --> 01:07:02.239
So whenever I was like, you know, had to go work in Massachusetts or whatever, anywhere in New England, I would go up and stay in New Hampshire for the weekend.

01:07:02.480 --> 01:07:12.000
And then me and Eddie and uh Ramon, we would just go to like you know, just these really, really shitty, like crappy apartments at eight o'clock at night to freaking replace a couple receptacles.

01:07:12.079 --> 01:07:16.800
And it's like, when you're at that point, I'm like, this I got this drunk uncle behind me offering me offering me a beer.

01:07:16.880 --> 01:07:18.960
I'm like, oh man, I can't wait to get out of here.

01:07:19.599 --> 01:07:22.559
Like you know, so humble beginnings, right?

01:07:23.039 --> 01:07:24.239
Yeah, humble beginnings, you know.

01:07:24.320 --> 01:07:29.840
So like we knew we were gonna like be something, we just we just didn't know it how we were gonna do it just yet.

01:07:29.920 --> 01:07:40.639
But like part of the last couple of years, especially when we um I would say probably four or five years ago, we really started wanting to be pivoting to like smart home stuff and like just because again, that's what we like.

01:07:40.719 --> 01:07:42.000
We liked we like that technology.

01:07:42.079 --> 01:07:49.039
So it's like you know, it's easy to sell something if you're passionate about it too, or easy to kind of market something if you're passionate about it too.

01:07:49.199 --> 01:07:53.440
So we're passionate about like the battery, the solar, the smart stuff, you know, automation, all that stuff.

01:07:53.519 --> 01:07:56.639
So it's like, okay, let's just kind of pigeonhole to that and really focus on that.

01:07:56.880 --> 01:08:01.360
Still not taking away from the traditional electrical stuff as service upgrades, everything or anything like that.

01:08:01.599 --> 01:08:06.159
But kind of uh really focusing on the marketing the last like four to five years on that.

01:08:06.239 --> 01:08:17.680
I think it's uh it's really got to this point right now where like we're finally, again, like I mentioned before, anybody that is in New England that looks up contracted for solar and battery, we come up the first.

01:08:18.079 --> 01:08:20.319
So I think it's finally you know working for us.

01:08:20.640 --> 01:08:25.199
Yeah, I think uh like like Eddie said in the beginning, we've taken on anything and everything.

01:08:25.359 --> 01:08:45.199
And I think really when it comes down to it, we we we found our identity the last probably five or six years, and we really honed in and focused in on it and tried to try to cr you know to mold it in this in this amazing structure, right, that can have longevity, you know, and and we saw where we could bring the again the most value then that that that was in those areas.

01:08:45.359 --> 01:08:47.359
It's like, okay, what are the things we like doing the most?

01:08:47.439 --> 01:08:49.199
And then where are we making the most money?

01:08:49.359 --> 01:08:50.000
You know what I mean?

01:08:50.079 --> 01:08:53.760
Like, how can we turn these things into like turnkey just in and out type stuff?

01:08:53.840 --> 01:08:56.000
And what what excites us like every day?

01:08:56.159 --> 01:09:00.479
These big ass freaking complicated projects that come, it keeps things interesting, you know what I mean?

01:09:00.560 --> 01:09:01.760
And so I didn't think it was gonna grow.

01:09:01.840 --> 01:09:10.479
And if I had no freaking idea, we'd be going down this route, automating power and you know what I mean, and look and then AI, like what like bro, I didn't even know about AI like when we first started.

01:09:10.560 --> 01:09:11.760
That wasn't even a thing, you know what I mean?

01:09:11.840 --> 01:09:13.119
It's just crazy.

01:09:13.439 --> 01:09:15.439
Um, but yeah, we're really coming into our own.

01:09:15.520 --> 01:09:18.319
Like, we're about to be 10 years this year in September.

01:09:18.479 --> 01:09:24.800
Um, and I just am so confident, I've never been more confident than ever on our purpose and what we're supposed to be doing.

01:09:24.960 --> 01:09:25.600
You know what I mean?

01:09:25.680 --> 01:09:27.119
And we got other businesses too.

01:09:27.279 --> 01:09:33.520
Like, like we're we're at this point now where we're trying to take off all the hats so that way we can move on to Ion Labs, man.

01:09:33.600 --> 01:09:34.720
I'm gonna drop that on the podcast.

01:09:34.800 --> 01:09:39.520
We got another company called Ion Labs that's gonna be doing crazier, bigger stuff.

01:09:39.680 --> 01:09:40.560
You know what I mean?

01:09:40.720 --> 01:09:42.159
And so we're just getting started.

01:09:42.479 --> 01:09:43.840
Help us with one idea here.

01:09:43.920 --> 01:09:45.119
What are you gonna do at Ion Labs?

01:09:45.359 --> 01:09:50.159
No, I was just gonna say, one of the big ones, man, is I'm going after the housing crisis.

01:09:50.319 --> 01:09:52.000
We're going after the highest housing crisis.

01:09:52.079 --> 01:09:54.640
We're talking to Vermont, we want to build neighborhoods.

01:09:54.800 --> 01:09:58.960
We want to treat it, we want to have you know all the houses to have the ability to be completely off-grid.

01:09:59.039 --> 01:10:05.760
We want to bring back what I'm calling the American Dream 2.0, where you can actually afford a house again at a reasonable price.

01:10:05.920 --> 01:10:12.399
And I'm not gonna spill all the secret sauce, but we're working on how to make your house make money for you, you know what I mean, proactively.

01:10:12.640 --> 01:10:22.800
And so there's a lot of really cool shit that's gonna take a lot of RD, a lot of time traveling and you know, to Vermont and you know, uh talking to modular home manufacturers.

01:10:22.960 --> 01:10:24.960
And so we're really leaning in onto that.

01:10:25.199 --> 01:10:32.479
There's a lot of software stuff that we want to get involved in now because you know, as electricians, all day long we, you know, we're finding problems left and right.

01:10:32.560 --> 01:10:39.680
So we're like, all right, let's make a tally of that and let's move it over to this other company, let's solve some problems for like other people in our industry.

01:10:39.840 --> 01:10:50.880
And so I've been calling it like our sandbox for business because we've got all these ideas, let's have a laboratory where we can just kind of go after things that are in our industry, or again, or we can keep bringing value, solve problems.

01:10:50.960 --> 01:10:55.199
And I don't know, I think it's our ADHD or something, but you know, we got a bunch of really big partners.

01:10:57.439 --> 01:11:00.159
Whatever it is, I bet you notions involved.

01:11:02.079 --> 01:11:04.399
You said like one, three, you know, all the way up to 20 years.

01:11:04.560 --> 01:11:05.840
Literally, you can ask Eddie, don't I have one?

01:11:05.920 --> 01:11:08.560
It's called the Ion Blueprint 20 year manifesto.

01:11:08.720 --> 01:11:18.079
Because it literally, and chunking out every year up to the 20-year mark on what we want to do, down to detail business plans, you know, KPIs.

01:11:18.239 --> 01:11:18.800
It's all in there.

01:11:19.039 --> 01:11:20.079
It's create hundreds of K.

01:11:20.239 --> 01:11:20.800
I love it.

01:11:20.880 --> 01:11:27.359
I love Notion because I can just go in there and be like, hey, I was talking about a thing the other day, it's gonna go find it for me, you know what I mean?

01:11:27.439 --> 01:11:29.600
And then we can just keep on building, you know what I mean?

01:11:29.680 --> 01:11:30.640
It's amazing for that.

01:11:31.840 --> 01:11:33.920
Yeah, it's like Lego for your brain.

01:11:34.880 --> 01:11:39.520
Yeah, that's manifest behind the screen, any screen, any screen.

01:11:39.600 --> 01:11:41.840
I should be sponsored by Notion at this point.

01:11:41.920 --> 01:11:50.399
Yeah, okay, we're gonna run out of time, but since you mentioned a blueprint, I gotta ask, really selfish of me, big coaching question.

01:11:50.560 --> 01:11:59.199
But like, if we were to high five and do our eighth episode in five years, what's true for ion, ion labs, ion electrical?

01:11:59.279 --> 01:12:00.640
What's true for the Eddie brothers?

01:12:00.880 --> 01:12:01.359
Big question.

01:12:01.520 --> 01:12:02.399
In eight years?

01:12:02.960 --> 01:12:06.000
Uh that would be eighth, our eighth episode if we did one every year.

01:12:06.720 --> 01:12:07.279
Okay, eighth episode.

01:12:07.520 --> 01:12:13.920
Five years from now, we're gonna jump up in the air on high five because you guys are so stoked about what's happened and where you're at.

01:12:14.159 --> 01:12:15.840
Give me some truth in that moment.

01:12:16.479 --> 01:12:39.840
Man, for sure, being a kind of a household name working with um utility companies as far as installing incentives and really expanding across more across the United States across the the uh United States, um, and then installing, you know, creating more areas as far as you know, uh the ones installing these battery backup systems for these for these programs.

01:12:40.000 --> 01:12:46.479
Um I think we're gonna be known for uh idling the United States.

01:12:46.640 --> 01:12:49.920
When I mean that, I mean we're putting batteries and solar like everywhere.

01:12:50.079 --> 01:12:54.079
You know, I mean we're we're gonna be known for being at least part of the solution, right?

01:12:54.159 --> 01:13:00.399
That like we helped, you know, to offset not just the grid, but everybody's electric bills.

01:13:00.479 --> 01:13:02.960
Like, like I said, we're a household name, we're known for that.

01:13:03.199 --> 01:13:07.119
We're working with larger utility companies, and we're not stopping New England.

01:13:07.199 --> 01:13:09.520
We want to keep going across the country, you know what I mean?

01:13:09.600 --> 01:13:11.439
Like as long as this keeps taking us, you know what I mean.

01:13:11.520 --> 01:13:12.880
So we're really working on scaling.

01:13:13.039 --> 01:13:19.199
So I think at that point we're scaled to like multiple states at that point, and we're going into Midwest and the rest of the way.

01:13:19.439 --> 01:13:20.239
And maybe Canada.

01:13:20.399 --> 01:13:22.000
Well, I'm still so excited to go to Canada dog.

01:13:22.239 --> 01:13:24.000
Like, I want to go see you so bad up there.

01:13:26.399 --> 01:13:28.479
We're gonna do uh gonna do some live stuff.

01:13:28.560 --> 01:13:29.920
I'll make sure to send you guys an invite.

01:13:30.399 --> 01:13:31.039
Absolutely, dude.

01:13:31.359 --> 01:13:31.840
That'd be awesome.

01:13:32.000 --> 01:13:32.479
Oh, 100%.

01:13:32.960 --> 01:13:33.439
Hell yeah.

01:13:33.680 --> 01:13:44.159
I was seeing a vision as you were talking, and I think it might be the first Ion Labs release, a full battery-powered hot tub.

01:13:47.760 --> 01:13:50.159
Order it online with orange.

01:13:50.720 --> 01:13:51.680
Oh, I love that.

01:13:52.960 --> 01:13:54.399
We hate doing hot tubs, man.

01:13:54.479 --> 01:13:55.279
Like, cheese.

01:13:58.800 --> 01:13:59.439
Hell yeah.

01:13:59.760 --> 01:14:00.800
Sorry, I guess it was there.

01:14:01.920 --> 01:14:05.119
Uh you guys always have a ton of fun on these calls with you.

01:14:05.199 --> 01:14:07.279
I want to thank you so much for joining.

01:14:07.520 --> 01:14:15.199
If guys wanted to reach out or follow you and learn more about Ion Labs, Ion Electrical, and your guys' story and journey, what's the best place to do that?

01:14:15.520 --> 01:14:18.960
Or Facebook, um, which is just Ion Electrical LLC.

01:14:19.039 --> 01:14:21.119
Uh, I believe the same is for Instagram, Eddie.

01:14:21.680 --> 01:14:24.000
Yeah, Instagram.com forward slash ion electrical.

01:14:24.399 --> 01:14:27.199
Three L's man, don't let it freaking get past you, you know.

01:14:27.279 --> 01:14:30.479
Um, our website, you know, ionelectrical lc.com.

01:14:31.680 --> 01:14:32.640
You'll be able to find that.

01:14:32.800 --> 01:14:36.880
I'm really trying to step up uh kind of the blogging on there, and you know what I mean?

01:14:36.960 --> 01:14:39.680
Um, I'm just really excited to start rolling out the marketing playbook.

01:14:39.760 --> 01:14:43.119
Um, so yeah, if you if anybody can go follow us on there, that'd be great.

01:14:43.359 --> 01:14:43.920
Amazing.

01:14:44.239 --> 01:14:47.840
Well, final moments, any last messages for our viewers or listeners, guys?

01:14:48.079 --> 01:14:50.720
Stay curious, tinker with freaking AI, man.

01:14:50.800 --> 01:14:54.159
I'm telling you, even if you're like, I hate it, I don't wanna, I don't understand it, man.

01:14:54.239 --> 01:14:55.520
Give it a few hours a week.

01:14:55.680 --> 01:15:00.560
Just play around with it and you'll start to see the magic and where it can help you.

01:15:00.640 --> 01:15:01.920
You know, I mean, I'm telling you, man.

01:15:02.000 --> 01:15:06.560
If you it's not gonna be uh AI that takes over, you know, uh other people, right?

01:15:06.640 --> 01:15:09.520
It's gonna be people using AI that's gonna be taking over, you know.

01:15:09.680 --> 01:15:11.439
So just be curious and tinker, man.

01:15:11.520 --> 01:15:12.479
That's that's what I guess today.

01:15:12.640 --> 01:15:30.159
And I guess for me, um, a little bit off complete opposite as far as AI, but for all the you know, other contractor owners out there, don't forget to uh, you know, you're working hard, try and make a business grow, but don't forget to take care of yourself, stay healthy, make sure to get your work in there for mentally, you know, get to the gym, drink water, you know.

01:15:30.319 --> 01:15:40.399
At the end of the day, even if your business becomes successful, it's it's not worth it if uh you don't live long enough, you know, you know, stay on this, you know, world long enough where you go through a sickness or anything like that.

01:15:40.560 --> 01:15:44.239
So make sure to you know still take care of yourself at the end of the day.

01:15:44.560 --> 01:15:45.119
Love that.

01:15:45.199 --> 01:15:46.640
We heard it here first, guys.

01:15:46.720 --> 01:15:49.920
That's uh culture coming through right there at Iron Electrical.

01:15:50.000 --> 01:15:52.880
Thanks so much to the Eddie brothers, uh Eddie Cruz and Dr.

01:15:53.039 --> 01:15:54.560
Electrician Edward.

01:15:55.520 --> 01:15:56.960
Love the handle, brother.

01:15:57.119 --> 01:15:58.319
Uh thank you so much, you guys.

01:15:58.399 --> 01:15:59.600
We'll see you again next week.

01:15:59.680 --> 01:16:01.520
We've got more great interviews coming.

01:16:01.760 --> 01:16:03.680
Always a pleasure on the million dollar electrician.

01:16:03.760 --> 01:16:05.039
Cheers to your success.

01:16:05.359 --> 01:16:06.079
Thank you, brother.