Replay - What Is Your WHY

0:03 Hello and welcome to Electropreneur Secrets, the electrician's podcast. I'm saying that at least 18 times a day and so I'm getting a little smoother, but I'll probably make a mistake or two this week. Listen, guys, we're here with you five days a week to help you master, sell, simplify pricing and deliver premium level service. Sales simplify pricing and deliver premium level service. If you do not know what that means yet, if you're new here, or if you're a long-term veteran, one of our super fans thank you so much for joining us again. And you can get all this and more on our entrepreneur secrets podcast community on facebook. How do you find that? Just go to facebook search electric Podcast. It's right there.

0:44 Or on your podcast site, look at the description. There's a link at the bottom every time. Or, if you're on Facebook, add me or Joe and get all the endless value, because every day we're committed to a value post that's going to encourage you or provide you with some tool or some tactic or some strategy to dominate in your electrical business. Joe, I'm almost done this rant. I got some extra energy today, so I'm going for it. I love it, mind not at all, man go for it full send full send today is absolutely no freaking exception. Today we're talking about perhaps, maybe one of the biggest topics we could actually unload on this podcast, and if we could just choose one podcast only, honestly, this might be the one that changes lives, even without all the strategy, without all the tactics.

1:33 Joe, would you agree with that? I'm doubling down on that, I'd say yeah okay, we're talking about the why. Of course, last week we talked a bit about your customers why. This week we're talking about the why, the only why, the thing that drives you to success or away from it. Strangely enough, and who better to talk about this than myself, your host, clay newmeyer, and my esteemed co-host, who we have called the sales bot in the past? But I have news for you. I've got a surprise today. Oh yeah, it's a new intro, joe. This is my co-host and business partner, joseph, not the sales bot, the sword bot, luke Henney Breaking up.

2:19 Okay, drew, welcome my brother, glad to have you. It is a great day to have a great day and we love when you use that language. So, thank my brother, glad to have you. It is a great day to have a great day and we love when you use that language. So, thank you so much. The reason I just called Joe the sword bot. It's not even the sword salesman. I now understand why you got so many yeses in your sales career Just by the show. I actually forced that. I said to Joe look, we got to take a break before the podcast, working hard back-to-back meetings all morning and then, as I'm eating some oatmeal and refilling my cup, I get this video about a 14 second clip of joe like annihilating the invisible man with a lightsaber sword technique. That I have not seen.

3:00 I don't think social media has even seen this before. There's no evidence of those moves before Joe tell us a bit about what happened there. Oh geez. So I was on the spot. I was formally trained in sword combat, um, for several years. It was one of the passions I had when I was a kid, um, and when you have formal sword training combined with a star Wars obsession, you ended up with pretty sick lightsaber skills. So what I found was super helpful is I've always loved sparring. It's one of those things where you take those moments and it almost like when you sat outside with the rainbow. It's calmer when you're doing something. It's almost like a Zen-like state. The blade is part of who you are.

3:43 It's just an extension and I get to when I'm moving with it. It's like I'm experiencing something different and it's beautiful. I don't think about hurting people, I think about just. It's almost like calligraphy. You draw it because it's beautiful. Man, it looked beautiful and there was noise and there was light. Um, mary even came up and she was like next time I dj. I want joe there to be doing that little rave sticks going on yeah, ben thomas says great work. Thank you, ben. Uh, stick with us a while. We got a big show today, um so, anyway, thank you, joe, for sharing that, and this thing was incredible. You're gonna let me post this right if you're gonna post one, I'd be happy to actually send you one where I'm, you know, looking a little more presentable.

4:27 But I'll be happy to do it in the service loop gear I might. If you want me to go in full uniform, I can do it I wish I had a sound effect because mail just came in and usually we don't open mail on the show, but I've got one here today. Is that okay if I open it? Sure, it's from's, from Darth Vader. He says I submit he saw the video and he's submitting. He doesn't want to fight you. Oh God, Well, I've never fought Vader Vader's bae. Oh my God. No, I was actually super impressed. You guys, I'm making a bit of fun here, but that was cool. That was really cool and it ties perfectly in with what we're talking about today. Hey guys, if you're new here, you might not have heard us say health, family, then business, Be at a definition required here.

5:12 A little bit of context. I want to help you guys with that. Today and again, we're going to address the big, big, big why that is in your life and the reason you're doing this. Because if you don't have that and you don't have your health prioritized, you're not going to get far. Joe, what do you say to that? Can anyone go very far without this big why addressed? No, the thing is that you need to have something bigger than yourself, and it can be yourself, but it has to be something that makes you wake up and crave. You've got to want this thing more than you want to sleep, more than you want the drug, more than you want the drink.

5:55 There's got to be something beyond you that you are crawling and willing to scrape and just grind to get to. Yeah, without that, why you'll just suffer consistently from mediocrity absolutely. Why is the gas in the tank to get you somewhere? What's what would be the electrical reference? We should have prepared that better. Why? It could be like, um, why? Why could be the current and the goals could be the voltage. You know what you could do. No, no, it may not, but the concept would be is do you have enough current to push past the resistance? boom, that's where it was. You found it, joe.

6:35 Thank you for bringing that home for us. That's huge. I think electricians understand now. But just to help this, let's go back a step. I want to talk about goals for a moment. Goal setting might be one of the most powerful things you can do. When accompanied by a why, you'll have exactly what Joe just said. If you have clarity of a goal and I mean when I say clarity, guys, I mean I want you to see it, feel it, smell it, taste it. I mean when I say clarity, guys, I mean I want you to see it, feel it, smell it, taste it, hear it All five senses engaged. You ever heard of a vision board, joe? Yeah, I mean there. How about a mental movie?

7:17 You know why a mental movie is more powerful than a vision board. Can I give you the answer Because I think I know what it is. Yeah, absolutely. Because your brain doesn't know the difference between imagining something and experiencing a reality, and if you can conceptualize something that you want to happen, you can actually manifest it to happen absolutely, and because that movie you can incorporate those five senses. Exactly that to support your case. When you have the three to five senses engaged, your brain literally can't tell the difference. Would you like proof of this? That hit me? There's a few. How about the first four minute mile? Did that happen without first imagining that it could be done?

7:59 The deepest free dive at one point they thought you could only dive 40 meters on a single breath before your lungs would collapse. Someone envisioned going deeper and guess what? His body came to rescue. Something called blood shift occurred and now the deepest free dive on a single breath is like 260 meters. I know I'm speaking canadian here, guys. We're talking almost a thousand feet. Uh, what? hang on, I can't even imagine how, how dark and like the pressure that you must be experiencing and almost honestly, it sounds like a sensory experience. Like I would love to have that kind of pressure it's crazy. It's crazy. Let's keep going. Any of my old school skateboarding fans with us, tony hawk.

8:41 900, that's impossible. You can't do a 900, there's only so much. Yes, you can. You can envision it, you can see yourself doing it, you can the success, you can feel the crowd goer. You can do all of that ahead of doing it, and then do it. I got to admit my 90s kid here is just loving the fact that we're making a Tony Hoff reference. Yes, of course, show over backflip on a dirt bike. First, double backflip on a dirt bike, right like. There's countless, countless examples of amazing feats happening every day around us in fact, more now than ever, because of youtube and tiktok and you see it everywhere. If you will train, if you'll set that goal, if you'll set your clarity to it and have a why big enough, you can do anything, including dominate your marketplace.

9:29 As an electrician amen, as an electrical specialist, as a premium service provider, you can master sales and service. That's why we're here, isn't it? That's the goal, okay, so let's talk a bit about what that takes. I know it's a lot of me talking. I'm going to set you up here in just a little moment. We talked about the health family business. Here's the thing Is working on sales, is working on professional development? Is that belonging to which category Health, family or business? Joe?

10:10 The knee-jerk reaction is that you want to say it's business. But I feel like there's more to it, because if you think about it, what do those things get accomplished? Like if I learned how to sell better, theoretically, I'm spending less time spinning my tires, which means that I have more time to do things I want, which means that it's actually more. What would I do with more free time? I'd be with my family. So learning sales is an investment towards my family. And your health. Here's how I'm going to frame it, to put it right there with number one, because the first words you used, even in that sentence, started with I and the and the action verb learned.

10:54 I learned what happens when you learn something you grow, you grow, you guys are growing. Every time you learn something, you're growing. Anyone know what the, the six basic human needs are, set us up right. Certainty, that security, knowing everything's okay, we got a roof, we got rent paid, we got mortgage payment. Right, we got a cabin too, just in case, we got equity. All these things are certainty. Variety you need new stuff too, right? If I look at my old man, the, the generation before us that actually stuck with the job for 40, 50 years until they had health concerns from that job, like the miners and you know what I'm talking about asbestos, uh mills and and different chemical exposures.

11:45 We need variety. That's why this day and age variety is actually more important and all this technology, all this digital shit is training us that. It's the same reason. Just before the show we talked about turning the TV on and getting stuck. Last night I realized this isn't doing it for me. I turned it off, went outside, enjoyed a rainbow and laid on a couch outdoors, you found your dopamine mean somewhere else. So we got certainty. Variety, guess what else? Significance, oh significance. See, we actually need other people to enjoy our efforts. We actually need other people to recognize our. The next one contribution, wow, contribution, right, we actually need to contribute to a community, joe.

12:31 That's why we're here Contributing. Significance hey, it's part of it, it's one of the six basic human needs. Are we wrong for wanting to be significant? Absolutely not. But I'm telling you we're leading with contribution here and connection. Some of these guys here commenting today saying great work, thank you, right. Listen to your waste no day podcast yesterday great job. James says thank you guys, thank you, that's our contribution. Next connection about that, we got this whole community right here, connecting. We're all connecting together and the best for last, joe, growth. So you as a person, you need all those things.

13:14 We all need all those things and we prioritize them differently, but what I can tell you is health. A big part of health is growth and every other one of those six basic human needs. Now, if you're a dad like us, go ahead, throw your hand up quick. Doesn't matter if no one can see you, or maybe your family's watching. Give them a wave with the other hand. I'm a dad over here, family man, maybe you're a mom. Right, family tends to come first, don't they? Every single time. It's amazing. It's one of those things where I've never been more grateful to give away time than when I'm giving it to my family. But I've actually learned that, unfortunately, even though I want to give them everything, I learned you can't give away what you don't have, and if I don't have it in me, I can't give it to them.

14:06 So I have to give it to me first, so that I have the ability of giving it to them. And again, I want to ask you to tie in that golf quote. God, I love that. All right. So the Arnold Palmer quote, yeah. So the quote is if you didn't five, you didn't bring it with you, you won't find it here, which pretty much means you need. The way you're practicing is the way you're going to play. So if you prioritize in this example, the way we're comparing is, it is, if you prioritize yourself and in the attempt to give more to others, you'll be prepared to give to others. If you're only going to give away the dregs that you get as you get, you end up being the kind of person that gives their family whatever they get left over with.

14:51 Oh man, and isn't that the reality for too many of us? I mean, let's engage in that for a moment. You guys tell me, hey, if you're watching this live right now, you could throw one in the chat. If you've ever felt like this Work ends for the day, it was a long day. There's more to do, but guess what? That's tomorrow's problem. Today's done. Go home, try to flip a switch. Can't find it. Or I need a beer to flip this switch, or I need a puff to flip this switch, or, god, I need a cigarette. And then you walk in the house with whatever energy's left. And I feel like that's just. That's the thing it's like for me. All my decisions have been to be the best father and the best husband I can be.

15:33 Those are the goals, because I know that when I'm a good father and a good husband, I'm a good person, and, at the end of the day, we don't have enough good people in this world, and I want to be one of them, so that's why I'm going to show up each time 100. So if you've ever felt anything like that, guys, if you've ever been impatient with your own family, feeling a little grumpy, a little cranky, I'm right there with you. I've felt that right. A little eye roll at the missus, even though you've only seen her for 40 minutes today. Little eye roll because same old groundhog day. Watch that first step. It's a doozy. I'm gonna make a suggestion right here. That's a bit of a belief shift. Okay, I'm here for it, that stuff actually starts with health Brother.

16:16 if you'll focus on health, if you'll focus on prioritizing yourself, you could reach some more fulfillment. You could show up a little better. You could stop letting everything else dictate your mood and you start dictating your mood for everything else. Yeah, you had a quote earlier that absolutely just knocked my socks off and I feel like this is an appropriate place to place it. Would you be willing to share that with us? I would love to, but you're going to have to give me a little more, because I've been talking a lot and I can't remember which one you're referring to. A man with wants. The man with wants. The man with wants, oh yeah, yeah, no, that's good. So show me a man with his health, and I'll show you a man with a thousand wants. Show me a man without good health, and I'll show you a man with just one want.

17:03 It's so powerful. I actually remember when you first told me that we were in a meeting less than an hour ago and I literally stopped the call and I was like tell me that two more times, because the thing is, it's so profound. But if you think about it, what does that tell us? Let's say that you're the business owner that is trying to build the empire. You're grinding Maybe it's a legacy business. You're like I'm going to give this to my kids and you grind and you grind, and you grind, and you grind and you grind. Imagine what's going to be left over at the end. You built it. When do you get to enjoy it? Who do you get to enjoy it with? If I don't have my health, all the money in the world won't buy it. You want to know how much a kidney costs? That's crazy.

17:45 It's like you're gonna go out and how many stories. Sorry to interrupt, but how many stories have you heard of the old guy on his deathbed or old gal on their deathbed? All the money in the world can't buy them their life back. What are they always saying? I wish I had more time wish I had more time. Spent my time on the wrong stuff. Don't do what I did. You've all heard the stories of a third world country guy with not even an ounce of the liberties that we have in North America and the Western civilization and still smile every day, still enjoy his family and his existence every day. We should aspire to be more like that. We appreciate the smaller things. Yeah, we find every reason to get upset to bitch. This is a time driven enterprise.

18:26 That's why today's episode as we said before the show this might be the one maybe we said it during I'm losing track but this might even be the one that we like chose out of all of them to be the most impactful anyone could ever listen to and actually grow from. Because, guess what? There's a fuck ton of strategy out there. We've done this exercise, exercise before. What do you guys want to improve in your business? Is it? Is it sales? That's what we teach. Go to google and say how to improve sales in my small business. I've done this as an exercise. You're going to get three and a half billion results in half a second and they all work. That's not the problem. Guess what Not to take away from what we do, joe, I know I know that we help people on a big level, but our biggest wins are when people say something like you changed my life.

19:17 I know I can conquer anything because of the time I spent with you guys. That to me is a fucking win yeah. I want to double down. It's not the money that grows, because guess what happens after you fix your sale problem, you've eventually. I mean, if you fix the sale problem, the goal is it depends on what you're trying to do with it in the first place. Because you fix your sales, you can either put it back in your business or you put it in your health, you put it in your family let me ask you another way. When you fix your sales problem or your pricing problem, are there no more problems after that? No, there's always a problem to have.

19:58 It's just where you are choosing to face it. You can spend your whole life solving problems, reaching these outcomes, setting new goals and reaching again. Reaching these outcomes, setting new goals and reaching again. As Matthew McConaughey said very well and I love this quote a perpetual state of striving eliminates the possibility of arrival. Yeah, there is no arrival, except at the graveyard. You know, if I can stitch for a second, I feel like there's something relevant I can make, absolutely, because if we're talking about our wives, literally I'll talk about something that's tattooed to me, because I feel like it's very, it's very lined up with this. Let's do it. You meant peace is a lie.

20:39 There's only passion. What that means is that no one should be content. We should have the thought of saying if you're always striving for better, you'll be okay, because the thing is, is what you're passionate about? That moment of passion is really the thing that we're looking for. We're not looking for the thing. We're looking for the thing that allows us to be the most passionate, most lively version of ourselves. That is when we are happiest, not when we've achieved the thing that we thought we wanted. It was the chasing of the thing that we wanted that gave us the most enjoyment, and that's why I feel like it's such a profound statement.

21:21 It's huge. I love that Translated to electrical. We're just trying to conduce, good conduct, good energy. I'm a conductor, you're a conductor, we're all conductors. We're going to choose that energy. But the biggest part of this is tying that why in a little bigger. Why are you doing this? If you've been on a sales call with me recently discovery call strategy, call any of our calls that we offer at some point I likely asked you this question why? Why not just work for someone else? And why not just do the bare minimum and get paid and just enjoy your time?

22:02 Why do more, joe? I mean, that's something that speaks to every individual person. But I can say why I do it. Okay, the reason why I do what I do is I'm sure you shared the story as well. We didn't have the best past, and the thing is is that you can spend your entire time looking back and saying I wish, I wish, I wish, I wish, I wish, I wish. But what I find the most value and the most closure in is keeping others from that path. I want to let people know hey, there is a hole.

22:43 I fell into it. I want you to see my waving my arms and go around it, and I'll even hold your hand to take you around it myself, and if I do that, I'm living my purpose. That's my why. Totally. I love that and you know what Very lined up with mine, so I'll drop mine right there too. Very young in business Thought, I knew a bunch Didn't know't know shit, wanted to figure it out myself. And I did exactly that. I figured it out myself, all right, cost me years of my life, years of confusion, of shame, a divorce, distant as a father, right, distant from family relatives, everyone wondering what the fuck's going on with me.

23:31 Oh yeah, I've been in a failing business before. Guys, if you're there, I can relate and you can reach out because I help people avoid that very same pit. Just like joe said, that's now my destiny, that's what I do, that's what I find passion and that's my why. That's a big piece of it. Anyway, I'm passionately tied to our mission and our vision. That unites all electricians. But there's more why. That's my business, why and a part of my personal why? But then there's the family, why? There's the retirement.

24:12 Why Do you guys know when you're going to retire? Do you know? How? Do you know how much you need? Or are you defaulting like every other person walking down the street to a million dollars? It's funny. Do you have a plan right? Are there goals attached to that. Are we working towards that? Because now you're talking some gravity. Is this a legacy company you're going to hand to your kids? You know what people will do for their kids, joe. I mean, I know what I'd be willing to do. A car dies on the railroad tracks. Mom and a baby in the backseat Car's dead. Little mom actually moves the car. Have you ever heard these stories? Yeah, the adrenaline bursts.

24:54 Why. Because I would rather be hit by the train than know that I survived, and I didn't give every possible ounce of my strength to saving the one I loved. To save the one we love Absolutely. You guys are riding a vehicle too right. We've all got a vehicle. What is it? Why are you doing this? Because if that puppy's not built up, if you don't have a powerful why you won't move shit off the track? In fact, when the going gets tough, you're gonna do one of these throw the keys behind you and just hear the train smash that thing up behind you in the background.

25:38 It's a reality for too many people. Can I say why? Again, why are you doing this, if you'll focus on your health, if you'll set these goals? Do you know how powerful goals are? Here's a quick story for you. I believe it was in the 50s. There was a study done at Harvard University. Now I might be butchering a couple numbers here, but there are a couple numbers I remember for a fact. Three out of about 20 students were goal setters Into the future. They had it all figured out what they were going to become, how it was going to impact them all of that. The study comes back 20 years later and finds that those three people's net worth amounted to more than the entire rest of the class.

26:24 They were more relatable, more communicated and connected with family and friends. There's a series of observations done that led to just the understanding that these are more mature people who had a greater experience and fulfillment in life. Goal setting. As Jim Rohn says, you got to have a plan or you fall into someone else's plan. You know what someone else has planned for you. Not much, not much, oh my. God, you can tell we're listening to the same guy. Okay, we went super serious for a bit. Joe, do you have anything else to contribute to that, or is it action time?

27:06 I think we should go into actions. All right, you want action or all-star? I? want the all-star. You want the all-star? Okay, well, I have the action for you guys. And guess what? You really have two choices here. If you're just a listener and just taking what you can, please do, follow our lead and remember this take everything you can just promise to also take action on it. I love that we say that, so I had to say it again. The point of that is know that either you're going to take action on this on your own and explore your why, or when you come to a call with us one day hopefully, I would love to help you out. I'm going to ask you why, and it's going to be a much harder question then, when the pressure is on to try to figure this out.

27:53 Explore that why. Where are you going? Where's your business in a thousand days? Three-year, five-year, ten-year? When are you going to retire? What does that look like? Where do you want to live? Who's with you? Here's an exercise. You wake up. It's your 40th birthday if you're not there yet. If you are, it's your 50th birthday. If you're not there yet. If you are, it's your 60th birthday. The sun's shining. You look outside. Sun hits your face. Where are you? What do you hear? What do you smell. Who's with you? It's your birthday. Who's with you? Do you have to work today? Do you have to go to the shop?

28:34 Explore this and write it down. Write down this vision. This is your mental movie. This is the place you're going to. This will become your why? Your set site. That was a big one. Is your all star going to jump on top of this? I think that it's going to run parallel to it, because I think you had a really great example. All right, so I've always believed that the why is the most crucial thing that we need to have, but it's also some of the most elusive at the same time. Right? Have you guys ever felt like you know what you want but you struggle to figure out where it comes from? Right, definitely.

29:14 I personally believe that when you can get in touch with that internal why and you can figure out what's connected to it not just the why are you doing it, but the why I even want it that, I really feel, is what opens a lot of gates, because it's one thing to see the door, it's another thing to take the action of going and opening it, and even more so to be able to say I don't know what's on the other side, but I'm willing to open up anyway. That's scary for a lot of people. So there is an exercise that I think I've talked about before, but I really feel that it's life-changing because it allows you to connect to that.

29:55 Why do I even want this? It's an exercise called what do you? So what you'd end up doing is you would go and you would physically face the mirror. The visual is extremely important because it needs to be a conversation you're having with yourself, not internally. You need to feel like this is an actual conversation that's happening and simply ask what do you want? And you need to have a response. As soon as you have a response, you ask it again, rapid fire. You're not supposed to give yourself a time to break. As you continually go through it, what you'll find is the first 10 to 20 tend on being things.

30:37 After you get to 20, you realize that it's not things that you're wanting, it's the six things that we've talked about before. You're finding the connection you want, the value. You want to feel wanted. You want to feel like you're serving a purpose greater than yourself. When you can connect to that, I feel like that's almost a peak spirituality moment, because now you can truly feel connected to something bigger than yourself. That is the all-star action. I love that, and here's what I love about that is that ties everything back to a grand, grand concern, because when you ask people why, quite often they'll tell you why for others and not themselves, so I love that you're in the mirror.

31:22 I love that you're asking yourself and I love that you're flushing that out, because why for your family is a big piece, as we discussed here. That gives you a lot of of power, but there's got to be why for you as well. Amen requires that. So, thank you, joe. That was a passion invested uh, 37 minutes we were on today, I believe. So thank you, for free, for your inputs to that one and thank you for wielding the lightsaber in the very ways that you do. I want to end this one with a little bit of a laugh. Guys, we're here with you five days a week to help you master sales, simplify pricing and deliver premium level service. And it claimed occasionally I just said Euclidian, occasionally, which is my name, which is funny, but I think we're gonna deep dive on stuff that is you and finding everything that fulfills you.

32:10 Aiming for for that, jacob says great work. Thank you, guys. To everyone who tuned in live on the Electropreneur Facebook group Guys, what a healthy community. We enjoy all of you. So thank you very much. We'll see you again tomorrow. Take care Until then.