Grow Your Business With the Golden Link Strategy
In this episode I share one of my favorite ways to grow your business and generate leads. The best part. You don’t have to run ads or buy any fancy marketing services.
In this episode I share one of my favorite ways to grow your business and generate leads. The best part. You don’t have to run ads or buy any fancy marketing services.
0:34 – An embarrassing story about failed cold calling
1:18 – The golden link
A golden link is one organization that can give you access to your potential clients in exchange for value that you bring to the table. In this case, speaking.
1:55 – Finding a speaking topic
Think about a powerful transformation you can provide to your audience in 30-60 minutes. What can your audience do, think, or know that will transform how they do business/life?
2:17 – Writing an effective session description/pitch
3:48 – Finding your golden link
Once you have your topic ready to go, make a list of organizations that have access to your target audience, and is seen as a trusted source of information in your industry. A few good places to start:
- Public libraries
- Chambers of Commerce
- Colleges/Universities
- Executive education programs
- Apps, tools, or products that your audience uses
- Accelerators or niche groups that your audience belongs to
6:00 – Making contact
7:47 – Two goals for your session:
- Provide valuable content
- Give your audience a reason to contact you
8:55 – If you’re afraid of public speaking
Resource: Not sure what topic to choose? Here are a few of mine to get you thinking, which you can also see on my speaking page:
- How to Recover from Setback and Create Positive Momentum
- The Actions, Tools, and Mindset of a High-Performance Entrepreneur
- How to Start a Business Using the Skills You Already Have
- LinkedIn Optimization for Entrepreneurs, Consultants, and Professional Service Providers
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