Brittany Barnhart Teaches You How to Attract and Convert Your Audience With the POWER Method

Brittany Barnhart is a brand and business development pro who helps entrepreneurs align their vision with their operations so they can attract and convert their target audience. In this episode she’ll teach you how to do the same using her signature POWER method.

2:10 – Introductions

2:50 – Common branding issues business owners run into 

Brittany has found that a lot of clients walk in without a fully thought-out plan. They want a website or branding, but haven’t put in the time thinking about who their audience is, what’s important to them, or why they need help. 

3:36 – The POWER method. 

P - Purpose (What is your unique purpose and impact?). 

O - Observation (What does your audience want/need, and what are your competitors delivering? How can you carve out your own space?)

W - Workflows (What is your service funnel? How can you best serve your audience? What should your internal processes look like?)

E - Execution (Identify goals – both short term and long term – for fulfilling the purpose you’ve defined for your business)

R - Refinement (Your business is never static; how can your strategies and processes evolve with you?)

18:32 – How to recognize an idea that’s not working

21:02 – What should you check when things just aren’t clicking in your business? 

Start with getting super clear on who you enjoy working with, and why your service would be important to their lives. 

Next, figure out if what you’re offering aligns with what those potential customers are willing to make the leap for. 

23:25 – Brittany’s purpose in business, and how she’s thinking towards the future

Connect with Brittany: 

Visit her website at powerhousebrandstudio.com 

Or connect with her on LinkedIn or Instagram – @ powerhousebrandstudio