Branding isn't an Action it's an Essence

Prepare yourself for a fun ride, and learn a ton along the way. I am happy to welcome Mys Palmer to the show. Mys is a "Brand Voice Expert".

As she puts it, "I know (and wholeheartedly believe) we don’t buy “things”. We, the people, buy because we develop an emotional connection to the promise a brand or product makes.

We buy when we are transported to the magical and thrilling place of, “Yah, this here is a MUST.”"

This show is broadcast live on Friday's at 12PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).