Episodes

You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference? Join us to learn more. View this podcast as a video on YouTube. Links of the w...

Maybe you're currently employed or between jobs. But it occurs to you that you want to go off on your own and start consulting (as opposed to freelancing with labor services). How do you do that? Join us to learn more. View t...

Plenty of employees entertain the idea of going freelance. But one of the biggest barriers to entry is the perceived risk of doing so. Is there a way to jump to freelancing with minimal risk? Join us to learn more. View this ...

In this installment, a question submitter wonders whether it would be better to earn promotions into leadership before leaving the salaried world, or whether to leave as an individual contributor. Which is the right path? Joi...

Occasionally, you might find yourself with a whale client, or at least a profitable one, that treats you poorly and shows no trust in you. How should you handle this? Join us to learn more. View this podcast as a video on You...

Occasionally, you might find yourself with a whale client, or at least a profitable one, that treats you poorly and shows no trust in you. How should you handle this? Join us to learn more. View this podcast as a video on You...

Sometimes a client is looking for labor, and expect you to bundle in the strategic piece. For instance, they expect architecture to come along with a software development project. How to handle this? Join us to learn more. Vi...

Depending on fate to bring you business can lead to gaps between projects. How do you setup some kind of sales funnel and get leads into it to avoid these gaps? Join us to learn more. View this podcast as a video on YouTube. ...

You're collaborating with your client on a time-sensitive deadline and you get sick. How should you handle that? Whose problem is it, ultimately? Join us to learn more. View this podcast as a video on YouTube. Links of the ...

You've got a full-time job but want to go indie, and you line up your first contract. How do you think about how much runway you need to create between current savings and that first contract, for when it expires? Join us to ...

If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering? Join us to learn more. View this podcast as a video on Y...

It will sometimes come up that a prospect or client asks you to implement something that's either too vague to work or a flat-out bad idea. What should you do in this situation? Join us to learn more. View this podcast as a v...

If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal offering? Join us to learn more. View this podcast as a video on YouTube. Link...

I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach social media tactics to a salesforce? Join us to learn more. View this podcast as...

Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle this situation in general? Join us to learn more. View this podcast as a video ...

The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that you should establish a niche. How should you go about doing that? View this...

As you grow your business successfully, you'll have more demand for your work and, thus, more leads. Does that naturally mean you can raise your rates? The answer is more complex than you might think. View this podcast as a v...

If you establish a practice and start to earn a good bit of business, sooner or later you'll have to contend with the decision of whether or not to bring on subcontractors to help you. Should you do it? View this podcast as a...

I resisted talking about ChatGPT as long as humanly possible, but I did wind up getting a question in the backlog about it. So, will ChatGPT replace freelance programming? View this podcast as a video on YouTube. Links of the...

If you go into business for yourself, what should you call yourself? Freelancer? Self-employed? Something else? View this podcast as a video on YouTube. Link of the week: Enov: The IT & Test Environments Management Company

If you're thinking of hanging out your shingle or have just done so, you might wonder whether to use bookkeeping software and, if so, what to use. I have a surprisingly specific and opinionated answer for this one. View this ...

When you go off on your own, at least in the US, you might be in for a rude tax awakening. In this video, I talk about what self-employment tax is, and what you can do about it. View this podcast as a video on YouTube . Links...

You're a freelancer and doing regular work with your clients. If you bill by the hour or, more generally, for time and materials, which meetings should you bill the clients for? View this podcast as a video on YouTube . Links...

Freelancers, especially newbie freelancers, can find themselves caught in situations where their only, large, 40-hour-per week client starts to treat them more like an employee than a freelancer. What should you do? View this...