About the guest
Dr. Alexa D’Agostino is a “doctor of marketing” and founder/operator who’s built and scaled multiple businesses. She’s known for blending sharp performance marketing thinking with operational reality—systems, metrics, team structure, and the mindset required to scale without breaking. She also runs an invite-only mastermind built around proximity to high-level operators and coaches.
About the episode
Most leaders say they want growth—more revenue, more clients, more recognition—but Dr. Alexa D’Agostino calls out the uncomfortable truth: many businesses aren’t growth ready… they’re chaos ready. In this conversation, Steve and Alexa unpack what “growth ready” really means when pressure hits: clean systems, clear roles, scalable offers, and metrics that matter.
They go deeper than tactics, though. Alexa argues that failure isn’t what stops most founders—it’s the avoidance of looking at what’s not working. Growth demands brutal clarity, humility, and the willingness to step away from the noise to work on the business and on yourself. The episode closes with a powerful reminder: scaling doesn’t just test your systems—it tests your standards.
Key topics:“Growth ready” vs. “chaos ready” (and why most businesses are the latter)
Why scaling exposes problems instead of fixing them
The non-negotiables: systems, lanes, people, and a scalable offer
Metrics that matter (CPA, LTV) vs. vanity metrics (likes/followers)
Delegation, automation, and building a machine that works without you
Failure: not the fear of it, but the avoidance of what you already know must change
Curiosity as interrogation: using fear as data
Mindset as an operating system—and why it must be upgraded
The role of environment: outgrowing people, protecting energy, and choosing alignment
Integrity under pressure: the gap between stated values and calendar reality
Links and resources mentioned
Dr. Alexa D’Agostino: https://alexadagostino.com/
Social handle mentioned: “Dr. Alexa D’Agostino” (on most platforms)