Welcome to the Win The Content Game

Episodes

Jan. 2, 2023

41. The Marketing Secrets to High-Income Success in Podcasting

We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters.

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Dec. 26, 2022

40. Growing your email list through artful automation with Kelsey Joh…

Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely …

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Dec. 20, 2022

39. Monetizing Podcast Guesting: Christine McAlister's 3-Step Strategy

Christine McAlister walks us through how to use podcast guesting to not only promote ourselves, but also flip the script to leverage someone else's podcast to create organic content for our own profiles and grow our own impact. Here's what …

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Dec. 12, 2022

38. Replay Episode (The Secret Hack to Get Instant Downloads of Your …

This episode is for you if you are feeling: > Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) > Doubtful that repurposing your podcast episodes into clips to promote on social …

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Dec. 5, 2022

37. Replay Episode (How we made over $200k in our first year of podca…

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) …

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Nov. 28, 2022

36. How to build an engaged community for your podcast with Arielle N…

If you're feeling frustrated that your efforts to create an engaged podcast community are not working and taking too much time, then this episode is for you!

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Nov. 21, 2022

35. How to Repurpose Your Podcast for YouTube

Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research.

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Nov. 14, 2022

34. Ron Baetiong's 3-Step Strategy to a Building a No. 1 Podcast

Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you: 1. The key things that make your podcast a category topper 2. …

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Nov. 8, 2022

33. The Email Marketing Strategy High-Income Earning Podcasters Use (…

Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following: 1. The importance of building an email …

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Oct. 31, 2022

32. How to Grow Your Podcast Through Targeted Podcast Pitching with K…

Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing!

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Oct. 24, 2022

31. How to use keyword research for your podcast

Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable

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Oct. 18, 2022

30. How this Podcasting Chef went from 350 to 1700 downloads in a sin…

Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month.

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Oct. 10, 2022

29. How Top Earning Podcasters use their website to grow their show

Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website!

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Oct. 3, 2022

28. How to Get A-List Guests on Your Podcast with Sarah St John

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because …

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Sept. 26, 2022

27. How to track the sales generated from your podcast

Find out how to track how much your podcast generates in leads and sales with this easy guide.

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Sept. 19, 2022

26. The Truth About Podcast Email Strategy with Britney Gardner

When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast.

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Sept. 12, 2022

25. How Experts should use Artificial Intelligence to grow their podc…

To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise!

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Sept. 5, 2022

24. How to avoid Pod Fade with PodPros Founder Alex Sanfilippo

Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges.

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Aug. 29, 2022

23. The Email Hack for Doubling Your Podcast Downloads

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn: 1. The evergreen framework to writing a killer promotional email …

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Aug. 22, 2022

22. How to Name Your Podcast with Power and Clarity with Dr. Michelle…

If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn: 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand …

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Aug. 16, 2022

21. The simple hack to make your podcast audiograms work on social me…

Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the …

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Aug. 8, 2022

20. The 3 Easy Steps to Level Up Your Podcast Audio Quality with Dan …

Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you! You will learn: 1. Why audio quality is important for growing your …

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Aug. 1, 2022

19. The Secret to Avoiding Obscurity with your Podcast

Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity …

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July 25, 2022

18. The 3 Secrets to Creating Raving Fans for Your Podcast with Pat C…

Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. In this episode, you will learn: 1. The difference between a raving fan and a community …

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