99. Key Takeaways from Capshovians Live - Part 2

00:00:00
Hello, it's Deirdre Tshien here from cap show, and I am joined once again by my. I feel like saying better half, but you're not actually in that way. You are my better half, but, like, not in the traditional way. You're not actually better. I was like, wow, that's a bit of a cruel way to introduce a guest.

00:00:22
And now my not so better half, my not so better. My worst half. There you go. Bona Raii. Oh, it's a pleasure to be here after that introduction.

00:00:34
Okay. All right, so in the last episode, it was a bit of a hybrid live. We did a Facebook live from Podfest, which was super exciting. And then we was like, oh, we're running out of time. We should probably cut this short.

00:00:49
So this episode, unlike us, of course, is part two to that, to the recap of Capshovians live, which was our first ever two day live event. Crazy, because we're now a week removed from the event. I feel like. It feels surreal. It feels like it didn't even happen.

00:01:07
I was going to say I was hoping it would have sunk in, and I'm like, oh, yeah. Of all these realizations. But now it just feels like it was made up in my mind. Yes. And we're talking about it, and it's just like, this is all made up stuff.

00:01:19
The only thing I think reminds us is that there were other people there, and they remind us that it did. Did. Yes. Yes. And I guess because in the meantime, as well, I mean, we've been back for just over a week now, and we also got a puppy.

00:01:31
So Ash and I got a brand new puppy, which has been taking up a lot of our time. He's a mini Aussie we called vegemite. Vegemite, of course. So that's. I feel it's kind of like we came back from a really busy, insane period of time to come to another busy, insane period.

00:01:50
Yeah. I think you guys really pulled it off perfectly. The timing, you thought, now's the perfect time to introduce a new puppy into the household that also has a cat. Yeah. And you've never done that before.

00:02:00
It was prime time. Yep. It's great. It's great. All right, so let's get back.

00:02:04
We love you, Puffington. Let's get back to the captivity inside of two day event. All right, so we basically finished the last recap with the bottom two tiers of the traffic pyramid. Now, then we started with the next couple of speakers going into the third tier of the traffic pyramid, which is all about leveraging other people's audiences. So let's have a chat about that.

00:02:25
We started with Jenny Wright. Now, Jenny is an amazing marketing strategist, and I actually met her through Katie, actually, Katie Brinkley. And she, because Jennie helped Katie with her virtual summit that I was also a part of. And so I think from there, it was just like we just connected, and it really hit it off. And I've always been blown away by how, as I said, just how strategically Jenny thinks about all the moving parts of generating leads for business.

00:02:55
And so it was really cool to have her speak at Capsho's live. That's the puppy. It's not me. In case people are thinking, gosh, Bona's really onto. If you can hear the squeaking noise in the background.

00:03:08
Yeah, that's the puppy playing. All right. So Jenny spoke about virtual summits at capture fiance live. Tell us, what does something like. And by the way, virtual.

00:03:19
The reason why I wanted Jennie to talk about virtual summits is because this is, if anyone's followed our journey long enough, you would know that we have now done two annual grow my podcast summits. And even before that, with the coaching business, we also did do virtual summits there. So virtual summits has for a while, for a few years now, been part of our lead gen and actually partnership strategy. It's been a really key way that we've, like, I've definitely created really great partnerships from and continue to deepen them through running these virtual summits. But also, it's been a really great lead gen engine for us.

00:03:53
So that's what Jenny spoke about. But please, any nuggets from her? Yeah, there were so many. And Jenny walked through her entire system, actually, in the presentation. So the entire thing was just even having done it with Capshow for a few years, like you said, learned so much from that.

00:04:09
The one thing that she said that really stuck out to me around the lead gen side was she said, bad leads are worse than having no leads. And then I thought, oh, my goodness, yes. Because sometimes I think with lead Gen, we can come from a mindset of scarcity, and we just want everyone, whether it's a virtual summit or whether it's whatever lead magnet you have, you want us. Quantity is what you're looking for. But really, she spoke about the importance, especially when you're coming up with a virtual summit, to really be super niche down, so that you attract maybe less, but very high quality leads, because it's really going to come back to bite you, even not even later, immediately, because you won't get the show up rate, you won't get the stay rate, you won't get the conversion rate.

00:04:52
And it's all going to be like, feel like a lot of work for not much. So that was a really good reminder for me. Oh, for sure. I think that is good because a lot of us think about leads of because it is all about as many as possible, right? Because everything's a numbers game.

00:05:08
So it's like, okay, well, if we have a lot in the top, top of our funnel, which is at the lead gen space, then as they go through the funnel, then the more that we have at the top, the more that we have at each of the other stages. But that is so true. And this is a good reminder even for us, creating content, whether it's a podcast or YouTube video or whatever, is so many times. And I actually had this conversation, this quick conversation with someone at Podfest because, sorry, this is a bit of a detour, but this is great. Yeah, he was telling me about his podcast, and it's a pretty general podcast, right.

00:05:42
And he did make this good. He made a good observation, which is that for him and in his space, like what he's trying to do, he feels a little bit like the celebrities and the people with these bigger audiences are kind of like they're saturating his market, right? And I was like, well, they're not really, because there's a reason why they're already a celebrity and not any shade on him. He's not a celebrity. Right.

00:06:13
I think that's fair. Right. So it's like, you're not going to have that kind of. And we talked about that big audience to start with, which means that the only way that he can get cut through with his podcast is to niche down. He has to.

00:06:27
And because he wants to get sponsorships for his podcast. And I was like, right, people will pay if you have the right audience that are, and you know who they are because you talk very specifically to them. Brands will pay to sponsor that podcast because they want direct access to that specific audience, too. Yes. I think a lot of us know that if we're listening to this, but when I had that conversation with him, I felt like that was a bit of a light bulb moment for him.

00:06:51
Because a lot of us, what we know as content creators sometimes, or definitely if we're not starting from the entrepreneurship space, is that we think that we can just be this generic, like, let's just have fun, and suddenly we'll grow an audience and yay, we'll make money an audience will be monetized. Exactly. And that's just not how the real life works. Totally. Yeah.

00:07:12
And Jenny spoke about something similar as it relates to the email list, because that's what ultimately legion is all about. And for those of you who might have heard of virtual summits or been part of it or went and consumed some, she said, actually, what I didn't realize was that you can actually start with a list of zero because it's such a great partnership. Like you spoke about, the partnership potential here is really high. As the person who's organizing, hosting it, even if you have a small or even no list, because you're bringing the virtual summit itself to the table, it can be a really quick way to build your email list as well, which I thought was really cool. And she's done it multiple times with that situation.

00:07:49
Super awesome. Those who are listening that think it's not for you, it actually could be the best way to jumpstart all of that. Yeah, it was so cool. And she did as Bonna said, she went through step by step, her system. So we will drop the link to get access to the replays of Capchovian's live.

00:08:04
I would highly encourage that you go through that and definitely pay attention to Jenny's presentation as really good. Yeah. Okay, cool. And then we had Josh Tabab, and he has a really cool mind for these things he spoke about. He calls it relationship marketing, and it's really about how to directly leverage the people and connections that you know to find, not only to find your clients, but also just other potential referral partners and other partners in general.

00:08:35
It's really cool. So please share some nuggets from Josh. Yeah. So further down the quality not quantity path, I think Josh is talking now, like, literally one to one. One thing that he mentioned, he talked an awesome set of things, but one thing that really stuck out to me, which was about how you practically, when he goes about the referral happens or you have a really good conversation, maybe it's over, I don't know, golf.

00:08:59
Do people still golf these days? Or maybe it's at dinner, you have this conversation and you kind of go, oh, there's someone that you should meet. And you start to think about a referral opportunity or potentially even a three way partnership opportunity. He was really, really precise about the practicalities of that to say whether you're the referring party or the party is being referred to beyond etiquette, which is what everyone should be observing. Right.

00:09:23
And politeness and being on top of your stuff. He said, if you are the person being referred to. Do absolutely everything you can to make that tee up. The easiest thing for the person who's referring. I think so many of us skip that step again, not because we don't observe etiquette, but because we think, well, surely this person knows me.

00:09:40
They know what I do. Surely people know what cap show does. Right? But it's actually going that extra step to say, well, he might know or Josh might know what cap show does. But for the person he's referring me to, how do I tweak this to make sure that it makes complete sense to that potential partner.

00:09:54
Yes. And similarly, on the side that if you are saying, hey, you're being the generous person and saying, actually, I can refer you to this person, and obviously there's something in it for you as well. Again, don't be that person that hosts the call. And everyone's like, hang on, what's going on here? What is this about?

00:10:10
And then that really kind of starts things off on the wrong foot again. Do everything you can possibly to make sure that that partnership is teed off really, really well. So I know it seems like common sense, but I feel like those are steps that a lot of us forget to take sometimes. We kind of take it for granted, for sure. And I know he offered the audience at the time kind of like a script as well that makes it super easy to do that.

00:10:31
So he was very generous with that. But I think a lot of people wrote that one down because they're like, okay, don't forget to do this because that's, like the final step. And you stuff it up. Yeah. Oh, my gosh.

00:10:41
That was so good. Okay, again, get the replays. We're just doing it literally. We don't have enough time to go through and replay every single person's presentation on this podcast. So you've got.

00:10:53
Just get the replays. You will not regret it. Okay, so that was still day one. Can you believe it? Oh, my God.

00:10:59
I'm kind of exhausted. Round two. Yeah. We were shells of a human that night, I think, but it didn't even end.

00:11:08
We did some really cool, fun things, actually, to end day one. One was we did a charity auction for d three day, so if you want to check that out, Dave Clark was actually our opening speaker. I think we mentioned him at the live. He played in the. Not in the.

00:11:25
We know that he played pro baseball, I should say. And what was I going to say now? Because he went through the struggles of the challenges, I should say struggles and challenges of playing sports at a high level while not having really the use of his legs, which is insane. It's actually insane. And so now he and his business partners actually do camps, sporting camps for kids with disabilities, kids and young adults with disabilities, which is super cool.

00:11:55
So we actually did a charity auction and a whole charity drive, raised money for them, which was so much fun. I was so surprised. So I was like, okay, well, I'm going to put this up, but I don't know. But we auctioned off one of my sloth Monty. Sloth?

00:12:08
Drawings. Drawings and paintings, and it actually sold. Okay.

00:12:16
I just expected there to be silence in the room when it was, oh, you have to bid for your own painting. Yeah, exactly. I'm like, oh, God, this is going to be so embarrassing. But that was super cool. And then, even though we were literally on our absolute last legs, like you and I, personally, we did do a little bit of dance into cap show next gen.

00:12:36
Yes, it was a literal. It was bit of a dance. Yeah, that feels like a blur, but I think there's video to prove it. Yes. I can't believe we did that.

00:12:45
That was ridiculous. I know. But we did cap off day one with talking a little bit about what's coming with capture next gen. So, Ken, if you want those insight, top secret stuff. Yeah.

00:12:55
Get the replays. Okay, cool. Including the dance. You can never see us dancing again. Okay.

00:13:01
All right, so that was day one, and then let's talk about day two. So day one was really all about the traffic pyramid. It was all about how do we organically get traffic into our world and grow our audiences. And then day two was all about how do we bridge that traffic into our offers. And, oh, my gosh, it was so amazing because Joe Pulisi.

00:13:24
So he opened day two. If anyone doesn't know him, go look him up. Like, literally, you need to know about him. He currently runs the Cexo content entrepreneur expo events. He also has started a publishing house called the Tilt Publishing.

00:13:41
Super cool guy. He's exited, I think, multiple businesses, at least two that I know of, but I think it's actually more like three or four. And so he spoke about actually that, like, having an exit plan for your business and also how important it is to own your audience. And we'll talk a little bit more about that. I mean, we have spoken about that in the past, which is build your email list.

00:14:07
It's the only audience you own. But, hey, as someone. So Joe is. He's a content entrepreneur, as in, that's how he started his whole business is all around content. Even he's saying, hey, don't rely on these platforms, on these channels.

00:14:20
You've got to build your own audience, as in, I. E. Your email list. So yeah. Any nuggets that you got from?

00:14:27
Yeah, like a lot. Yeah, this was honestly, I'm not allowed to say this probably, but my favorite presentation. I know we're not allowed to have favorites. Unofficial. Anyone?

00:14:36
Any other speakers listening to this, just cover your ears to that. I did not sanction. Not Deirdre's favorite, not Capsho's favorite, bonnet. Unofficial. Who even is the worst, the worst half?

00:14:51
The non better? Joe's like, I don't want to be associated with the worst half. I want to be associated with the better half. Well, suck it, Joe. Okay, let me get this back on track.

00:15:01
No, this one, one know, we were running around for all the presentations, but actually sat down and listened to this one because I really didn't want to miss it. There were so many nuggets, but a couple stuck to mind for me. So like, you know, Joe really coined the term content entrepreneur. And I think this is so important for our audience because what differentiates content entrepreneurs from content creators are they are people that make the content, to your point, with the intention to make money from it. There's lots of different ways you can monetize it, but it's not just as a hobby.

00:15:30
It's just not. Let's just see how this goes. So he was really, really clear about when he talked know, the exit strategy was like basically having the end starting with the end in mind, and yours may not be to exit. Joe shared his very specific, almost like manifestation that he had for his content business down to a number like the seven figure number that he wanted to exit or even eight figures wanted to exit for. But it may not be as precise as that.

00:15:55
But I think what I took away from that was to say, you need to know exactly what the end goal of your content is because then that's going to help you work backwards, and with that is actually going to help you develop what he calls your content tilt. So not just like having a niche, that's important, not just knowing who you're talking to and what platforms you're on, but which specific perspective does your content take that no one else can find anywhere? So it doesn't mean that you have to always come up with the most original thoughts. It may just be like you've curated different people's thoughts, but what is a specific tilt that you have? And also everyone's eyes just go have a content tilt.

00:16:32
Oh, no. So again, it's kind of a difficult thing to accept, but I think it's a very necessary thing, especially now. There's no shortage of content being created out there, especially with AI. So that was a bit of a challenge, I think, for all of us to think about. And finally, the part that I was like, we need to do some homework on is Joe really differentiated the difference between a personal brand, the Deirdre Tshien brand, and the content brand.

00:16:57
So cap show. So that was interesting because Joe did that with Joe Pulizzi and obviously the tilt and all the different businesses he had. And he brought that up in the context of how do you build a sustainable business, especially around content, without you having to be everywhere, personally? And I know that's something that's important to you as well. So that's something that we need to kind of figure out.

00:17:19
I don't really know the answer, but I was like, oh, better write that down, man. You know what? I'm going to buy the replays myself and I'm going to watch the same. Not even joking. I think Ash said he wanted to buy them too, so all three of us will be getting them.

00:17:36
There is so much like, even as you say that, I'm like, no one can see us. We should probably, at some point we'll go to video on this. But I'm kind of like staring at Bonner with like, wide eyes. I'm like, oh, no, who asked you? Exactly.

00:17:52
I had conveniently filed all of that away, I think, into the, let's just not open this box. And you just opened it. Great. Okay, cool. Well, moving on from that, then we had no, he really set up.

00:18:06
So Joe really set up day two with going exactly what Bonham mentioned. And then we kind of went into specifics then from there on. So Kevin Chemidlin grow the, really, I wanted him to talk about, because he does this so well, about how do we actually get that traffic onto our email list, and then how do we actually nurture that email list. And as I said, he does this really, really well. So hats off to him because every time I open his emails, I read them because he's got great subject lines, really engaging content on there.

00:18:37
And it all comes down to like, he is quite authentic in all of his content, which is amazing. So he spoke about that essentially. How do you go from audience traffic to email list an audience that you own? Yes, Kevin's was great. I'm in a very close second.

00:18:54
I'm joking. I'm joking. Now I have to rank everyone's. Everyone's like a really close second. Actually, you know what, maybe this was the favorite, the artificial.

00:19:05
No, no, Joe's is still the favorite. But the reason I say that is because I think Kevin's presentation kind of followed Joe's so very well. Because Joe really talked about the importance of email and owning your audience, regardless of where you're having the successes with your other platforms that get to your point about Kevin, him being so authentic. What I really appreciated about his presentation was he talked a lot about all the strategies and we know that he implements them because we're both on his email list. I'll be honest, sometimes I join email list just because we know the person.

00:19:37
But for Kevin, I do also read all of his emails and there were so many people in the room that had come through his audience, Capshovian's live. And I asked each of them and they said, oh, I read this particular email, he said this specific thing. I was like, that's what I need. So he is a master at that. And so obviously that comes from implementation and application.

00:19:57
But what I really appreciated that he shared in his presentation very rawly. Is that a word? In a very real way. He talked about how as an entrepreneur himself, he's not always the best at staying consistent. There's been times where he's ghosted his list and whilst he talks about the importance of emailing them regularly, sometimes when you're going through different stages of your business, you can drop off.

00:20:18
So one thing that he said, a story and nugget that he shared was like that happened to him very recently and how was actually able to kind of get over himself and just kind of go is like, well, I've been promoting a lot to my list, including Capsho's life. Sorry about that, but let me now just actually just give them value. The very easy way, if you're socially found of doing a lot of work to convert people over to your list, or you already have a list, maybe from a previous world, all you have to do to really activate them because they're following you for a reason is to just put together something that's just pure value, no ask, nothing associated with it. So he did. I think the twelve days of podcast growth over the holidays, he sent that out, it reengaged a ton of people.

00:20:59
Someone was in the audience that said, actually I'm a paying member and I got that free piece of value and it just made me even more enrolled. Someone else approached me at podfest to say, hey, I've done Kevin's twelve days thing. Can you introduce me to him? He's great. So I think, don't underestimate how much, as long as you put pure value into it and Kevin does that, how much that can mean to really kind of help you either get back on track or even monetize it.

00:21:25
So I think that was really helpful for me personally as well, because it's like, hey, I know there are times know we might fall off. So just having that, I think, tip in your back pocket helps you get back on track faster as well. Yeah. So good. Okay.

00:21:38
More homework for. No, no, don't shoot all over yourself. Remember that. Oh, gosh, yes. All right.

00:21:45
Actually, that's a good reminder, actually, what Bona said, because I was very, very clear at the beginning of day one on captivians live to be like, we're all going to want to do all of this, every single thing that the speakers talk about, but we cannot. Again, we're shooting all of ourselves, so we need to be very disciplined around what it is for us specifically and the stage of business that we're at, the type of business that we have, the type of audience that we have, what are the one or two things that we're going to be focusing on? So that was actually a really good reminder. Yeah. All right, cool.

00:22:16
So then we started heading into more, like, messaging and sales, because now, I hope you're following the theme here. This was a very deliberately choreographed event. And we kind of went from, yeah, we're organically creating content. This is how we get it discovered. And out there, this is now how know, supercharge that through leveraging other people's audiences.

00:22:39
And now, hey, we have all this pool of people. What do we do with them? Hey, let's bring them into an email, know, want something that we own. And now let's talk about messaging and actually starting to convert them. Let's talk about the money.

00:22:51
And so we had Aleasha Bahr up next. And she is an just. I have so much respect for people who can distill messages so effectively, because a lot of times, I mean, you can even tell here, I'm like, here mumbling. I'm like, oh, what do I say? How do I.

00:23:10
Rawly. Exactly. Is that a word? Whereas Alicia, she can just listen to someone for 10 minutes and then just be like, oh, this is your. Do you mean this?

00:23:24
Yeah, this is your thing. This is your brand, or this is what you do. And I'm like, oh, okay. Yes, she's definitely got a superpower there. So her whole black sheep methodology is all about, if it's a fit, it's a fact, and there's no selling involved, which is super refreshing coming from a saleswoman herself.

00:23:43
Right? Yes. And so that's essentially what she spoke about, about how you actually figure out whether someone is a fit based on your messaging and your audience and et cetera, before you even have to have a call with them, before you even have to expend effort and energy on trying to convert the wrong.

00:24:06
I loved, I did tell Alicia I really enjoyed her presentation because she was so. I think we all have preconceived notions about salespeople. We have preconceived notions about sales presentations. And she just simplified it to basically just almost like the 101 of communication that so many salespeople and sales methodologies miss and overcomplicate. And what I loved about what she said, which is a very black sheep, sales is all about people who don't do it the traditional way because they're real humans.

00:24:39
But one thing that she said that really stuck with me, and I was like, oh, I wonder how we do this better with capture, because we don't have salespeoples, people on the calls. We've got landing pages, we've got emails, et cetera, is she said, are you repelling as much as you're attracting? I'm like, oh, gosh, again, put it back in the box. Exactly right. So it goes back to, if you're being frustrated, know, we talked about Jenny with bad leads or people coming to you and not really understanding what you do or not understanding your price point and all of these things.

00:25:12
I think there's a level of accountability you have to take around the pre sales stage, around, are we being really clear with our messaging about who this is not for as well? And I do struggle with that a little bit because I don't want to make any assumptions and this, that and the other, it doesn't have to be in a negative way. I think Alicia's very clear about that. But it does have to be direct, where people are like, that's definitely not me. And they're coming in very excited to try your product or service, or you qualify them out because they're like, oh, okay, I see now.

00:25:39
It's not going to be a fit. It's not a fact. So I know that we can be sometimes with our messaging, very guilty of saying, well, you could use it in this way and this way and that way. And a confused mind says, no. Yes.

00:25:52
Oh, so good. Okay, cool. Well, we need to work on that again. Another should look. Yeah.

00:25:59
Let's watch the replays. Yes. Okay, we're watching the replays first. Wow. Okay.

00:26:04
So she was amazing, and she really said and set up, honestly, the next two speakers. So Shawn Q. So, so much respect for Shawn because he also has a really authentic way of coming across and selling. He is a sales strategist himself, a sales coach. A lot of people in the Capsho community might know him because he did do a mastermind last year with people, but he came on the Capshos live stage, and he talked about conversions, like actual, how we actually convert, not just in a sales conversation, but also on landing pages and things like that.

00:26:43
And his was really, really powerful because he had some really tangible, actionable things to get people doing the things where everyone's like, oh, but this is kind of scary to think. Yeah. And it's difficult to do as, yeah, I think it's just worth getting the replays for that exercise alone because Sean actually made it's on the slide. People went through it one step at a think, oh, aside from your closing, they were the only times that people putting pen to paper, like dedicated time in the presentation. So definitely grab the replay for that one.

00:27:18
One key takeaway that I really loved about Sean's presentation was he almost went into a little bit more detail about, well, if you're like, okay, well, how do you actually define who that ideal person is for you? So he called it his dream client matrix. Now, Shawn does obviously work know clients who are on the higher end, but this would work, I think, for right across the spectrum of very, he comes from a place of abundance and attraction. So his whole take on it was basically, you should be charting joy against alignment. And really, the clients or the people you want to work with are people who are high on the joy, give you a lot of joy to serve, and you're also really aligned in terms of values.

00:27:59
And this was a real light bulb moment for me because I know that in this wanting to serve everyone, no one's really kind of trying to serve people that you don't like serving. And there's no alignment. But definitely, I think we're all guilty of serving people who may be aligned, but don't give us the greatest joy. We're like, oh, that's our cash cow, I guess we should. Or people who are aligned, sorry.

00:28:20
Give us a lot of joy, but actually aren't aligned. And I know we've been on that path with capture and that's really hard to let go of. But again, going back to focus, which was the theme that you set for the event, we have to really focus on serving the people that we get a lot of joy out of serving and also are aligned. So that's, I think, something that you can draw up and kind of always remind yourself when you're looking at your messaging, when you're looking at everything that you're doing, are you truly being focused on the right, that type of client as well? Yeah.

00:28:47
So powerful. Okay. All right, I'm going to kind of move us along, because then we had Joseph, Joseph Giglietti, who actually, by the time this episode goes live, I would have just done our first event, virtual event, together. But it was actually, what he spoke about is really that strategy, the strategy of doing that, the virtual event that I would have just done. This is a bit of a mind.

00:29:12
Yes. So at the time of this recording, we're actually next week going to be doing the industry icons live event, virtual, virtual event. And this is the sales strategy, the monetization strategy that he hangs his hat on. And it is actually really powerful because I know I've done variations of it, not exactly to how he's done it. I've seen other people do this, and it is incredibly effective.

00:29:42
Before you go into your nugget, hopefully I'm not stealing yours. But one of the things that was a huge eye opener for me was just, like, how simple the math gets to be, especially when. And he said that attention is the new currency, which is. Wow. And he kind of, like, again, talking about how amazingly choreographed this whole event was.

00:30:06
By accident, somewhat by design. By design. A lot of it was by design. But I was so pleased when it was kind of, like, closed the loop. Right.

00:30:14
Because we started with creating content and with Molly and Louise talking about how you create great content and starting to get that attention, like, creating the basis of the attention. And then we talked about getting the attention. And now Joseph is like, at the end of day two, closing that loop to be like, that attention that we started with, that's actually how we monetize anything. And his strategy around doing these virtual events is one of the most powerful ways to actually monetize that attention, which was just beautiful. It was a symphony.

00:30:52
It really was strategy. I know that makes your strategic brain very you. Yeah. What did you get from Joseph? Yeah, exactly what you said.

00:31:03
The simplicity of the math. And math. Maths. Yes. The simplicity of the maths.

00:31:08
It doesn't make sense. I think so. I know that Americans say math. Aussies say maths. Yes.

00:31:15
So it's been hard to like, so would we say as Australians, because that's who we are. Would we say, do the maths? Do the maths. Okay, so the simplicity of the maths. But it also sounds weird, right?

00:31:26
Yeah, let's just go with simplicity of the math. Mathematics, yes. The simplicity of the math. Oh, God, I'm american now. Okay.

00:31:36
And I think what comes with that, though, there's, like, a relief when you're like, oh, it's so simple. But then the thing about that that's scary is that there's nowhere to hide. So it's really like, there's three things that he talked about, right. The success in terms of monetization. It's the number of people that you can get to the event, the conversion rate of those events, and the price of your offer.

00:31:55
And he talked about how the price and the conversion does have a ceiling, but somewhat of a ceiling, but the number of attendees doesn't. That's the infinite side of things. So for us now, we're going through this process right now just focusing on those three things. The calls are very simple. How many people signed up?

00:32:15
How many people are you going to send it to? They're going to signed up. What's that? And it's very repetitive, and it's like, oh, gosh, we're doing our best. Come on.

00:32:22
But then again, it's like, it's very focused. That goes back to focus, and it's scary because you could otherwise be focusing on a ton of different things and distracting yourself and making you feel like you're making progress. But it's like, at the end of it, we got this many sign ups, like attending, coming to attend. Okay. That's what we have to focus on.

00:32:38
That's what. Focus on just hammering that. And I found that difficult but really, really liberating as well. Yeah, it was so simple. It was so good.

00:32:45
He was amazing. Oh, my gosh. And obviously, there were a ton of things that he spoke about, but he actually also went into how to actually pitch, which. Oh, yeah. It was like a mini masterclass.

00:32:56
It was crazy. It was so good. I think it blew my mind for sure. I think it blew everyone's mind. So that was amazing.

00:33:02
And then we had the last speaker, which was Alex Sanfilippo. Alex. Yeah. We all know and love him, but I really, actually wanted. Even when I birthed the thought of this event in my brain, too many visuals.

00:33:22
When you birthed the idea in your brain, I actually said to Alex, I was like, I know that I want him to close the event out. And he actually asked me, he was like, oh, why do you think he's like, I'm super honored and most people just want me to speak about a particular strategy or tactic, but what made you decide to. And I was like, because I know how his approach is to his work, to his community, and I know how he can hopefully kind of like, kind of like the dual thing of calm people down because it was a lot that has happened, but also fire people up to get going. That's a very specific skill set. And that was kind of what I tasked him to do.

00:34:05
He did it beautifully. Yes, he really did. So Alex did cover a lot by way of, he had a couple of really useful frameworks to help us think about. To your point, how do we calm ourselves down to really be able to implement this game, this content game that we've learned about in the best way possible and get people excited? So there's this three step thing that he spoke about.

00:34:27
Again, you can watch the replay for all of it, but the second part of that was about protecting your energy. And again, I was so triggered because I was like, I don't know what you're talking about, Alex. And I fully trust and believe in him on this because he does it so well for himself. And that's how he's one of the many reasons he's been able to be really successful. He's too humble to say it, but for people that know him and see how he operates and runs his business, that I think is like the secret again to me.

00:34:54
I think it kept going back to, well, it's about focus. It's about focusing on quality. It's about having a strategy. Working with implementation advisors. That was the theme of Capsho's live.

00:35:02
And a big part of it is that you can try to do all of that stuff, but if you're not protecting your personal energy and spreading yourself too thin and giving into old patterns and behaviors, it's not going to work. You could have the best implementation advisors, the best strategy, the most motivating event in the world, but if you don't learn how to do that, if you don't know how to do that or go back to doing that, if you do, then it's going to be pointless. So I think he made a really good point of that and even had some good visuals to help sort of have that in your brain. And I think a lot of people took and I think post that some people said, actually, you know what? I'm not going to do these other things that I was going to.

00:35:37
I'm actually going to just go home and rest up and start implementing tomorrow. We had some people in the audience and I said, you know what? That's great. You're really starting to break some entrepreneurial patterns here and set yourself up to actually be successful in this next phase. Yes.

00:35:51
So powerful. And that was it. That was it. We got a bit emotional. Yes.

00:35:57
Very emotional. Yeah. Okay. I was going to say we closed the event, but you had to bring up the emotion. Yeah, I was going to say.

00:36:03
And then, yeah, everyone just went home very peacefully. No, I need to bring this up because it was an emotional because we put so much into the event and none of it was planned, by the way. So I was up there. Like, Alex kind of called me up because I did a mini exercise just to one thing to really close it out and solidify the learning and the feelings from the event with people. And then kind of when that was over, I kind of called ash and Bonner up as well, which that was not planned.

00:36:42
That was not planned. But I was like. I just genuinely wanted to. Thank you. I'm looking at Bonnie right now.

00:36:49
Thank you. Because it was a lot like, oh, my gosh. Our first event. Literally run everything. Just the three of us.

00:36:59
Three people. That was so stupid in the scheme for an event, for a live event, like an in person event at a hotel and everything. You got a legitimate venue. Yeah. Like food and stuff.

00:37:10
Right, exactly. Right. And like microphones run by three people who have no experience in running live events. Exactly. Why are we so stupid?

00:37:19
Honestly, we need to check ourselves. Crazy. But genuinely, I knew how much we had helped everyone in that room. It was just because the speakers were amazing, the content was amazing. I mean, people were even saying the food was amazing.

00:37:36
And there was a point when I think, was it your laptop? Anyway, the clicker wasn't working. Literally sitting on the floor, clicking the slides for the speaker.

00:37:50
Just crazy. Right? And we just jumped in and just did it. And especially you. So thank you, first of all, again, very kind.

00:37:58
But we do need to mention, and maybe, can we put something in the show notes, can we put a photo, a gif, maybe in the show notes of Bonner's reaction? Okay, yeah. Firstly, let me just preframe that by saying it was just relief leaving my body as soon as you closed and final exercise was done. We didn't need lights, microphones, anything doing its thing. It was literally just like.

00:38:26
Relief was just managed to leave in form of tears in a very ugly, not elegant way. There was no poignant sentiment. It was literally just relief. Relief, relief. Yeah.

00:38:41
To be fair, I started it because I started crying as I was, like, speaking, thanking you and ash. But your fault. Yeah, it is my fault. And then I think you just were probably finished.

00:38:53
I wouldn't say cry, but it was like sympathy sobbing. Yeah. Heaving.

00:39:00
Ash had to push us off stage to be like, you guys are really collect yourselves, get yourselves together. Anyway, that will all be in the replay. I don't know about that last part. Yeah, I'm going to have to get into the cutting room floor myself, I think.

00:39:19
Oh, my gosh. Okay. Wow. I can't believe. So we just recaptured over the last couple of episodes, the whole two days of Capshos live, which has actually brought back so much, even for me emotionally and stuff.

00:39:31
Yeah, it still feels surreal and I don't really quite have the words to describe it, but even reliving all of that, I just feel so privileged. Is that grateful to have been able to do something like that? How crazy was that? Yeah, it's amazing. And we're already getting questions about 2025.

00:39:55
People want to come back, which is like, there's no higher testament. Exactly. Because we put our feedback forms as anonymous, to be like, be as critical as possible. It's completely anonymous. And people were like, screw that.

00:40:08
I want you to know that this is how I feel. And people have been writing us emails and all of that, and it's just like, I really want you to know that you made this impact. I don't want to be anonymous. Yeah. So I think we just had really low expectations going in.

00:40:19
But you're right. It's just there's so much gratitude in my heart, I guess, to be able to be a part of that and to be able to do that kind of in a crazy. Just the way that we do things, I guess, and do it in our authentic way, not in the way that other events are run, maybe. But I really did think it made a big difference. And thank you for having the courage to even give birth to it and not ignore it, because I know what you said when you first started it.

00:40:44
You said, if I'm afraid to do something, it means that I should. And there were so many logical reasons to not do it. So many. In fact, even during, I was like, you know what? Maybe should we just call this off?

00:40:57
Forget about day two. Actually, forget about day one. You know what? Forget about all of it. Yeah.

00:41:01
It's not too late, but yeah. So I think it was definitely one of the highlights of the year, and I'm sure will continue to, I guess. And then vips and anyone who bought a vip ticket, we went to universal. That was how we capped off day two. Yes.

00:41:18
We had so much fun. Yes, it was. Actually. You know what I found, like, going on some of the rides and just, like, screaming was so cathartic. Oh, my gosh.

00:41:30
It's such a great way to get all of the stress and the tension, all the build up of everything out. It was amazing, actually, because it's not an option to do in your hotel room. No. Just feeling ill advised. Okay, well, I hope you enjoyed these two episodes of recapping Capshovians live.

00:41:47
We will put the link to pre purchase the replays. They're not quite ready yet. Our videographer's frantically working on them, but we will definitely send them out to anyone who's purchased. And, yeah, I think we'll end it there. Yeah.

00:42:01
Awesome. That's great. Okay, cool. This is Deirdre Tshien, this is this Bona Rai Stay intelligently lazy.