Welcome to the Grow My Podcast Show
May 30, 2022

10. The Podcast ROI Killer: Why repurposing content is a waste of time

You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. 

In this episode, you’ll learn what you need to be doing instead of repurposing content.


I remember finding myself in a quiet moment, wondering why I was even doing this at all.

I was told that repurposing my podcast content is the easy, efficient and effective way to grow my podcast, but it just wasn’t working for me. 

I realized repurposing content is just not worth the investment, time or money. It is an absolute ROI killer. 

There had to be a better way. And I discovered a totally different way that gets you much better results. 

It’s called reconcepting content and I go through exactly how to do it in this episode. 

Here is the example we covered:

ww.instagram.com/reel/CbBPwtTjH5I/?utm_medium=copy_link 

 

https://www.instagram.com/reel/CcnZYyjDUBd/ 

In this episode, you’ll learn the following:

  1. Why repurposing content for social media is ineffective and a waste of time and resources 
  2. The "content hacking" secret that will help you beat creative block when creating content 
  3. The extra ingredient in your content that will lure your audience in and get them to listen to your podcast episode 

Related Grow My Podcast Show episodes you may enjoy:

Podcast Description: How To Content Honey Trap For Instant Listens

Episode Content: Uplevel Your Episode to Hook your Listener to the End and Keep Binge-Listening!

Resources mentioned in this episode 

💻 Try Capsho for free here

Capsho is an AI-powered podcast marketing copywriter that creates an episode title, description, show notes, social media captions, promotional email, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All in under 10 minutes with a simple upload of your episode audio file.

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