Blake Serrano

What happens when an ultra-competitive systems thinker walks away from a comfortable tech career and decides to build something real, messy, and human? Blake joins us to unpack how a failed $40k app, a seasonal toy, and one conversation with an 83-year-old shop owner sparked a thriving fabric business built on brand-name textiles, creative financing, and the infinite game of community. We dig into the scrappy playbook: validating demand before spending a cent, pre-selling through social media, ...