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A trail can change a day, and sometimes it can change a town.
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Today we're talking with Palmer McIntyre about how North Carolina became known as the Great Trail State and how the guidebook Trails and Treats links accessible trails with Hometown Eats across the mountains, Triad, Triangle, and Charlotte.
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Trails aren't here just for hiking.
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They include biking, paddling, equestrian, urban greenways, and natural surface paths.
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The aim?
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Connecting people of all ages, abilities, and backgrounds to North Carolina's rich natural, cultural, and historic resources.
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We'll talk impact, like more people outside for mental and physical health, small towns embracing civic pride, and over$61 million in state investment for trails.
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Outdoor Recreation now delivers over$16.2 billion to North Carolina's economy, fueling guides, gear shops, restaurants, lodging, experiences, and local tourism.
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The Great Trail State Coalition champions a future, where you're never very far from a great trail experience and advocates for predictable funding for all trail types, leveraging federal dollars, and supports projects ready for construction across all 100 counties.
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And with Great Trail State Day coming up this Saturday, October the 18th, it's the perfect moment to join the statewide celebration.
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Visit Great Trail StateCoalition.org to find an event near you, pick a trail, and invite someone who hasn't been outside in a while.
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You're listening to Exploration Local, a podcast designed to explore and celebrate the people and places that make the Blue Ridge and Southern Appalachian Mountains special and unique.
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My name is Mike Andris, the host of Exploration Local.
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Join us on our journey to explore these mountains and discover how they fuel a spirit of adventure.
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We encourage you to wander far but explore local.
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Let's go.
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Palmer, I am so thrilled to have you here today.
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Welcome to the show.
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I am thrilled to be here.
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Thank you.
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Absolutely.
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We've got a lot to unpack because we have two really big topics here and a really cool book that's sitting right beside me and sits on my nightstand.
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And then we're also going to talk about this great trail state that's coming up, the great trail state day that's coming up.
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But to kind of give us a little bit of flavor of what we're going to be getting into here today, Palmer, just a really quick highlight view.
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What does the Great Trails State Day represent to you?
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Well, it is a day about getting people outside, getting people outside to explore any of the amazing trails we have across North Carolina in any region.
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It's just a great time of year to be outside in all parts of the state.
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And we just want to encourage people to just engage with trails wherever they are, either through an event or with a family or friend or community or just on your own.
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So it can be anything.
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Awesome.
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And we're going to talk a little bit more about what those trails look like because sometimes when we think of trails, we just think of the little dirt and the, you know, the grass or the gravel that we're walking across.
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But in our state, we have a lot of really, really cool trails, and we'll talk about that in a little bit.
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So how did this annual celebration get started?
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And how do you see people participating in it this year?
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Well, it got started back in 2023.
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And in 2023, we were celebrating North Carolina Year of the Trail.
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That was a big deal.
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It was a statewide celebration of trails, the first time we'd ever done anything like this.
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We did it on a very big scale.
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And our whole goal was to raise the profile and awareness about trails all across the state and all communities because we want people to be more engaged and aware and communities to be more connected to trails.
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And so we wanted to have this day near the end of the year to sort of bookend it.
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And we thought, let's have a great trail state day.
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October's a great month.
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Um, let's do it.
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It actually became official in 2024 through the Farm Act.
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Um, so now it is an official state day and will always be the third Saturday of October.
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Nice.
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And um, we're grateful for the state's support in that.
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So we have a thing, and it's great trail state day.
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I love it.
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I love it.
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So why do you think North Carolina's trail culture really resonates so deeply with people, especially right now?
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Why do you think that's the case?
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Well, I think it goes back to the COVID pandemic in 2020 when people were really trying to find safe spaces to be, and it was the outdoors.
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People really discovered the outdoors with their pods, with their families, with their groups of people they were hanging around.
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And that just put a great emphasis on the benefits of these trails.
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People felt better when they were outside, they were moving their bodies, um, so they could sort of see those direct impacts.
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And I so I think it that awareness goes back to then and the timing with Year of the Trail, with this great trail state day, it's all building on that initial momentum.
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And I just think there's there's much increased awareness about the benefits of trails for communities across the state.
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Yeah, so true.
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And even, you know, just beyond a day, you and I were talking the other day, and one of the things that we had just kind of mentioned or talked about was just the mental health aspect that comes from being outside and being on these trails.
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And we mentioned some of the new greenway trails that are like here in my town, like the Acosta Trail, uh, and there's so many others that are going on, you know, across the state.
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But yeah, it just since COVID for sure, you feel like people are really looking to the outdoors.
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And you, I don't know if this was part of the motivation behind it, but your awesome book, Trails and Treats, it's a hiker and runner's guide to great trails and goodieats in North Carolina.
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And I can't think of a better time to be talking about this book, especially looking at the Great Trail State Day just a just a few weeks away.
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Well, we were super excited to bring this book into the world, and it was a long time in coming.
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In fact, the idea surfaced with a good friend of mine, Hollis Oberlees.
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We wrote it together, and she approached me about it in 2021, and I thought, oh, perfect timing.
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Year of the trails coming, we can get this thing done and launch at about that time.
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And of course, that never happened.
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It took three and a half years to get the book done.
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But the timing was great, and it really is a unique guide because it combines trails with additional places.
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I mean, normally you've had trail guides and then you've had food guides, but this puts it all together into one, so it's a unique product out there.
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What was your process for choosing which trails and what eateries made it into the book?
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Well, that's a great question because there are probably a thousand trails across North Carolina, and it's kind of like, oh, picking your favorite child.
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But we wanted to pick trails in in certain regions of the state.
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We we had there are four regions we picked the mountains, the triad, the triangle, and Charlotte, because that's where most of the population of the state is located.
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And there aren't as many trails in the eastern part of the state.
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Um, so we picked those four regions and we wanted to pick a variety of trails that kind of represented um everything from iconic, you can't miss this.
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If you haven't been on one of the this trail, you really need to go to those kind of secret gyms that people might not know about.
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So it really is a wide range of trails, and they're all very doable.
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Like nothing is crazy hard or just too easy.
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It's a nice, it's a nice range for experienced trail users, but also for people new to trails.
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So it's a book that speaks to a lot of different levels of trail users.
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And then for the places to eat, um, that was really fun.
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And we wanted to go to places that were locally owned, that welcomed people in that might be a little, you know, sweaty, um, might have a dog.
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I mean, we talk about which places welcome dogs.
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Um, so and and they've been around for a while.
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So, you know, a lot of these places survived through the pandemic.
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So they've got some staying power with them, but we really wanted that local feel.
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And and so we have more than 70, we call them treats in the book.
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And they're anything from like bakeries, coffee shops, pizza joints, uh brewery, you know, there's a wide variety of places, but and it's really meant to just give some inspiration too, because there's there's gazillions more, but but we thought it was just fun to the ones we have in there we really enjoyed.
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And you know, something you said, I don't know if I misheard you or not, but it definitely makes sense to me if you did, if I did understand this.
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So you can go to some guy books sometimes or look on some social media influencers and profiles, and a lot of times you see the same things over and over and over and over and over again.
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But when I look at your book, there's a lot of trails in here, quite honestly, I've never heard of before.
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And so, not that I know all the trails all the way around, you know, all around, but you've really kind of identified some unique trails, some new trails, some ways to experience maybe a region that people haven't ever explored before.
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Was that intentional?
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That was intentional, yeah.
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Because like I said, we wanted to, we don't want to overcrowd places that are already overcrowded.
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I mean, there are a few iconic trails that get really busy, and we talk about how it's good to go visit trails at off times.
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I mean, like a peak Saturday in October, you know, you just need to pick and choose where you go because it's could be really busy and be expect that.
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But but yeah, we did want to show that diversity, and we have it have a diversity of land managers in there too.
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I mean, there's some that are national forests, there's some that are state parks, some that are local governments, some that are land trusts, some of the, you know, private nature preserves with land trusts that are open to the public.
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But so it is a wide variety of different types of trails and different features, like some have views, some have water, some have historical elements to them.
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So it meant it was really meant to be a variety.
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And we feature three urban trails.
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So you might not think about an urban trail as a trail experience, but like greenways and town and cities, and that there's always art involved in these trails.
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It's interesting, and you're right next to a lot of great restaurants and places to go.
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So it can be that can be its own adventure outdoors, but it's just a little bit more urban than say a trail back in the forest.
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Yeah.
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Well, I love that because it expands our view of what we think trails are, and sometimes we just think it's these big high peaks that we have to go walk and you know and get dirty and drive for hours.
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But sometimes that's all that stuff is literally right there in our backyard or in a region right next to us that that we haven't discovered yet.
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And speaking of that, I'm really curious to know if any of these sort of pairings really kind of surprised you, or you felt like you found this hidden gem, like you discovered this hidden gem of a of a place to hike.
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Well, yes.
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I mean, we discovered a lot of gems.
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And so for us, we both live in Greensboro, and uh we've both spent a lot of time in the mountains.
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And Hollis, my co-author, used to live in the triangle.
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Um, so it was very fun for both of us to discover trails in the Charlotte area because that was new to us.
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But in a was what was really fun was discovering the little communities around these trails.
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And it was one time we were down there doing a day of field work and we ended up with a flat tire.
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When we went to get it fixed, we learned about the town of Matthews.
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It was right there in Matthews.
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We'd never been to Matthews before, and it was the cutest town with some really great restaurants and brew pubs.
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So that that was a fun accident, you know, that that led to the discovery of a trail and some treats that ended up being featured in the book.
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But some beautiful places like Fonta Flora Brewery in Whipperwill.
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I mean, that is is a stunning place.
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Um, there's so many, many places, and some some ones we really knew we wanted in the book, like Google Healt Bakery and Durham.
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They also have a place in Chapel Hill, but you know, you can and fosters market.
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I mean, those are just places you can't miss if you're in that area because they're very special and very distinct, if you will.
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Yeah.
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And it also sounds like these are some of these trails are really kind of for every ability level.
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Like you didn't write this book for a specific population.
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It's almost like you wrote this writ you wrote this book for many populations and user group.
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Yeah, and I really feel like um all these books are are accessible to people of all abilities and backgrounds.
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They may not be accessible to to say wheelchairs or you know, rolled devices, but um, but they're all like no matter what your age or your background, there's a piece of all of these trails that you could experience and enjoy.
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That's great.
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Regardless of your ability.
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I love that.
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You mentioned or you touched on this just a little bit, and I know this is near and dear to your heart, but how does food and these local places really and you know, these trails really help to tell a story of a trail or a community, Palmer?
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Well, I mean, first of all, Hollis and I both love to eat.
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So, and I and I think I'll have to say that the give her the credit for the inspiration for the book.
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Nice.
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Um, she was really loves the oatmeal raising cookies from Weaver Street Market.
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And Weaver Street Market has uh one of their bakeries actually in Hillsborough.
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They also have stores in Chapo Hill, and I think Raleigh too now.
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Um so she was trying to figure out a way to go get some more of these oatmeal raising cookies that she loves so much, but she needed to also get some exercise so she could enjoy them guilt-free.
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And so um she paired it with a visit to the Okinee Speedway, which is right there in Hillsborough.
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It's a cool, um, I don't know if you heard familiar with it, but it's it's a NASCAR, former NASCAR track.
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It's it's really cool.
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So that was one of that was the original pairing of the book and really the inspiration behind the book.
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And and so I think, you know, that's we both love food.
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We both love to ex go get the outside and do adventures together, and it's just a natural combination for both of us.
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We also include some healthy recipes in the book, and um, they're kind of sprinkled in throughout the chapters, and there's things you can make and eat before you go, or make and tuck into your bag so you can munch on while you're on the trail.
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So it's just another option for combining good and healthy foods with your outdoor adventure.
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Yes, and your sunrise egg cups, we did this.
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Um yep, absolutely.
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It's on page 155 of the book, in fact.
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Yep, we that's exactly what we did on for a hike.
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Perfect.
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Yeah.
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All right, I know we want to get into the Great Trail State Day.
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Maybe one last thing about this book.
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What do you hope readers take away from trails and treats beyond just trip ideas and beyond just places to eat?
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Whether, you know, anything else that you hope readers would take away with this?
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Well, I think what we really want to do is inspire people.
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I mean, it's only 30 trails, so it's not the whole state, and it can get you started, but I think it's also to help encourage people who maybe haven't experienced trails before to just give it a try and start where you're at, and you can build and you can go on to other things too.
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But hopefully this book can help people get started and help people who might already be started to discover some new places.
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So it really came out of a point of inspiration because both of us have benefited so much from our time outdoors, growing up with families who provided outdoor experiences for us when we were young.
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And so it's just it's part of our life, and we just want to share that joy with others.
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I absolutely love that.
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And the book you can purchase this book on uh Amazon, you can purchase it at other places as well.
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Is there like a landing page for this book?
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Is there Yeah, trailsandtreats.com.
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There you go.
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Yeah, trails and and is spelled out and d.
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And it's all it's available in a lot of local retailers too, like REI stores, great outdoor provision stores, um, Mass General stores around the state, and a lot of local bookstores.
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Definitely support one of your local outfitters and your local guide services that are carrying this book.
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They are really the true heartbeat of a lot of our communities when it comes to gear in the outdoors, information, and all things related to the outdoors, really.
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All right, so let's pivot and let's talk about this Great Trail State initiative.
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This is a really big deal.
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And I know that we get excited about this because we are in North Carolina, but we have listeners in, I think the last count was like 2,400 different cities across the United States and then in Europe as well.
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And so they may not necessarily know this moniker, the Great Trail State, here in North Carolina.
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Um, I wonder if you can kind of tee that up again just a little bit.
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And then what has been your role in this, Palmer?
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Well, the Great Trail State name really has come out of it's building on, I guess, North Carolina's reputation as the Good Road State, which was a grassroots effort to help farmers get their goods to market.
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And so North Carolina's always been known as the Good Road State.
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But we wanted to bring that to the next level and say that we are the great trail state and we truly believe it.
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Um we are working on fulfilling that vision.
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And um, there are trails in all corners of the state.
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We'd love to see trails in all 100 counties, but it really is about delivering the benefits of trails to all 100 counties across the state.
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And, you know, we talked about those benefits earlier, but it's the health and wellness, but it's also the economic development benefits.
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It's um not every town can have a factory.
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Um, in fact, a lot of our small communities have lost their manufacturing base and they're starting to look around and say, what do we have?
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And we have some amazing natural assets.
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And how can we leverage those assets for tourism?
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And people come to North Carolina, people live in North Carolina because they love our landscapes and they love our outdoor recreation opportunities.
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And so it's helping leverage that and dispersing people across and different communities to enjoy those particular activities.
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And the way I got involved in it is my day job is with Piedmont Lane Conservancy.
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I um I grew up in Greensboro, left for a long time because the grass is always green on the other side of the fence, and had to had to do that in order to appreciate North Carolina.
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So when I landed back here in Greensboro, um, I started working with Piedmont Lane Conservancy.
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And one of the things we do is um provide trails through our nature preserves.
00:18:24.000 --> 00:18:34.640
And as part of that, we organized a regional initiative where people, our different partners across the region were just like, we there aren't enough resources to do the work around trails.
00:18:34.799 --> 00:19:02.400
And so started connecting with other people across the state and decided that let's do something as a at the state level, let's get everyone together because people have been working in their silos and let's break those barriers down, get together, and with one unified voice, maybe we can have an impact to show our state leaders that an investment in trail infrastructure is an investment that delivers a really high return.
00:19:02.720 --> 00:19:06.240
And so that's what we've been working on since about 2020.
00:19:06.319 --> 00:19:08.799
And I just volunteered to help lead it.
00:19:08.880 --> 00:19:13.680
So um so I kind of by accident, I mean, just kind of fell into that.
00:19:13.759 --> 00:19:26.720
But I've been helping lead it with an amazing team of people from across the state, including Iona McInna Thomas with McAdams and Beth Heiley, who you've interviewed before, and many, many, many others.
00:19:26.880 --> 00:19:42.720
It's it's definitely a team effort, but we've made a ton of progress, Mike, and we've secured over$60 million for trails since 2020 through the General Assembly, and that's that's gonna deliver amazing impact for communities across the state.
00:19:42.799 --> 00:19:43.440
It is mind-blowing.
00:19:43.519 --> 00:19:44.000
That's mind blowing.
00:19:44.160 --> 00:19:45.039
Yeah, it's the first time.
00:19:45.200 --> 00:19:47.920
Um it's the first time that we've gotten that type of funding.
00:19:48.000 --> 00:19:51.359
Um, the that that the state of North Carolina has invested that type of funding.
00:19:51.680 --> 00:19:53.519
So aggregate, what was that number again?
00:19:53.680 --> 00:19:54.559
60 million?
00:19:54.880 --> 00:19:56.640
Over 61 million dollars.
00:19:56.720 --> 00:19:56.960
Yeah.
00:19:57.039 --> 00:19:57.200
Wow.
00:19:57.359 --> 00:19:57.599
Yep.
00:19:58.079 --> 00:20:18.640
So naturally, or obviously it's not just you and I and others that get excited about this being the great trail state, but our state legislatures have really sort of come through, and this is this is truly an all-in, all hands on board, all hands on deck, so to speak, um, effort to really raise our state to really the moniker that it deserves being the great trail state.
00:20:18.880 --> 00:20:24.400
And you mentioned a lot of people come to North Carolina to visit, and obviously that's very true.
00:20:24.640 --> 00:20:42.960
One of the things that um you just shared with me, which I mean, I knew the outdoor recreation added about$14 million to the North Carolina's economy, but I was blown away when you said, Yeah, Mike, just go ahead and add 2.2 more million dollars billion or dollars onto that because we're up to 16.2 billion is what outdoor recreation adds to our economy.
00:20:43.039 --> 00:20:43.599
That's huge.
00:20:44.240 --> 00:20:44.960
It is huge.
00:20:45.119 --> 00:20:47.519
And it's you know, it's a lot of different things.
00:20:47.680 --> 00:20:56.880
It's guiding services or uh provision companies, you know, renting out equipment, it's bed and brick, Airbnbs, restaurants.
00:20:57.119 --> 00:20:59.440
I mean, all that like relates to the outdoor economy.
00:20:59.519 --> 00:21:00.480
It is an ecosystem.
00:21:00.559 --> 00:21:02.079
There's lots of different pieces to it.
00:21:02.240 --> 00:21:05.039
But but and tourism is up in North Carolina too.
00:21:05.119 --> 00:21:06.640
I mean, that keeps growing.
00:21:06.799 --> 00:21:12.720
Um, visit and see does a great job marketing our state, but um more and more people come to North Carolina to vacation.
00:21:13.039 --> 00:21:18.559
Are there any challenges you feel like you still face in connecting and maintaining trails statewide?
00:21:19.359 --> 00:21:21.200
Yeah, the there are challenges.
00:21:21.279 --> 00:21:40.240
And I think one of the first challenges is helping elected leaders understand that investing in this type of infrastructure is is really important and should be included as as you think through roads and sewer and sidewalks and such.
00:21:40.400 --> 00:21:43.119
I mean, it's a critical part of community infrastructure.
00:21:43.359 --> 00:21:44.400
So plan for that.
00:21:44.559 --> 00:21:50.960
Because whenever you do a parks and rec survey, um, people always put trails at the top.
00:21:51.119 --> 00:21:52.640
I mean, that is the most popular thing.