Welcome to our new website!

Episodes

#142: Shannon Sedgwick Davis—The Power of Using Your Business to Champion a Social Cause
April 1, 2019

#142: Shannon Sedgwick Davis—The Power of Using Your Business to Cham…

Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She’s on the podcast today to share the...

Listen to the Episode
#141: Sean Webb—How to Hack Your Emotions
March 25, 2019

#141: Sean Webb—How to Hack Your Emotions

Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you’re making high-stakes business decisions. Sean Webb show you how to “hack” your...

Listen to the Episode
#140: Mark Miller—The 5 Character Traits You Need to Become a Strong Leader
March 18, 2019

#140: Mark Miller—The 5 Character Traits You Need to Become a Strong …

You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he...

Listen to the Episode
#139: Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle
March 11, 2019

#139: Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle

As a business leader, you’ve got to pay attention to what’s going on in the world. But with 24-hour news cycles, constant outrage, and endless “hot takes,” it can feel impossible to truly understand the issues. To help us make sense of it, Don...

Listen to the Episode
#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master Negotiator
March 4, 2019

#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master…

If you lead a business, you’re constantly negotiating -- even if you don’t realize it. Make sure no one’s taking advantage of you, with help from today’s guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience...

Listen to the Episode
#137: Governor Bill Haslam—Leadership Lessons Straight from the Governor’s Office
Feb. 25, 2019

#137: Governor Bill Haslam—Leadership Lessons Straight from the Gover…

As the Governor of Tennessee for the last eight years -- and a successful business leader before that -- Bill Haslam knows a lot about leadership. In this special episode of the Building a StoryBrand podcast, he joins Don for an earnest and inspiring...

Listen to the Episode
#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?
Feb. 18, 2019

#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpec…

How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did...

Listen to the Episode
#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More Powerful
Feb. 11, 2019

#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More P…

What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it -- without resorting to cheap fear tactics. That’s...

Listen to the Episode
#134: How To Motivate Your Customers To Take Action—with Tyler Ginn
Feb. 4, 2019

#134: How To Motivate Your Customers To Take Action—with Tyler Ginn

It’s no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to? To help answer that question we invited our Director of Marketing, Tyler...

Listen to the Episode
#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out
Jan. 28, 2019

#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out

The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze. He shares the practical strategies he used to do it. How to craft a compelling vision. How to...

Listen to the Episode
#132: Dean Nelson—Practical Tips That Will Help You Conduct More Meaningful Interviews
Jan. 21, 2019

#132: Dean Nelson—Practical Tips That Will Help You Conduct More Mean…

We all need to know how to conduct great interviews. Whether you’re hiring, networking, doing customer discovery, or even dating, you need to be able to ask questions that solicit meaningful answers. On this episode of the podcast, Donald Miller...

Listen to the Episode
#131: Mike McHargue—The Science of Why Your Brand Needs a Villain
Jan. 14, 2019

#131: Mike McHargue—The Science of Why Your Brand Needs a Villain

Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s...

Listen to the Episode
#130: Aaron James—How to Define What Your Customer Really Wants
Jan. 7, 2019

#130: Aaron James—How to Define What Your Customer Really Wants

What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell...

Listen to the Episode
#129: The Best of 2018—Our Biggest Takeaways for Business Leaders
Dec. 31, 2018

#129: The Best of 2018—Our Biggest Takeaways for Business Leaders

As we close out the year and look ahead to 2019, take a moment to reflect on how you’re growing as a business leader. This podcast is a great place to start. We’ve compiled the best and brightest insights from this year’s episodes, from...

Listen to the Episode
#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Dec. 24, 2018

#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP

Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand. If that’s you, it won’t be after you listen to this episode. Jay...

Listen to the Episode
#127: Blake Mycoskie—Should Your Company Take a Stand on a Social Issue?
Dec. 17, 2018

#127: Blake Mycoskie—Should Your Company Take a Stand on a Social Iss…

Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for...

Listen to the Episode
#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values
Dec. 10, 2018

#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values

We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices. That's not the case at Brandless, an online retailer with a wholly different approach...

Listen to the Episode
#125: Ian Cron—How the Enneagram Can Make You a More Effective Leader
Dec. 3, 2018

#125: Ian Cron—How the Enneagram Can Make You a More Effective Leader

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron...

Listen to the Episode
#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type
Nov. 26, 2018

#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to...

Listen to the Episode
#123: Donald Miller and Andy Stanley—How Story Can Make You a Better Leader
Nov. 19, 2018

#123: Donald Miller and Andy Stanley—How Story Can Make You a Better …

By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger...

Listen to the Episode
#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memorable
Nov. 12, 2018

#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memo…

Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done. Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling...

Listen to the Episode
#121: Jesse Cole—11 Surefire Ways to Delight Your Customers
Nov. 5, 2018

#121: Jesse Cole—11 Surefire Ways to Delight Your Customers

How on earth does a summer league baseball team in Savannah, Georgia sell out every game? Well, it has nothing to do with the baseball -- and everything to do with the team’s philosophy of putting fans first. In this episode, we sit down with...

Listen to the Episode
#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter
Oct. 29, 2018

#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter

We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!)....

Listen to the Episode
#119: Ben Malcolmson—Leadership Lessons from the NFL Sidelines
Oct. 22, 2018

#119: Ben Malcolmson—Leadership Lessons from the NFL Sidelines

Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams. So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle...

Listen to the Episode