Enrollment Charts: The Moneyball of International Student Recruitment with Jay Ligon and Ted Conway
In Season 2, Episode 6 of the EdUp International podcast, Jay Ligon, Founder of Enrollment Charts, and Ted Conway, Chief Operations Officer, unveil their data-first, analytical approach to international student recruitment and marketing.
This episode dives deep into:
- Leveraging concepts like mean reversion and buying the dip to power data-driven strategies.
- Rethinking institutional long-term strategies with tools like Enrollment Charts’ country scores.
- Distinguishing long-term trends from short-term fluctuations to guide smart decision-making.
- Utilizing “Moneyball” formulas and visualizations to overcome biases, avoid overreactions, and extract actionable insights from raw data.
As the domestic enrollment cliff looms, the need for effective international recruitment has never been greater. However, missteps can be costly. Enrollment Charts helps institutions maximize ROI in their international recruitment and marketing efforts through innovative, data-driven solutions.
Resources Mentioned:
🔗 Enrollment Charts Blog
🔗 Enrollment Charts YouTube Channel
Don’t miss this insightful discussion on data, market selection, and strategy in international enrollment management.
#InternationalEducation #HigherEd #InternationalEnrollmentManagement #DataDrivenDecisionMaking #EnrollmentCharts #EdUpExperience #InternationalStudentRecruitment
Jay Ligon & Ted Conway
Founder & Product Development/Operations Director
Enrollment Charts aims to increase international student enrollment and lower recruitment costs. Our services help eliminate the uncertainty and overwhelm of foreign market selection through a top-down, data-driven process. We support institutions struggling to initiate successful internationalization on their campuses, as well as established institutions seeking to explore and expand into new markets for enrollment growth.
Our work and consultations provide the clarity and direction needed to achieve your international recruitment goals.
