China Episodes

6
Jan. 26, 2025

Enrollment Charts: The Moneyball of International Student Recruitment with Jay Ligon and Ted Conway

In Season 2, Episode 6 of the EdUp International podcast, Jay Ligon, Founder of Enrollment Charts, and Ted Conway, Chief Operations Officer, unveil their data-first, analytical approach to international student recruitment and marketing. This episode dives deep into: Leveraging concepts like mean reversion and buying the dip to power data-driven strategies. Rethinking institutional long-term strategies with tools like Enrollment Charts’ country scores. Distinguishing long-term trend...