Aaron J. Zeigler talks us through the success of the 2025 Zeigler Kalamazoo Marathon. We had participants from all over the Midwest, and beyond, participating in the events including the 50 State Challenge, the Mittens Challenge, the Half Marathon, Full Marathon, 5K and 10K. We even offered a free PNC…
Walter Bond nails it — great teams don’t need bosses, they need coaches. Zeigler lives that philosophy daily, leading with vision, not a title. ◽️◽️◽️◽️◽️◽️ Zeigler Automotive Group Website: https://www.zeigler.com/ Zeigler Instagram: https://www.instagram.com/zeiglerautogroup Zeigler Facebook: https://www.facebook.com/zeiglerautomotivegroup/ Zeigler Twitter: https://twitter.com/zeigler_auto Zeigler LinkedIn: https://www.linkedin.com/company/zeigler-auto-group/ Zeigler TikTok: https://www.tiktok.com/@zeiglerauto @WalterBond #PeakPerformance #LeadershipCoaching #ZeiglerAutoGroup
The two biggest mistakes people make? Not being aggressive enough and not thinking big enough. We're not making that mistake. We think big, we act bold. That's where the fun is—taking on new challenges and seeing what you can really do. You never know what’s possible until you try. And…
The Eagles and Chiefs have something rare: a championship culture. In business, a shot at playing for a champion doesn’t come often. Walter had that chance with the Bulls... and walked away. Sometimes, a winner is great. But a champion? That’s the real upgrade. ◽️◽️◽️◽️◽️◽️ Zeigler Automotive Group Website: https://www.zeigler.com/…
There are many career paths to choose from—lawyer, doctor, teacher, or fireman. But Evan turned his passion for cars into a great career at Zeigler. What drives him? The problem-solving. Finding the issues, fixing them, and knowing what could go wrong next. ◽️◽️◽️◽️◽️◽️ Zeigler Automotive Group Website: https://www.zeigler.com/ Zeigler Instagram:…
We went from zero to $1 billion in 40 years. Then we doubled that—to over $2 billion—in just five. That kind of growth happens when people grow. We’ve seen team members go from entry-level jobs to top leadership roles. They didn’t just build careers—they helped build this company. And we’re…
Technicians are hard to find in the automotive industry. It's not the first choice for many, but some, like Evan and Michael, have the passion for it. Technicians are in high demand because this skill set has been overlooked for years. With programs cut and a focus on tech careers,…
High turnover kills progress. When people leave too fast, teams lose knowledge, culture, and momentum. Strong organizations grow when people stay, understand their roles, and know the system. Long-term teams win—because they work better together. Build a culture that makes people want to stay. That’s how great companies grow. Zeigler…
Mediocre leaders often blame their team without realizing they’re part of the problem. After playing on both a losing team and a winning team, the difference was clear: strong relationships and culture keep people around. Leaders with high turnover fail to build rapport. If people believe they can reach their…
The goal of growing the organization is to create opportunities so people never have to leave to advance. Development is key—there are more opportunities than people ready to take them. Promoting from within has almost a 100% success rate, while external hires are riskier. Zeigler prefers to grow talent internally…
When it comes to leadership and rapport, the key is to serve your team. As a coach, people want to play for you when they know you believe in them. In the pro world, losing the locker room—when players stop believing in you—can be a career killer. Building rapport and…
Our competitive advantage is simple: we focus on making you better. One salesperson recently sold 110 cars in a month—no fleet deals, just one at a time. That’s the new standard we’re setting. We're committed to constant development because what works today won’t work tomorrow. We embrace new tools like…
Criticism comes when a leader, not a coach, lacks rapport, doesn't build confidence, and just delivers truth—whether with love or not. Leaders often brag about being straight shooters, but then complain about high turnover and apathy. They don’t realize they’re a C student when it comes to being a great…
What makes a championship culture? When Walter played for the Mavericks, a team that wasn’t doing so well at the time,. losses were easy to shake off. But in Chicago, it was different. Losing wasn’t just a setback—it was a failure. For the Chicago Bulls, if they didn’t win, the…
We’ve learned that staying relevant means reinventing ourselves, and that’s what we’re doing. After 20 years with our P.R.I.D.E mission statement, we felt it was time for an update. For us 'D.R.I.V.E.' fits perfectly with what we do, from cars to our charity foundation. Zeigler University has been a key…
For Walter Bond (@walter_bond), one of the biggest disappointments when transitioning from sports to business was seeing the lack of coaching. Many businesses struggle with turnover and low production because they don’t prioritize training. Great leadership isn’t just about superstars; it’s about developing everyone. At Zeigler we’re different—we invest in…
Dan Campbell was asked about a player getting a penalty for mouthing off, and he said, 'It’s handled, we’re done talking about it.' When drivers talk, it’s often just cleanup—conversations during the race and others after, about how to race each other moving forward. Landon Cassill once said, 'It’s funny…
The conversation with Jeff Striegel, the NASCAR announcer for MRN, who has been involved with Berlin Raceway for years, revealed that Carson had a lot of haters after the race in Atlanta. It’s interesting how, in the evolution of race car drivers, when pushing to break into the top 10,…
Carson talks about his image on the track. Although, he is known to be aggressive, he says his only focus is winning, not any type of rivalry. Behind the wheel he only sees numbers not people. ◽️◽️◽️◽️◽️◽️ Zeigler Automotive Group Website: https://www.zeigler.com/ Zeigler Instagram: https://www.instagram.com/zeiglerautogroup Zeigler Facebook: https://www.facebook.com/zeiglerautomotivegroup/ Zeigler Twitter:…
Atlanta didn’t go as planned for Carson—mechanical failures, rain delays, and factors beyond his control. But despite that, he came out strong. He knew he’d be good, but didn’t expect to be that good. Racing aggressively from green to checkered, Carson made confident moves, trusting his team—spotter, crew chief, and…
Excited about the annual competition—great way to start the year. The link between clean eating, veggies, and weight loss is clear. Carissa, our health hero, has lost over 10 pounds in the challenge. She's working on increasing her water and protein intake, and getting back into a consistent workout routine.…
Is a mechanical failure like a fuel pump issue just bad luck, or can it be prevented? Although the team installed a new system that was supposed to be better, there were some issues with it. problems with it. We regrouped and switched back to last year’s fuel pump system,…
Cross-training isn’t just a trend, it’s a strategy at Zeigler Auto Group. We stay ahead of the curb by anticipating our team’s needs and empowering them to learn and grow. Our vision is clear—continually evolve in diverse ways. ◽️◽️◽️◽️◽️◽️ Zeigler Automotive Group Website: https://www.zeigler.com/ Zeigler Instagram: https://www.instagram.com/zeiglerautogroup Zeigler Facebook: https://www.facebook.com/zeiglerautomotivegroup/…
